Take a look at some of the best digital trends helping shaping up a digital India in 2018. Insights shared by NASSCOM experts.
https://community.nasscom.in
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
Demographics and socio-economic classes (across gender, rural/urban, income groups)
Type and nature of internet usage (content consumption, service transactions, product transactions, etc.)
Source: Cases study done by Google & its research partner
The Future of Internet Content Consumption in India | Zinnov Zinnov
This study is a comprehensive view of the future of Internet content consumption in India, focusing on key aspects like -
a) the current state of Indian mobile ecosystem
b) changing paradigm of content consumption
c) the disruption in content creation and curation
d) the role of ecosystem leverage and collaboration
To get more insights on the trends shaping the content consumption landscape in India, write to us at info@zinnov.com.
Udaan Business Model | Udaan Jobs | Udaan Interview | Udaan Review #UdaanOnlineseoblog
Udaan B2B online Trading platform connected small retailers, wholesalers, distributors, manufacturers with each other.
Udaan Video in Hindi: https://youtu.be/tQuPOJGa5Sk
We will learn:
1. Udaan Business Model
2. Udann Revenue Model
3. Udaan Enabling Factor
4. Udaan Problem Solution Approach
5. Udaan Interview Preparation
Written Script of the video: https://medium.com/@onlineseoblog/udaan-b2b-trading-platform-6d7da98becc7?source=your_stories_page---------------------------
Alternate Article: https://onlineseoblog.com/startup-business-model-analysis/b2b-b2c-startups-working-operation/how-udaan-works-earn-interview-questions/
Emails can resolve doubts: jatin6343@gmail.com
Website: www.onlineseoblog.com
Note: We request viewers to cross-verify the information before quoting anywhere. Our channel does not take responsibility for the provided information.
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
Demographics and socio-economic classes (across gender, rural/urban, income groups)
Type and nature of internet usage (content consumption, service transactions, product transactions, etc.)
Source: Cases study done by Google & its research partner
The Future of Internet Content Consumption in India | Zinnov Zinnov
This study is a comprehensive view of the future of Internet content consumption in India, focusing on key aspects like -
a) the current state of Indian mobile ecosystem
b) changing paradigm of content consumption
c) the disruption in content creation and curation
d) the role of ecosystem leverage and collaboration
To get more insights on the trends shaping the content consumption landscape in India, write to us at info@zinnov.com.
Udaan Business Model | Udaan Jobs | Udaan Interview | Udaan Review #UdaanOnlineseoblog
Udaan B2B online Trading platform connected small retailers, wholesalers, distributors, manufacturers with each other.
Udaan Video in Hindi: https://youtu.be/tQuPOJGa5Sk
We will learn:
1. Udaan Business Model
2. Udann Revenue Model
3. Udaan Enabling Factor
4. Udaan Problem Solution Approach
5. Udaan Interview Preparation
Written Script of the video: https://medium.com/@onlineseoblog/udaan-b2b-trading-platform-6d7da98becc7?source=your_stories_page---------------------------
Alternate Article: https://onlineseoblog.com/startup-business-model-analysis/b2b-b2c-startups-working-operation/how-udaan-works-earn-interview-questions/
Emails can resolve doubts: jatin6343@gmail.com
Website: www.onlineseoblog.com
Note: We request viewers to cross-verify the information before quoting anywhere. Our channel does not take responsibility for the provided information.
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
We ran a virtual seminar, alongside Maxoptra, for business owners and marketers predicting how the retail and eCommerce industry is changing in this COVID/post-COVID world.
The presentation is focused on the UK and was hosted by Kayo Digital: https://kayo.digital/
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
Bangladesh’s hi-tech industry is gaming forward on the back of steady economic indicators that signal rising per capita income, a surging young-consumer market indicative of future demand for tech products and services, and favorable policies that paved the ground for local and international players to explore the market. The emerging startup ecosystem has also been playing an instrumental role in channeling FDIs to industries like FinTech, Logistics, and Mobility since 2016. While the ongoing government initiatives in building capacities to sustain investment are portraying a positive future, over-supply of low-cost labor remains one of the major growth drivers for the hi-tech industry.
Ground Zero 4.0 | Scaling Up - Event ReportRedSeer
Executive Summary
The report is compiled of all the topics that were discussed at Ground Zero 4.0 and has been
segregated based on RedSeer’s research and panel inputs.
Key Findings:
1. Digital India
2. Retail
3. D2C
4. Education
5. Healthcare
6. Grocery
7. Etailing
An estimated 96 Mn Indian users are forecast to pay
for games in 2021. Paid gamers are forecast to reach
~240 Mn (3x) in the next 5 years. Survey results show that up to 50% of new midcore and hardcore game users pay $7-$14 per month.
e-Conomy SEA 2018: Southeast Asia's internet economy hits an inflection pointPeerasak C.
The 2016 and 2017 Google-Temasek reports foresaw a $200 billion internet economy in the region by 2025. This year, our research sees such drastic market acceleration that we now expect that number to be closer to $240 billion. Simply put, Southeast Asia’s internet economy hit an inflection point in 2018. Powered by the most engaged mobile internet users in the world, industries like e-Commerce, Online Media, Online Travel, and Ride Hailing grew at an unprecedented rate. Investors have taken notice, pouring record amounts of funds into the region — now it’s time for everyone else to pay attention. Below is a sneak peek at the key figures of Southeast Asia’s internet economy, as well as the full downloadable e-Conomy SEA 2018 report.
---
http://bit.ly/2BdRRka #ThinkGoogleAPAC
Building up the e-gaming ecosystem of India and the influence of smartphonesRedSeer
Survey respondents were asked how “important in life” is leisure time. Results for India based on more than 4,000 respondents. *GDP per capita is expressed in 2011 purchasing power parity (PPP) dollars, for the year 2014.
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
Deloitte Tech Trends 2023 is a comprehensive report that delves into the impact of adopting new-age technologies on ground-breaking innovations and foundational business industries such as BFSI, health care and pharmaceuticals, e-commerce, retail, and manufacturing. This report outlines expected trends that can disrupt businesses.
With the advent of the digital era, technology has continued to be the primary catalyst in shaping the world, and has led to an unprecedented amount of change, both at work and at home. As a result of the pandemic, there has been a significant impact that has begun to break the inertia of digital adoption due to several government policies and initiatives, driving the adoption of emerging technologies across various industries
We ran a virtual seminar, alongside Maxoptra, for business owners and marketers predicting how the retail and eCommerce industry is changing in this COVID/post-COVID world.
The presentation is focused on the UK and was hosted by Kayo Digital: https://kayo.digital/
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
Bangladesh’s hi-tech industry is gaming forward on the back of steady economic indicators that signal rising per capita income, a surging young-consumer market indicative of future demand for tech products and services, and favorable policies that paved the ground for local and international players to explore the market. The emerging startup ecosystem has also been playing an instrumental role in channeling FDIs to industries like FinTech, Logistics, and Mobility since 2016. While the ongoing government initiatives in building capacities to sustain investment are portraying a positive future, over-supply of low-cost labor remains one of the major growth drivers for the hi-tech industry.
Ground Zero 4.0 | Scaling Up - Event ReportRedSeer
Executive Summary
The report is compiled of all the topics that were discussed at Ground Zero 4.0 and has been
segregated based on RedSeer’s research and panel inputs.
Key Findings:
1. Digital India
2. Retail
3. D2C
4. Education
5. Healthcare
6. Grocery
7. Etailing
An estimated 96 Mn Indian users are forecast to pay
for games in 2021. Paid gamers are forecast to reach
~240 Mn (3x) in the next 5 years. Survey results show that up to 50% of new midcore and hardcore game users pay $7-$14 per month.
e-Conomy SEA 2018: Southeast Asia's internet economy hits an inflection pointPeerasak C.
The 2016 and 2017 Google-Temasek reports foresaw a $200 billion internet economy in the region by 2025. This year, our research sees such drastic market acceleration that we now expect that number to be closer to $240 billion. Simply put, Southeast Asia’s internet economy hit an inflection point in 2018. Powered by the most engaged mobile internet users in the world, industries like e-Commerce, Online Media, Online Travel, and Ride Hailing grew at an unprecedented rate. Investors have taken notice, pouring record amounts of funds into the region — now it’s time for everyone else to pay attention. Below is a sneak peek at the key figures of Southeast Asia’s internet economy, as well as the full downloadable e-Conomy SEA 2018 report.
---
http://bit.ly/2BdRRka #ThinkGoogleAPAC
Building up the e-gaming ecosystem of India and the influence of smartphonesRedSeer
Survey respondents were asked how “important in life” is leisure time. Results for India based on more than 4,000 respondents. *GDP per capita is expressed in 2011 purchasing power parity (PPP) dollars, for the year 2014.
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
Deloitte Tech Trends 2023 is a comprehensive report that delves into the impact of adopting new-age technologies on ground-breaking innovations and foundational business industries such as BFSI, health care and pharmaceuticals, e-commerce, retail, and manufacturing. This report outlines expected trends that can disrupt businesses.
With the advent of the digital era, technology has continued to be the primary catalyst in shaping the world, and has led to an unprecedented amount of change, both at work and at home. As a result of the pandemic, there has been a significant impact that has begun to break the inertia of digital adoption due to several government policies and initiatives, driving the adoption of emerging technologies across various industries
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
An interview with Manish Choksi Head of Strategy and Chief Information Office...Capgemini
Building a world leader through Digital Transformation
Manish Choksi, Head of Strategy and Chief Information Officer of Asian Paints – the largest paint manufacturer in India – explains how the digital revolution has transformed the company’s operations, and how he views the digital challenges as the company sets out on its ambition to become one of the top five global companies in the sector.
Emerging Technologies: Changing how we live, work and play EY-Mint Emerging ...eraser Juan José Calderón
Emerging Technologies: Changing how we live, work and play
EY-Mint Emerging Technologies Report 2019.
Una gran cantidad de tecnologías emergentes está dando forma a nuestras vidas, posiblemente a un ritmo de cambio nunca antes visto en la historia. Habilitado por el poder de cómputo barato y el acceso a grandes conjuntos de datos, las máquinas ya están haciendo un mejor trabajo que los humanos en varias áreas. Esta "inteligencia" se está alejando de las granjas de servidores centrales hacia dispositivos y cosas que pronto se convertirán en parte de nuestra vida cotidiana. Estos dispositivos potencialmente negociarán su propio camino en nuestro mundo a través de "contratos inteligentes" y sin una intervención humana significativa. La información perceptiva superpuesta sobre estos objetos del mundo real nos ayudará a salir de los dispositivos móviles que han captado nuestra atención en este mundo posterior a Internet. Lo que parece único en este momento actual es la rápida adopción de muchas de estas tecnologías habilitadoras y su potencial para trabajar juntos para cambiar nuestras vidas.
The global business trends involve Machine Learning, AI, end-to-end digitalization, sustainable development, Data Security, and EV with sales increasing by 85%
Digitalization causes major changes in each industry, affecting our personal and professional lives. As this is a phenomenon of global magnitude with a major impact on companies and consumers alike, herewith are explained the trends of digitalization in 2017.
What animates us? Why do we do what we do? What sets us apart? Why are we a force for good? These are some questions that we tackle in this Annual Letter.
Problem solvers, responsible builders of companies, communities and ecosystems are the foundation for progress and growth of any nation. What drives all of them is a sense of challenge, ownership of problems, allegiance to autonomy, demonstration of personal accountability and the thrill of finding a solution. This energy is fueling a growing product movement in India. iSPIRT is proud to be part of this movement.
With enterprises putting digital at the core of their transformation, our annual Data Science & AI Trends Report explores the key strategic shifts enterprises will make to stay intelligent and agile going into 2019. The year was marked by a series of technological advances, including advances in AI, deep learning, machine learning, hybrid cloud architecture, edge computing (with data moving away to edge data centres), robotic process automation, a spurt of virtual assistants, advancements in autonomous tech and IoT.
Here are 5 Digital Transformation that will help you transform your company.
To know more details, visit us at : https://mitidinnovation.com/recreation/5-digital-transformation-that-will-help-transform-your-company/
The Top 5 Fintech Trends Everyone Should Be Watching In 2020Bernard Marr
While historically slower to embrace change, the financial industry is adopting fintech trends, technology that can automate and improve financial services, to respond to consumer demand and provide more efficient and effective services. Here are the top five fintech trends everyone should be watching in 2020.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
22. Emergence of ‘alternate commerce’
The e-commerce and
consumer goods and
services market is now
expanding and turning
to alternative ways
to reach untapped
audience across the
country
India’s e-commerce market
is primarily driven by rising
use of the internet and
mobile phone penetration.
This is expected to further
expand at a CAGR of 30
per cent to reach USD200
billion by 2026.1
Significant
opportunities in the market
are driving the country’s
brick and mortar players
to change their strategy
to offer services online,
and vice-versa. Brands and
businesses are moving
towards an omni-channel
approach to offer a complete
and seamless consumer
experience to an evolving
consumer.
Despite its significant
growth in the past few
years, e-commerce only
accounts for about 2 per cent
of the total retail sector.2
Currently, one of the biggest
challenges retailers are
facing is to connect with
67 per cent of the Indian
population having no access
to the internet.3
To address this issue,
alternate commerce
channels, such as assisted
commerce, have been
adopted increasingly by
online retailers.
‘Alternate commerce’ —
the concept
‘Alternate commerce’,
a combination of omni-
channel model and assisted
commerce, is poised to
become a key enabler to
drive sales for the Indian
retailers
How does it work?
In assisted commerce a
consumer does not make
a purchase on an online
platform on his/her own. It
is more like an integrated
platform, alternative to
traditional e-commerce,
which brings together offline
buyers, sellers and local
merchants (such as kirana
stores, Aadhaar centres,
railway ticketing centres,
medical stores and mobile
shopping outlets).
Traditional retail followed the
model of customers coming to
the brand. The retail reality of
today is that we, as retailers,
must go to customers. omni-
channel is the vehicle by which
consumer-centric brands are
able to engage and reach
out to their audience more
intimately and discover the
right customer answers.
Ashish Goel
CEO and Co-founder
Urban Ladder
Brands
Brands tie up with
assisted e-commerce
organisations to expand
their reach across the
country
01
02
03
04
Assisted e-commerce
organisations
Assisted e-commerce
organisations provide
local merchants with a
platform (an application)
which can be used to
place an order
Local merchant
An offline consumer can
just walk into a kirana
store, select a product
and place an order on the
app with the help of the
shopkeeper.
Offline consumer
The product can then
be picked up by the
consumer once it
arrives at the shop or
alternatively delivered at
the consumers’ address
by the local merchant.
The term-assisted commerce
is not new to the global
arena. In countries, such as
Bangladesh and Indonesia,
where retailers were unable
to capture rural market due
to several technical barriers,
assisted commerce is
playing a vital role, allowing
them rural market access. By
leveraging newer channels,
in addition to omni-channel
models, retailers in such
countries are able to tap the
rural population by providing
assisted services, thus
enabling technology-deprived
people access e-commerce.
1. India’s e-commerce market to hit $200 billion
by 2026: Morgan Stanley report, LiveMint, 13
October 2017
2. Morgan Stanley explains why India’s
e-commerce market is a hot investment
opportunity, Quartz India, 29 September 2017
3. Internet penetration in rural India abysmal:
Report, The Economic Times, 29 September
2017
05 15 | #IndiaTrends2018: Trends shaping Digital India