Top Digital Trends Shaping Digital India by NASSCOMDivya Jain
Take a look at some of the best digital trends helping shaping up a digital India in 2018. Insights shared by NASSCOM experts.
https://community.nasscom.in
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
Demographics and socio-economic classes (across gender, rural/urban, income groups)
Type and nature of internet usage (content consumption, service transactions, product transactions, etc.)
Source: Cases study done by Google & its research partner
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
Top Digital Trends Shaping Digital India by NASSCOMDivya Jain
Take a look at some of the best digital trends helping shaping up a digital India in 2018. Insights shared by NASSCOM experts.
https://community.nasscom.in
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
Demographics and socio-economic classes (across gender, rural/urban, income groups)
Type and nature of internet usage (content consumption, service transactions, product transactions, etc.)
Source: Cases study done by Google & its research partner
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
Building up the e-gaming ecosystem of India and the influence of smartphonesRedSeer
Survey respondents were asked how “important in life” is leisure time. Results for India based on more than 4,000 respondents. *GDP per capita is expressed in 2011 purchasing power parity (PPP) dollars, for the year 2014.
An estimated 96 Mn Indian users are forecast to pay
for games in 2021. Paid gamers are forecast to reach
~240 Mn (3x) in the next 5 years. Survey results show that up to 50% of new midcore and hardcore game users pay $7-$14 per month.
Report on India's Unicorn And High Growth Tech StartupsNextBigWhat
Report on india's unicorn and high growth tech startups.
Apart from the unicorn startups (with more than a billion dollar in valuation), we at NextBigWhat have looked at several high-growth technology startups across different categories (Enterprise, Consumer, Healthcare, Education etc) and came with a list of 35 startups that are a representative sample (of high growth startups in the country).
BUY THE FULL REPORT HERE: http://www.nextbigwhat.com/indianstartupreport/
BCG’s 2018 global challengers—100 rapidly globalizing companies from emerging markets—are getting ahead of the competition by using digital technologies.
The cyber insurance market in china report by daxue consulting asian risksDaxue Consulting
Cyber security is proving to be more and more critical for China in terms of the diversity of cyber risks and the wide range of impacts. In this comprehensive report offered by daxue consulting, we learn 1) What kinds of cyber risks companies are facing in China? 2) How cyber insurance in China works and why companies need it. 3) Players in China's cyber insurance market. 4) Challenges in the cyber insurance market.
Bangladesh’s hi-tech industry is gaming forward on the back of steady economic indicators that signal rising per capita income, a surging young-consumer market indicative of future demand for tech products and services, and favorable policies that paved the ground for local and international players to explore the market. The emerging startup ecosystem has also been playing an instrumental role in channeling FDIs to industries like FinTech, Logistics, and Mobility since 2016. While the ongoing government initiatives in building capacities to sustain investment are portraying a positive future, over-supply of low-cost labor remains one of the major growth drivers for the hi-tech industry.
The digital advertising market size is around Rs. 10,819 Cr ($1.3 billion) and the estimated CAGR growth will be 31.96% and the market will expand to Rs. 24,920 Cr ($3.52 billion).
Read More
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
R&D investment for G500 companies was 614 Billion for FY2014.
The number of Billion dollar club members in the Global 500 R&D spenders has increased though the share of R&D spending has not seen any significant change.
WeChat mini programs in China 2020 report by daxue consultingDaxue Consulting
WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable them to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for just about anything. And their prominence in the Chinese app economy means that mobile businesses need to take them seriously.
A comprehensive report about WeChat mini programs in China offered by daxue consulting, a market research firm in China.
The Mergers and Acquisitions market in China report by daxue consultingDaxue Consulting
What are the drivers and barriers to Chinese M&A after COVID-19? Where can we expect opportunities and consolidations in 2020 and 2021? Which sectors are currently hot for M&A in China? Daxue consulting announced the 2nd release of the China M&A market report with a deep dive in the retail, consumer, high-tech, material, automotive and fashion sectors.
Disruption in the Retail Industry Through the Lens of B2B Retail Tech StartupsYogananth Gopalakrishnan
When every Startup innovation claims to be disruptive, disruptive loses its meaning. Most of what is claimed to be disruptive is really just an incremental innovation with a large dose of hubris.
Pic Courtesy: Boston Consulting Group [BCG]
Artificial intelligence is impacting both the economy and daily lives of Chinese people and is widely used across many industries. A comprehensive report on the AI technologies in China is offered by Daxue consulting
Indian E-Grocery: A Promising Opportunity Led By Value-First UsersRedSeer
The ~$600 Bn grocery industry in India is undergoing
a similar disruption enabled by eGrocery platforms,
that have done a tremendous job in transforming how
people shop for their groceries. While these platforms
have solved for a number of consumer needs ranging
from improved access to higher convenience, the largest
challenge still faced by an average Indian is around
affordability and eGrocery platforms have the potential to
effectively resolve this aspect.
Yuwan HU, the COO of Daxue consulting, gave a presentation about the KOL market in China at TFWA (Tax Free World Association)'s China's Century Conference in Hainan!
Due to COVID-19, many Chinese people had to stay at home for 2+ months in 2020. They say it takes 21 days to form a habit, so we re-evaluated China's stay-at-home economy to see how consumption in the new era has changed. What are the main activities of Chinese people stay at home? How did Chinese people work and study at home?
A comprehensive report on the Stay-at-home economy is offered by daxue consulting - strategic market research firm.
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive MediaIAB Canada
The power of programmatic buying is especially clear when buyers are able to efficiently reach audiences identified by trusted data. Many buyers would acknowledge however, that there is a shortage of trusted data available. This presentation by Ray Philipose of Olive Media outlines how advertisers can work with publishers to access their first party data, navigating through privacy and data security issues, to benefit from the value of their audience data and the efficiency of programmatic buying.
Building up the e-gaming ecosystem of India and the influence of smartphonesRedSeer
Survey respondents were asked how “important in life” is leisure time. Results for India based on more than 4,000 respondents. *GDP per capita is expressed in 2011 purchasing power parity (PPP) dollars, for the year 2014.
An estimated 96 Mn Indian users are forecast to pay
for games in 2021. Paid gamers are forecast to reach
~240 Mn (3x) in the next 5 years. Survey results show that up to 50% of new midcore and hardcore game users pay $7-$14 per month.
Report on India's Unicorn And High Growth Tech StartupsNextBigWhat
Report on india's unicorn and high growth tech startups.
Apart from the unicorn startups (with more than a billion dollar in valuation), we at NextBigWhat have looked at several high-growth technology startups across different categories (Enterprise, Consumer, Healthcare, Education etc) and came with a list of 35 startups that are a representative sample (of high growth startups in the country).
BUY THE FULL REPORT HERE: http://www.nextbigwhat.com/indianstartupreport/
BCG’s 2018 global challengers—100 rapidly globalizing companies from emerging markets—are getting ahead of the competition by using digital technologies.
The cyber insurance market in china report by daxue consulting asian risksDaxue Consulting
Cyber security is proving to be more and more critical for China in terms of the diversity of cyber risks and the wide range of impacts. In this comprehensive report offered by daxue consulting, we learn 1) What kinds of cyber risks companies are facing in China? 2) How cyber insurance in China works and why companies need it. 3) Players in China's cyber insurance market. 4) Challenges in the cyber insurance market.
Bangladesh’s hi-tech industry is gaming forward on the back of steady economic indicators that signal rising per capita income, a surging young-consumer market indicative of future demand for tech products and services, and favorable policies that paved the ground for local and international players to explore the market. The emerging startup ecosystem has also been playing an instrumental role in channeling FDIs to industries like FinTech, Logistics, and Mobility since 2016. While the ongoing government initiatives in building capacities to sustain investment are portraying a positive future, over-supply of low-cost labor remains one of the major growth drivers for the hi-tech industry.
The digital advertising market size is around Rs. 10,819 Cr ($1.3 billion) and the estimated CAGR growth will be 31.96% and the market will expand to Rs. 24,920 Cr ($3.52 billion).
Read More
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
R&D investment for G500 companies was 614 Billion for FY2014.
The number of Billion dollar club members in the Global 500 R&D spenders has increased though the share of R&D spending has not seen any significant change.
WeChat mini programs in China 2020 report by daxue consultingDaxue Consulting
WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable them to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for just about anything. And their prominence in the Chinese app economy means that mobile businesses need to take them seriously.
A comprehensive report about WeChat mini programs in China offered by daxue consulting, a market research firm in China.
The Mergers and Acquisitions market in China report by daxue consultingDaxue Consulting
What are the drivers and barriers to Chinese M&A after COVID-19? Where can we expect opportunities and consolidations in 2020 and 2021? Which sectors are currently hot for M&A in China? Daxue consulting announced the 2nd release of the China M&A market report with a deep dive in the retail, consumer, high-tech, material, automotive and fashion sectors.
Disruption in the Retail Industry Through the Lens of B2B Retail Tech StartupsYogananth Gopalakrishnan
When every Startup innovation claims to be disruptive, disruptive loses its meaning. Most of what is claimed to be disruptive is really just an incremental innovation with a large dose of hubris.
Pic Courtesy: Boston Consulting Group [BCG]
Artificial intelligence is impacting both the economy and daily lives of Chinese people and is widely used across many industries. A comprehensive report on the AI technologies in China is offered by Daxue consulting
Indian E-Grocery: A Promising Opportunity Led By Value-First UsersRedSeer
The ~$600 Bn grocery industry in India is undergoing
a similar disruption enabled by eGrocery platforms,
that have done a tremendous job in transforming how
people shop for their groceries. While these platforms
have solved for a number of consumer needs ranging
from improved access to higher convenience, the largest
challenge still faced by an average Indian is around
affordability and eGrocery platforms have the potential to
effectively resolve this aspect.
Yuwan HU, the COO of Daxue consulting, gave a presentation about the KOL market in China at TFWA (Tax Free World Association)'s China's Century Conference in Hainan!
Due to COVID-19, many Chinese people had to stay at home for 2+ months in 2020. They say it takes 21 days to form a habit, so we re-evaluated China's stay-at-home economy to see how consumption in the new era has changed. What are the main activities of Chinese people stay at home? How did Chinese people work and study at home?
A comprehensive report on the Stay-at-home economy is offered by daxue consulting - strategic market research firm.
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive MediaIAB Canada
The power of programmatic buying is especially clear when buyers are able to efficiently reach audiences identified by trusted data. Many buyers would acknowledge however, that there is a shortage of trusted data available. This presentation by Ray Philipose of Olive Media outlines how advertisers can work with publishers to access their first party data, navigating through privacy and data security issues, to benefit from the value of their audience data and the efficiency of programmatic buying.
How did you know this Ad will be relevant for me?!Rocket Fuel Inc.
Predicting the most relevant ad at any point in time for every individual is how Rocket Fuel optimizes ROI for an advertiser. One of the factors influencing this prediction is a consumer's online interactions and behavioral profile. With more than 45 billion interactions being processed daily, this data runs into several Petabytes in our Hadoop warehouse. Running machine-learning algorithms and Artificial Intelligence on this vast scale requires many practical issues to be addressed. First, behavioral patterns are shortlived, so to accurately reflect the tendencies of a consumer, we need to curate and refresh his or her profiles as quickly as possible while avoiding multiple scans over the raw data and dealing with issues like transient system outages. Second, we must address the difficulty of building models utilizing behavioral profiles without overwhelming our Hadoop cluster. At this scale, frequent refreshes of several models can place an undue burden on even a thousand-node cluster. In this talk, we will dive into (a) the practical challenges involved in designing a highly scalable and efficient solution to build behavioral profiles using Hadoop framework and (b) techniques for ensuring reliability and availability of mission critical machine learning pipelines.
CES - C Space Storytelling Session - Programmatic TV AdvertisingRocket Fuel Inc.
Featuring Randy Wootton from Rocket Fuel, Michael Giardina from Glenfiddich, James Shears from DISH, and Jarod Caporino from Resolute Digital.
Hear how real-time bidding helped Glenfiddich and Resolute Digital take advantage of audiences targeted on a household level to maximize performance in Q4, and what this new method of buying means for the future of TV.
Rocket fuel cross device and ptv 12-9-15 sharedv2Rocket Fuel Inc.
Thank you for joining the Chicago Rocket Fuel Cross Device and Programmatic TV lunch & learn on Wednesday, December 12 at the Old Crow Smokehouse! For your review is the presentation deck of this event. Thank you again for joining us!
Are Programmatic Direct and Automated Guaranteed the same? What about Private Marketplace vs Programmatic Direct, how are they different? This chart helps to explain all the various digital media buying approaches and how they are all different.
ONLY OOYALA HAS YOU COVERED FROM SCRIPT TO SCREEN
Workflow, streaming, analytics and monetization: the complete suite of data-driven software and services to bring your OTT business to life. Learn how companies around the world achieved spectacular results that only Ooyala can deliver.
State of Video - Mobile and Connected Devices - Geoff SpenceEric Arline
Supply continues to skew toward digital environments - most notably mobile & multimedia devices.
The buy side is catching up with digital ad spend surpassing TV in 2017 & digital video predicted to see significant growth.
Industry changes (i.e. death of flash, standardization) favorable to promote advertising revenue growth across mobile & CTV environments.
Telecom revenues are declining.
Till now, Data revenues have been critical for Telcos which have successfully followed a “walled garden” approach. But the "walled gardens" are fast eroding under threat from integrated players like Google and Apple, and the telco revenues are fast declining.
This presentation presents strategies a Telco to counter this emerging threat from different types of online players and increase or at least retain a share of data revenues.
Start-up Stage - Advertising - Presentation by Tom Laband, CEO of Adsquare at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.
The television industry is changing at an unprecedented pace, and there's never been a better time to explore the impact and opportunities associated with our data and technology-driven marketplace. In this session, we'll focus on how to understand and identify the value of a data-infused television allocation, and we'll discuss the fine line between Hyper-Targeting and Over-Targeting to achieve maximum ROI.
Presenter:
Michael Bologna, President, one2one Media
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
Speaker: Chris Sullivan, Vice-President, Finance & Operations, IDC (Canada) Ltd.
More information including webcast found on the MaRS site at: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/marketing2-20080116.html
Presented by Ralf Mattheas - Infocus Consultants (Vietnam)
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
IAB Europe Virtual Programmatic Day DeckIAB Europe
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency.
This is the deck used at the first edition of this event held on November 9, 2017.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Presentation from Doug Robinson, CEO of Fresh Digital Group, for Producers Guild of America New Media Council East event, 'Television Extended: Producing for the 2nd Screen,' at The New School, Monday, October 6, 2014
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. Agenda
• Introduction
• Research report presentation – The Future of TV: The Publisher as
Audience Architect
• Panel discussion
• Audience Q & A
• Close
3. A future for TV: The publisher as audience architect
Daniel Knapp, Director, Advertising Research
28 November 2013
4. The value of IP-delivered video advertising for publishers
IHS Electronics & Media
5. US-domestic and international markets are similar
in size, but very different in business model
composition
Consumer/Net Advertising Revenue by business model - 2012 ($m)*
8,000
7,000
6,000
5,000
Other ad funded content
Broadcast
Purchase
Rental
Subscription
4,000
3,000
2,000
1,000
0
US
*includes TV and movies, and pay TV based platforms
IHS Electronics & Media
ROW
6. IP-delivered video outperforms ad market growth
Year-on-year growth in WE advertising revenue (%)
80%
76.0%
70%
60%
50.7%
50%
45.6%
40%
30%
24.6%
22.9%
20%
18.3%
15.8%
14.4%
10%
13.4%
10.0%
8.4%
6.1%
9.1%
6.1%
7.5%
8.0%
0%
2010
2011
2012
2013
Video
IHS Electronics & Media
2014
Total media
2015
2016
2017
7. IP-delivered video advertising more than doubles
between 2012 and 2017
IP-delivered video advertising revenue and growth - Western Europe
3,000
80%
76.0%
2,500
2,500
2,205
2,000
70%
60%
1,905
50.7%
50%
45.6%
1,610
1,500
40%
1,310
1,051
30%
1,000
24.6%
722
22.9%
20%
18.3%
500
15.8%
479
13.4%
10%
0
0%
2010
2011
2012
2013
Revenue
IHS Electronics & Media
2014
Year-on-year growth
2015
2016
2017
8. Video becomes an increasingly significant portion of
display ad revenue
IP-delivered video share of display - Western Europe
35%
30%
28.7%
26.9%
25.2%
25%
23.0%
20.6%
20%
17.8%
15%
13.7%
10.7%
10%
7.6%
4.9%
5%
2.0%
1.7%
2003
2004
2.3%
2.8%
3.5%
0%
2005
2006
2007
IHS Electronics & Media
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
9. But proliferation of video differs among top markets
IP-delivered video share of display in 2013
40%
35%
33.9%
31.6%
30%
24.9%
25%
21.0%
20%
18.2%
14.3%
15%
10%
5%
0%
France
Spain
IHS Electronics & Media
Italy
UK
US
Germany
11. It is no surprise that the markets which have seen
linear declines have high proportions of non-linear
viewing
% of TV viewing which is non-linear (2012)
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
UK
US
IHS Electronics & Media
France
Spain
Germany
Italy
12. Screens continue to grow – not just at the high-end
100%
90%
80%
70%
10.0 - 11.0
60%
07.1 - 09.9
05.2 - 07.0
04.6 - 05.1
50%
04.1 - 04.5
03.5 - 04.0
03.0 - 03.4
40%
02.5 - 02.9
02.0 - 02.4
30%
20%
10%
0%
Q1-10
Q2-10
Q3-10
Q4-10
Q1-11
Q2-11
Q3-11
Q4-11
Source: IHS - from Mobile Technology Intelligence
IHS Electronics & Media
Q1-12
Q2-12
Q3-12
Q4-12
Q1-13
Q2-13
Q3-13
13. Proliferation of video-capable devices makes
monetising audiences difficult for publishers
Video-capable devices - Western Europe
1,200
1,000
800
600
400
200
0
2012
Smartphones
Tablets
IHS Electronics & Media
2017
Game consoles
PCs
Smart TVs
Other devices
TV sets
14. So which devices are users currently relying on?
PC still represents the most important platform for
major commercial broadcasters
ITV
RTL
M6
Mobile/
tablet, 10%
Pay TV, 37%
Pay TV, 43%
PC, 45%
PC, 46%
Connected
TV, 2%
Mobile/
tablet, 15%
IHS Electronics & Media
PC, 90%
Connected
TV, 0%
Mobile/
tablet, 12%
15. Lower ad-loads on non-PC devices are common feature
of the market, as is disparity between players
Ad-load per stream (# adverts)
12
10
8
6
4
2
0
DE
DK
FI
FR
NL
Web/PC
IHS Electronics & Media
Mobile
NO
Tablet
SE
TR
UK
17. The US is two years ahead of Western Europe with
11.4% of video revenue already generated
programmatically
IP-delivered video advertising revenue - US
3,500
3,000
2,500
€m
2,000
1,500
1,000
500
0
2010
2011
2012
2013
Other video
IHS Electronics & Media
2014
Programmatic video
2015
2016
2017
18. Programmatic video moves from marginal to
mainstream
IP-delivered video advertising revenue - Western Europe
2,500
2,000
€m
1,500
1,000
500
0
2010
2011
2012
2013
Other video
IHS Electronics & Media
2014
Programmatic video
2015
2016
2017
20. Most publishers are still in nascent stages of
developing a data strategy
Publishers in Europe in H1 2013*
20%
80%
No data strategy
Data strategy
* source: IHS biannual publisher survey
IHS Electronics & Media
21. Most publishers are still in nascent stages of
developing a data strategy
Publishers in Europe in H1 2013*
Publishers in the US 2013**
20%
28%
72%
80%
No data strategy
Data strategy
* source: IHS biannual publisher survey
IHS Electronics & Media
No data strategy
** source: IAB/Winterberry Group Whitepaper
Data strategy
22. Fragmentation & duplication characterise complex
video advertising infrastructure
Trading
desks
DSPs
Ad
Exchanges/SSPs
Ad networks
Video Properties
Data Vendors, Data Management Platforms, Measurement
Analytics
IHS Electronics & Media
23. In an increasingly cookie-less world, personally
identifiable log-in data becomes crucial
Millions of users by service
1,400
1,200
1,000
m
800
600
ID driven by iPhone &
iOS unit volumes
400
200
0
IHS Electronics & Media
24. Why a data strategy?
Pressure from the demand-side
Competition from online giants
Adding transparency to existing data
regime
Connecting audiences across screens
Adding diversity and context to overstandardised demand-side metrics
IHS Electronics & Media
25. Data strategies: adoption varies among publishers
Online portals & print
Predisposition
Broadcasters
Video ad networks
• Open to experimentation
duet o either 1)
understanding the
experimental nature of online
or 2) originating for a
declining print business
• Reluctant to adopt new
unproven techniques as they
comes from a long-tested TV
background
• Accustomed to selling
audiences
• Aware of the urgency to use
data
• Most advanced in
understanding the value of
data
• Advanced in their thinking
about data strategy
State of adoption of
data strategy
• Combining 1st and 3rd party
data effectively
• Fear of alienating users by
asking for registration data
• Leveraging data with
context to enhance their
offering
Challenges
• Connecting data available
across devices
Various states of adoption
from early to advanced: tend
to be more advanced than
broadcasters
Early: the process of
understanding their 1st party
data
IHS Electronics & Media
• Cannot offer premium
context in the way the other
two can
• Combining 1st and 3rd party
data effectively
Advanced: already use 3rd
party data extensively and
working on integration of 1st
party data
26. Data strategies: what are publishers currently
doing?
Data is key to their long-term selling strategy
10% of ad revenues come from programmatic
Programmatic is part of their media planning strategy, but not creative
Own trading desk (Response+) to implement demand-side
capabilities
1st party data is still underdeveloped
Display is traded programmatically, but not video
Cautious of middlemen
Work solely with 1st party data – 3rd party data is too expensive and
“frankly not very good”
Direct sales remains the primary and preferred channel
Cooperate with other publishers in data strategy
IHS Electronics & Media
27. Conclusion
• Growing importance of data should coincide with change in
publisher self-perception as audience architect.
• At the core of audience architects: unlocking data, making it
usable, enhancing it to segment and assemble audiences in
new ways. Pairing advertiser need and specifics of unique
editorial offering.
• No golden path to becoming audience architect, still in infancy.
Emerging set of practices across Europe as compass.
• Putting data strategy at centre as a) defensive move b) driving
innovation.
Architecting audiences means architecting the
foundations for future revenue growth
IHS Electronics & Media
30. Next steps
• All webinar participants will receive early and exclusive access to the
full research report via email by Friday, ahead of launch
• A recording of the webinar will also be made available via the same
email
Previously, larger screen size was a flagship model phenomenon. In 2013, this is happening at low end as well. This year, cheaper, mid-range and entry-level phones are having larger screens as well.
-promise of efficiency, multiple entry points level agency playing field, opportunity for creative innovation.-end of fax machine, up to 40 steps of buying process integrated with a few clicks.-but: fragmentation, duplication.
An opportunity to use The Guardian's extensive first-party audience data to fuel your digital marketing strategy. Improve your marketing ROI, secure new customers and unlock incremental profit