The document discusses how exterior cleaning business owners can improve their website conversions and leads. It emphasizes that the website should be the hub for generating leads and that businesses need to focus on converting visitors through calls-to-action, mobile optimization, and implementing marketing automation for follow ups in order to book more jobs. Customizing the website experience for the ideal customer avatar who is typically a busy homeowner can help increase revenues.

2. Housekeeping
• Turn off cell phones
• Turn off Facebook
• If you’re serious about doubling or tripling
the leads that you pull from your Exterior
Cleaning website, then the next 45-60
minutes are critical

3. Who Am I and Why
Should You Listen
To Me?
• Founded Rev Clean Marketing after 10 years
of digital marketing experience
• Associate member of the PWNA & PWRA
• Work with Exterior Cleaning Businesses
across the country
• Host of The Pressure Washer Podcast

10. FAIL
Don’t generate enough leads for the
investment & can’t grow.

15. Success
Phones ringing, trucks running &
business booming.

16. Your Website is the HUB

17. SCENARIO 2:
1,500 Visitors per Month
15% Conversion
225 Calls / Leads
30% Close Rate
67 Booked Jobs
$450 Average Transaction
$30,150
Triple the Leads & Revenue
Why is conversion
SO important?
SCENARIO 1:
1,500 Visitors per Month
5% Conversion
75 Calls / Leads
30% Close Rate
22 Booked Jobs
$450 Average Transaction
$10,125

18. Why?
…is getting your website built to
convert important to you?

25. Click To Call

37. HTTP://WWW.PLUMBERSEO.N

38. Use Special Offers That Match
The Service They Are Interested
In
*screen shot of the bundle and save deal*

39. If you can see Joe
Jones through Joe
Jones’ eyes, then you
can sell what Joe
Jones buys

40. Who is your ideal
Customer Avatar?
• Demographics
• Homeowner
• 35+ years old
• Typically female, occasionally male
• Married with 2-3 kids
• Head of household
• $65K+ annual household income
• Family-oriented
• Reliable
• Easily frustrated
• Likes to please people & expects the same in return
• Not handy
• Likes gardening, crafting & arts
• Lives in the suburbs - upper middle class neighborhood
• Takes an interest in their community
• Pains & Frustrations
• Home exterior is filthy
• Tired of waiting for their husband to do it
• Planning a party or bbq
• Too busy to deal with it

41. • Fears & Implications
• Being ripped off or overcharged
• Paying too much for something they
could have gotten elsewhere
• Having home damaged by faulty
workmanship
• Having to wait around for the technician
to arrive at the home
• Being inconvenienced trying to
coordinate with the technician
• May ruin siding, roof or patio
• Bill will be more than they can afford
• Goals & Desires
• Get a beautiful home exterior
• Having the issue behind them
• Having a well kept home
• Taking care of their family
• More income, money, wealth
• Live in a nicer more luxurious home
• Drive a nicer car
• Kids healthy, happy & successful
• Spend more time with family
• Travel & have fun with family
• Respect and approval from friends,
family and relatives
• Peace of mind
Who is your ideal
Customer Avatar?

42. • 4.8 billion people now own mobile
phones
• 3 out of 5 consumers search for
local businesses on their
smartphone
• Google reports that 40% percent of
mobile consumers turned to a
competitor’s site after a bad mobile
Web experience
Make Sure It’s
Mobile Friendly

44. Here is the problem
• 50-60% of inbound leave
unconverted
• 90% of webforms fail to convert

45. Here is why
• Leads that are not followed up
within 15 minutes go cold
• The average customer must be
followed up with 5-7 times before
booking
• Today’s consumer prefers to
interact via text message vs. phone
call or email

46. Here is the solution
• Leverage marketing automation to
follow up with webforms within the
first 2 minutes of submission via
Phone, eMail & Text Message
• Automate the follow up so that
every prospect is touched 5+ times
and able to engage via 2-way text
messaging

47. # of Leads - 100
Conversion Rate - 30%
NO FOLLOW UP
Jobs Booked - 30
100 Leads X 30% = 30 Booked Jobs
Average Ticket - $650
30 Jobs X $650 = $19,500
# of Leads - 100
Conversion Rate - 70%
Automated Follow Up
Jobs Booked - 70
100 Leads X 70% = 70 Booked Jobs
Average Ticket - $650
70 Jobs X $650 = $45,500

48. Makes every lead
you generate more
valuable

49. Let’s Implement This
In Your Business

50. Look out for a replay of this
webinar in your email inbox
after we wrap up today

51. Visit revcleanmarketing.com
To download our FREE
Internet Marketing Checklist!

52. If you’d like to schedule a FREE
one-on-one strategy session to
discuss your internet marketing,
to go revcleanmarketing.com