Counselling services can help reduce HIV stigma and prevent transmission by collaborating with education and campaign efforts. Counselling allows for deeper understanding of HIV information and development of disclosure guidelines. It also leverages clients' emotions to promote personal agency and responsibility. Partnerships between counselling and education programs can improve outcomes through ongoing consultation, sharing of trends and lessons learned, and exchange of ideas. The document recommends considering how to bridge divides between counselling and education work and actively informing each other.