SlideShare a Scribd company logo
Inbound 
Statistics 101 : 
Blogging
1 GOAL IN 
MIND
Create long-lasting 
marketing assets by 
publishing blog articles 
optimized to get found and 
generate leads.
There are 31% more 
bloggers today than 
there were three 
years ago 
eMarketer, August 2010
46% of people 
read blogs 
more than 
once a day 
HubSpot Science of Blogging 2010
Most 
people 
read 5-10 
blogs 
HubSpot Science of Blogging 2010
Nearly 40% of 
U.S. 
companies use 
blogs for 
marketing 
purposes 
eMarketer, August 2010
Blog frequency impacts 
customer acquisition. 92% 
of companies who blogged 
multiple times a day 
acquired a customer 
through their blog 
HubSpot State of Inbound Marketing, 2012
57% of marketers 
acquired customers 
from blogging 
HubSpot State of Inbound Marketing, 2012
Companies that blog 15+ per 
month get 5x more traffic 
than companies that don’t 
blog 
HubSpot Marketing Benchmarks from 7,000 Businesses
Companies that increase 
blogging from 3-5x/month 
to 6-8x/month almost 
double their leads 
HubSpot Marketing Benchmarks from 7,000 Businesses
An average company will 
see a 45% growth in traffic 
when increasing total blog 
articles from 11-20 to 21-50 
HubSpot Marketing Benchmarks from 7,000 Businesses
IMPACT OF MONTHLY BLOG ARTICLES ON 
INBOUND TRAFFIC
IMPACT OF MONTHLY BLOG ARTICLES ON 
INBOUND LEADS
Have questions? 
Want to know more? 
Think Inbound may be for you? 
Im here to help
Adrian@Sociallyin.com 
@adrianmarcus_ 
www.Sociallyin.com

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