The document emphasizes that 80% of retailers misuse Google Analytics, and provides a step-by-step guide to effectively utilize the tool for increasing traffic and conversion rates. Key strategies include connecting Google Analytics with Webmaster Tools, optimizing keywords, improving user engagement through targeted content, and enhancing conversions via paid ads and personalized experiences. Additionally, it highlights the importance of mobile optimization and collaboration with top referral sources to drive website traffic.

1. Analytic Data
80% of retailers are using Google
Analytic incorrectly.
Google Analytic provides actionable
data that can be used to increase
traffic and improve conversion rates.

2. Analytic Data
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3. Using GA to increase Your Traffic
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• Increase organic traffic using SEO queries and
landing page reports

4. Step 1
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• Connect Google Analytic with Google Webmaster
Tools

5. Step 2
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• Use the SEO report within Google Analytic to see
keywords ranking, clicks, and impressions

6. Step 3
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• Look for keywords with the most impressions

7. Step 4
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• Improve the CRT of those keywords by improving the
targeting of page titles and description
• Use CRT by using the following techniques on copy
1. Keep title around 55 characters and meta
descriptions around 156 characters
2. Make sure the information provide matches the
intention of the keywords

8. Step 4
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3. User benefit driven copy
• Basically describe how the information on that page
can benefit the type of user coming through those
keywords
• 20% keywords ranked in spots 1-4 have a target CRT
of 20% or higher

9. Step 4
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• 8% keywords ranked in spots 5-6 have a target CRT of
8% or higher
• 3% Keywords ranked in spots 7-10 have a target of
3%or higher
• Increase organic traffic using traffic source: keywords
report

10. FIRST FIND THE TOP 10 KEYWORDS
CURRENTLY DRIVING TRAFFIC
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• Here are the 5 optimization opportunities to get
more traffic:
OPPORTUNITY 1
• Use them as alt tags for images

11. OPPORTUNITY 2
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• Updates the images titles with those keywords as
well

12. OPPORTUNITY 3
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• Ensure descriptions and page titles include the same
keywords to help improve ranking

13. OPPORTUNITY 4
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• Use them as anchor text for internal links

14. OPPORTUNITY 5
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• Create more content based on keywords that are
driving the most traffic
• Spend more time focused on driving additional
traffic
• Spend more time on replying on threads
• Spend more time looking for topics that you can
provide value

15. For top referring blogs:
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• Continue nurturing your relationships and find more
cross promotional opportunities
• Double down on your guest post
• If post 1 per month, see if can scale it up to 3-4 per
month

16. For top referring Social Sits:
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• Spend more time on the social media channel that is
working the best
• Find which exact posts/tactics are driving traffic.
Once you figure it out, do more of it
• Double down on growing fans and creating content
for that channel

17. Step 1
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• Find the top content on site

18. Step 2
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• Use this to develop a content plan that caters to
what audience wants

19. Step 3
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• Focus on creating complementary content that can
increase user engagement and site time

20. Use the visit report
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• Find optimal times to post by finding the most
trafficked days to increase engagement
• Promote on social media on the respective channels
that are sending the most traffic

21. Using GA to increase Your Conversion Rate
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• Remove bottlenecks through users flow report

22. Step 1
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• Narrow the report by traffic source, location, device,
etc

23. Step 2
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• Highlight traffic to a specific conversion page

24. Step 3
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• Analyze the average drop off point in the funnel from
landing to conversion

25. Step 4
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• Use conversation optimization methods to improve
the weak link
1. Setup in page surveys at the high drop off points
using tools like Qualaroo
2. Based on the feedback, set up A/B tests to address
the objections
3. Do the same for all high drop of points in the funnel.

26. Optimize for mobile UX through mobile
report
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• Analyze whether mobile visitors have a significantly
higher bounce rate and time on site
• Use this data to determine if mobile usability can be
improved
• Check to see if your site is responsive and collapse
without messing up the design
• See which device have the highest bounce rate

27. Step 1
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• Enables correlation insight not available on other
reports

28. Step 2
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• Setup a report that tracks the use of a new feature

29. Step 3
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• Determine the per visit value of people using that
feature

30. Step 4
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• Take action on results

31. Optimize top referrals through referrals
report
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Step 1
• Partner with your top referrals to offer special deals.
Step 2
• Then reaffirm that deal by displaying it to those
visitors upon arrival.
Step 3
• Create custom welcome messages for specific
referral sources to improve conversions and
engagement.

32. Personalize content and offers using the
audience reports
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• Then reaffirm that deal by displaying it to those
visitors upon arrival
STEP 1
• Determine which audience segments prefer specific
types of content and offers
STEP 2
• Show each segment a dynamic, targeted experience
59% shoppers say they prefer personalized e-
commerce stores

33. •If you need free consultation for SEO,
feel free to contact us
•Our Email is: sadiq@metakave.com
•Get Free Consultation Today
•Visit us at http://metakave.com
Get Free Quote
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34. Communication
Sadiq M. Alam
Founder & Head of Ideas
Call: (+880) 017110 56474, (+880) 09611 699 014
Email: sadiq@metakave.com
Skype: sadiq.alam
MetaKave Dev HQ
Apt 12B2, Al-Baraka Tower
252 Elephant Road,
Dhaka-1205, Bangladesh