WeTradeTogether is a social network for financial professionals, traders and investors that provides real-time information, analytics tools, and regulatory compliance features. It aims to address problems like lost opportunities due to lack of information or compliance issues with current platforms. Key features include portfolio sharing, sentiment analysis, educational resources, and tools for communication and collaboration. The founders have raised $850K and are seeking $500K more. They expect over 1.5 million active users generating $27M in revenue by year 4 through monthly membership fees and marketplace commissions.

1. WeTradeTogether
June 2012
Private & Confidential Do Not Distribute
The place for better decisions.

2. What we do?
WeTradeTogether is a specialized social network, built specifically for the
financial sector, to be used by traders, investors and financial professionals.
Screenshot of beta user homepage.

3. Investors & Traders
• Money lost to poor decisions, or
opportunity costs for being
uninvested
• Too much time spent trying to
understand complicated topics
• Accessing resources across platforms
• Money spent on management fees,
or inability to utilize top managers
WeTradeTogether Solutions
• Real-time centralzied information
• Social learning, community building
& analytical tools
• Sentiment Index
• Valuable time spent sourcing clients
• Untapped revenue due to social media
participation constraints
• Money spent on compliance fees or fines
• Regulatory compliance related to social
media & archiving communication
Financial Professionals,
Advisors & Brokers
• Single location for offering services,
regulatory compliance and interacting
with current or potential clients
Problem

4. Key Features
• Portfolio sharing
• Freelance platform
• Micro-blogging
• Trading simulator
• Interactive charting
• Tradingcast
• Cloud storage
• Sentiment Index
• …
• Portfolio Sharing
• Sentiment Index
Investors
• Compliance
• Lead Generations
Advisors &
Brokers
• Collaborative
Workspace
• Fundraising
Businesses

5. Traction
• Core technology & software in place
– Website in private beta
• Strong traffic
– All organic, no paid advertising
• 30,000 potential users streaming to the site
– From Twitter
• Yodlee
– Accepted to Accelerator program
– For development of “portfolio share” feature
Wetradetogether.com
Daily Visitors 1,071
Daily Page views 35,343
Global Traffic Rank 247,057

6. Market Opportunity
Almost 50 million
potential users
4.8 million
financial
professionals
44 million
online
investors
in the U.S.
Investors –
• Web users are increasing worldwide
• Increasing demand for understanding
financial topics
• More tools required to understand the
financial markets
• People want empowerment over
finances
- evidenced by success of Mint.com,
StockTwits, eToro, Covestor
Financial Professionals–
• Financial authorities have regulated
access to social networks by financial
professionals
- 40% do not have a social media
presence
- 66% are not FINRA compliant
with record keeping

7. Customers & Users
Investors
• Analyze
markets
• Learn
techniques
• Find & share
ideas
Financial
Professionals
• Find new leads
• Maintain
regulatory
compliance
• Safely share
information
Businesses
• Archive
communication
• Interact with
investors

8. Revenue Model
Email Marketing
SEMOrganic / SEOSocial Media
Online Events
Club Memberships /
Subscriptions
$9 - $250 monthly fee
with various levels for
accessing features
Marketplace &
Freelance Platform
% of transactions &
advertising revenues
Acquisition Techniques
Registered Users
Active Users
Home Page
Paid Users
Free + Premium = Freemium

9. Go to Market Strategy
Capture
• Partners – Will help drive traffic and
support users in return for percent of
revenue
• Social Media – Disseminates practical
information and the advantages of
Wetradetogether services
• Natural Search (SEO) – Optimizing the
site for the main search engines
• Online Events – During the initial
phase of validation, we will hold
online events for users and partners
Retain
• Community Building – Free access to
services, even with limited functionality,
will allow for the creation of discussion
groups amongst users.
• Content – Interesting and useful
financial information, along with the
latest news on the evolution of analytical
techniques and market predictions
• Personalization – Customized weekly
newsletter, providing information based
on user interest
• Retention Marketing – Offer discounts
on products, special offers, marketplace
services and couponsPlanned Launch:
November 27

10. Competition
Features Wetradetogether StockTwits Zecco LinkedFA LinkedIn
Standalone social network?
Integration with other social networks?
Regulatory compliance?
Sentiment index?
Trading simulator?
Portfolio construction tools?
Analytic & learning tools?
Collaborative workspace?
All major investments covered?
Ability to form private groups?
Streaming portfolios from
multiple institutions?

11. Competitive Advantages
• Aim to be the only financial social network with 100%
FINRA and SEC compliance
• Dedicated to both professional and casual financial
market participants
• Technology delivers deep level data & tools
– Market stats, quotes, charting and graphics, portfolio
data, benchmarking performance, asset allocation
• All markets and investments delivered
– FX, Fixed Income, Equities, ETFs, OTC, private and
alternative investments on a single social network

12. Team
Alfredo Baraldi
CIO
Riccardo Baraldi
President
Pamela Murtas
VP, Communications
Roberto D’Ambrosio
COO
Fabio DeFilippis
CFO
Oriano Moro
Financial Advisor

13. Financials
Key Metrics Year 1 Year 2 Year 3 Year 4
Total Registered Wetradetogether Users 200,000 1,000,000 1,350,000 1,500,000
Key Financial Data
Revenue 815,000$ 3,560,000$ 16,770,000$ 27,460,000$
Cost of Revenue 518,050$ 2,070,400$ 782,500$ 11,502,800$
Operating Expenses 57,812$ 578,442$ 1,321,873$ 2,157,488$
EBIT 239,038$ 911,158$ 7,595,627$ 13,799,712$

14. Funding
• Funding to Date
• $850,000 for seed funding and securing the
software
• Currently seeking $500,000
– Use of proceeds
• Computer equipment, engineering & development
• To refine the platform, complete planned features
and go-to-market
– Will last the company 6 months
• A bridge to next round and revenue positive

15. Questions?
Wetradetogether Corp.
244 5th Ave., Suite 2003
New York, NY 10001
alfredo.baraldi@wetradetogether.com
skype alfredobaraldi
Phone +16464194288
Fax +1 646 568 5162
cellular phone +39 3465250299

16. Appendix: Timeline
3Q12 4Q12 1Q13 2Q13
- Website in beta
- Software developed
- Launch website
- 2,000 power users
2014
Capital raise
- Scale the company
- Focus on user acquisition
Capital raise
- Validate enterprise and
educational clubs
- Optimize sales process
- Customer validation
- Development of new services
- Reach 200,000 active users
- Development of mobile app
- Hire 100 affiliates
- Hire 50 partners

17. Appendix: Exit Strategy
• Share buyback, IPO or Acquisition
Potential Acquirers Key Advantages
Retail Brokerage Firms Expand their market to investors under $500K
with “self-service” advisory services, such as
our Share Portfolio platform
Financial Portals Provide new social services, such as our Clubs
and Tradingcast platforms
Financial Advisory Firms Integrate their platform with our social
network
Multi-Level Marketing Companies Secure exclusive distribution of our services
through affiliate programs

18. Appendix: Revenue Breakdown
Revenue Source % of Revenue
• Membership Club Fees
– Trader & Professional (monthly fees) 80%
– Enterprise (monthly fees) 10%
– Educational (monthly fees) 5%
• Market Place 5%
– Social e-Commerce (% of transaction)
– Social e-Procurement (% of transaction)
– Social Promotion / Advertising (cost per action)

19. Appendix: Planned Tools & Features
• Share Portfolio – Trading transactions & portfolio
data steamed from various institutions.
• Notary – Regulatory compliance service for
authorized access to resources, and control and
restraint of publishing content and archiving
communication.
• Pluto Trade – Trading simulator and training platform
• Compass Advisor – Statistics and Google Analytics
for the Clubs

20. Appendix: Sales Strategy
1) Power Users will promote the social network and contribute to the
recruitment of affiliates and partners.
– 2,000 power users will be recruited and will be incentivized economically
through the affiliation program as remisiers (commission basis). We will
recruit power users through Facebook, Twitter, LinkedIn, as well as our list of
40,000 most active traders on Twitter.
2) Affiliates and Partners will sell services and generate new users for our
social network.
– After the third month of opening the site to power users, we plan to
distribute services through affiliates and partners. Affiliates and partners
will be versed how to respond to the recurrent objections surrounding the
use of social networks.
3) Social Network Users will grow along the lines of referrals and other
social network outlets.
– After sufficient time, the social network is expected to self-generate new
users and clients through a virtuous distribution process.