This document provides guidelines for analyzing social media performance on platforms like Facebook, Instagram, Twitter, and YouTube. It instructs the reader to access analytics on each platform to collect key metrics like reach, likes, and engagement. The data collected should be reported monthly on a Podio worksheet and used to set performance targets for the next month. Any questions can be directed to the listed contacts.

1. Social Media Channel
Analysis
Guidelines
Digital Customer Experience 1516

2. Why we need to analyze?
To measure our concrete
performance on social media
usage and to use the data for
our next marketing strategies.

3. Important!!!
The data you’ll
get will be on
percentage
and is used as
next target
reference
All data and
target should
be reported
on podio
worksheet

5. How To Access Analytics?
Set yourself as an admin of your Local Entity
Facebook Page
Click ‘View Insights’ under the ‘Sign Up’
button
1
2

6. Collect the data of: Reach, Like, Engagement
Rate
How To Access Analytics?
3
4 Set your own goals of
percentage raise based on
the green percentage that is
shown on the picture beside,
example: 20% raise on the
number of Like

7. Important!!!
You need to
check Insight
every week as
Facebook only
serves the data
weekly
Report the
performance
analytic monthly to
Podio
for example:
August
Week 1: xx %
Week 2: xx %
etc.
Set the target to
all aspects:
Reach, Like,
Engagement Rate

9. How To Access Analytics?
Use http://simplymeasured.com/freebies/instagram-
analytics to access your account’s report

10. Data that needs to be collected: Likes, Comment,
Total Engagement, Engagement per Post
How To Access Analytics?

12. How To Access Analytics?
Sign in with twitter
account you want to
analyze
Open
analytics.twitter.com
on your browser
1 2

13. 3 Set target based on data you’ve analyze
Data should be
collected:
a. Tweet
Impressions
b. Profile Visits
c. Followers Raise
Set those
percentages as
your target for
every month
and put the
target on podio
worksheet
How To Access Analytics?

15. How To Access Analytics?
1 2Click task bar icon
beside youtube
logo, then click My
Chanel
Click the Views
above the home
page picture.

16. 3
How To Access Analytics?
From the overview, you can find result of views,
estimated minutes watched, average view duration and
set those numbers as your next month target reference.

17. ¡Thank
You!

18. Any Questions?
Ph: +6283870198161
LineID: funnynaura
Email: giovani.naura@aiesec.net
Ph: +6281288801759
LineID: Thobie
Email: thobie.ermansyah@aiesec.net
Ph: +6287860627278
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Email: clarita.diorisa@aiesec.net