The document discusses 4 types of content metrics that are important to measure: 1) Consumption metrics measure how many people view content through metrics like page views and downloads. 2) Sharing metrics measure how often content is shared on platforms like social media through metrics like shares and likes. 3) Lead generation metrics measure how effectively content leads to conversions, like form submissions. 4) Sales metrics measure how content views convert into real customers through metrics like revenue attributed to content. Measuring these 4 types of metrics helps evaluate how well content is performing and meeting goals.

1. The 4 Types of Content Metrics That Matter
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Measuring how’s effectively our content is important. Content can effect visitor
engagement. How many returning visitor? How many bounce rate? Can you
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persuade other people to read what you recommend and do conversions? All of
this question is related to what type of our content is.
The more similar your content to what people expect, the more time people
spend on your website/blog/social media.
Created by:
Created by:
Mega Puji Saraswati

2. 4 types of
content metrics
Source
http://www.convinceandconvert.com/content‐marketing‐2/the‐4‐types‐of‐content‐metrics‐that‐matter/

3. 1. Consumption Metrics
From this metrics, we measure how many people consumed our content. We can
use Google Analytics or Youtube insight to measure this metrics.
Key Question answered: how many page views? How many views? How many
downloads?
2. Sharing Metrics
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This metrics tell us how our content success in getting people to share it with
others. Usually, this metrics is described by tweet, Linkedin share, likes,
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Google+ shares, etc. Now, we can use Google Analytic
Key Question answered: how often do your visitor share your content with
others?
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4. 3. Lead Generation Metrics
3 Lead Generation Metrics
This metrics tell us about how effectively your content to make people do
conversion after read it, like fill the form after read contents or do a call after
consumed a content. In google analytics, we must add an additional code to
track how many visitor download or submit the form.
Key Question answered: how many visitor that turn into conversion?
4. Sales Metrics
From this metrics, we can get a description about how many content consumed
convert into real costumer. In Google Analytics, we measure it by $index. It
represented the value of every content, based on how important the content
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in drive visitor to do conversion.
Key Question answered: how important a content to make visitor do conversion?

5. If we have the answer to all of four question before, we can evaluate our content.
Is it appropriate with our goal or not? Can your content make visitor convert into
Is it appropriate with our goal or not? Can your content make visitor convert into
customer? Is it your content have a good value?
This insight make you easy to evaluate your content.
I know what
my audience
my audience
wants!!

6. Thank You
Thank You
Happy Analyzing ☺