SlideShare a Scribd company logo
3 
Mistakes Your 
company is making 
on Social Media
#1 
The first thing you do when you meet a new 
potential customer is try to sell to them.
"HEY, HAVE YOU TRIED 
OUR....?" 
ME 
Buy this.... ME 
Come get.... 
ME 
ME
SUGGESTIONS: 
BE HELPFUL 
OFFER 
HOW 
To Tips 
Start a 
Giveaway
#2 
You jump into conversations that 
you bring no relevant information 
to.
I know you're talking about watching football 
right now, but....
"Come on over to 
C A F É C A F É 
and get some hot 
coffee." 
Side Note: We don't have any TVs.
Suggestion: 
Find 
A 
Conversation 
That you 
Can offer VALUE. 
MAKE SURE 
YOU HAVE TV'S
#3 
You lack Social 
Bilinguality
Would you move to 
China and only speak 
French? 
would you?
NO! 
NO YOU 
WOULD NOT.
Then DO NOT get on Twitter and 
talk to people like you're on 
Facebook.
EVERY SOCIAL 
CHANNEL HAS 
IT'S OWN SET 
OF RULES
PEOPLE ARE ON THESE 
SITES FOR DIFFERENT REASONS.
Suggestion: 
Learn the 
Platforms 
& what they are used for. 
Here's a great tool: 
www.socialmediaexaminer.com
Let's Connect 
Founder/Creative Director 
www.sociallyin.com

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