Content Marketing with ContentMX
•Download as PPTX, PDF•
0 likes•294 views
On January 20th, 2015 ContentMX joined ClickDimensions for a webinar on Content Marketing. Here you can view our slides, which cover how to start your content marketing strategy and how to drive real results.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Content Marketing with ContentMX
Similar to Content Marketing with ContentMX (20)
Recently uploaded
Recently uploaded (20)
Content Marketing with ContentMX
- 3. How Much Has Really Changed from the 1960’s? It is about being found… It’s about having the answers, it’s about knowing the customers, it’s about connecting.
- 5. Driving sales by helping organizations:
- 7. Marketing with Great Content Three types of content needed to drive sales ● Original content focused on defined markets ● Third party curated content o Example: Datamensional leverages CFO.com content ● Solution based content o Example: How flash drives increases speed of data A detailed content strategy helps with all facets of your marketing effort: ● Tell your brand’s story ● Reinforce your brand’s message ● Answers your customers most FAQ ● Provides a solution ● Shows your brand will improve the customer’s lives
- 8. Humor works
- 9. How to start your content? ContentMX works to develop content that matches your voice, and supports your goals. 1. What are 5-10 Questions that your customers ask 1. What are some of the answers you provide that lead to a sale 1. What are target markets your organization focuses on 1. What blogs or websites do your customers read 1. Feel free to suggest article titles that you would like to have included
- 10. Drive Real Results " We received more leads because people found us on the first page of Google search when they used relevant terms. " - Kintronics
- 12. Create an Integrated Content Marketing Strategy
- 14. Rank and Reward Engagement
- 15. Be Remembered
- 16. Helping Insurance and Finance Firms Gain Top Rankings
- 17. Be Found: Top in organic search Actions: Two articles each month and weekly curated content Case Study:
- 18. Case Study: ● Number Two Organic Search ● Over 10% Open Rates ● Mobile Friendly
- 19. Case Study: Actions: Daily content Original and Curated Content Results: Doubled Traffic Sales: 40% of the new clients attributed to ContentMX Increased sales:
- 20. ContentMX clients have: ● Over 10% open rates ● Social sharing doubles impressions ● Top SEO rankings High Levels of Engagement
- 21. Single Platform
- 22. An Easy to Use Mobile App Post content to all your digital sites anytime
- 23. Reports
- 24. Let’s Talk More! Register to receive a free assessment of your content marketing strategy. The first 20 people who sign-up AND receive their free assessment will win a $25 Amazon gift card! To register and to learn more, visit: http://m.contentmx.com/contentmx/ @ContentMX Jeff Mesnik jeff@contentmx.com 781-444-7000
Editor's Notes
- For example they worked with Blue Chip Tek, and the content that they produced and was placed on BlueChip’s website was listed as number one in Googles organic search ranking.
- And this program works, companies are attributing up to 40% of their new clients to ContentMX, and they are getting found by more prospects because of frequent relevant content.