The document discusses trends in eBooks and digital reading. It notes that online media consumption and digital goods sales are increasing. eReaders and eBooks are becoming more popular, with eBook sales outpacing print in some cases. Enhanced eBooks are being developed that integrate additional multimedia. There are questions around how digital reading impacts cognition compared to print. The future may include more interactive eBooks with social networking, customized content, and links to other online resources and user contributions. Overall the document suggests the eBook industry and digital reading are undergoing significant changes.
Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.
My fortnightly column, A Dose of IT discussing on the Slates in healthcare opportunity in India
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
As the internet population has matured over time, binary distinctions between those who are online and offline have given way to a more robust understanding of the assets, actions and attitudes that affect user experience. Nearly ten years' worth of research conducted by The Pew Internet & American Life Project examines the growing role of technology in our lives, our changing expectations about how to find and use information, and the impact these changes will have on libraries and other institutions in the future.
STUDY: How Addicted Are We To Facebook Mobile?Rania Alahmad
A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feed frequently. Several users copped to checking Facebook from their phone at the movies and while they’re at the gym.
This was the presentation I did for Christ University, first year marketing students. Explaining them what is Digital Media, what are its sacred pillars and how it can work for them was wonderful, especially because they were so involved in it.
Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.
My fortnightly column, A Dose of IT discussing on the Slates in healthcare opportunity in India
Kapil Khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
As the internet population has matured over time, binary distinctions between those who are online and offline have given way to a more robust understanding of the assets, actions and attitudes that affect user experience. Nearly ten years' worth of research conducted by The Pew Internet & American Life Project examines the growing role of technology in our lives, our changing expectations about how to find and use information, and the impact these changes will have on libraries and other institutions in the future.
STUDY: How Addicted Are We To Facebook Mobile?Rania Alahmad
A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feed frequently. Several users copped to checking Facebook from their phone at the movies and while they’re at the gym.
This was the presentation I did for Christ University, first year marketing students. Explaining them what is Digital Media, what are its sacred pillars and how it can work for them was wonderful, especially because they were so involved in it.
ASLA XXIII Biennial Conference - Dr Jill Abell - Print books are bouncing back with the new bookshop experiences whilst school libraries are using a host of diverse e-commerce models, e-platforms and devices in their efforts to offer digital texts to support new curriculum. The common goal is to adopt e-books to encourage reading, or create e-texts as a replacement for costly and heavy printed texts, to secure backlisted fiction, and to maintain curriculum-focussed non-fiction and multiple copies with manageable digital rights and licensing for class use. In this workshop, participants will examine the “wicked problems” and change focus to find solutions.
How are young adults using electronic resources such as eText and eReaders? This presentation guides a discussion on how REAL students are using resources in and out of the classroom.
3. eBook Trends - 1
• Online media consumption – of all types – is up
• What happened to the 20 somethings?
• Online media consumption and sales of digital goods is up
because of increasing broadband speed and increased
connectivity with new types of devices e.g., TVs, mobile
phones, game consoles.
• Disaggregation, Disintermediation, Price erosion
• Value of digital goods market will jump from $16.73 billion to
$36.14 billion by 2014 (Gartner).
4. eBook Trends - 3
eReaders and eBooks are rapidly becoming more
popular
11,000,000 Americans will own a digital reading device and
buy 100,000,000 ebooks by the end of 2010, compared to
3,700,000 e-readers and 30,000,000 eBooks in 2009
(Forrester Research)
eBook sales on Amazon are outpacing hardcover sales, 180 to
100
ebooks will account for 11% of textbook market by 2013 (Simba
Info) and 20% by 2015 (Xplana)
2009 digital textbooks generated $40,000,000 in sales,
expected to double in 2010 (Xplana)
5. eBook Trends - 2
• People who buy e-readers read more as a result
• 40% said they read more, 58% say they read the same, 2% say
they read less, (Marketing and Research Resources, Inc.)
• Customers buy 3.3 times as many books after buying a Kindle
(Amazon)
• 86% of e-Reader owners read on their device more than once a
week; 51% read on their device daily (Marketing and Research
Resources, Inc.)
6. Hardware Issues
Amazon Kindle
Dedicated e-readers to peak in 2014
Kindle 3 is ingeniously designed to be everything the iPad will never be: small,
light, inexpensive
Kindle is outselling the iBooks store 60 to 1 (CrunchBase)
Mobile
Books are most widely available type of app on iPhone (22%), but least likely to
be purchased (3%) (Apptizr)
Upcoming Tablet Sturm and Drang
3M zealous iPad owners and the integrated ecosystem (iBookstore carries 46,000
titles)
Kno
Countless models based on Google Android
Google Chrome OS platform
Blackberry’s BlackPAD
HP’s web os powered on PalmPad
Windows
7. Enhanced eBooks
Need to develop innovative applications that will push education to
new levels of pedagogical discovery and engagement
Currently available for many digital books on Kindle or Apple
platforms – highlight passages, resize text, change fonts, alter text
layout, find words or phrases, share notes and bookmarks, synch
between hardware devices, free samples, dictionary, audio text to
speech
Consumer TV/Movie tie-ins: Ken Follett’s The Pillars of the Earth,
includes sketches, video clips, and original music from Starz
miniseries, Vooks with video
Children’s books: Animalia for the iPad includes hidden object
games, Random House and Smashing Ideas, Dr. Seuss and Ocean
House Media
Textbooks: The Elements, A Visual Exploration on iPad includes 3D
graphics, moving diagrams, instructional videos, audio commentary
8. Cognitive/Learning Issues
What are the cognitive differences between reading
on a traditional book, Kindle, and iPad? What is
important, the medium or the message or both?
Why does it take longer to read an eBook? Is the reading
process more or less automatic – Two distinct pathways for
processing text: ventral (direct) versus dorsal
Is remembering harder with eBooks? What about missing
context? What about “emotional attachment” to printed page
(which also helps memorability)
Tablet distractions will make us all ADD!
9. The Future – 1
More lessons to learn from other media:
Superiority of one click purchase and integrated ecosystems – Amazon
Try before you buy/sampling – Legacy Games
Episodic content – TV shows, House M.D. game
Subscription based – Always dynamic World of Warcraft
IoT (Internet of Things) – sensors, UPC codes, tags emitting
readable data that link objects to servers in the cloud, and vice versa
Interactive quizzes interspersed throughout, 3D graphics, video,
audio, games and simulations
Books that learn and revise themselves, based on dynamic data about
how students are using and learning from a book
Purchasing chapters and topics rather than entire books
10. The Future – 2
Personalized, customized, constantly updated and
mashable
Connected texts: Cross platform social networking,
linked with existing networks like FB
Author/professor/student notes, bookmark what is
important/what you don’t understand, realtime chat,
audio comments, location based information about
readers, pose questions others can answer, integrate
text and graphics into notes
Crowdsourced wikis linked within a book
11. Final Thoughts
"We are living in 1937, and our universities, I suggest,
are not half-way out of the fifteenth century. We
have made hardly any changes in our conception of
university organization, education ... for several
centuries.” (H.G. Wells)
"The United States used to lead the world in the
number of 25- to 34-year-olds with college degrees.
Now it ranks 12th among 36 developed nations.”
(NYT)