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Digital Media N U
     Ankur Sharma
http://about.me/ankurdinesh
Let’s kill time!

•   About.me
•   What is Digital Media?
•   3 Sacred Pillars of Digital Media
•   Throw the Dart!
About.me
• Education
  – Major in International Business from IIM, Calcutta
  – B.Tech from National Institute of Technology
  – PGD in Advanced Computing from C-DAC


• Work Experience
  – Mphasis
      • Software Developer
  – Travelocity (5+ yrs)
      • Software Developer, Partner Marketing, Product Marketing
  – ESPN
      • Product Manager
What is Digital Media?


The creative convergence of digital arts, science, technology
 and business for human expression, communication, social
                 interaction and education
                                            - Digital Media Alliance
3 Pillars - Digital Media
          Title

• Content
• Social
• Relevance
Content
• Forms
  –   Text
  –   Image
  –   Audio
  –   Video


• Producers
  – SMEs
  – Users
User-generated Content
•   Blogs
•   Wikis
•   Reviews
•   Profiles
•   Photo/Audio/Video platforms
User-generated Content
Numbers don’t lie!
      Title

• 2009- Boston College stopped
  distributing e-mail addresses to incoming
  freshmen
• YouTube –#2 largest search engine in the
  world
• Wikipedia has over 13 million articles -
  78% of these articles are non-English
• Over 200,000,000 Blogs, more than 50%
  of which post content daily
Social - Ecosystem

 Where?   Social Networks
  What?   Social Content
          Social Publishing   Social Search
  How?    Social Gaming       Social Shopping



  Why?    Social Impact         Social Currency
Relevance




 “A squirrel dying in front of your house may be more relevant
    to your interests right now than people dying in Africa.”
                     - Mark Zuckerberg, Facebook
Customized Content Aggregation
To sum it all up!
Throw the Dart!

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Digital media and you

  • 1. Digital Media N U Ankur Sharma http://about.me/ankurdinesh
  • 2. Let’s kill time! • About.me • What is Digital Media? • 3 Sacred Pillars of Digital Media • Throw the Dart!
  • 3. About.me • Education – Major in International Business from IIM, Calcutta – B.Tech from National Institute of Technology – PGD in Advanced Computing from C-DAC • Work Experience – Mphasis • Software Developer – Travelocity (5+ yrs) • Software Developer, Partner Marketing, Product Marketing – ESPN • Product Manager
  • 4. What is Digital Media? The creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education - Digital Media Alliance
  • 5. 3 Pillars - Digital Media Title • Content • Social • Relevance
  • 6. Content • Forms – Text – Image – Audio – Video • Producers – SMEs – Users
  • 7. User-generated Content • Blogs • Wikis • Reviews • Profiles • Photo/Audio/Video platforms
  • 9. Numbers don’t lie! Title • 2009- Boston College stopped distributing e-mail addresses to incoming freshmen • YouTube –#2 largest search engine in the world • Wikipedia has over 13 million articles - 78% of these articles are non-English • Over 200,000,000 Blogs, more than 50% of which post content daily
  • 10. Social - Ecosystem Where? Social Networks What? Social Content Social Publishing Social Search How? Social Gaming Social Shopping Why? Social Impact Social Currency
  • 11. Relevance “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” - Mark Zuckerberg, Facebook
  • 13. To sum it all up!