This was the presentation I did for Christ University, first year marketing students. Explaining them what is Digital Media, what are its sacred pillars and how it can work for them was wonderful, especially because they were so involved in it.

1. Digital Media N U
Ankur Sharma
http://about.me/ankurdinesh

2. Let’s kill time!
• About.me
• What is Digital Media?
• 3 Sacred Pillars of Digital Media
• Throw the Dart!

3. About.me
• Education
– Major in International Business from IIM, Calcutta
– B.Tech from National Institute of Technology
– PGD in Advanced Computing from C-DAC
• Work Experience
– Mphasis
• Software Developer
– Travelocity (5+ yrs)
• Software Developer, Partner Marketing, Product Marketing
– ESPN
• Product Manager

4. What is Digital Media?
The creative convergence of digital arts, science, technology
and business for human expression, communication, social
interaction and education
- Digital Media Alliance

5. 3 Pillars - Digital Media
Title
• Content
• Social
• Relevance

6. Content
• Forms
– Text
– Image
– Audio
– Video
• Producers
– SMEs
– Users

7. User-generated Content
• Blogs
• Wikis
• Reviews
• Profiles
• Photo/Audio/Video platforms

8. User-generated Content

9. Numbers don’t lie!
Title
• 2009- Boston College stopped
distributing e-mail addresses to incoming
freshmen
• YouTube –#2 largest search engine in the
world
• Wikipedia has over 13 million articles -
78% of these articles are non-English
• Over 200,000,000 Blogs, more than 50%
of which post content daily

10. Social - Ecosystem
Where? Social Networks
What? Social Content
Social Publishing Social Search
How? Social Gaming Social Shopping
Why? Social Impact Social Currency

11. Relevance
“A squirrel dying in front of your house may be more relevant
to your interests right now than people dying in Africa.”
- Mark Zuckerberg, Facebook

12. Customized Content Aggregation

13. To sum it all up!

14. Throw the Dart!