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![Changes in STM Publishing
—“
[the U. of Michigan Press] will shift its scholarly
publishing from being primarily a traditional print
operation to one that is primarily digital. Within two
years, press officials expect well over 50 of the 60-
plus monographs that the press publishes each year
—currently in book form —to be released only in
digital editions. Readers will still be able to use print-
on-demand systems to produce versions that can be
held in their hands, but the press will consider
the digital monograph the norm.”
- Inside HigherEd, March 23, 2009](https://image.slidesharecdn.com/2c-1-130125094737-phpapp01/85/2-c-1-27-320.jpg)
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- 1. The e-Book AgeArrives - VIABLE E-BOOKS ARE EVERYWHERE - SO WHAT? KENT R. ANDERSON EXECUTIVE DIRECTOR INTERNATIONAL BUSINESS & PRODUCT DEVELOPMENT THE NEW ENGLAND JOURNAL OF MEDICINE AND JOURNAL WATCH
- 2. Overview of thee-Book Space — Devices have overcome major usability and availability hurdles — Change is happening rapidly — MobiPocket, ePub, LRF, and PDF are the major standards (PDF and Mobi are biggest) —“ Book” a misnomer for connected devices is ¡ Book formats are changing to adapt ¡ Information snacking and speed-dating ¡ Blogs, magazines, newspapers all exist on these devices
- 3. The DP2C3 ofe-Books — Devices are machines that can read e-books — Platforms are systems that deliver content — Players are businesses trying to define e-books — Content is what you read on an e-book — Consumption is how you absorb the content — Commercialization is how e-books make money
- 4. My Qualifications — Publisher —Owner of many e-books over the years — Author — Self-publisher
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- 9. Other Devices — Cellphone (basic, important in Japan) — Desktop computer — Laptop computer — Rumored devices ¡ Apple developing some color e-reading device ¡ Apple and Verizon collaborating (could be the same rumor)
- 10. Wired vs. Wireless —Kindle and iPhone are both connected via cellular networks ¡ Major advantage for book purchasing on the fly, updates to news and blog sources — Sony is tethered ¡ Rumors of a connected Sony reader just surfaced
- 11. PDF Support — CurrentKindle offers some PDF support ¡ Users have to email a PDF to themselves and pay a transfer charge of $0.25 per — New Kindle DX offers full PDF support — Sony e-Reader offers full PDF support
- 12. Web Browsing andLinking — Current Kindle offers rudimentary Web browsing and linking ¡ Slow, browser is clunky — New Kindle DX promises better browser and faster load times — Sony e-Reader does not link to the Web
- 13. Platforms — Amazon Kindlestorefront — Amazon Kindle iPhone application — Lexcycle’Stanza (now owned by Amazon) s — Smashwords — Scribd — Sony eBook Store
- 16. A Note AboutScribd — Started as free document-sharing site (2007) — In May 2009, announced e-book offerings — Downloads work on multiple devices — Openness creates threats of piracy — Authors keep 80% of net revenues ¡ Fees reduce this by $0.25, so for me, -5% ¡ Fee for DRM-protected documents is $0.40
- 17. A Note AboutSmashwords — A very slick new entry into the field — Great conversion tools, great data tools — Good pricing system, with preview %, coupons, etc. — Savvy owners who are paying attention — Authors get 85% of net revenues
- 18. Amazon’Big Play s — Amazon wants to own the e-book storefront ¡ Device ¡ Kindle application on iPhone ¡ Acquisition of Lexcycle’Stanza s — Neutralize competition on the device front — Own competition on the store front — Make a play on the content front
- 19. Content — Plenty ofnovels on e-books — Technical materials hard to provision — Blogs and magazines work well — News sources work well
- 20. Content Conversion — Amazonhas great tools for turning a narrative book into a Kindle version — Smashwords has an amazing program (the Meatgrinder) for making e-books from native files — Scribd works OK, but not as good at the Meatgrinder — Scholarly and technical materials are harder to convert to workable formats
- 23. Consumption — Called e-books,but really e-readers — Once expanded to reading, the devices’ true value shines through — Information speed-dating and snacking behaviors — Full, immersive reading still a luxury item — Audio feature of Kindle rather rudimentary, but some users find it valuable ¡ Audio book while driving, exercising = time-shifting
- 24. Commercialization — E-book publishingcan actually be more profitable for authors and sellers than traditional publishing ¡ Lower price-point for consumers, but less waste in manufacturing, shipping, storage, and returns — Devices expensive, content cheap ¡ Multipurpose devices spread the cost (iPhone) ¡ Content does preserve its brand, prices should rise — Royalties to publishers on-par with other licenses — No costs associated with returns, shipping, storage
- 25. Spam — Published February 2009 — Print sales figures uncertain & Eggs A Johnny Denovo ¡ > 200 and < 2,000 Mystery — Smashwords –3 copies — Kindle –8 copies — Scribd –posted it 5/20 — Dollars from e-books ¡ $6.63 + $25.20 = $31.83 (2%) ¡ Expenses = 0* — Dollars from print book ¡ $1,810 (no royalties yet) (98%) ¡ Expenses = $2,200* * = Doesn’ t include marketing expenses
- 26. Changes in BookPublishing —“ The number of new and revised titles produced by traditional production methods fell 3% in 2008, to 275,232, but the number of on-demand and short run titles soared 132%, to 285,394. The on-demand and short run segment is the method typically used by self-publishers as well as online publishers. With the decline in the number of traditional books released last year and the jump in on-demand, the number of on-demand titles topped those of traditional books for the first time.” - Publishers Weekly, May 19, 2009
- 27. Changes in STMPublishing —“ [the U. of Michigan Press] will shift its scholarly publishing from being primarily a traditional print operation to one that is primarily digital. Within two years, press officials expect well over 50 of the 60- plus monographs that the press publishes each year —currently in book form —to be released only in digital editions. Readers will still be able to use print- on-demand systems to produce versions that can be held in their hands, but the press will consider the digital monograph the norm.” - Inside HigherEd, March 23, 2009
- 28. Conclusion — E-books arefor real — They are evolving rapidly — Very savvy players are entering the content space — Devices are too expensive ¡ Don’ t know why Amazon doesn’make a strategic move here t — E-ink is on an improvement trajectory — On-demand printing already outstrips traditional ¡ Can e-books be far behind?
- 29. Thank You KENT R. ANDERSON EXECUTIVE DIRECTOR INTERNATIONAL BUSINESS & PRODUCT DEVELOPMENT THE NEW ENGLAND JOURNAL OF MEDICINE AND JOURNAL WATCH