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In Defense  of Ugly Animals Human Preferences and Animal Conservation Efforts
Goodbye to the Aye Aye
The Aye Aye of Madagascar
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Donโ€™t you love me?
Aesthetic Qualities
Cute Animal = $$$$$ Ugly animal = $
How can we use  human preferences  to make new  conservation  programs successful?
All animals have intrinsic value
American attitudes toward wildlife.
9 Values Utilitarian Ecological Scientific Humanistic Moralistic Dominionistic Negativistic Naturalistic Aesthetic
Primary preference factor: distinctive aesthetic qualities
Key features Size Physical  appearance Texture Movement Power Danger
Is this an endangered species?
big beautiful fast
ugly harmful disgusting
Dislike reptiles amphibians invertebrates Like mammals birds fish
Neotony: The โ€œCuteโ€ Factor
The look  of neoteny: big eyes big head stub nose pudgy cheeks
Humans are attracted  to animals with neotenous  features because they  resemble human babies.
Neoteny sells.
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The evolution of Mickey Mouse.
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Penguins score high on the cute scale.
Chinstrap  penguin King penguin
King penguin Crested penguin
Human aesthetic preferences influence  conservation policy and programs.
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Majestic and symbolic
Charismatic Megafauna
Noble
small  &  plain
Embrace the โ€œcute factor.โ€
โ€œ โ€ฆ  focus on the lovable aspects of ugly animalsโ€”whether itโ€™s a dash of color or the way they waddle about.โ€
Slender Slow Loris
No More Cute.
All nonhuman  species should  be conserved.
Americans recognize  the dependence of  society and its economy  on a healthy ecosystem.
Ecological  education  is paying off.
No more supermodels.
Biodiversity is good.
Ugly but important.
Ugly but industrious.
Knut is still cute.
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The end.

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