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The Signature
                             CCR 747 ::: S13




Wednesday, March 20, 13
What is the role
                          of the signature?


Wednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
Theresa asks:

      When is the signature needed?
        Krista adds:
                          When does it matter?



Wednesday, March 20, 13
Foucault:

               The Author function is linked to the juridical and
               institutional system that encompasses, determines, and
               articulates the universe of discourses.




Wednesday, March 20, 13
Wednesday, March 20, 13
... As a result of the success of auteurism, the apparatus
               that surrounds a film’s reception apparently cannot
               support the total omission of a directorial credit, and so
               the creation of the fictive director Allen Smithee has
               become a necessity.
                                                         Braddock & Hock, 7




Wednesday, March 20, 13
Seth:

     On the other hand, that very assumption about the
     demand of filmic authorship, the necessary signature
     for a film—an assumption which seems to underlie this
     collection of essays—is a bit problematic. There are, of
     course, a few rare directors who command some kind
     of celebrity ‘signature’ status: Steven Spielberg and
     George Lucas come immediately to mind. However,
     the reality is that the vast majority of directors do not
     have celebrity status, and their ‘signature’ plays
     practically no part in the marketing of a film. Why?
     Because they aren’t important in the public’s mind.



Wednesday, March 20, 13
popular

                              juridical

                            economic
                          (and always rhetorical)


Wednesday, March 20, 13
...the ... Cahiers du cinema critics who pioneered the
               concept of auteur could not have foreseen the ease
               with which auteurism was to be appropriated as a
               marketing strategy by the machinery of corporate
               Hollywood (7)




Wednesday, March 20, 13
auteur
                             v
                          director


Wednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
director
                                 as
                          author-construct


Wednesday, March 20, 13
Smithee has thus become Hollywood’s secret shame,
               the all-purpose sign that adopts those films that can
               claim an embarrassingly plural parentage, a mixed
               parentage that would put the lie to the Guild’s official
               position that the director is the film’s sole author, or,
               since paternity is the central metaphor employed in the
               Creative Rights Handbook, a film’s sole and rightful father.
                                                                    (9-10)




Wednesday, March 20, 13
Because “the cinema is an art which is both popular and
               industrial,” Bazin stressed, the subject of analysis should
               be “not only the talent of this or that film-maker, but
               also the genius of the system.”
                                                                    (13-15)




Wednesday, March 20, 13
Wednesday, March 20, 13
Wednesday, March 20, 13
Elmyr de Hory
Wednesday, March 20, 13
Wednesday, March 20, 13
what is fake?
                          what is a good fake?


Wednesday, March 20, 13
Wednesday, March 20, 13
Modigliani by Modigliani
                 Modigliani by Elmir



Wednesday, March 20, 13
Do you think I should confess? To what?
               Committing masterpieces?




Wednesday, March 20, 13
who or what
                          is the author
                            of a fake?


Wednesday, March 20, 13
What does expertise
                          have to do with this?


Wednesday, March 20, 13
Lindsey:

               How does the concept of an expert bind
               authenticity to authorship?




Wednesday, March 20, 13
Theresa:

               F is for Fake really made me think about how the expert
               in some fields needs the author construct, or, to
               remove it from their understandings would have them
               totally reimagine the work they do.




Wednesday, March 20, 13
is the master’s signature
                          required for a
                          masterpiece?




Wednesday, March 20, 13
Theresa:
               (1) what authors have already been erased by the
               workings of "civilization" and so can they afford to lose
               the empowerment (cultural capital) of an author
               construct and then the signature?

               (2) Does it matter little who is empowered by the
               author construct if, as Welles kind of morbidly puts it, in
               the end all is erased? --all authors, whether positioned
               in the privilege to erase him/herself from the text
               without erasing him/herself from the recognition of
               culture, and those non-privileged who might rely on the
               cultural capital of authorship for more than the
               economical capital that might afford them- -does it
               matter who gains cultural capital if culture is erased in
               the end?

Wednesday, March 20, 13

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Authorship Seminar: The Signature

  • 1. The Signature CCR 747 ::: S13 Wednesday, March 20, 13
  • 2. What is the role of the signature? Wednesday, March 20, 13
  • 7. Theresa asks: When is the signature needed? Krista adds: When does it matter? Wednesday, March 20, 13
  • 8. Foucault: The Author function is linked to the juridical and institutional system that encompasses, determines, and articulates the universe of discourses. Wednesday, March 20, 13
  • 10. ... As a result of the success of auteurism, the apparatus that surrounds a film’s reception apparently cannot support the total omission of a directorial credit, and so the creation of the fictive director Allen Smithee has become a necessity. Braddock & Hock, 7 Wednesday, March 20, 13
  • 11. Seth: On the other hand, that very assumption about the demand of filmic authorship, the necessary signature for a film—an assumption which seems to underlie this collection of essays—is a bit problematic. There are, of course, a few rare directors who command some kind of celebrity ‘signature’ status: Steven Spielberg and George Lucas come immediately to mind. However, the reality is that the vast majority of directors do not have celebrity status, and their ‘signature’ plays practically no part in the marketing of a film. Why? Because they aren’t important in the public’s mind. Wednesday, March 20, 13
  • 12. popular juridical economic (and always rhetorical) Wednesday, March 20, 13
  • 13. ...the ... Cahiers du cinema critics who pioneered the concept of auteur could not have foreseen the ease with which auteurism was to be appropriated as a marketing strategy by the machinery of corporate Hollywood (7) Wednesday, March 20, 13
  • 14. auteur v director Wednesday, March 20, 13
  • 19. director as author-construct Wednesday, March 20, 13
  • 20. Smithee has thus become Hollywood’s secret shame, the all-purpose sign that adopts those films that can claim an embarrassingly plural parentage, a mixed parentage that would put the lie to the Guild’s official position that the director is the film’s sole author, or, since paternity is the central metaphor employed in the Creative Rights Handbook, a film’s sole and rightful father. (9-10) Wednesday, March 20, 13
  • 21. Because “the cinema is an art which is both popular and industrial,” Bazin stressed, the subject of analysis should be “not only the talent of this or that film-maker, but also the genius of the system.” (13-15) Wednesday, March 20, 13
  • 24. Elmyr de Hory Wednesday, March 20, 13
  • 26. what is fake? what is a good fake? Wednesday, March 20, 13
  • 28. Modigliani by Modigliani Modigliani by Elmir Wednesday, March 20, 13
  • 29. Do you think I should confess? To what? Committing masterpieces? Wednesday, March 20, 13
  • 30. who or what is the author of a fake? Wednesday, March 20, 13
  • 31. What does expertise have to do with this? Wednesday, March 20, 13
  • 32. Lindsey: How does the concept of an expert bind authenticity to authorship? Wednesday, March 20, 13
  • 33. Theresa: F is for Fake really made me think about how the expert in some fields needs the author construct, or, to remove it from their understandings would have them totally reimagine the work they do. Wednesday, March 20, 13
  • 34. is the master’s signature required for a masterpiece? Wednesday, March 20, 13
  • 35. Theresa: (1) what authors have already been erased by the workings of "civilization" and so can they afford to lose the empowerment (cultural capital) of an author construct and then the signature? (2) Does it matter little who is empowered by the author construct if, as Welles kind of morbidly puts it, in the end all is erased? --all authors, whether positioned in the privilege to erase him/herself from the text without erasing him/herself from the recognition of culture, and those non-privileged who might rely on the cultural capital of authorship for more than the economical capital that might afford them- -does it matter who gains cultural capital if culture is erased in the end? Wednesday, March 20, 13