Transforming player value - iGaming webinar Lauren Cormack
In this webinar with iGaming Business, we investigate the use of gamification and personalisation to enhance player value.
Mark Robinson, CEO and Co-Founder of deltaDNA will highlight why the industry should look to delve further into player management, using gamification and personalisation, with in-game behaviour triggering real-time player engagement and communication.
We focus on:
Understanding different player types and build a closer relationship with them
Using best practice gamification mechanics
Setting-up successful onboarding
Actively managing the player lifecycle in real-time
GIAF USA Winter 2015 - The secrets to successful F2P ad monetization Lauren Cormack
The secrets to successful F2P ad monetization by Mark Robinson, CEO at deltaDNA.
DeltaDNA surveyed developers to find out how they approach in-game advertising in their highest monetizing F2P games. We questioned them on their concerns, thoughts for the future, and asked them to share their top tips. Find out the insights generated from this data. Learn what games are doing in different genres and with different player types, from indie to major.
Game Connection Paris 2016 - Making games pay: data secrets for game monetiza...Lauren Cormack
This talk covers all aspects of the game that can be improved in order to increase monetization, focusing on key KPIs such as engagement and retention. It draws upon case studies, and includes insights generated from the data of the most successful free-to-play games on the deltaDNA analytics platform as well as survey data. Learn how to: Target the right players, and the key engagement strategies that work Maximize profits from ads and IAP, and which players are most receptive Predict and measure the lifetime value of players by acquisition channel Apply killer strategies, taking lessons from the most successful games Unlock the lesser-known data secrets behind monetization
iGaming webinar - Real time player management lessons from social casinoLauren Cormack
The social casino space is thriving by doing the impossible; convincing players to place bets that have no chance of real reward. To accomplish this the best social casino games micro-manage the player experience in real-time to ensure that each interaction is a positive one that will lead to conversion.
This process is driven by data, connecting demographics with player preferences and in-game behaviour to ensure that players get an experience perfectly tailored to them. This presentation will demonstrate the techniques and tools used by social casino operators, and how these can be adopted in the gambling sector to improve player lifetime and value.
Transforming player value - iGaming webinar Lauren Cormack
In this webinar with iGaming Business, we investigate the use of gamification and personalisation to enhance player value.
Mark Robinson, CEO and Co-Founder of deltaDNA will highlight why the industry should look to delve further into player management, using gamification and personalisation, with in-game behaviour triggering real-time player engagement and communication.
We focus on:
Understanding different player types and build a closer relationship with them
Using best practice gamification mechanics
Setting-up successful onboarding
Actively managing the player lifecycle in real-time
GIAF USA Winter 2015 - The secrets to successful F2P ad monetization Lauren Cormack
The secrets to successful F2P ad monetization by Mark Robinson, CEO at deltaDNA.
DeltaDNA surveyed developers to find out how they approach in-game advertising in their highest monetizing F2P games. We questioned them on their concerns, thoughts for the future, and asked them to share their top tips. Find out the insights generated from this data. Learn what games are doing in different genres and with different player types, from indie to major.
Game Connection Paris 2016 - Making games pay: data secrets for game monetiza...Lauren Cormack
This talk covers all aspects of the game that can be improved in order to increase monetization, focusing on key KPIs such as engagement and retention. It draws upon case studies, and includes insights generated from the data of the most successful free-to-play games on the deltaDNA analytics platform as well as survey data. Learn how to: Target the right players, and the key engagement strategies that work Maximize profits from ads and IAP, and which players are most receptive Predict and measure the lifetime value of players by acquisition channel Apply killer strategies, taking lessons from the most successful games Unlock the lesser-known data secrets behind monetization
iGaming webinar - Real time player management lessons from social casinoLauren Cormack
The social casino space is thriving by doing the impossible; convincing players to place bets that have no chance of real reward. To accomplish this the best social casino games micro-manage the player experience in real-time to ensure that each interaction is a positive one that will lead to conversion.
This process is driven by data, connecting demographics with player preferences and in-game behaviour to ensure that players get an experience perfectly tailored to them. This presentation will demonstrate the techniques and tools used by social casino operators, and how these can be adopted in the gambling sector to improve player lifetime and value.
Deltadna achieving better engagement and LTV by combining gamification and ...deltaDNA
DeltaDNA CEO, Mark Robinson will discuss how to transfer the essence of game mechanics into real money gaming, and how real-time marketing can be specifically employed at each stage of the player lifecycle to maximise player lifetime value (LTV).
EGR webinar 2016 - Real-time approaches to fraud and social responsibilityLauren Cormack
We address the in-game behaviours that can be identified to prevent fraud and enhance social responsibility, and how they can be evaluated and mitigated in real-time.
-Learn to recognise problem gambling behaviour indicators
-Discover real-time approaches to prevention
-Find out what risk triggers there are
What the best games know that the rest don't - Isaac Roseboom, deltaDNALauren Cormack
Isaac Roseboom, Head of Insight at deltaDNA - Why do games struggle to monetize and how can analytics be utilized to drastically increase revenues and avoid common monetization pitfalls? In this talk, Isaac Roseboom, Head of Insight at deltaDNA, will demonstrate how successful games use analytics and player insights to best effect. He’ll look at the how they approach onboarding, drive first time purchase, and balance their game economy to maximize KPI performance. You will learn exactly what you need to do to successfully monetize a game and drive repeat spend.
GDC 2017 - What the best games know that the rest don’tLauren Cormack
Why do games struggle to monetize and how can analytics be utilized to drastically increase revenues and avoid common monetization pitfalls?
In this talk, Isaac Roseboom, Head of Insight at deltaDNA, will demonstrate how successful games use analytics and player insights to best effect. He'll look at the how they approach onboarding, drive first time purchase, and balance their game economy to maximize KPI performance. You will learn exactly what you need to do to successfully monetize a game and drive repeat spend.
GDC - Top soft launch strategies for awesome metricsLauren Cormack
GDC 2016 presentation by deltaDNA & Thumbspire -
Games that spend more than 1 month in soft launch are proven to do much better - it's the critical time to make the game adjustments that will inspire players to return, time and time again.
In this presentation, you'll find out what a difference data can make, why different types of players are leaving your game, and learn the practical steps you can take to turn things around. You'll discover what areas you should be testing to maximize your KPIs, and see best-practice examples of games that have got it right.
Use these strategies to improve your player retention by 20%+ and learn from Thumbspire case studies how to boost your game monetization.
Lean analytics by Will Perone, CTO at Wicked Fun.
Wicked Fun is a design driven game studio founded by industry veterans Terry Redfield and Will Perone. Discover all the shortcuts it's taken to get the biggest 'bang for the buck' in regard to analytics, supporting systems, and staffing
UK GIAF Summer 2015 - From data science to data impact Lauren Cormack
From data science to data impact: On many ways to segment your players & more, by Volodymyr (Vlad) Kazantsev, Head of Data Science at Product Madness
The Games Industry Analytics Forum returned for its 10th meet-up on Thursday 27th August at Product Madness in London.
GIAF is a free event for game analytics practitioners held in both the USA and UK, organised by game analytics & marketing company deltaDNA.
Featuring ever-changing presentations, venues and expert panel discussions, it's a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
Interested in speaking at a future event or in finding our more? Visit www.deltadna.com/GIAF
The Games Industry Analytics Forum returned for its first gathering of 2015 in the UK and its 8th meet-up.
The line up was as follows:
Changes in Mobile Play & its Analytic Implications
Philip Tuck - Gaming Realms
The Trials of Building a Custom Analytics Solution
Andres Tallos - Fun Fungus
Analytics and Adserving: The Future
A panel of experts from Rebellion, Bee7, InMobi and deltaDNA looked at the issues surrounding the future of analytics and adserving.
A video of the GIAF including the panel discussion will be available on the deltaDNA blog from April 21st 2015.
Measuring Collaboration in a Multiplayer Game
Deirdre Kerr – Associate Research Scientist at Educational Testing Service (ETS)
The secrets to successful F2P ad monetization: An analytics perspective
Mark Robinson, CEO at deltaDNA
Q&A: Trends in mobile gaming marketing, UA and analytics in 2016Filippo De Rose, Business Performance Manager at 99Games
The Games Industry Analytics Forum returned for its third gathering of the year in San Francisco and its 10th meet-up, on Monday August 10th.
Featuring presentations and expert panel discussions, the GIAF is a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
Talks at this GIAF:
Nurturing the player journey
Kady Srinivasan, Sr Director of Player Engagement - Mobile at Electronic Arts
Lean analytics
Will Perone, CTO at Wicked Fun
Analytics architecture at IMVU
Jon Watte, VP of Technology at IMVU
Using data to prove the value of haptics
Nick Thomas*, Head of Gaming at Immersion Corporation.
The event is free for game analytics practitioners. For more info on future GIAF events, visit www.deltadna.com/GIAF
*Slides from Immersion are not included in this slide deck at present
Making games pay: Data secrets for monetization Lauren Cormack
DeltaDNA reveal previously unknown research and insight that’s guaranteed to change the way you think about balancing your in-game monetization
In this webinar, learn about the real monetization issues facing developers. Discover the secrets behind balancing IAP and ad serving, and how to monetize without loss of engagement. Find out how to understand your player experiences through segmentation, and to use this insight to design player-centric ad and IAP monetization strategies.
https://deltadna.com/
Understanding and improving games through machine learning - Natasha LatyshevaLauren Cormack
Data Scientist at Jagex - Jagex has a diverse games portfolio, including a large MMORPG (RuneScape), a tactical FPS (Block N Load) and a collectible card game (Chronicle). In this presentation, Natasha Latysheva will showcase recent and upcoming data science and machine learning projects at Jagex – including quest recommender systems, player clustering by playstyle, deep learning player lifecycle sequences, and automatic bot and abuse detection – to give a taster of the insights that a machine learning approach can provide, whilst also offering project ideas for your own games.
These slides accompany the Appsflyer and deltaDNA webinar. Learn how to find the right players, improve their experience and monetize your game.
What will you learn?
- How to measure and optimize your user acquisition and retargeting campaigns
- Why game personalization matters to LTV and engagement
- How to use tools to personalize your game
- How to drive bottom line commercial success
Demystifying Data by Pallas Horwitz, Senior Data Scientist at Blue Shell Games.
The Games Industry Analytics Forum (GIAF) returned to San Francisco for its 9th meet-up. The GIAF is a unique opportunity for games analytics practitioners looking to generate insight and value from big data game analytics. If you are interested in attending future GIAF events, please sign up to our mailing list at www.deltadna.com/mailing-list-signup/
GSA invited us to speak on AI in the gaming industry. The attached doc outlines how operators can leverage AI and how the big AI vendors get it wrong in the casino industry.
Using Data Science for Behavioural Game DesignGameCamp
In this talk, the speaker shows how data science and behavioral science can help to design better games, increase retention, and in-app purchases, and achieve viral growth. Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
Webinar - Understanding the Basics of Casino Revenue ManagementDuetto
The practice of revenue management is helping casino managers market their casino to the right audience and price their product to boost bottom-line revenue.
In this webinar you will learn the fundamental concepts behind casino revenue management (segmenting, forecasting, pricing etc) and how to get started in a few simple steps.
WEBINAR AGENDA:
- Introduction to casino revenue management
- Getting started with segmentation
- How to accurately forecast upcoming demand
- Reinvestment decisions and revenue management
How to Use Data to Drive ROI: Analyzing Casino Marketing CyclesEtix
During this panel discussion, we'll take a closer look at how to better-manage your casino’s marketing cycle, including how to perfect strategies for casino events, special offers, and on-site promotions. Our goal is to help develop marketing strategies focused on driving ROI, capturing data on the gaming floor, increasing long-term loyalty, and maximizing incremental customer value.
Mobile Ad Monetization for Games | Christian CalderonJessica Tams
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
Deltadna achieving better engagement and LTV by combining gamification and ...deltaDNA
DeltaDNA CEO, Mark Robinson will discuss how to transfer the essence of game mechanics into real money gaming, and how real-time marketing can be specifically employed at each stage of the player lifecycle to maximise player lifetime value (LTV).
EGR webinar 2016 - Real-time approaches to fraud and social responsibilityLauren Cormack
We address the in-game behaviours that can be identified to prevent fraud and enhance social responsibility, and how they can be evaluated and mitigated in real-time.
-Learn to recognise problem gambling behaviour indicators
-Discover real-time approaches to prevention
-Find out what risk triggers there are
What the best games know that the rest don't - Isaac Roseboom, deltaDNALauren Cormack
Isaac Roseboom, Head of Insight at deltaDNA - Why do games struggle to monetize and how can analytics be utilized to drastically increase revenues and avoid common monetization pitfalls? In this talk, Isaac Roseboom, Head of Insight at deltaDNA, will demonstrate how successful games use analytics and player insights to best effect. He’ll look at the how they approach onboarding, drive first time purchase, and balance their game economy to maximize KPI performance. You will learn exactly what you need to do to successfully monetize a game and drive repeat spend.
GDC 2017 - What the best games know that the rest don’tLauren Cormack
Why do games struggle to monetize and how can analytics be utilized to drastically increase revenues and avoid common monetization pitfalls?
In this talk, Isaac Roseboom, Head of Insight at deltaDNA, will demonstrate how successful games use analytics and player insights to best effect. He'll look at the how they approach onboarding, drive first time purchase, and balance their game economy to maximize KPI performance. You will learn exactly what you need to do to successfully monetize a game and drive repeat spend.
GDC - Top soft launch strategies for awesome metricsLauren Cormack
GDC 2016 presentation by deltaDNA & Thumbspire -
Games that spend more than 1 month in soft launch are proven to do much better - it's the critical time to make the game adjustments that will inspire players to return, time and time again.
In this presentation, you'll find out what a difference data can make, why different types of players are leaving your game, and learn the practical steps you can take to turn things around. You'll discover what areas you should be testing to maximize your KPIs, and see best-practice examples of games that have got it right.
Use these strategies to improve your player retention by 20%+ and learn from Thumbspire case studies how to boost your game monetization.
Lean analytics by Will Perone, CTO at Wicked Fun.
Wicked Fun is a design driven game studio founded by industry veterans Terry Redfield and Will Perone. Discover all the shortcuts it's taken to get the biggest 'bang for the buck' in regard to analytics, supporting systems, and staffing
UK GIAF Summer 2015 - From data science to data impact Lauren Cormack
From data science to data impact: On many ways to segment your players & more, by Volodymyr (Vlad) Kazantsev, Head of Data Science at Product Madness
The Games Industry Analytics Forum returned for its 10th meet-up on Thursday 27th August at Product Madness in London.
GIAF is a free event for game analytics practitioners held in both the USA and UK, organised by game analytics & marketing company deltaDNA.
Featuring ever-changing presentations, venues and expert panel discussions, it's a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
Interested in speaking at a future event or in finding our more? Visit www.deltadna.com/GIAF
The Games Industry Analytics Forum returned for its first gathering of 2015 in the UK and its 8th meet-up.
The line up was as follows:
Changes in Mobile Play & its Analytic Implications
Philip Tuck - Gaming Realms
The Trials of Building a Custom Analytics Solution
Andres Tallos - Fun Fungus
Analytics and Adserving: The Future
A panel of experts from Rebellion, Bee7, InMobi and deltaDNA looked at the issues surrounding the future of analytics and adserving.
A video of the GIAF including the panel discussion will be available on the deltaDNA blog from April 21st 2015.
Measuring Collaboration in a Multiplayer Game
Deirdre Kerr – Associate Research Scientist at Educational Testing Service (ETS)
The secrets to successful F2P ad monetization: An analytics perspective
Mark Robinson, CEO at deltaDNA
Q&A: Trends in mobile gaming marketing, UA and analytics in 2016Filippo De Rose, Business Performance Manager at 99Games
The Games Industry Analytics Forum returned for its third gathering of the year in San Francisco and its 10th meet-up, on Monday August 10th.
Featuring presentations and expert panel discussions, the GIAF is a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
Talks at this GIAF:
Nurturing the player journey
Kady Srinivasan, Sr Director of Player Engagement - Mobile at Electronic Arts
Lean analytics
Will Perone, CTO at Wicked Fun
Analytics architecture at IMVU
Jon Watte, VP of Technology at IMVU
Using data to prove the value of haptics
Nick Thomas*, Head of Gaming at Immersion Corporation.
The event is free for game analytics practitioners. For more info on future GIAF events, visit www.deltadna.com/GIAF
*Slides from Immersion are not included in this slide deck at present
Making games pay: Data secrets for monetization Lauren Cormack
DeltaDNA reveal previously unknown research and insight that’s guaranteed to change the way you think about balancing your in-game monetization
In this webinar, learn about the real monetization issues facing developers. Discover the secrets behind balancing IAP and ad serving, and how to monetize without loss of engagement. Find out how to understand your player experiences through segmentation, and to use this insight to design player-centric ad and IAP monetization strategies.
https://deltadna.com/
Understanding and improving games through machine learning - Natasha LatyshevaLauren Cormack
Data Scientist at Jagex - Jagex has a diverse games portfolio, including a large MMORPG (RuneScape), a tactical FPS (Block N Load) and a collectible card game (Chronicle). In this presentation, Natasha Latysheva will showcase recent and upcoming data science and machine learning projects at Jagex – including quest recommender systems, player clustering by playstyle, deep learning player lifecycle sequences, and automatic bot and abuse detection – to give a taster of the insights that a machine learning approach can provide, whilst also offering project ideas for your own games.
These slides accompany the Appsflyer and deltaDNA webinar. Learn how to find the right players, improve their experience and monetize your game.
What will you learn?
- How to measure and optimize your user acquisition and retargeting campaigns
- Why game personalization matters to LTV and engagement
- How to use tools to personalize your game
- How to drive bottom line commercial success
Demystifying Data by Pallas Horwitz, Senior Data Scientist at Blue Shell Games.
The Games Industry Analytics Forum (GIAF) returned to San Francisco for its 9th meet-up. The GIAF is a unique opportunity for games analytics practitioners looking to generate insight and value from big data game analytics. If you are interested in attending future GIAF events, please sign up to our mailing list at www.deltadna.com/mailing-list-signup/
GSA invited us to speak on AI in the gaming industry. The attached doc outlines how operators can leverage AI and how the big AI vendors get it wrong in the casino industry.
Using Data Science for Behavioural Game DesignGameCamp
In this talk, the speaker shows how data science and behavioral science can help to design better games, increase retention, and in-app purchases, and achieve viral growth. Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
Webinar - Understanding the Basics of Casino Revenue ManagementDuetto
The practice of revenue management is helping casino managers market their casino to the right audience and price their product to boost bottom-line revenue.
In this webinar you will learn the fundamental concepts behind casino revenue management (segmenting, forecasting, pricing etc) and how to get started in a few simple steps.
WEBINAR AGENDA:
- Introduction to casino revenue management
- Getting started with segmentation
- How to accurately forecast upcoming demand
- Reinvestment decisions and revenue management
How to Use Data to Drive ROI: Analyzing Casino Marketing CyclesEtix
During this panel discussion, we'll take a closer look at how to better-manage your casino’s marketing cycle, including how to perfect strategies for casino events, special offers, and on-site promotions. Our goal is to help develop marketing strategies focused on driving ROI, capturing data on the gaming floor, increasing long-term loyalty, and maximizing incremental customer value.
Mobile Ad Monetization for Games | Christian CalderonJessica Tams
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
GameZBoost is a gaming industry enabler, to you and me, we offer full featured and highly customisable white label platforms (online, mobile & social), the offering extends to include game integration solutions to publishers across the globe, our platforms are already running games sites for some of the worlds top publishers, in 16 countries and have been translated into 12 languages. We have solutions for Game Studios to integrate into our platform and tap into an instant audience
Open up new revenue streams with Display and Facebook advertising, RetargetingWSI Business Performance
If you spent money on Google search advertising, you should spend in Display retargeting!
Is Facebook the new Google for targeted traffic generation?
Open up new revenue streams with a structured approach to Display advertising.
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Sydney 2016Bench
Presentation by: Gil Snir, CMO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Postion Promotional Products As a Preferred Advertising MediumPaul Kiewiet MAS
How to Sell Promotional Products As An Advertising Medium explains the strengths of the medium compared to other measured medium. The medium is measured in terms of frequency, reach, target ability and cost per impression.
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"PerformanceIN
Do you really understand the value of different performance channels and business models in driving ROI?
A more detailed examination of the customer journey has enabled brands and marketers to bypass the guesswork on their way to establishing the true role of results-focused channels like affiliate - an achievement that can pay dividends in terms of driving sales.
With stats to hand, Tradedoubler CEO Matthias Stadelmeyer and the group's VP of product management, Jeff Johnston, will go about busting some of the myths which have haunted performance for years, explaining how this insight can be used to supercharge a campaign.
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Brisbane 2016Bench
Presentation by: Gil Snir, CMO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
Maintaining A Profitable User Acquisition Strategy | Patrick WithamJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Patrick Witham will cover the pertinent pieces to a successful user acquisition strategy. Regardless of whether you're spending 10K or 10M a month these strategies will dive into everything from LTV investment to creative optimization and help grow your user acquisition strategy to its limits.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
Though display advertising is the most famous and sought after advertising technique, a few facts are ignore by advertisers. This deck helps understand those factors and suggest an alternative approach, native advertising.
GIAF London Fall 2017 - Video advertising strategy for f2 p mobile gamingdeltaDNA
What design options exist for including video ads inside F2P games and which do players prefer?
Does displaying an ad for a competitive game inside your app increase churn?
Do video ads cannibalise IAP revenue?
UK GIAF: Winter 2015
26th November, London
Kindly hosted at the offices of Space Ape Games.
GIAF returns to London with a fantastic line-up of industry speakers covering a broad range of topics from the realm of game analytics.
Speakers:
Juan Gabriel Gomila Salas, CEO at Frogames
Slot machines: Tweaking randomness in Social Casino
Learn how manipulating randomness on social casino games drives engagement, retention and monetisation.
Fred Easey, Head of Analytics at Space Ape Games
Analytical techniques: A practical guide to answering business questions
Exploring different methods you can use as an analyst to understand your game data
Mark Robinson, CEO at deltaDNA
Survey results: The secrets to successful F2P ad monetisation
Get a first-look at the data generated from a research project on in-game advertising, with over 100 game developers surveyed on their top grossing F2P games.
The Games Industry Analytics Forum returned for its 10th meet-up on Thursday 27th August at Product Madness in London.
GIAF is a free event for game analytics practitioners held in both the USA and UK, organised by game analytics & marketing company deltaDNA.
Featuring ever-changing presentations, venues and expert panel discussions, it's a unique opportunity for practitioners looking to generate insight and value from big data game analytics; one of the most important trends in games.
UK GIAF: Summer 2015 Featured:
Peter Warman, CEO and Co-founder at Newzoo
What to do with data from 1 billion smart devices in China?
Volodymyr (Vlad) Kazantsev, Head of Data Science at Product Madness
From Data Science to Data Impact: On many ways to segment your players & more
Heather Stark, Analyst at Kinran Limited
Trends in game analytics: What’s happening (and why)
Interested in speaking at a future event or in finding our more? Visit www.deltadna.com/GIAF
7 deadly game insights: Webinar slides July 2015 deltaDNA
Discover 7 deadly game & player insights to make games profitable & keep players happy. Mark Robinson, CEO of game analytics platform deltaDNA, reveals unique insights generated from the 1000s of games on the platform.
Double Game Revenue & Engagement:10 Killer InsightsdeltaDNA
Key Takeaways
How to:
Unlock player data beyond dashboards.
Segment players, understand behaviors and drive deeper data insight.
Understand why players leave and when.
Reduce reliance on whales.
Spread spend across the player base.
Find the high potential players not spending.
Understand how timing, geography and platform affect player behavior.
Get players paying multiple times, and why this is important.
A huge amount of effort is focused on analytics in the Games Industry, but how much of it delivers actionable player insight? If you feel that there is more info in your data than you are currently unlocking, then this session is for you.
Since deltaDNA was founded four years ago, our platform and approach has generated key insights that have transformed the player experience and game success. In this talk, we will share these killer insights based on player behaviors and deep data analytics. Use these to double your revenues and engagement levels by creating a better environment for ALL players. All these findings are relevant to your game and are actionable. Know your players and you will create successful and fun games.
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
3. • Growth of in-game advertising has been
phenomenal
• As recently as 2015, in-game ads were seen as
the reserve of low ARPU very casual games
• Now it is hard to imagine a big mobile title
without ads
• In fact games without ads are bombarded with
requests to include them as a way to earn
currency!
In game advertising
4. • We have run an unbiased survey of
publisher/developer views on mobile ads since 2015
• Scale of responses says a lot about growth of ads
- 134 responses in 2015
- 334 responses in 2017
• Cover full range of publisher size
- Average respondent has 50k DAU
- 20% respondents have over 500k DAU
The deltaDNA ad survey
5. What kind of games show ads?
• Only 12% of respondents show no
ads!
• 20% of core games show no ads
• 7% of casual games show no ads
6. What kind of ads do people use?
• 65% of games use more than 1 ad
type
• Rewarded ads most popular: over
60% of games use them
• Big jump in using more than 1 type of
ad
• 2015/2016: 51% of developers used
more than 1 type
• 2017: 62% of developers use more
than 1 type
• 12% use 4+ formats(!)
7. What kind of ads do people use?
• Not so much difference between
casual and core games
• Both use rewarded video extensively
• Casual games a bit more likely to use
interstitials
• Core game more likely to use offer
walls and native ads
8. • A typical game will have a few types of ad
monetisation in it (e.g. rewarded video and
image interstitials)
• Casual games are more likely to show ads,
more likely to use interstitials
• 20% of core games don’t show ads, the ones
that do use a lot of video but also native and
offer walls
Ad formats and usage
9. Ad strategy
• Casual games are less likely to be
cautious
- More show ads in first session
- More likely to show ads to paying
players
• However not much difference in ad
frequency
10. Ad frequency
• Both are worried about churn and
enjoyment
• Casual games much more worried
about fill and eCPM
What factors do you take into account in setting the ad frequency?
11. Ad revenue
• Only casual games make >60% rev
from ads (but only 20% of developers)
• Many publishers (40%) in both cases
making 20-60% rev from ads
12. Ad revenue
• Casual games steady at ~35% rev
from ads
• Core games declining from 30%-
20%
• Likely growth in IAP revenue rather
than decline in ads
- Typical Android ARPDAU has
grown from 9c to 15c in last 2
years
13. • A typical game will show 1 ad / session to
non-payers only
• Casual games much more likely to show ads
to payers and first session
• All games are most worried about churn and
player enjoyment impact of ads
• Typical game makes 20-40% of revenue
from ads, with casual games making a bit
more than core
Ad strategy and revenue
14. Ad sources
• Diverse mix of ways publishers
access ads
• Using an ad exchange or homebrew
mediation most popular choices
(47%)
• 36% of publishers use some form of
3rd party mediation
• Only 9% use a 3rd party unbiased ad
mediation solution
15. Number of ad networks
• 60%+ publishers use between 2-5
networks
• Big growth in number of publishers
using 6+ networks
- 17% in 2017 vs. 8% in 2016
16. Ad sentiment
• Big changes in publishers views on
ads in just 1 year!
• Top response in 2016 was
‘necessary evil; in 2017 it is
‘important monetization op’
• Twice as many publisher believe ads
enhance player progress vs. blocking
engagement
17. Ad sentiment
• More balanced, effective and
confident ad approaches
• Less cautious, unsure or experimental
• Overall seems like industry settling on
balanced ad strategy (i.e. not too
aggressive)
18. • The mobile advertising industry is evolving fast
• Most games have some form of advertising, although ads still
more prevalent in casual games
• Video ads are the most common, with native and offer walls
growing in use in core games
• Core games more likely to be cautious although most only show
around 1 ad/session
• Casual games make 30-40% revenue from ads, core games 20-
30% although this has been declining since 2015
• Internal integration via exchange or homebrew waterfall is most
common form of access
• Most games use 2-5 networks but big increase in number with 6+
in last year
Conclusions