Discover 7 deadly game & player insights to make games profitable & keep players happy. Mark Robinson, CEO of game analytics platform deltaDNA, reveals unique insights generated from the 1000s of games on the platform.

1. ©deltaDNA Ltd.

2. ©deltaDNA Ltd.
Today’s speaker
Mark Robinson
CEO & co-founder
deltaDNA
@delta_DNA
/company/deltaDNA
/deltaDNA

3. ©deltaDNA Ltd. 3
Threshold of game engagement

4. ©deltaDNA Ltd.
Key player behaviors
4
NOT ALL PLAYERS
ARE THE SAME

5. ©deltaDNA Ltd.
DeltaDNA platform

6. ©deltaDNA Ltd.
Behind the insights
deltaDNA is powered by HP
Vertica
5x-1000x faster
10x-30x more data stored
Infinitely scalable
Open architecture

7. ©deltaDNA Ltd.
DeltaDNA in action

8. ©deltaDNA Ltd.
…what you need to know
7 Deadly Game Insights

9. ©deltaDNA Ltd.
Players who pay later, pay more
Premium daily rewards
Slow content/DLC locking
Good game mechanics are:

10. ©deltaDNA Ltd.
Just converting players to spenders is not enough
Need to plan past the first
transaction
- build for an IAP ‘loop’

11. ©deltaDNA Ltd.
Social conversion is hard, but later is better
Push social as a way to secure progress /
move
between platforms
Reward for connecting, delay invite push till
later

12. ©deltaDNA Ltd.
Night-time players come back
Concentrate live events
and time-based rewards for
the evenings

13. ©deltaDNA Ltd.
Night-time players pay
Aggressive offers in
the evenings
18% increase

14. ©deltaDNA Ltd.
The day of the week impacts retention
Plan User Acquisition for
when engaged players are
most likely to play

15. ©deltaDNA Ltd.
PC users convert best to payers
Cross-platform is the
future, in Unity or others
it is easy to release
across multiple platforms
Even for obvious mobile
games we see strong
conversion numbers on
PC

16. ©deltaDNA Ltd.
Treat your players like people not ATMs
You have novices and experts in your game.
Treat them differently
Make decisions from data – reduce guesswork
Know your players and you will create successful
games
7 deadly insights: Summary

17. ©deltaDNA Ltd.
www.deltadna.com
Thank You
Mark.Robinson@deltaDNA.com