Double Game Revenue & Engagement:10 Killer Insights
Key Takeaways How to: Unlock player data beyond dashboards. Segment players, understand behaviors and drive deeper data insight. Understand why players leave and when. Reduce reliance on whales. Spread spend across the player base. Find the high potential players not spending. Understand how timing, geography and platform affect player behavior. Get players paying multiple times, and why this is important. A huge amount of effort is focused on analytics in the Games Industry, but how much of it delivers actionable player insight? If you feel that there is more info in your data than you are currently unlocking, then this session is for you. Since deltaDNA was founded four years ago, our platform and approach has generated key insights that have transformed the player experience and game success. In this talk, we will share these killer insights based on player behaviors and deep data analytics. Use these to double your revenues and engagement levels by creating a better environment for ALL players. All these findings are relevant to your game and are actionable. Know your players and you will create successful and fun games.
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Double Game Revenue & Engagement:10 Killer Insights
- 1. ©deltaDNA Ltd. DOUBLE GAME REVENUE & ENGAGEMENT: 10 KILLER PLAYER INSIGHTS
- 2. ©deltaDNA Ltd. Today’s Speaker Mark Robinson CEO & co-founder deltaDNA @delta_DNA /company/deltaDNA /deltaDNA
- 3. ©deltaDNA Ltd. The Harsh Economics of F2P Day One Retention Rates • On average less than 40% of players return to a free-to-play game after just one session • 44% have 60 – 80% of players not returning after one session Many games live with low retention rates and therefore poor lifetime value
- 4. ©deltaDNA Ltd. The Harsh Economics of F2P Conversion from Player to Payer
- 5. ©deltaDNA Ltd. Why players leave your game 5 Appointment Setting Monetization Blockers Game Blockers Rewarding 1st 60 Seconds Game Complexity Game Difficulty Repeat Play Tasks Tutorial
- 6. ©deltaDNA Ltd. Threshold of Engagement 6 Technical Issues Too Easy Didn’t Understand Tutorial Ran Out Of Resources Too Difficult Good Momentum Long 1st Session Return For 2nd Session
- 7. ©deltaDNA Ltd. Key Player Behaviors 7 NOT ALL PLAYERS ARE THE SAME
- 8. ©deltaDNA Ltd. Player Relationship Management Fast, accurate and flexible data Segment your players Check your Heart Beat regularly Action your insights via TARGETED In-game messaging Push AdServing Etc
- 9. ©deltaDNA Ltd. The Role of Analytics …what you need to know 10 Killer Insights
- 10. ©deltaDNA Ltd. Players who pay later, pay more Premium daily rewards Slow content/DLC locking Good game mechanics are:
- 11. ©deltaDNA Ltd. Just converting players to spenders is not enough Need to plan past the first transaction - build for an IAP ‘loop’
- 12. ©deltaDNA Ltd. Social conversion is hard, but later is better Push social as a way to secure progress / move between platforms Reward for connecting, delay invite push till later
- 13. ©deltaDNA Ltd. Night-time players come back Concentrate live events and time-based rewards for the evenings
- 14. ©deltaDNA Ltd. Night-time players pay Aggressive offers in the evenings 18% increase
- 15. ©deltaDNA Ltd. The day of the week impacts retention Plan User Acquisition for when engaged players are most likely to play
- 16. ©deltaDNA Ltd. PC users convert best to payers Cross-platform is the future, in Unity or others it is easy to release across multiple platforms Even for obvious mobile games we see strong conversion numbers on PC
- 17. ©deltaDNA Ltd. 30% more hackers than real payers Be vigilant with revenue validations Block from PvP and tag hackers in interactions Make game much harder for hackers
- 18. ©deltaDNA Ltd. Android market very different to iOS Think about where users come from North America, Europe & South America are the 3 biggest markets for mobile games Future of F2P is more international think global
- 19. ©deltaDNA Ltd. Be Patient and Generous
- 20. ©deltaDNA Ltd. Treat your players like people not ATMs You have novices and experts in your game. Treat them differently Make decisions from data – reduce guesswork Know your players and you will create successful games 10 killer insights: summary