The document discusses various policies and strategies related to destination development. It covers topics such as improving the visitor experience, diversifying local economies, enhancing infrastructure, increasing support services, and balancing economic and environmental goals. Specific issues addressed include developing attractions, amenities, and events; diversifying markets; ensuring sustainability; and the roles of effective marketing, private sector engagement, planning, and government policies and investments in promoting tourism.
Chapter 1 Tourist Destination Development (Destination Management)Md Shaifullar Rabbi
The document discusses various topics related to tourism destination development including inventory of tourist attractions, types of tourism products, phases of tourism product development, challenges in developing new tourism products, tourism master plan guidelines, resort development process, tourism destination area development, and types of tourism destinations. It provides information on cultural, religious, scenic, and entertainment attractions. It also outlines the conceptualization, design, feasibility analysis, commitment, and management phases of resort planning and development.
Chapter 1 Tourism Plan and Strategy (Tourism Planning and Development)Md Shaifullar Rabbi
The document discusses tourism planning and strategy. It covers several key topics in 3 paragraphs or less:
Tourism planning aims to balance sustainable resource use, visitor satisfaction, community integration, and economic success. It is a continuous, comprehensive, and integrated process focusing on sustainable development and community involvement.
Tourism policy provides rules and guidelines for long-term tourism development and daily destination activities. It involves components like attractions, accommodations, facilities, transportation, infrastructure, and institutions.
Key players in tourism planning include tourists, the host community, the tourism industry, and government agencies at local, regional, national and international levels. Planning requires coordination between the public and private sectors.
Sustainable tourism encompasses a wide range of stakeholders and sectors. It aims to manage tourism's environmental, social, and economic impacts in a way that balances tourists' rights with responsibility towards nature and host communities. While some forms of tourism are more compatible with sustainability than others, the principles of sustainability can be applied to any type of tourism through awareness, training, and responsible practices across all sectors and functions of the tourism industry. The understanding and implementation of sustainable tourism varies globally and is more advanced in developed countries that prioritize long-term sustainable development over short-term economic gains.
This document discusses cultural heritage tourism. It defines culture as material and intangible aspects of past and present populations, such as traditions, beliefs, and food. Heritage is defined as a population's history. Cultural heritage tourism involves traveling to experience authentic places and activities that represent a culture's past and present stories and people. It has gained momentum as a tourism movement in the US, with over 870 cultural institutions and more than 2 million historical sites and objects. Cultural heritage tourism often focuses on historically oppressed groups or important ancient civilizations.
Tourism organizations play several important roles in promoting tourism. They include government agencies that determine tourism policy, commercial establishments that organize tours, and associations that promote domestic and international travel. Tourism organizations provide services to tourists like accommodations, transportation, and activities. They work to generate foreign exchange, create jobs, encourage specialization in tourism fields, and improve techniques through research, information sharing, and international cooperation. Their functions involve setting policy, planning, coordination, developing infrastructure and tourism products, training personnel, marketing destinations, and conducting research.
This document discusses the economic impacts of tourism. It covers positive impacts like income, employment, and tax revenue generation. It also discusses negative impacts like cost inflation. The magnitude of economic impacts depends on factors like expenditure volume, development level, and how much spending recirculates locally. Tourism can benefit balances of payments. There are direct, indirect, and induced economic effects. Input-output analysis and tourism satellite accounts are used to measure these impacts. Employment impacts are also measured in various ways.
Responsible tourism aims to safeguard sustainable development of communities, cultural heritage, and the environment. It is needed now more than ever as travel is often a selfish activity with little consideration for destinations. Responsible tourism principles focus on minimizing the environmental impact of transportation, accommodations, tourist behavior by respecting local cultures, and policies to limit energy use and support local communities. Engaging young people can help raise awareness and have long-lasting positive effects as they are focused on sustainability.
This document discusses factors that influence tourism consumer behavior and decision making. It covers motivation theories, roles and psychographics of tourists, and models of the consumer decision process. Key elements discussed include attitudes, perceptions, images, and motivators that differ between individuals and affect travel decisions.
Chapter 1 Tourist Destination Development (Destination Management)Md Shaifullar Rabbi
The document discusses various topics related to tourism destination development including inventory of tourist attractions, types of tourism products, phases of tourism product development, challenges in developing new tourism products, tourism master plan guidelines, resort development process, tourism destination area development, and types of tourism destinations. It provides information on cultural, religious, scenic, and entertainment attractions. It also outlines the conceptualization, design, feasibility analysis, commitment, and management phases of resort planning and development.
Chapter 1 Tourism Plan and Strategy (Tourism Planning and Development)Md Shaifullar Rabbi
The document discusses tourism planning and strategy. It covers several key topics in 3 paragraphs or less:
Tourism planning aims to balance sustainable resource use, visitor satisfaction, community integration, and economic success. It is a continuous, comprehensive, and integrated process focusing on sustainable development and community involvement.
Tourism policy provides rules and guidelines for long-term tourism development and daily destination activities. It involves components like attractions, accommodations, facilities, transportation, infrastructure, and institutions.
Key players in tourism planning include tourists, the host community, the tourism industry, and government agencies at local, regional, national and international levels. Planning requires coordination between the public and private sectors.
Sustainable tourism encompasses a wide range of stakeholders and sectors. It aims to manage tourism's environmental, social, and economic impacts in a way that balances tourists' rights with responsibility towards nature and host communities. While some forms of tourism are more compatible with sustainability than others, the principles of sustainability can be applied to any type of tourism through awareness, training, and responsible practices across all sectors and functions of the tourism industry. The understanding and implementation of sustainable tourism varies globally and is more advanced in developed countries that prioritize long-term sustainable development over short-term economic gains.
This document discusses cultural heritage tourism. It defines culture as material and intangible aspects of past and present populations, such as traditions, beliefs, and food. Heritage is defined as a population's history. Cultural heritage tourism involves traveling to experience authentic places and activities that represent a culture's past and present stories and people. It has gained momentum as a tourism movement in the US, with over 870 cultural institutions and more than 2 million historical sites and objects. Cultural heritage tourism often focuses on historically oppressed groups or important ancient civilizations.
Tourism organizations play several important roles in promoting tourism. They include government agencies that determine tourism policy, commercial establishments that organize tours, and associations that promote domestic and international travel. Tourism organizations provide services to tourists like accommodations, transportation, and activities. They work to generate foreign exchange, create jobs, encourage specialization in tourism fields, and improve techniques through research, information sharing, and international cooperation. Their functions involve setting policy, planning, coordination, developing infrastructure and tourism products, training personnel, marketing destinations, and conducting research.
This document discusses the economic impacts of tourism. It covers positive impacts like income, employment, and tax revenue generation. It also discusses negative impacts like cost inflation. The magnitude of economic impacts depends on factors like expenditure volume, development level, and how much spending recirculates locally. Tourism can benefit balances of payments. There are direct, indirect, and induced economic effects. Input-output analysis and tourism satellite accounts are used to measure these impacts. Employment impacts are also measured in various ways.
Responsible tourism aims to safeguard sustainable development of communities, cultural heritage, and the environment. It is needed now more than ever as travel is often a selfish activity with little consideration for destinations. Responsible tourism principles focus on minimizing the environmental impact of transportation, accommodations, tourist behavior by respecting local cultures, and policies to limit energy use and support local communities. Engaging young people can help raise awareness and have long-lasting positive effects as they are focused on sustainability.
This document discusses factors that influence tourism consumer behavior and decision making. It covers motivation theories, roles and psychographics of tourists, and models of the consumer decision process. Key elements discussed include attitudes, perceptions, images, and motivators that differ between individuals and affect travel decisions.
This document discusses the concepts of sustainability and sustainable development. It provides definitions from the Brundtland Report and outlines two schools of thought on sustainability - strong vs weak. It describes four types of capital stocks - human, physical, environmental, and socio-cultural. Sustainable tourism is discussed as having environmental, economic, and socio-cultural components. Principles of sustainable tourism include cultural, social, ecological, economic, conservation, education, and local participation elements. Determinants of carrying capacity include both local factors like social structure, culture, environment, economy, politics, and resources, as well as alien factors like tourist characteristics, activities, and management/technology. Impacts are monitored through parameters and standards to determine
Tourism involves activities, services, and industries that deliver travel experiences including transportation, accommodations, food and drink, retail, entertainment, activities, and other hospitality services for people traveling away from home. A tourist travels largely for pleasure to see sights, meet people, enjoy different climates and cultures, and have new experiences. Tourism has four main characteristics - it is inflexible due to fixed capacities, perishable if capacities go unused, located in fixed destinations, and requires large financial investments. Tourism provides social, economic, educational, and political benefits to communities. The 7Ps of management and 4Ps of marketing help tourism providers design products and services, set appropriate prices, distribute through appropriate channels, and promote offerings to target markets
Tourism resources can be divided into tangible, intangible, human, and financial resources. Tangible resources include attractions, accommodations, transportation infrastructure, and facilities. Intangible resources encompass a destination's reputation, image, and culture. Human resources consist of workers' skills, work ethic, and training. Financial resources involve investment capital, public funding, and marketing finances. Heritage resources such as natural attractions, parks, and cultural sites are often primary motivators for visitors to destinations.
This document discusses various local, regional, and global tourism organizations. It provides details on the functions and activities of organizations like the World Tourism Organization, Pacific Asia Travel Association, European Travel Commission, as well as various national organizations in countries like the Philippines. These organizations work in areas like sustainable tourism development, industry cooperation, research, promotion, and education.
Chapter 4 Marketing of Tourist Destinations (Destination Management)Md Shaifullar Rabbi
This document discusses destination marketing strategies. It begins by defining destination marketing as promoting a location to potential visitors to increase tourism. The rest of the document provides details on developing a destination marketing plan and strategy. It outlines 14 specific destination marketing strategies, such as defining unique selling points, targeting audiences, and using influencers and social media. It then describes a 7-step process for creating a destination marketing plan, including analyzing the internal and external markets, setting prices, developing a budget, and creating a marketing strategy to promote the destination.
This document provides an overview of responsible tourism principles. It begins by defining tourism and describing the global tourism market. It then discusses the positive and negative social, economic, and environmental impacts of tourism. The principles of responsible tourism and sustainable development are explained, including the triple bottom line of considering economic, environmental and social factors. The benefits of responsible tourism for businesses, tourists, and local communities are outlined. Finally, the document discusses the Cape Town Declaration which established guiding principles for responsible tourism, including minimizing impacts and maximizing benefits for local communities while involving them in decisions.
Destination Management Public Sector and Tourism Policy Destination Image Development Attributes of Destination Destination Planning Destination Development and Sustainable Future
The document discusses tourism policy, outlining its structure, content, and formulation process. It defines tourism policy and describes its critical importance for destination competitiveness and sustainability. Typical policy frameworks address areas like taxation, infrastructure, marketing, and the environment. Successful policies require balancing competitiveness through business management with sustainability through environmental stewardship. The policy development process involves defining the tourism system, crafting a vision, analyzing opportunities and constraints, identifying strategic conclusions, and implementing programs with monitoring over time.
The document discusses several international, national, and non-governmental organizations that are involved in developing and managing tourism. The World Tourism Organization is identified as the most important international organization, serving as a global forum for tourism policies. National tourism organizations mentioned include bodies responsible for tourism development and promotion within individual countries.
The tourism industry is divided into eight sectors: accommodation, adventure tourism and recreation, attractions, events and conferences, food and beverage, tourism services, transportation, and travel trade. Accommodation includes a vast array of lodging options for travelers to consider. Adventure tourism involves recreational activities and experiences that allow learning about nature and culture. Attractions are places tourists visit for their natural or cultural value, history, or beauty. Events and conferences contribute significant funds to local communities through visitor spending. The food and beverage sector supplies establishments for food and drink consumption. Tourism services comprise organizations that support the needs of the industry. Transportation provides movement and enjoyment for tourists via air, ground, rail, and water. The travel trade sector books
The seven golden principals of tour guidingOanh Nam
This document discusses the role and responsibilities of a tour guide. It defines a tour guide as a person who guides visitors and interprets the cultural and natural heritage of an area using their preferred language. It outlines the different types of tour guides, including free lance, staff, local, escort, and specialist guides. It then describes the seven golden principles of tour guiding: being a people person, being good company and entertaining, having strong communication skills, being healthy, being a thorough professional, being knowledgeable, and promoting responsible tourism.
Tourism impact assessments evaluate the economic, social, and environmental consequences of tourism development projects. They identify potential positive and negative impacts to prevent issues and encourage stakeholder collaboration. This document outlines frameworks for assessing impacts, including indicators for economic, environmental, social, and livelihood dimensions. Assessment tools evaluate topics like employment, income, conservation, and resident perspectives. Conducting thorough assessments of tourism projects can help maximize benefits and minimize harms to people and places.
Sustainable tourism aims to meet the needs of tourists and host communities while preserving resources for future generations. It emerged in response to uncontrolled tourism growth damaging resources. Sustainable tourism principles include ecological sustainability to minimize environmental impacts, social and cultural sustainability to respect local communities, and economic sustainability to provide fair benefits to stakeholders. Tools to achieve sustainability include regulations, visitor management techniques, protected areas, carrying capacity calculations, and stakeholder consultation.
This document discusses sustainable tourism development. It outlines 4 stages of destination development: discovery, development, stagnation, and potential decline or rejuvenation. It emphasizes that sustainable tourism aims to meet present needs without compromising future needs. Key prerequisites for sustainable tourism include high quality attractions, infrastructure, community support, government assistance, safety, and codes of ethics. Various stakeholders like the private sector, government, and NGOs play important roles.
Unit 2: Responsible Tourism Product Developmentduanesrt
This document outlines a unit on responsible tourism product development. It discusses conducting market analyses to understand tourism products and markets. It emphasizes the importance of matching products to markets while also meeting development objectives. The document provides examples of assessing tourism products for sustainability and ensuring they meet requirements of various stakeholders. It stresses the need for products to have defining features, consider markets, be commercially viable, and sustainable while providing local benefits.
Sustainable tourism planning and developmentAMALDASKH
The document discusses sustainable tourism planning and development. It defines sustainable development as meeting present needs without compromising future needs. Resources for tourism are divided into capital, labor, materials and knowledge. Materials include natural and human-made assets like cultures, wildlife, buildings and infrastructure. Sustainable planning is needed because resources are finite and must be allocated efficiently. The principles of sustainability are holistic planning, preserving ecology, protecting heritage and biodiversity, and ensuring long-term productivity. Tourism development must conserve resources, maintain attractions, limit overcrowding, and be politically and socially acceptable.
This chapter discusses the key players involved in tourism planning and management: tourists, host communities, governments, the tourism industry, non-governmental organizations, and media. It outlines the basic responsibilities of tourists and the rights they should expect to have protected. The host community is described as heterogeneous and can both passively receive tourists or actively participate in tourism planning. Governments are involved in tourism for reasons such as representing all stakeholders impartially and developing necessary infrastructure. The tourism industry self-regulates its operations through marketing. NGOs include interest groups and industry associations. Media plays a key role by providing travel information to the public.
Lecture 1. Introduction to Tourism Planning and Development(1).pptxPeteirsGTMaturaChiti
This document provides an introduction to tourism planning and development. It defines tourism and discusses the importance of tourism planning. The key goals of tourism development are outlined, such as increasing standards of living and providing recreation. Various forms of tourism planning are described, including economic development planning and infrastructure planning. Barriers to tourism planning like costs and seasonality are also covered. The document emphasizes sustainable tourism development and discusses principles like improving quality of life and maintaining environmental quality.
Introduction to destination managementKalam Khadka
A tourism destination is defined as a region where tourists spend at least one overnight. It consists of attractions, infrastructure, amenities, and resources. Destination management involves coordinating all of these elements through a Destination Management Organization (DMO) to create suitable environments, effectively market the area, and ensure a quality experience. The DMO leads local stakeholders from public and private sectors to develop collaborative strategies and plans through mechanisms like working groups and joint projects.
The document discusses the tourism and hospitality industries. It defines tourism as activities serviced by industries like hospitality and transport. There are three types of tourism locations: domestic, outbound, and inbound. Hospitality refers specifically to accommodation, food, and beverage services. Tourism marketing differs from other sectors in that it competes for consumers' spare time and income. Services have characteristics of intangibility, inseparability, variability, and perishability. The tourism marketing environment includes factors from the microenvironment like competitors, suppliers, and consumers as well as the macroenvironment like political, economic, and technological issues. Environmental scanning helps organizations assess trends and prepare strategies to leverage opportunities and mitigate threats.
Equinox Advisory Ltd. Tourism & Hospitality ServicesBernard Mallia
The document provides an overview of tourism services offered by Equinox Advisory across the public and private sectors. Some key services included destination planning, marketing and promotion, digital strategies, tourism training, cultural tourism development, meetings and events planning, and new product development. The services are aimed at improving destinations' economic, social and environmental goals while increasing tourism revenues and quality of offerings.
The document discusses a seminar on tourism and local economic development that addressed how businesses in the tourism industry can increase their contributions to local economic development and pro-poor growth. Key points raised included the importance of facilitating local community access to tourism markets and opportunities, developing local capacity, and measuring and demonstrating impacts on local economies and poverty reduction. There was consensus that developers, financiers, hoteliers and tour operators all have roles to play in creating such opportunities and that a coordinated sector-wide approach is needed.
This document discusses the concepts of sustainability and sustainable development. It provides definitions from the Brundtland Report and outlines two schools of thought on sustainability - strong vs weak. It describes four types of capital stocks - human, physical, environmental, and socio-cultural. Sustainable tourism is discussed as having environmental, economic, and socio-cultural components. Principles of sustainable tourism include cultural, social, ecological, economic, conservation, education, and local participation elements. Determinants of carrying capacity include both local factors like social structure, culture, environment, economy, politics, and resources, as well as alien factors like tourist characteristics, activities, and management/technology. Impacts are monitored through parameters and standards to determine
Tourism involves activities, services, and industries that deliver travel experiences including transportation, accommodations, food and drink, retail, entertainment, activities, and other hospitality services for people traveling away from home. A tourist travels largely for pleasure to see sights, meet people, enjoy different climates and cultures, and have new experiences. Tourism has four main characteristics - it is inflexible due to fixed capacities, perishable if capacities go unused, located in fixed destinations, and requires large financial investments. Tourism provides social, economic, educational, and political benefits to communities. The 7Ps of management and 4Ps of marketing help tourism providers design products and services, set appropriate prices, distribute through appropriate channels, and promote offerings to target markets
Tourism resources can be divided into tangible, intangible, human, and financial resources. Tangible resources include attractions, accommodations, transportation infrastructure, and facilities. Intangible resources encompass a destination's reputation, image, and culture. Human resources consist of workers' skills, work ethic, and training. Financial resources involve investment capital, public funding, and marketing finances. Heritage resources such as natural attractions, parks, and cultural sites are often primary motivators for visitors to destinations.
This document discusses various local, regional, and global tourism organizations. It provides details on the functions and activities of organizations like the World Tourism Organization, Pacific Asia Travel Association, European Travel Commission, as well as various national organizations in countries like the Philippines. These organizations work in areas like sustainable tourism development, industry cooperation, research, promotion, and education.
Chapter 4 Marketing of Tourist Destinations (Destination Management)Md Shaifullar Rabbi
This document discusses destination marketing strategies. It begins by defining destination marketing as promoting a location to potential visitors to increase tourism. The rest of the document provides details on developing a destination marketing plan and strategy. It outlines 14 specific destination marketing strategies, such as defining unique selling points, targeting audiences, and using influencers and social media. It then describes a 7-step process for creating a destination marketing plan, including analyzing the internal and external markets, setting prices, developing a budget, and creating a marketing strategy to promote the destination.
This document provides an overview of responsible tourism principles. It begins by defining tourism and describing the global tourism market. It then discusses the positive and negative social, economic, and environmental impacts of tourism. The principles of responsible tourism and sustainable development are explained, including the triple bottom line of considering economic, environmental and social factors. The benefits of responsible tourism for businesses, tourists, and local communities are outlined. Finally, the document discusses the Cape Town Declaration which established guiding principles for responsible tourism, including minimizing impacts and maximizing benefits for local communities while involving them in decisions.
Destination Management Public Sector and Tourism Policy Destination Image Development Attributes of Destination Destination Planning Destination Development and Sustainable Future
The document discusses tourism policy, outlining its structure, content, and formulation process. It defines tourism policy and describes its critical importance for destination competitiveness and sustainability. Typical policy frameworks address areas like taxation, infrastructure, marketing, and the environment. Successful policies require balancing competitiveness through business management with sustainability through environmental stewardship. The policy development process involves defining the tourism system, crafting a vision, analyzing opportunities and constraints, identifying strategic conclusions, and implementing programs with monitoring over time.
The document discusses several international, national, and non-governmental organizations that are involved in developing and managing tourism. The World Tourism Organization is identified as the most important international organization, serving as a global forum for tourism policies. National tourism organizations mentioned include bodies responsible for tourism development and promotion within individual countries.
The tourism industry is divided into eight sectors: accommodation, adventure tourism and recreation, attractions, events and conferences, food and beverage, tourism services, transportation, and travel trade. Accommodation includes a vast array of lodging options for travelers to consider. Adventure tourism involves recreational activities and experiences that allow learning about nature and culture. Attractions are places tourists visit for their natural or cultural value, history, or beauty. Events and conferences contribute significant funds to local communities through visitor spending. The food and beverage sector supplies establishments for food and drink consumption. Tourism services comprise organizations that support the needs of the industry. Transportation provides movement and enjoyment for tourists via air, ground, rail, and water. The travel trade sector books
The seven golden principals of tour guidingOanh Nam
This document discusses the role and responsibilities of a tour guide. It defines a tour guide as a person who guides visitors and interprets the cultural and natural heritage of an area using their preferred language. It outlines the different types of tour guides, including free lance, staff, local, escort, and specialist guides. It then describes the seven golden principles of tour guiding: being a people person, being good company and entertaining, having strong communication skills, being healthy, being a thorough professional, being knowledgeable, and promoting responsible tourism.
Tourism impact assessments evaluate the economic, social, and environmental consequences of tourism development projects. They identify potential positive and negative impacts to prevent issues and encourage stakeholder collaboration. This document outlines frameworks for assessing impacts, including indicators for economic, environmental, social, and livelihood dimensions. Assessment tools evaluate topics like employment, income, conservation, and resident perspectives. Conducting thorough assessments of tourism projects can help maximize benefits and minimize harms to people and places.
Sustainable tourism aims to meet the needs of tourists and host communities while preserving resources for future generations. It emerged in response to uncontrolled tourism growth damaging resources. Sustainable tourism principles include ecological sustainability to minimize environmental impacts, social and cultural sustainability to respect local communities, and economic sustainability to provide fair benefits to stakeholders. Tools to achieve sustainability include regulations, visitor management techniques, protected areas, carrying capacity calculations, and stakeholder consultation.
This document discusses sustainable tourism development. It outlines 4 stages of destination development: discovery, development, stagnation, and potential decline or rejuvenation. It emphasizes that sustainable tourism aims to meet present needs without compromising future needs. Key prerequisites for sustainable tourism include high quality attractions, infrastructure, community support, government assistance, safety, and codes of ethics. Various stakeholders like the private sector, government, and NGOs play important roles.
Unit 2: Responsible Tourism Product Developmentduanesrt
This document outlines a unit on responsible tourism product development. It discusses conducting market analyses to understand tourism products and markets. It emphasizes the importance of matching products to markets while also meeting development objectives. The document provides examples of assessing tourism products for sustainability and ensuring they meet requirements of various stakeholders. It stresses the need for products to have defining features, consider markets, be commercially viable, and sustainable while providing local benefits.
Sustainable tourism planning and developmentAMALDASKH
The document discusses sustainable tourism planning and development. It defines sustainable development as meeting present needs without compromising future needs. Resources for tourism are divided into capital, labor, materials and knowledge. Materials include natural and human-made assets like cultures, wildlife, buildings and infrastructure. Sustainable planning is needed because resources are finite and must be allocated efficiently. The principles of sustainability are holistic planning, preserving ecology, protecting heritage and biodiversity, and ensuring long-term productivity. Tourism development must conserve resources, maintain attractions, limit overcrowding, and be politically and socially acceptable.
This chapter discusses the key players involved in tourism planning and management: tourists, host communities, governments, the tourism industry, non-governmental organizations, and media. It outlines the basic responsibilities of tourists and the rights they should expect to have protected. The host community is described as heterogeneous and can both passively receive tourists or actively participate in tourism planning. Governments are involved in tourism for reasons such as representing all stakeholders impartially and developing necessary infrastructure. The tourism industry self-regulates its operations through marketing. NGOs include interest groups and industry associations. Media plays a key role by providing travel information to the public.
Lecture 1. Introduction to Tourism Planning and Development(1).pptxPeteirsGTMaturaChiti
This document provides an introduction to tourism planning and development. It defines tourism and discusses the importance of tourism planning. The key goals of tourism development are outlined, such as increasing standards of living and providing recreation. Various forms of tourism planning are described, including economic development planning and infrastructure planning. Barriers to tourism planning like costs and seasonality are also covered. The document emphasizes sustainable tourism development and discusses principles like improving quality of life and maintaining environmental quality.
Introduction to destination managementKalam Khadka
A tourism destination is defined as a region where tourists spend at least one overnight. It consists of attractions, infrastructure, amenities, and resources. Destination management involves coordinating all of these elements through a Destination Management Organization (DMO) to create suitable environments, effectively market the area, and ensure a quality experience. The DMO leads local stakeholders from public and private sectors to develop collaborative strategies and plans through mechanisms like working groups and joint projects.
The document discusses the tourism and hospitality industries. It defines tourism as activities serviced by industries like hospitality and transport. There are three types of tourism locations: domestic, outbound, and inbound. Hospitality refers specifically to accommodation, food, and beverage services. Tourism marketing differs from other sectors in that it competes for consumers' spare time and income. Services have characteristics of intangibility, inseparability, variability, and perishability. The tourism marketing environment includes factors from the microenvironment like competitors, suppliers, and consumers as well as the macroenvironment like political, economic, and technological issues. Environmental scanning helps organizations assess trends and prepare strategies to leverage opportunities and mitigate threats.
Equinox Advisory Ltd. Tourism & Hospitality ServicesBernard Mallia
The document provides an overview of tourism services offered by Equinox Advisory across the public and private sectors. Some key services included destination planning, marketing and promotion, digital strategies, tourism training, cultural tourism development, meetings and events planning, and new product development. The services are aimed at improving destinations' economic, social and environmental goals while increasing tourism revenues and quality of offerings.
The document discusses a seminar on tourism and local economic development that addressed how businesses in the tourism industry can increase their contributions to local economic development and pro-poor growth. Key points raised included the importance of facilitating local community access to tourism markets and opportunities, developing local capacity, and measuring and demonstrating impacts on local economies and poverty reduction. There was consensus that developers, financiers, hoteliers and tour operators all have roles to play in creating such opportunities and that a coordinated sector-wide approach is needed.
The document provides information about the tourism industry. Some key points:
- Tourism is a large global industry, employing over 200 million people directly or indirectly worldwide.
- In India, tourism contributes 6.23% to GDP and 8.78% of total employment. India sees over 5 million foreign tourists annually along with 562 million domestic visits.
- The document discusses different types of tourists classified by activities, interests, age, income and more. It also outlines the tourism marketing mix including products/services, price, place, promotion and more.
- Strategies for positioning a tourism destination are presented, focusing on differentiating it from competitors based on meaningful attributes for customers.
This document discusses meetings, incentives, conferences, and exhibitions (MICE) tourism. MICE tourism involves business groups traveling for purposes like exchanging information or rewarding employees. It is a major segment of global tourism worth millions. The document outlines characteristics of meetings, incentives, conferences, and exhibitions. It also discusses the economic benefits of MICE tourism such as job creation and promoting destinations. Emerging trends in the MICE industry are described like a focus on technology, customized packages, and teambuilding activities. The industry is poised for growth after rebounding from the recession.
Lecture LOCAL DEVELOPMENT by Violeta- Kaunas Collegeforteip
This document outlines the steps for tourism development at the local level:
1. Understanding the context of tourism development and its impacts on communities is essential for sustainable planning. This involves understanding tourism at the national, local, and individual attraction levels.
2. Developing leadership and cooperation between all public and private entities involved in the local tourism industry is important for coordinated planning.
3. Conducting an audit of local tourism resources helps identify existing attractions, activities, services, infrastructure, and ways to promote the unique identity of the local area to visitors.
4. Creating a realistic development strategy and marketing plan built around local strengths and resources can help guide sustainable growth of the tourism industry in a destination.
0601098 country branding in the context of tourism industry Supa Buoy
This document is a project report on country branding in the context of tourism industry. It discusses key concepts of country branding including defining a country as a brand, the purpose of nation branding to differentiate a country, and how branding can position a country. It also covers lessons from corporate branding that can apply to countries and examines how tourism branding can help or hinder overall country branding. The report emphasizes the complexity of branding a nation and that the process requires research and input from stakeholders to create a brand that represents all aspects of a country.
The lecture on the topic "Destinations" from the Student Learning Guide of the subject Principles of Tourism II for the students of the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus.
This document provides an overview of a training module on building innovative tourism policies that reflect local needs. The module will cover topics like tourism aims and objectives, sustainable tourism practices, cultural preservation, diversification, and ensuring visitor satisfaction. Learners will understand how tourism can benefit communities through job creation and economic growth while respecting local traditions and environments. The summary effectively captures the key topics and focus of the original document in under 3 sentences.
Learning by Doing ProjectGuidelines for adventure tourism innovators USAIDJack Delf
This document provides step-by-step guidelines for developing new tourism products through a "Learning by Doing" model. It outlines five stages: 1) Identifying opportunities through market research and auditing local assets, 2) Creating partnerships between local businesses, 3) Designing new products and experiences, 4) Marketing the new products, and 5) Supporting replication by other local businesses. The document then provides more detailed guidance for each stage, including examples from wildlife and culinary tourism product development in Macedonia and Bosnia and Herzegovina. It emphasizes understanding market trends, designing experiences to meet consumer demand, and collaborating across local tourism sectors to create commercially viable new offers.
Includes training resources to build the capacity of local staff who provide sustainable tourism products and services, including: food services, lodging services, and transportation services…amongst others.
“Competitiveness Planning 3.0” explains the key strategies and operational programs that enhance the destination’s competitiveness to approach the Vision of Tourism 3.0 and ensure a sustainable development, providing inspirational guidance for creative strategists and visionaries who are designing the next generation’s destinations
The Role of LGUs Toward Tousirm Developmentjo bitonio
The document discusses the role of Local Government Units (LGUs) in promoting tourism development. It notes that LGUs are key players in local economic development and should take a more proactive role. Tourism is identified as a major sector that can contribute to local economic growth. The document provides examples of how LGUs can support tourism through developing enabling environments, product and destination development, and marketing and promotion. It also outlines challenges and needs such as improving infrastructure, skills development, and attracting more visitors and investments.
The document outlines the Philippines' 1991-2010 Tourism Master Plan which aimed to optimize tourism's economic contribution, enhance social and cultural preservation, and develop tourism sustainably. It analyzed scope for expansion, established goals and strategies around cluster development, and proposed policies, programs and projects to improve infrastructure, marketing and human resources training to achieve the plan's targets.
Quality Service Management in Tourism and Hospitality G-1.pptxMichelangeloSamsonFa
This document discusses quality service management in the tourism and hospitality industries. It defines quality service management as the continual process of improving customer experience and ensuring employees are well-trained. It also discusses the importance of quality management in sustaining a competitive advantage. Customer satisfaction and loyalty are important due to strong market competition in these industries. The document then covers definitions of quality from different perspectives and reasons why quality has become a priority for organizations.
Quality Management Service Management in Tourism and Hospitalityabdurakibtingsonjali
This document discusses quality service management in tourism and hospitality. It defines quality service management as the continual process of improving customer experience and ensuring employees are well-trained. It also discusses the five A's that are essential for successful tourism: attractions, access, accommodation, amenities, and awareness. Attractions refer to places of interest that tourists visit. Access involves transport to access tourist locations. Accommodation provides places for tourists to sleep. Amenities are services that meet tourists' needs. And awareness involves promoting positive awareness of a tourist location.
Quality Management Service Management in Tourism and Hospitalityabdurakibtingsonjali
This document discusses quality service management in tourism and hospitality. It defines quality service management as the continual process of improving customer experience and ensuring employees are well-trained. It also discusses the five A's that are essential for successful tourism: attractions, access, accommodation, amenities, and awareness. Attractions refer to places of interest that tourists visit. Access involves transport to access tourist locations. Accommodation provides places for tourists to sleep. Amenities are services that meet tourists' needs. And awareness involves promoting positive awareness of a tourist location.
This document discusses sustainable tourism development. It begins by noting that tourism is a major global industry that can positively or negatively impact destinations. Sustainable tourism aims to balance environmental, economic, and cultural factors to improve host communities' quality of life. The document then reviews definitions of sustainable tourism and discusses its goals of improving host communities while preserving natural and cultural resources. It also examines sustainable tourism's socio-cultural, environmental, and economic impacts and carrying capacities. Issues with and trends in sustainable tourism development are also reviewed.
The document discusses various international aviation organizations and agreements:
- The International Air Transport Association (IATA) coordinates airline activity and sets industry standards.
- The International Civil Aviation Organization (ICAO) fosters planning and development of international air transport to ensure safety.
- The Federal Aviation Administration (FAA) regulates civil aviation in the United States.
- Bilateral air transport agreements allow commercial air services between two nations.
- The Chicago and Warsaw Conventions established rules regarding international air travel and liability.
The document discusses various topics related to the airline industry including:
- Types of jobs available in the airline industry such as flight attendants, administrative support, operations agents, and avionics technicians.
- Key functions of airlines such as planning, scheduling, revenue management, and irregular operations management.
- The Official Airline Guide (OAG) which was founded in 1929 and provides global travel data and flight information.
The document defines different types of journeys including one-way, roundtrip, circle trip, round the world, and open jaw. It also explains concepts like routing types, fare calculations for one-way journeys, and the use of backhaul checks when an indirect routing has a higher fare to an intermediate point than the direct routing to the destination. Key terms for air travel are also defined.
The document discusses responsible tourism and entertainment parks. It defines responsible tourism as tourism that respects the environment, community, and culture of destinations. Examples of responsible tourism practices are provided, such as choosing eco-friendly accommodations and supporting local businesses. The importance of responsible tourism is explained as enhancing community well-being without harming the environment. Key principles of responsible tourism outlined are minimizing impacts and involving local communities. Entertainment parks are defined and examples given as national parks, amusement parks, and theme parks. Duties, requirements, skills, and personal traits of park workers are then listed.
An online travel agency (OTA) is a website that allows travelers to research and book flights, accommodations, tours, and other travel services directly from suppliers. OTAs act as a third-party selling these services on behalf of companies for a commission. The global OTA market is projected to grow significantly, reaching $900 billion by 2032. Common OTA functions include air ticketing, accommodation booking, tour packages, visa services, insurance, and transportation. Popular OTAs include Airbnb, Booking.com, Expedia, and TripAdvisor. OTAs generally operate on a merchant or agency model to facilitate bookings and payments between travelers and suppliers.
Customer Services, Behavioral Approach and Responsibilities of a Travel Agenc...Md Shaifullar Rabbi
Customer Services, Behavioral Approach and Responsibilities of a Travel Agency Staff...
Md Shaifullar Rabbi
Assistant Manager, Customer Support and Training Department , Sabre Travel Network Bangladesh Limited
This document provides an overview of basic air ticketing and IATA geography. It begins by introducing the airline industry and different types of travel agencies in Bangladesh. It then discusses IATA's division of the world into three traffic conference areas and their subareas for standardization and fare calculation. The document also covers journey concepts, classes of service, and key IATA terminologies used in the airline industry.
A global distribution system (GDS) is a computerized network system owned or operated by a company that enables transactions between travel industry service providers, mainly airlines, hotels, car rental companies, and travel agencies.
GDS Sabre Red 360 Quick Reference for Basic Learner (Air Ticketing & Reserv...Md Shaifullar Rabbi
This document provides a quick reference guide for basic learners on air ticketing and reservations using Sabre Red 360. It was created by Md Shaifullar Rabbi, Assistant Manager of Customer Support and Training at Sabre Bangladesh. The document aims to help basic learners understand the fundamentals of air ticketing and reservations on the Sabre Red 360 system.
Training on Ticketing and Reservation(GDS-Sabre)-RTO/RPL-NTVQF Level 2(BTEB)Md Shaifullar Rabbi
This presentation is prepared for the student of Ticketing and Reservation, NTVQF Level 2, Bangladesh Technical Education Board.
Prepared By Md Shaifullar Rabbi, Assistant Manager, Customer support and Training Department, Sabre Bangladesh & Assessor- Bangladesh Technical Education Board.
Sabre Global Distribution System, owned by Sabre Corporation, is a travel reservation system used by travel agents and companies to search, price, book, and ticket travel services provided by airlines, hotels, car rental companies, rail providers and tour operators. Originally developed by American Airlines with the assistance of IBM in 1960, the booking service became available for use by external travel agents in 1976 and became independent of the airline in March 2000.
The system's parent company is organized into three business units:
Sabre Travel Network: global distribution system
Sabre Airline Solutions: airline technology
Sabre Hospitality Solutions: hotel technology solutions
The document provides an overview of the travel and tourism industry including:
- Defining key terms like travel, tourism, travel agencies, and tour operators.
- Outlining the history and growth of tourism as an industry from the 17th century grand tours to modern mass tourism.
- Describing sectors within the industry like transportation, accommodation, food and beverage, and entertainment.
- Tracing the development of travel agencies and tour operators from the 18th century to their roles today organizing travel packages.
A travel document is an identity document issued by a government or international treaty organization to facilitate the movement of individuals or small groups of people across international boundaries
An itinerary is a plan of a journey showing the route and the places that the visitor will visit. Thus, it is a schedule or timetable produced in association with a package tour. It is basically designed to identify the route, day-by-day journey format, origin, destination, and all the enroute halting points, period of halts along with accommodation, mode of travel, activities and other services offered during a visitor’s tour.
A travel or tour brochure is a promotional material that advertises a destination, sightseeing attraction, or tour activity. Brochures can both inspire tourists to plan a trip as well as educate them about sights to see and things to do after they've arrived at their place of interest.
Sabre is a leading software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity across the travel ecosystem. Sabre partners with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel.
Our technology is the intelligence behind mobile apps, airport check-in kiosks, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other travel solutions. Positioned at the center of the travel ecosystem, our platform enables our customers to connect people with experiences that matter in their lives.
Dating back to 1960, Sabre was born out of a joint initiative between American Airlines and IBM to create the world’s first computerized airline reservation system. We have since evolved into a technology ecosystem that touches almost every stage of a traveler’s experience. (Source-https://www.sabre.com/about/)
বাংলাদেশ পর্যটন করপোরেশন (বাপক) ১৯৭২ সালে মহামান্য রাষ্ট্রপতির ১৪৩ নং আদেশের মাধ্যমে প্রতিষ্ঠিত হয় এবং ১৯৭৩ সালে এর কার্যক্রম শুরুকরে। এটি বেসরকারী বিমান পরিবহন ও পর্যটন মন্ত্রণালয়ের অধীনে একটি স্বায়ত্বশাসিত প্রতিষ্ঠান।
The Tour Operators Association of Bangladesh (TOAB) was formed in 1992 by tourism agencies to overcome problems in the industry and promote tourism in Bangladesh internationally. It was recognized by the Bangladeshi government in 2002 and currently has 751 members. TOAB works to encourage domestic and foreign tourism by promoting Bangladesh's attractions at international trade shows and other events. It also supports the government's tourism ministry and organizations through collaboration and policy consultation.
বাংলাদেশ একটি বৈচিত্র্যপূর্ণ পর্যটন সম্ভাবনাময় দেশ। বর্তমান বিশ্বে পর্যটন শিল্প একক বৃহত্তম অর্থনৈতিক কর্মকান্ড হিসেবে প্রতিষ্ঠা লাভ করেছে। পাশাপাশি এই শিল্পটি তার বহুমাত্রিক বৈশিষ্ঠ্যতার কারণে বিভিন্ন দেশে অর্থনৈতিক উন্নয়নের সাথে সাথে ব্যাপক কর্মসংস্থানের সুযোগ সৃষ্টি করেছে। অফুরন্ত প্রাকৃতিক সৌন্দর্যমন্ডিত বাংলাদেশে পর্যটন শিল্প খুবই সম্ভাবনাময়। পৃথিবীর যে কোন পর্যটককে আকৃষ্ট করার মত সকল পর্যটন আকর্ষণীয় উপাদান বাংলাদেশে বিদ্যমান। অপার সম্ভাবনাময় বাংলাদেশের পর্যটন শিল্পকে বিশ্বব্যাপী প্রচারের উদ্দেশ্যে এবং আমাদের এই সোনার বাংলাকে বিশ্ব দরবারে একটি ‘পর্যটন গন্তব্য’ হিসেবে প্রতিষ্ঠা করার লক্ষ্যে গণপ্রজাতন্ত্রী বাংলাদেশ সরকারের মাননীয় প্রধানমন্ত্রী শেখ হাসিনা’র নেতৃত্বে বর্তমান গণতান্ত্রিক সরকার পর্যটন আইন-২০১০-এর মাধ্যমে ২০১০ সালের সেপ্টেম্বর মাসে জাতীয় পর্যটন সংস্থা হিসেবে বাংলাদেশ ট্যুরিজম বোর্ড (বিটিবি) গঠন করেছে। পর্যটন শিল্পের উন্নয়ন এবং দেশের অর্থনীতিতে পর্যটন শিল্পের ক্রমবর্ধমান অবদানকে আরও শক্তিশালী করণ, সর্বোপরি বর্হি:বিশ্বে দেশের ভাবমুর্তি উন্নয়নের জন্য অন্যান্য দেশের ন্যায় জাতীয় পর্যটন সংস্থা (National Tourism Organization) বাংলাদেশ ট্যুরিজম বোর্ড প্রতিষ্ঠার পর থেকেই ব্যাপক প্রচার ও বিপণনের লক্ষ্যে নিরলস কাজ করে যাচ্ছে। Source- http://www.tourismboard.gov.bd/site/page/039c81b0-e8d4-4627-8f3e-f6c4a711b7e7/-
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In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
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2. Presented By:
Md. Shaifullar Rabbi
BBA & MBA (Major inTHM,FBS,DU)
Coordinator & Lecturer
Dept. ofTourism & Hospitality Management
Daffodil Institute of IT(NU)
3. DESTINATION DEVELOPMENT
Destination development is any activity that increases and improves the quality
of a visitor’s destination. To make tourism a vibrant, healthy, and manageable
component of the local economy, communities need to craft and implement
tourism management strategies that are local, authentic, and desirable. From
large to small and rural to resort, every community can benefit from destination
development. Destinations have developed thoroughly since the 1960's through
promotion and popularity.
Destination development Issues:
Improves the visitor experience, leading to increased spending and tax
revenues
Diversifies and strengthens urban and suburban economies
Enhances the recreation and support service infrastructure in emerging, rural
tourism destinations
Increases support services, capacity and visitor season for developed gateway
communities.
4. DESTINATION DEVELOPMENT – THE POWER OF ATTRACTION
As we have seen in recent years, when it
comes to creating appealing and
successful holiday destinations, tourists are
increasingly sophisticated and are seeking
more than just a great stand-alone hotel. In
keeping ahead of the competition, long-
term plans must balance economics and
market demand with a clearly defined
vision that can be delivered in coherent
phases. One of the fundamental challenges
of successful destination development is
the requirement to positively align the
desires and ambitions of a broad cross-
section of public and private stakeholder
groups; from local planners and
environmental groups to bar owners, taxi
drivers, retailers, hotel manager,
restauranteurs, residents and tourists.
5. Today, a destination should not only be a place where people want
to visit, but also one in which people aspire to live in order to create
an appealing vibrant ambience. Developing an amenity provision
that looks beyond the built product is where a destination can
flourish. These amenities should include:
Built attractions – these are elements that are often created to help ignite
interest and encourage people to visit the destination, e.g. spas, golf courses,
country clubs, theme parks and entertainment.
The natural assets – these often come ‘free’ with every site. They can be
views, woodland, water bodies, iconic structurers, landmarks, or other features.
Taking good care of these and maximizing their potential can help to create a
unique and memorable sense of place.
Soft programming – this is the most flexible type of amenity, providing a
rolling program of events, functions and courses that can be adapted to
accommodate the ever-changing interests and habits of tourists.
6. BALANCED DEVELOPMENT
To achieve a well-balanced and
sustainable development it is
important to acknowledge the roles
played by individual amenities and
components within a destination.
While some, such as beaches and
restaurants, look great on the front
cover of a brochure or social media,
others, such as retail or restaurants,
are typically less aesthetically
pleasing, but will drive forward the
financial performance of a
destination. A successful destination
requires a combination of those that
have a strong intrinsic appeal and
those that essentially help to drive the
cash flow of the development.
7. DIVERSIFY YOUR MARKETS
While historically
destinations were
often associated
with a narrow end-
user market,
diversifying the
product offer can
create a destination
that appeals to a
broader mix of
visitors and provides
the
opportunity to overl
ay peaks of deman
d in one market with
troughs in another.
8. SUSTAINABILITY AND A SENSE OF PLACE
Creating a sustainable
destination essentially
comes down to giving
consideration to the
environment and the local
community. Protecting the
local environment and
providing employment to
local people is an important
part of ‘giving back’ to the
community. While at the
same time, ensuring a
positive ambience for
visitors when they explore
the wider area
helps to Safeguard the long
term commercial viability of
a destination.
9. EFFECTIVE MARKETING AND COMMUNICATIONS
Within a competitive market
context, effective marketing
and communications of a
destination are essential to
establish awareness of the
offer and maintain its market
position. Creating a marketing
strategy for the overall
destination, and gaining the
buy-in of the diverse mix of
stakeholder groups involved in
the delivery of the concept
vision may be challenging,
but collaboration is key for a
destination to punch above its
weight and draw worldwide
attention.
10. HOW GOVERNMENTS CAN PROMOTE TOURISM
Tourism makes a substantial contribution to a
country GDP. Many countries have found innovative
ways to earn foreign currency by marketing their
tourist destinations abroad. To make increase
tourism a country has to invest in infrastructure and
provide a conducive environment for tourists. These
efforts take time, but the payoff is worth it.
Security
Infrastructure
Conservation
Marketing and Advertising
Expanding Airline outreach
Foreign Languages
Education on the benefits of Tourism
Clean Cities
Digital Influencers
Investor support
11. TOURISM INVESTMENT SUPPORT
For instance, the lending and funding program for:
• Accommodation projects (hotels, resorts, furnished apartments).
• Travel and tourism agencies, tourist guides, tour operators and tourism events
and exhibitions operators.
• Heritage and antiquities projects (heritage buildings, museums, handicraft and
commemorative gifts centers).
• Entertainment and sport projects (amusement cities, equestrian and diving
centers, skating rinks, and cruise boats).
• Agro tourism and eco-tourism projects (environmental inns, rural rest houses,
resorts and desert camps).
• Popular restaurants and cafes in tourism and heritage sites that need financing.
• Rehabilitation and development of roadside rest houses.
• Training and educational projects in addition to tourism and crafts institutes.
12. INVESTOR SUPPORT
assistance to find investment opportunities in Queensland
information about tourism investment opportunities in
Queensland
facilitation of meetings with tourism product developers
site visits to explore investment opportunities
introductions to local companies and service providers
invitations to tourism investment events
connections with local, Queensland and Australian
government agencies to help establish new projects
13. BARRIERS TO INVESTMENT
The investment environment is primarily a function of government
policy. While business practices can also impact the attractiveness of
a potential investment destination, those practices are permitted or
prohibited by government policy. Policies that directly and indirectly
impact tourism planning, financing, regulation, and promotion define
the viability of a proposed investment project. Some of the most
common investment climate-related barriers include:
Insufficient information available to analyze opportunities
Political stability
Government support (or lack thereof) for tourism and tourism-
related investment is also critical
Legal and Regulatory Transparency
14. BEHIND-THE-BORDER” BARRIERS TO INVESTMENT
The barriers come in many forms from excessive regulation, unclear property
rights, and poor legal systems to a lack of appropriate laws that foster
competition. All these barriers have a deleterious effect on investment and
impede growth through one of three channels.
• They can unnecessarily increase costs, making businesses less profitable and
therefore less attractive for investment. Examples would be excessive
regulation, complex licensing procedures, and poor infrastructure such as
inadequate roads that increase transport costs.
• Barriers can increase risk that chills the incentive to invest. Examples would be
unclear property rights, poor contract enforcement, and the uncertainty of
government policy and its enforcement.
• Barriers can limit business competition that, while perhaps helping a favored
few firms obtain monopoly status, increases costs for other firms, impeding their
competitiveness and stifling innovation.
15. INVESTMENT COMPETITIVENESS
As discussed, The
World Economic
Forum’s (WEF) Travel
& Tourism
Competitiveness
Report (2011)
specifically
highlights investment
as a key indicator of
competitiveness in
travel and tourism. It
ranks 139 countries
based on an
assessment of three
tourism-specific
measures and 14
sub-measures.
16. OVERCOMING COMMON BARRIERS
Overcoming investment barriers is a complex, long-term task, typically beyond
the reach of individual investors. The most reasonable approach investors and
project promoters can take to overcome investment barriers involves
• Understanding which major barriers their project will likely face.
• Identifying tools to mitigate those barriers, e.g., political risk insurance.
• A realistic assessment of whether or not a project has a reasonable chance of
being implemented with the time and resources available.
• The odds of being able, through negotiation, to overcome specific barriers,
e.g., the terms of a concessions agreement or ownership requirements. This
process begins with a discussion with government officials related to the
specific barrier and with other investors who have attempted to overcome
similar barriers.
17. 1. Private Sector Orientation: Engaging the tourism industry through private sector organizations is
a key step to develop sustainable and productive small and medium tourism enterprises.
Governments can improve enabling conditions with industry by accomplishing some of the
following tasks:
• Tourism promotion organizations, resource management agencies, and destination
management organizations should link tourism products more closely with marketing and
communications strategies.
• Encourage corporate social responsibility that uses triple bottom line reporting, environmental
management systems, and certification within both larger firms and smaller firms. It is essential
to educate and engage SMEs and provide concrete measuring and evaluation performance
metrics.
• Engage international development institutions such as multilateral and bilateral cooperation
agencies and development finance institutions to inform, educate, and work together within the
tourism industry to integrate sustainability into policies and management practices.
• Promote internationally recognized standards for sustainable tourism to monitor tourism
operations and management such as Global Sustainable Tourism Criteria .
• Achieve economies of scale through clustering. Clustering strengthens backward and forward
linkages in tourism value chains and drives sustainability in the entire industry. By involving
tourism enterprises in clusters economies of scales, technological and organizational know
how, and higher market share can be achieved.
18. 2. Destination Planning and Development: It is critical to include goals
for environmental sustainability in a destination’s development
strategy. Refer to Unit 9 regarding destination management, for more
information about carrying capacity and sustainable tourism
promotion.
3. Fiscal and Government Investment Policies: Creating a sustainable
tourism industry requires policies that
• Encourage investment sustainability and promote sustainable use of
natural resources.
• Define and commit critical government green economy investments
in protected areas, cultural assets, water and waste infrastructure.
• Use tax policy to encourage investment in sustainable tourism
activities.
• Provide clear price signals to orient investment in water, electricity,
and waste management services.
19. 4. Finance and Investment: Poor understanding of the benefits of
sustainable investing is a major obstacle in many countries.
Approaches to overcoming this challenge include
• Private sector awareness programs and policy coordination to
improve understanding of sustainable investing
• Promoting external funding, including FDI, private equity and
portfolio investment aligned with sustainable financing strategies to
supplement local and regional funds for local tourism development
• Adoption of rules, regulations, standards, and certifications that
promote sustainable investment, and discourage investments that
harm the environment, through
• Voluntary standards o Zoning laws and environmental impact
analysis
• Tax incentives that support sustainable investment
• Fees and levies that more fully reflect the true cost of unsustainable investments
20.
21.
22.
23. A NEW PARADIGM FOR TOURISM
The Pre COVID 19 Paradigm for tourism centered on a number of key assumptions:
• Tourism would continue to grow (apart from some minor blips) indefinitely
• Tourism would become increasingly democratic and affordable to a larger number of people in
both the developed world and the developing world
• Tourism and hospitality businesses could operate on the basis of high volume and low yield.
Apart from a few business collapses, most tourism businesses would be viable
• Tourism was regarded as a desirable industry by governments all over the world as a means to
advance national economies, infrastructure and create employment
• Countries around the world would do what they could to facilitate international tourism and
ease entry restrictions for international arrivals
• The world was shrinking and tourism was a means to bring the world closer together
• Travel and events is an essential part of conducting business and education.
24. ECOTOURISM
Sustains the well-being of the local
people, and involves interpretation
and education” (TIES, 2015).
Education is meant to be inclusive of
both staff and guests. Ecotourism is
catering for tourists wishing to
experience the natural environment
without damaging it or disturbing its
habitats. It is a form
of tourism involving
responsible travel to natural areas,
conserving the environment, and
improving the well-being of the local
people. Its purpose may be to
educate the traveler, to provide
funds for ecological conservation, to
directly benefit the economic
development and political
empowerment of local communities,
or to foster respect for different
cultures and for human rights.
25. PRINCIPLES OF ECOTOURISM
Ecotourism is about uniting conservation, communities, and sustainable travel.
This means that those who implement, participate in and market ecotourism
activities should adopt the following ecotourism principles:
• Minimize physical, social, behavioral, and psychological impacts.
• Build environmental and cultural awareness and respect.
• Provide positive experiences for both visitors and hosts.
• Provide direct financial benefits for conservation.
• Generate financial benefits for both local people and private industry.
• Deliver memorable interpretative experiences to visitors that help raise
sensitivity to host countries’ political, environmental, and social climates.
• Design, construct and operate low-impact facilities.
• Recognize the rights and spiritual beliefs of the Indigenous People in your
community and work in partnership with them to create empowerment.
26. BENEFITS OF ECOTOURISM
Ecotourism is tourism which is conducted responsibly to conserve the environment and sustain the
well-being of local people.Its benefits include:
• Building environmental awareness.
• Providing direct financial benefits for conservation.
• Providing financial benefits and empowerment for local people.
• Respecting local culture.
• Supporting human rights and democratic movementssuch as:
• conservation of biological diversity and cultural diversity through ecosystem protection.
• promotion of sustainable use of biodiversity, by providing jobs to local populations.
• sharing of all socio-economic benefits with local communities and indigenous peoples by having
their informed consent and participation in the management of ecotourism enterprises.
• tourism to unspoiled natural resources, with minimal impact on the environment being a primary
concern.
• minimization of tourism's own environmental impact.
• affordability and lack of waste in the form of luxury.
• local culture, flora, and fauna being the main attractions.
• local people, who benefit from this form of tourism economically, and often more than mass tourism.
27.
28. TYPES OF ECOTOURISM
There are several types of
ecotourism. This is an
evolving sector of
sustainable travel though,
and no two trips are the
same. Specific companies
and charities often
organize ecotourism trips
for ethical travelers. There
are some ways in which
you can embark on
ecotourism trips by yourself
too.
1- Agro tourism
2- Community tourism
3- Eco trekking trips
29. AGRO TOURISM
Agro tourism is a type
of sustainable tourism
that puts you in the
heart of rural farming
communities. These
are communities who
may be struggling
with difficult
conditions. They tend
to live off the land
and, as an
ecotourism, you could
be helping out with
farming activities. This
type of ecotourism is
a fantastic way to get
an in-depth
understanding of how
more fragile
communities live and
how to help them.
30. COMMUNITY TOURISM
Many communities in
disadvantaged nations are
suffering. The onslaught of
modernization is changing
their way they live. As
industrialization, often by
foreign companies, takes
over local resources and
threatens livelihoods, local
communities are in need
of help. Turning your
ecotourism trip into a
volunteer trip allows you to
help these communities.
Voluntary work includes
building much-needed
facilities, learning about
their culture, and
spreading awareness.
31. ADVENTURE TOURISM
Tropical rainforests
make up around
6% of the planet's
surface but they
house over half the
world's land-based
species. These
extraordinary
forests, full of
wildlife and plants,
help fight climate
change too. Sadly,
millions of hectares
are being
destroyed each
year with
catastrophic
consequences.
32. WHAT IS GREEN TOURISM?
Green tourism, a form
of ecotourism, is low-
impact tourism with an
eye toward protecting
the environment and
culture of an area. The
United Nations has set up
certain criteria for
ecotourism, but green
tourism can cover a
wide range of standards
and conditions, from fully
compliant to less stressful
on the environment than
standard tourism. There
are many opportunities
for green travel
available worldwide.
33. FARM TOURISM
Farm tourism, agro-tourism
are different names for one
type of activity that is
directly related to agriculture
and began to develop in the
1960s. in France (in the 1980s
he experienced a real
boom; now there are about
1 million agritourists who go
to farms). Farm tourism and
agro-tourism are included in
such a broader concept as
rural tourism. According to S.
Medlik’s dictionary, “rural
tourism is a type of tourism
for recreation concentrated
on rural territories”.
Agritourist is also tourism for
recreation, but involves
active use of the farm and is
implemented in 2 forms – in
the form of rental of premises
with the services of tourists
within the farm or
accommodation with self-
service in the territory, which
is the property of the farm.
34. WHY FARM TOURISM?
In a country where the
average age of
farmers is 57, where
rice is still the main
farm produce and the
income is low, where
most produce are
highly seasonal,
where there are
limited areas for
families to visit and
enjoy nature—farm
tourism is a refreshing
new addition to the list
of tourism products
that generates added
income to the farmers.
35. RURAL TOURISM
UNWTO understands Rural Tourism as "a type of tourism activity in which the visitor’s
experience is related to a wide range of products generally linked to nature-based
activities, agriculture, rural lifestyle / culture, angling and sightseeing.
• Rural Tourism activities take place in non-urban (rural) areas with the following
characteristics:
• I) low population density
• ii) landscape and land-use dominated by agriculture and forestry and
• iii) traditional social structure and lifestyle".
The Council of Europe employed the term ‘rural area ‘to denote the following
characteristics; A stretch of inland or coastal countryside, including small towns and
villages, where the main part of the area is used for:
•
• Agriculture, forestry, aquaculture, and fisheries.
• Economic and cultural activities of country-dwellers.
• Non-urban recreation and leisure areas or nature reserves.
• Other purposes such as housing.
36.
37. The OECD states rural tourism should be:
• Located in rural areas.
• Functionally rural, built upon the rural world’s special features; small-
scale enterprises, open space, contact with nature and the natural
world, heritage, traditional societies, and traditional practices.
• Rural in scale – both in terms of building and settlements – and
therefore, small scale.
• Traditional in character, growing slowly and organically, and
connected with local families.
• Sustainable – in the sense that its development should help sustain
the special rural character of an area, and in the sense that its
development should be sustainability in its use of resources.
• Of many different kinds, representing the complex pattern of the
rural environment, economy, and history.
38. PRINCIPLES
• Minimize impact of rapid urban
development.
• Build environmental and cultural
awareness and respect
• Provide positive experiences for both
visitors and hosts
• Provide direct financial benefit for
conservation
• Provide financial benefits and
empowerment for local people
• Raise sensitivity to host countries'
political, environmental, and social
climate.
39. IMPORTANCE AND BENEFITS OF RURAL TOURISM
Some importance and benefits of rural tourism are following as:
• Provides a source of new, alternative or supplementary income and employment in
rural areas.
• Rural tourism spurs infrastructure development in rural areas.
• Help to reduce gender and other social power
• Encourage collective community
• Reinvigorate local culture.
• Instill the sense of local pride, self-esteem, and identity
• Contribution to conservation and protection.
• Increase the living standards of the local community.
• Assists refurbishment and re-use of abandoned properties.
• Provide opportunities for retaining population in areas that might otherwise experience
depopulation.
• Enable areas to be repopulated.
40. RURAL TOURISM ISSUES AND CHALLENGES
Some important issues and challenges of rural tourism are following as:
• Economic Leakages
• Local price inflation
• Distort local employment structure
• Seasonal patterns of demands
• Manufacture or distort local ‘culture’ for commodification and
staged authenticity
• Destroy indigenous culture
• Natural habitat destruction of rural wildlife
• Littering, emission and other forms of pollution
• Congestion
41. CHARACTERISTICS OF RURAL TOURISM
Some characteristics features of
rural tourism are following as:
• Seasonality
• Fragmentation
• External market needed
• Co-operation needed between
internal and external market
• Role of women
• Economic role: side income for
farmers and other
entrepreneurs in the rural area.
42. SOFT TOURISM
The concept of soft tourism encompasses
environmental and social compatibility,
optimum wealth creation, and a "new culture
of travel". The term has become the
buzzword for a change of values in tourism,
which has been demanded and is already
being implemented to some extent. Resulting
from the criticism of mass tourism (hard
tourism) and its negative ecological, social,
cultural and economic impact on popular
destinations in Europe but also in the Third
World, the call for "soft tourism" began to be
heard towards the end of the 1970s in the
social and tourism policy debate: its aims are
qualitative, not quantitative sectoral growth,
and quality of life instead of quality of
consumption for holiday-makers and
travelers.
43. ALTERNATIVE TOURISM
Alternative
tourism combines tourist
products or individual tourist
services, different from mass
tourism by means of supply,
organization and
the human
resources involved. Other
examples of different terms
include "intelligent" or
"motivated tourism.” In
addition, "anti-tourism" or
"participative tourism" are
some others. That was just
to name few of them.
44. FORMS OF ALTERNATIVE TOURISM
1. Active tourism
• hiking
• trekking
• biking
• adventure tourism
• snowshoeing
• ski mountaineering
• rafting
• diving
• caving
• climbing
• horseback riding
2. Explore and encounter travel
• historical places
• archeological sites
• foreign communities
• foreign cultures
• rural tourism
• ecotourism
• cultural and historical heritage
• wine
• traditional cuisine
• ethnography
• traditional music
• handicrafts
45. FORMS OF ALTERNATIVE TOURISM
3.Committed tourism
• voluntary service
overseas
• aid and assistance
• archeological digs
• international work
camps
• justice
• solidarity tourism
• religion
46.
47. WHAT IS HERITAGE TOURISM?
Heritage Tourism is a branch
of tourism oriented towards
the cultural heritage of the
location where tourism is
occurring. The National Trust for
Historic Preservation in the United
States defines heritage tourism as
“travelling to experience the
places and activities that
authentically represent the stories
and people of the past,” and
cultural heritage tourism is
defined as “travelling to
experience the places and
activities that authentically
represent the stories and people
of the past and present.”
48. CULTURAL TOURISM
Cultural tourism is a type
of tourism activity in which the
visitor’s essential motivation is to
learn, discover, experience and
consume the tangible and
intangible cultural
attractions/products in a tourism
destination. These
attractions/products relate to a
set of distinctive material,
intellectual, spiritual and
emotional features of a society
that encompasses arts and
architecture, historical and
cultural heritage, culinary
heritage, literature, music,
creative industries and the living
cultures with their lifestyles, value
systems, beliefs and traditions.
49. ETHNIC TOURISM
Ethnic tourism is
motivated by tourists’
search for exotic cultural
experiences through
interaction with distinctive
minority groups and the
desire of those groups to
use aspects of their
culture to create
economic opportunities.
It provides the chance for
tourists to experience
aspects of unique
cultures, landscapes, and
ways of life.
50.
51. SENIOR CITIZEN TOURISM
Senior tourism aims at offering
travel and touring exposure to a
specific age group of tourists
those have retired from active
employment and have a lot of
leisure time in hand. The quality
of service provided by the tour
operators is a very important
criterion with close monitoring
and utmost care. Old age
makes the senior tourists
physically weak and vulnerable
to weather fluctuations, stress
and other hardships of tour that
the young people can withstand.
52. SUSTAINABLE TOURISM
The World Tourism Organization defines sustainable tourism as “tourism that takes full
account of its current and future economic, social and environmental impacts,
addressing the needs of visitors, the industry, the environment and host communities".
Sustainable tourism means tourism which is economically viable but does not destroy
the resources on which the future of tourism will depend, notably the physical
environment and the social fabric of the host community. Sustainable tourism is the form
of tourism that meets the needs of tourists, the tourism industry, and host communities
today without compromising the ability of future generations to meet their own needs.
• According to The World Tourism Organization (WTO), sustainable tourism should:
• 1) Make optimal use of environmental resources that constitute a key element in
tourism development, maintaining essential ecological processes and helping to
conserve natural heritage and biodiversity.
• 2) Respect the socio-cultural authenticity of host communities, conserve their built and
living cultural heritage and traditional values, and contribute to inter-cultural
understanding and tolerance.
• 3) Ensure viable, long-term economic operations, providing socio-economic benefits
to all stakeholders that are fairly distributed including stable employment and income-
earning opportunities and social services to host communities, and contributing to
poverty alleviation.
53.
54.
55. PRINCIPLES OF SUSTAINABLE TOURISM
Tourism Concern, 1991 in association with the Worldwide Fund for Nature(WWF)
gives 10 principles for sustainable tourism. These are following as:
• Using resources sustainably. The conservation and sustainable use of
resources- natural, social and cultural – is crucial and makes long-term
business sense.
• Reducing over-consumption and waste. Reduction of over-consumption and
waste avoids the costs of restoring long-term environmental damage and
contributes to the quality of tourism.
• Maintaining biodiversity. Maintaining and promoting natural, social and
cultural diversity is essential for long-term sustainable tourism and creates a
resilient base for the industry.
• Integrating tourism into planning. Tourism development which is integrated
into a national and local strategic planning framework and which undertake
environmental impact assessments increases the long-term viability of
tourism.
56. • Supporting local economies. Tourism that supports a wide range of local economic
activities and which takes environmental costs and values into account, both protects these
economies and avoids environmental damage.
• Involving local communities. The full involvement of local communities in the tourism sector
not only benefits them and the environment in general but also improves the quality of the
tourism experience.
• Consulting stakeholders and the public. Consulting between the tourism industry and local
communities, organizations and institutions are essential if they are to work alongside each
other and resolve potential conflicts of interest.
• Training staff. Staff training which integrates sustainable tourism into work practices, along
with recruitment of personnel at all levels, improves the quality of the tourism product.
• Marketing tourism responsibly. Marketing that provides tourists with the full and responsible
information increases respect for the natural, social and cultural environments of destination
areas and enhances customer satisfaction.
• Undertaking research. Ongoing research and monitoring by the industry using effective
data collection and analysis are essential to help solve problems and to bring benefits to
destinations, the industry, and consumers.
57. THREE DIMENSIONS OF SUSTAINABLE TOURISM
Tourism has environmental, economic
and social impacts. Sustainable tourism is
about maximizing the impacts which are
positive and minimizing the negative
ones. It seems that the environmental
impacts are negative, the economic
effects positive, and the social impacts a
combination of both. However, it is also
important to recognize that there are
clear links between the three aspects of
tourism – the environmental, economic,
and social dimensions – and these are
below:
• Environmental
• Economic
• Social
58. ENVIRONMENTAL DIMENSION
The Natural Resources: Tourism makes use of a range of natural resources, and in many cases,
the core attraction of a destination’s product may be natural resources such as clean air, land,
mineral waters, and the water in lakes and seas.
1.The Natural Environment: There are few natural landscape or wilderness areas left in the world.
Almost all natural landscapes have been affected to some extent by the actions of man through
the centuries. Tourism is only one industry or activity which changes landscapes. The natural
landscape represents the core of the tourism product in many areas including natural forests,
mountains, and regions which attract tourists because of their rivers and lakes.
2. The Farmed Environment: The farmed environment can cover a diverse range of agricultural
systems including agriculture landscapes, man-made forests, and fish farms.
3. Wildlife: Wildlife has a number of dimensions such as land-based mammals and reptiles, flora,
birds, insects, fish, and marine mammals. Tourism can clearly be very harmful to wildlife through
the destruction of habitats, affecting feeding habits, disrupting breeding patterns, fires in
woodlands and people picking rare plants.
4. The Build Environment: We also need to recognize that, in term of tourism, there are several
dimensions to the built environment such as individual buildings and structures, villages and
townscapes, transport infrastructure, dams, and reservoirs.
59. ECONOMIC DIMENSION
In the debate over sustainable tourism, the economic dimension is often given
relatively scant attention compared to the environmental issues. Tourism is an
economic phenomenon because:
• It is a major industry and foreign currency earner.
• It is the basis of the growth of many transnational corporations.
• It accounts for a significant proportion of the annual disposable income.
Economic Benefits of Tourism: Tourism contributes to the economy of a country in
various ways. Economic benefits of tourism are following as:
• Job creation
• Injection of income into the local economy through the multiplier effect
• Helping keep the local business viable
• Infrastructure development
• Attracts the foreign direct investments.
60. ECONOMIC COSTS OF TOURISM
There are many economic benefits of tourism as well
as costs. Economic costs of the tourism are following
as:
•Many jobs are low paid and seasonal
•Opportunity costs
•Congestion
•The need to invest in expensive infrastructure which
may only be required for part of the year
•Over-dependence on tourism makes the host
economy vulnerable.
61. SOCIAL DIMENSION
The social dimension of tourism has been given less attention in the sustainable
tourism debates, than the environmental impacts of tourism. This is because the
socio-cultural impacts of tourism usually occur slowly over time in an
unspectacular fashion. They are also largely invisible and intangible. The social
impact of tourism is usually permanent with little or no opportunity to reverse the
changes once it has taken place. There are a number of factors that determine
whether or not the balance of socio-cultural impacts will be positive or negative
in a particular location including:
• The strength and coherence of the local society and culture
• The nature of tourism in the resort
• The level of economic and social development of the host population in
relation to the tourists
• The measures were taken by the public sector in the destination to manage
tourism in ways which minimize the socio-cultural costs of tourism.
62. THE BENEFITS OF SUSTAINABLE TOURISM
There are some great benefits of sustainable tourism you
should consider.
• It has a Lower Ecological Impact
• It Allows Wildlife to Stay Wild
• Sustainable Tourism Keeps the Environment Clean
• It Supports Local Communities
• It Allows Travelers to be More Conscious of Their Choices
63. HOW TO BE A SUSTAINABLE TOURIST
Its good and all to know what sustainable tourism is, but what us
travelers need is some actionable steps to take. Here are some things
to keep in mind when visiting a new destination:
• Buy from local businesses (think souvenirs)
• Minimize your trash (don’t leave anything behind)
• Don’t disturb the wildlife
• Respect traditions and culture
• Eat locally (not at chain restaurants)
• Don’t exploit animals
• Travel by sustainable forms of transport (or walk)
• Stay at locally owned accommodation