The document discusses destination planning and life cycles according to Plog's model, which proposes that destinations appeal to different groups - innovators, mass market, and late adopters - as they develop and become more commercialized over time. It also outlines consequences of lack of planning such as damage to the environment and culture, loss of local identity, and failure to capitalize on new opportunities. Additionally, barriers to planning like costs and industry diversity are mentioned.
Definition, Dimensions, and Determinants of Tourism Impacts. Define impacts; enumerate and discuss the various dimensions of tourism impacts; enumerate and discuss the various determinants of tourism impacts.
Micro Perspective on Tourism and Hospitality IndustryRubie Clavel
This course will cover the workings, operations and the integrative activities of major stakeholders in the Tourism and Hospitality Industry. The student will also gain knowledge on managing and marketing a service-oriented business organization. Apart from the scope and structure of travel organizations and planning of specific business of the nature and distinctive characteristics of each sector of the entire tourism industry, focusing on management, organization and planning of specific business strategies for the various entities in the local setting. This will also involve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors and specific types of business. It will also look into client profiling such as travel motivations and influences as it relates to aligning strategic and tactical solutions to the business. The course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.
Definition, Dimensions, and Determinants of Tourism Impacts. Define impacts; enumerate and discuss the various dimensions of tourism impacts; enumerate and discuss the various determinants of tourism impacts.
Micro Perspective on Tourism and Hospitality IndustryRubie Clavel
This course will cover the workings, operations and the integrative activities of major stakeholders in the Tourism and Hospitality Industry. The student will also gain knowledge on managing and marketing a service-oriented business organization. Apart from the scope and structure of travel organizations and planning of specific business of the nature and distinctive characteristics of each sector of the entire tourism industry, focusing on management, organization and planning of specific business strategies for the various entities in the local setting. This will also involve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors and specific types of business. It will also look into client profiling such as travel motivations and influences as it relates to aligning strategic and tactical solutions to the business. The course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.
The tour commentary is the tour guides primary tool of trade. Excellent tour guides pay attention to how they delivery their commentary on every tour by striving for continuous improvement. The slide explores some of the ways a tour guide can use his or her tour commentary to achieve excellence in guiding.
A commentary on the various aspects of tourism geography cutting across the dimensions of physical geography, cultural geography and Human Geography. Also a narration on the physical dimensions of the world and the seasonal features.
It discusses the different variables in the tourism and hospitality. It contains the characteristics of tourism, the factors affecting a destination, and its significant importance to the global industry.
sub-areas
Meaning and definition
Main components of tour guiding
Terminologies Used In Tour Guiding
Understanding tour guide
Position of tour guide in tourism system
Types of tour guide
Roles of tour of guide
This chapter tackles about the historical milestones of the tourism industry. It also discusses the important historical events in the development of tourism in the Philippines.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
The tour commentary is the tour guides primary tool of trade. Excellent tour guides pay attention to how they delivery their commentary on every tour by striving for continuous improvement. The slide explores some of the ways a tour guide can use his or her tour commentary to achieve excellence in guiding.
A commentary on the various aspects of tourism geography cutting across the dimensions of physical geography, cultural geography and Human Geography. Also a narration on the physical dimensions of the world and the seasonal features.
It discusses the different variables in the tourism and hospitality. It contains the characteristics of tourism, the factors affecting a destination, and its significant importance to the global industry.
sub-areas
Meaning and definition
Main components of tour guiding
Terminologies Used In Tour Guiding
Understanding tour guide
Position of tour guide in tourism system
Types of tour guide
Roles of tour of guide
This chapter tackles about the historical milestones of the tourism industry. It also discusses the important historical events in the development of tourism in the Philippines.
Lecture for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
LO1 Understand the rationale for planning in the travel and tourism industry
Rationale: to achieve the determined objectives eg improved employment opportunities, protection and conservation of wildlife, landscape, co-ordination between public/private partners, to maximise benefits, provide infrastructure, co-ordinate development, consumer protection; involvement of stakeholders eg developers, tourism industry, tourists and host community; public/private partnerships and advantages/disadvantages of; effective use of resources eg infrastructure; natural, cultural, heritage, human resources
Q&A Notesbeen around 195915,000 objects100,000 imageschil.docxamrit47
Q&A Notes:
been around 1959
15,000 objects
100,000 images
children’s maritime discovery centre - games; interactive shit.
2014:
- 51,500 people visited in 2014 VMM and heritage harbour
Goals:
· increase visitor numbers (any increase is good, havent sat down to discuss yet, anywhere around 10% increase is always good apparently).
· increase public awareness
· increase revenue (a lot comes from donors)
- fundraisings; 1 annual fundraising event. gna start running 2 a year.
- donors: maritime industry; donates in diff ways - (documents from NW passage, monetary, port metro vancouver donates.)
· attract new audiences
· build our brand
funding is tricky, NFP organization. must apply every year to get money from city. rely on private fundraisers.
marketing department ; lizzie brotherston (does advertising, promoting).
· broad mandate
how do we make vanier park known as a cultural destination?
how can we get more press coverage?
visitors:
tourists
families
school programs
retired people
bday parties
people get married
*thursdays open late and it’s by donation. students come in during this night. brings in slightly different audience.
marketing and communications:
· moving to digital
· four page ad costs around $1200??
· radio
· mailship?; newsletters
· free listing sites (very time consuming)
· budget: 75,000 (media buy and production) includes: reprinting brochures, stationery printing, external PR consultants,
· Audiences: who are u specifically targeting? tourists and families. gets kids engaged. want to try to bringing in a local audience like young adults.
· as a brand, what do you want to be associated with: (niche market already) show people that maritime history relates to vancouver completely because its a coastal city. want ppl to see how their lives connects to maritime history.
· word associations: dialogue
Effective engage customers/ marketing techniques that have worked in the past:
1. being on the maps (for tourists). tourists need to find them on a map.
2. be in the brochure stands, (Certified) but very expensive. Combined brochure with space centre n’ shit.
3. Bloggers - vancouverisawesome. important to make it on “what to do in vancouver” lists.
4. the westender, courier (are these blogs?)
5. unique selling point: theme (maritime museum)
Previous marketing techniques - Maps, brochures
budget breakdown:
1. majority - general promotions; spending more digital because its easier to track. working with PR consulting company to help with press relationships contract fee willl take a chunk of the budget.
2) exhibitions and shit
3) programming and events
do they use google anal? yes.
also use photo blogs
is there any confusion in terms of SEO and audience? Victoria lost its real estate,and doesnt have a physical location.
popular days:
· weekends obvs
· closed mondays can be frustrating apparently
· mid-week busier with school programs than visitors.
· a lot more americans because of the dollar
Challenges whe ...
2. meaning of PLANNING
is a dynamic process of determining
goals, systematically selecting
alternative courses of actions to
achieve those goals, implementing
the chosen alternatives, and
evaluating the choice to determine
if it is successful.
3. reasons for PLANNING
According to the destination life
cycle defined by Plog,
destination areas tend to rise and fall
in popularity according to the whims
of those in the predominant
“psychographic” groups to which
they appeal at different stages in
their development histories.
4. reasons for PLANNING
Plog’s Allocentric Group
• a new and/or exotic destination tends
to appeal to this group
• the innovators in the travel market
who look for less crowded and unique
destinations.
• as destination area becomes more
widely publicized and better known, it
loses its appeal to allocentrics.
5. reasons for PLANNING
Plog’s Midcentric Group
• Plog believes that the midcentric
appeal stage in the destination area’s
history is similar to the maturity phase of
the product life cycle where sales
volumes are at their peak.
• at this point, the destination area can
be aid to have mass market appeal.
6. reasons for PLANNING
Plog’s Psychocentric Group
• like the allocentrics, represent a much
smaller proportion of the population.
• is the final point in the destination
area’s life cycle because it has lost its
appeal to both the market innovators
and the mass market.
7. reasons for PLANNING
Plog’s Hypothesis
Destination areas can “carry with them
the potential seeds of their own
destruction if they allow themselves to
become over−commercialized and to
discard the unique appeals which made
them popular in the first place.
8. reasons for PLANNING
The main reason?
Destination life cycles can be extended
if change is anticipated and if steps are
taken to adapt the change.
9. reasons for PLANNING
The main reason?
1. To hold development to a particular
level in order to maintain the integrity
of the area.
2. To have rigid development plan to
which developers must confirm.
3. To develop new attractions to
stimulate new growth.
10. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
A. Physical Impacts
1. Damage or permanent alteration of the
physical environment
2. Damage or permanent alteration of
historical/cultural landmarks & resources
3. Overcrowding and congestion
4. Pollution
5. Traffic problems
11. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
B. Human Impacts
1. Less accessibility to services and tourist
attractions for local residents resulting in
local resentment.
2. Dislike of tourists by local residents
3. Loss of cultural identities
4. Lack of education of tourism employees in
skills and hospitality
5. Lack of awareness of the benefits of
tourism to the destination area.
12. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
C. Marketing Impacts
1. Failure to capitalize on new marketing
opportunities
2. Erosion of market shares due to the actions
of competitive destination areas.
3. Lack of a clear image of destination are in
potential markets
4. Lack of cooperative advertising among
individual operators.
13. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
D. Organizational Impacts
1. Fragment approach to the marketing and
development of tourism, often involving
“competitive splinter groups”
2. Lack of cooperation among individual
operators
3. Inadequate representation of the tourism
industry’s interest
4. Lack of support from local public
authorities.
14. Consequences of
Lack of Tourism Planning or
Poor Tourism Planning
E. Other Impacts
1. Lack of sufficient attractions and events
2. High seasonality and short lengths of stay
3. Poor or deteriorating quality of facilities
and services
4. Poor or inadequate travel information
services
15. barriers to PLANNING
1. Many people are against planning in
principle, particularly within the
free−enterprise system.
2. It is expensive.
3. The tourism industry is complex and
diverse.
4. Tourism is characterized by few large
businesses and various smaller
enterprises.
16. GROUPWORK
What plans would you like to achieve in
promoting your site as a tourist
attraction?
Molave Hill
VSU Beach
Hydro
Mt. Pangasugan
Be prepared to present it to the class