Procter & Gamble case study

1. G.B.MANIKANTA

2. Facts About P&G 2
• Worldwide pioneer in marked customer products
• Two dozen brands worth $1 billion around the world
• Holds numerous classification characterizing brands
• Founded in 1837, headquartered in Cincinnati , Ohio
by William Procter and James Gamble
• Pampers, Tide, Bounty, Folgers, Pringles Charmin,
Swiffer, Crest , food, beverages and many more

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4. Business Tactics of P&G
 It uses neglected costumer needs
 Consistent development in brands
 Each brand for a particular market section
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6. QUALITY STRATEGY 6

7. BRAND EXTENSION
STRATEGY
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8. MULTIBRAND STRATEGY
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9. PRODUCT
DIFFERENTIATION
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10. P&G created many product
categories through innovation
• Disposable Diapers
• Liquid fabric softners
• Fabric softner sheets
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11. DISTRIBUTION STRATEGY 11

12. Types of distribution is
followed by P&G:
 Intensive Distribution
 Extensive Distribution
 Specialty Distribution
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13. PROMOTION STRATEGY 13

14. PROMOTION STRATAGIES
OF P&G:
 P&G insists on pull strategy
 Heavy advertising and media pioneer
 Advertising creativity
 P&G- A click mortar company
 Coupon
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15. P&G’s Advertising Strategy 15

16. Advertising Strategy OF
P&G:
 Direct to Customer
 Through Sponsorships
 Through Celebrity endorsements
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17. PRICING STRATEGIES
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18. PRICING STRATEGIES OF
P&G:
 It finds the set of prices that maximizes the profits
from the total product mix
 Research on how companies adjust their prices to
take into account different types of customers and
situations.
 Finds the key issues relating to initiation and
response to price changes.
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19. AGGRESSIVE SALES FORCE 19

20. “THANK YOU, MOM” ADVT.
CAMPAIGN – RIO OLYMPIC 2016
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21. P&G further expansion 21

22. P&G has always valued R&D
 P&G founded its first R&D division in 1887
 Developed many first time products such as Crest toothpaste,
Head & Shoulders shampoo and Pampers disposable diapers
 Developed seven Global Business Units based on product
categories
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23. P&G has paid special
attention to Design
 Created new Design units
 Developed P&G Design board
 Clay Street Project – Top 200 executives
are invited to HQ to work on design
 Incorporated Design innovation in every
component
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24. P&G takes efforts towards
customer orientation and
understanding
 Developed Faux homes and Stores to obtain real
market feel for employees
 Lets costumers customize the products
 Does analysis of Return of Marketing Investment
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25. P&G has established itself as world’s
leading consumer goods company 25

26. MARKET SEGMENTATION BY
P&G: 26

27. COMPITETORS
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29. What are some of the
challenges and risks are
associated with being the
market leader in so many
categories?
 Expanding retailer reliance.
 Expanding interior rivalry inside the brand.
 Declining benefits in FMCG markets.
 Mark Dilution
 Organizing pieces of the overall industry over benefits.
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30. What does P&G need to
maintain its strong brand
images ?
 Advertising strategies utilizing stages like Facebook,
Google and so on.
 Internet shopping must be made less demanding.
 Web-based social networking ought to oversee online
verbal.
 Online stage ought to be controlled to scatter data.
 Additional impetuses like coupons, purchasing focuses
etc.
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31. What risks do you feel that
P&G will face going
forward?
 Ferocious rivalry from Nestle, ITC, Hindustan Unilever
Limited and so on.
 Relative costs and Performance from unbranded
neighborhood items.
 Danger of Brand Equity.
 Legitimate Barriers
 Constrained space for extension and development.
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32. What is Procter & Gamble’s
business strategy?
 1. Keeping up ubiquity of existing item
 2. Growing new related items
 3. Advancing and presenting new items sans
preparation
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33. Why is tele-presence a
useful collaborative tool for
P&G?
 Telepresence is a magnificent approach to cultivate
coordinated effort between representatives crosswise
over not simply nations, but rather landmasses. It
makes conceivable to hold top notch gatherings over
long separations.
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34. Any other ways P&G can
use to foster innovation?
 Cloud , to spare every one of their archives and
documents in a place which will unquestionably
decrease their support overhead and present
adaptability and speed.
 Huge information control, to pick up and examination
immense measure of client criticism to improve the
items and administrations.
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