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Content development and marketingfor digital pr

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Africa Foundation for Young Media Professionals
Africa Foundation for Young Media Professionals

The document discusses content marketing and the importance of content as the backbone and life force that powers connections and conversations in the digital age. It emphasizes that without great, creative, and relevant content that is focused on the target audience, a brand's marketing efforts are wasted. The document also provides tips for content marketing such as creating value-added information, focusing on relevance and currency, and using storytelling and a balance of copy and design.

Business
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Yinka Olaito Michael Sage Digital media Inst dmi@michaelsageng.com www.michaelsageng.com
Hunter/Gatherer: Agrarian(food-Mechanized/scientific-16th-19th) • Industrial. Steam, iron, - mid 1800s Manufacturing & communications-early 20th century. •Service-meet needs: mid 20thcenturywww.michaelsageng.com
Information age(digital revolution)= conversation powered by technology www.michaelsageng.com
Content =backbone www.michaelsageng.com
Life force that powers the connection www.michaelsageng.com
without connection, brand’s effort is wastedwww.michaelsageng.com
Good + great + creative content is critical www.michaelsageng.com
Strategy &Planning Creation Marketing & distributio n Management& Curation www.michaelsageng.com
Purpose TargetIdentity www.michaelsageng.com
quality Mobile compatibility keyword research quantity Search Engine focussed content what works for you www.michaelsageng.com
www.michaelsageng.com
Central HUB t y i F www.michaelsageng.com
www.michaelsageng.com
Google trend Trend Search ForumsIndustry/Association Sites Blog Pulse www.michaelsageng.com
Great Content Creation Value-Added Focus, Relevance. target www.michaelsageng.com
Great Content has … Connection Attract +Convert Effective marketing www.michaelsageng.com
Effective Content… Amplifies brand’s Tone Personality www.michaelsageng.com
Great Content … Storytelling Copy& design balance Third party validation
www.michaelsageng.com
Content Marketing Sharing tips/advice Convert prospect Customers- loyalists Value-added information Loyalists- Advocates www.michaelsageng.com
Relevance CurrencyFrequency www.michaelsageng.com
No interruption www.michaelsageng.com
Create Something to Talk About Disruptive Marketing: The Specialized Angel 1,125 blog posts 260k google hits 53 facebook group members http://www.flickr.com/photos/kwc/127795364/ www.michaelsageng.com
Conten t Marketi ng Design usabi lity Respect: Forum & PEOPLE Avatar www.michaelsageng.com
www.michaelsageng.com
Home Depot & CollegeGame www.michaelsageng.com
Sept 11 & AT&Twww.michaelsageng.com
BasketMouth(Bright Akpocha)www.michaelsageng.com
www.michaelsageng.com
www.michaelsageng.com
Ask ‘Wendell” www.michaelsageng.com
www.michaelsageng.com
www.michaelsageng.com
www.michaelsageng.com
Photo: especially childrenwww.michaelsageng.com
BLENDTEC www.michaelsageng.com
D’Banj-Oliver Twist www.michaelsageng.com
www.michaelsageng.com
www.michaelsageng.com
www.michaelsageng.com
www.michaelsageng.com
Website: www.michaelsageng.com Email: dmi@michaelsageng.com/yinka@yinkaolaito.com Skype: Yinkaolaito FaceBook: Yinka Olaito LinkedIn: OlaitoOluyinka Tel: 234 7061194389 www.michaelsageng.com

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