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Since 2002, press restrictions were gradually relaxed and private media
diversified. Freedom of expression and the press is promoted in 2004. Since then
More than 30 Afghanistan based Television channels both Terrestrial and
Satellite and around 100 Radio FM stations started operation in the country.
Foreign radio stations, such as Voice of America and BBC World Service, also
broadcast into the country.
In TV Channels few are very prominent and have a viewership and being watched
in maximum area of Afghanistan. But most of the Stations are regional and
available only on antenna. Same as FM radios, Mostly FM are regional and
covering the few thousand population each FM. Maximum TV Channels are Kabul
based. Major Channels language is DARI few are in Pashto. Programs in other
languages also transmitting like in Persian, English, Urdu and Uzbik. Pakistani and
Indian Programs are also very favorite in Afghanis.
Many Pakistan based Advertisers and same Pakistani Ads are running in
Afghanistan with dubbing.
Genera overview of Afghan market
Afghan Demographics
Population : 31,108,077
Population growth: 2.2%
Under 25 Year : 66%
Urban : 23%
Sex Ratio : 1.03 Male/Female
*Literacy Rate : 28.01 %
•Who can read & Write
Religion : Islam 99%
Languages:-
a)Dari 50%
b)Pashto 35%
c)Uzbik 9%
d)Others 6%
Official Language: Dari & Pashto
Afghan Demographics
Telephone Landline: 16000
Mobile connections : 18 million
Internet users : 1670000
Facebook users : 375000
*TV Channels : 40+
FM Radios : 100+
* Most of the channels are terrestrials and Govt owned
Technology
TV Channels
Major Afghanistan TV Channels having 90% share of total spend on TV medium
76,00,000 USD per
Year spending on Afghan
TV medium. Major
spending is from
Government, NGOs,
Telecom and
construction companies.
Many Pakistan based
Players also active with
Dari/Pashto dubbing and
have a major share of
spend in Afghan TV
media.
Print media
Top Publications
Very low reader ship
in Afghanistan around
13%. 450 registers
publications including
daily, weekly, Monthly
and bio Monthly
irrespective of language.
But around 120
Newspapers publish
every day and very few
are top of the mind
Newspapers.
About mediatrack
Mediatrack is pioneer media monitoring company working
on Afghan media markets in monitoring and and research
field since 2009. We have 7 years old archive data. Media
audit , content monitoring and media analysis are our
core products. Advertisers, Advertising agencies, TV
Channels, NGO, Government can be our client.

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Afghan demograpics and media statistics by media track afghanistan wing

  • 1.
  • 2. Since 2002, press restrictions were gradually relaxed and private media diversified. Freedom of expression and the press is promoted in 2004. Since then More than 30 Afghanistan based Television channels both Terrestrial and Satellite and around 100 Radio FM stations started operation in the country. Foreign radio stations, such as Voice of America and BBC World Service, also broadcast into the country. In TV Channels few are very prominent and have a viewership and being watched in maximum area of Afghanistan. But most of the Stations are regional and available only on antenna. Same as FM radios, Mostly FM are regional and covering the few thousand population each FM. Maximum TV Channels are Kabul based. Major Channels language is DARI few are in Pashto. Programs in other languages also transmitting like in Persian, English, Urdu and Uzbik. Pakistani and Indian Programs are also very favorite in Afghanis. Many Pakistan based Advertisers and same Pakistani Ads are running in Afghanistan with dubbing. Genera overview of Afghan market
  • 3. Afghan Demographics Population : 31,108,077 Population growth: 2.2% Under 25 Year : 66% Urban : 23% Sex Ratio : 1.03 Male/Female *Literacy Rate : 28.01 % •Who can read & Write
  • 4. Religion : Islam 99% Languages:- a)Dari 50% b)Pashto 35% c)Uzbik 9% d)Others 6% Official Language: Dari & Pashto Afghan Demographics
  • 5. Telephone Landline: 16000 Mobile connections : 18 million Internet users : 1670000 Facebook users : 375000 *TV Channels : 40+ FM Radios : 100+ * Most of the channels are terrestrials and Govt owned Technology
  • 6. TV Channels Major Afghanistan TV Channels having 90% share of total spend on TV medium 76,00,000 USD per Year spending on Afghan TV medium. Major spending is from Government, NGOs, Telecom and construction companies. Many Pakistan based Players also active with Dari/Pashto dubbing and have a major share of spend in Afghan TV media.
  • 7. Print media Top Publications Very low reader ship in Afghanistan around 13%. 450 registers publications including daily, weekly, Monthly and bio Monthly irrespective of language. But around 120 Newspapers publish every day and very few are top of the mind Newspapers.
  • 8. About mediatrack Mediatrack is pioneer media monitoring company working on Afghan media markets in monitoring and and research field since 2009. We have 7 years old archive data. Media audit , content monitoring and media analysis are our core products. Advertisers, Advertising agencies, TV Channels, NGO, Government can be our client.