Afghan demographics uploaded by Mediatrack Afghanisan wing. Mediatrack is a media monitoirng and research company working on Afghan media market sice 2009.
Ad, News content monitoring is our core products.
Decoding Loan Approval: Predictive Modeling in Action
Afghan demograpics and media statistics by media track afghanistan wing
1.
2. Since 2002, press restrictions were gradually relaxed and private media
diversified. Freedom of expression and the press is promoted in 2004. Since then
More than 30 Afghanistan based Television channels both Terrestrial and
Satellite and around 100 Radio FM stations started operation in the country.
Foreign radio stations, such as Voice of America and BBC World Service, also
broadcast into the country.
In TV Channels few are very prominent and have a viewership and being watched
in maximum area of Afghanistan. But most of the Stations are regional and
available only on antenna. Same as FM radios, Mostly FM are regional and
covering the few thousand population each FM. Maximum TV Channels are Kabul
based. Major Channels language is DARI few are in Pashto. Programs in other
languages also transmitting like in Persian, English, Urdu and Uzbik. Pakistani and
Indian Programs are also very favorite in Afghanis.
Many Pakistan based Advertisers and same Pakistani Ads are running in
Afghanistan with dubbing.
Genera overview of Afghan market
3. Afghan Demographics
Population : 31,108,077
Population growth: 2.2%
Under 25 Year : 66%
Urban : 23%
Sex Ratio : 1.03 Male/Female
*Literacy Rate : 28.01 %
•Who can read & Write
4. Religion : Islam 99%
Languages:-
a)Dari 50%
b)Pashto 35%
c)Uzbik 9%
d)Others 6%
Official Language: Dari & Pashto
Afghan Demographics
5. Telephone Landline: 16000
Mobile connections : 18 million
Internet users : 1670000
Facebook users : 375000
*TV Channels : 40+
FM Radios : 100+
* Most of the channels are terrestrials and Govt owned
Technology
6. TV Channels
Major Afghanistan TV Channels having 90% share of total spend on TV medium
76,00,000 USD per
Year spending on Afghan
TV medium. Major
spending is from
Government, NGOs,
Telecom and
construction companies.
Many Pakistan based
Players also active with
Dari/Pashto dubbing and
have a major share of
spend in Afghan TV
media.
7. Print media
Top Publications
Very low reader ship
in Afghanistan around
13%. 450 registers
publications including
daily, weekly, Monthly
and bio Monthly
irrespective of language.
But around 120
Newspapers publish
every day and very few
are top of the mind
Newspapers.
8. About mediatrack
Mediatrack is pioneer media monitoring company working
on Afghan media markets in monitoring and and research
field since 2009. We have 7 years old archive data. Media
audit , content monitoring and media analysis are our
core products. Advertisers, Advertising agencies, TV
Channels, NGO, Government can be our client.