The document is an industry report on the Indian media and entertainment industry in 2015 produced by FICCI-KPMG. It discusses the growth of various sectors within the industry in 2014 such as digital media, television, print, films, radio, and others. Key highlights include rapid growth of digital advertising and smartphones, expansion of multiplexes and regional films, and commencement of Phase III auctions for radio. The report concludes that 2015 is promising for further industry growth due to various policy initiatives and building blocks put in place the previous year, as well as events like the ICC cricket world cup.
Emerging Trends in The arena of Indian Media And Entertainment SectorsVARUN KESAVAN
The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.
The Media & Entertainment industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.98 per cent during 2014-18 to reach US$ 32.7 billion. The Indian advertising industry is expected to grow at 13.3 per cent during 2016.
India is the third largest television market in the world with US$ 7.9 billion in revenue. The country has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.
The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
The document is the 2015 report on the Indian Media and Entertainment Industry by FICCI-KPMG. It thanks contributors and provides images credits. It discusses how 2014 was a turning point year, with the digital media and smartphone markets experiencing rapid growth in India. The report also notes that television advertising saw strong growth, while implementation of digitization of cable continues to face challenges. The print industry is growing, driven largely by regional language publications. The film sector had some big successes but also films that did not attract audiences. Overall, the report is optimistic about the growth prospects for the Indian M&E industry in 2015, given various policy initiatives and developments that have laid the foundation for future expansion.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
This document provides an overview of the advertising industry in India. It discusses the history and growth of advertising, the major media types used (TV, print, radio, online), top advertising companies, and trends in the industry. The key points are:
- The Indian ad industry has grown significantly in recent decades and now includes TV, print, radio, and online advertising.
- Top media for ad spending are TV, print, and online/digital. TV advertising contributes the largest portion at around 40%.
- The industry has seen steady growth of 10-15% annually but faced a downturn in 2009. It is now recovering with increased political and sports advertising.
- Future trends include growing digital/online advertising
The document discusses the history of radio in India, noting that All India Radio was the sole player until 1999 when the government began privatizing radio and allowing private FM operators. Private FM radio grew rapidly in the late 1990s before the government stopped renewing contracts in 1998, but then restarted the privatization process in 1999 by auctioning licenses for 150 new FM channels across 40 cities. The auctions saw many withdrawals due to high license fees, but some players began launching channels in 2001 as the government moved forward with Phase 2 of privatizing FM radio across more cities.
Macroeconomic analysis of the indian entertainment industryAritrika Das
The document is a report on the Indian entertainment industry that discusses its various segments and growth drivers. It provides an overview of the size and growth of the overall industry. It then describes the key segments of television, new media, radio, music, films, gaming, and out of home entertainment. For each segment it provides statistics on size, major players, and growth trends. It also discusses the macroeconomic factors, regulations, and policy initiatives affecting the industry.
Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P...Anjali Kamath
Digital media refers to any media that is encoded in a machine-readable format. It includes digital images, video, audio, websites, software, databases, and more. By 2016, it was expected that over 400 million people in India would have internet access, with 90% being wireless connections. 40% of Indians were projected to use the internet and broadband connections were expected to reach 43 million. Digital media marketing in India focuses on youth through platforms like social media, websites, mobile apps, and more. Both digital and traditional media are needed for broad reach and impact. Companies are shifting more spending to digital as internet access grows in India.
The document is an industry report on the Indian media and entertainment industry in 2015 produced by FICCI-KPMG. It discusses the growth of various sectors within the industry in 2014 such as digital media, television, print, films, radio, and others. Key highlights include rapid growth of digital advertising and smartphones, expansion of multiplexes and regional films, and commencement of Phase III auctions for radio. The report concludes that 2015 is promising for further industry growth due to various policy initiatives and building blocks put in place the previous year, as well as events like the ICC cricket world cup.
Emerging Trends in The arena of Indian Media And Entertainment SectorsVARUN KESAVAN
The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.
The Media & Entertainment industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.98 per cent during 2014-18 to reach US$ 32.7 billion. The Indian advertising industry is expected to grow at 13.3 per cent during 2016.
India is the third largest television market in the world with US$ 7.9 billion in revenue. The country has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.
The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
The document is the 2015 report on the Indian Media and Entertainment Industry by FICCI-KPMG. It thanks contributors and provides images credits. It discusses how 2014 was a turning point year, with the digital media and smartphone markets experiencing rapid growth in India. The report also notes that television advertising saw strong growth, while implementation of digitization of cable continues to face challenges. The print industry is growing, driven largely by regional language publications. The film sector had some big successes but also films that did not attract audiences. Overall, the report is optimistic about the growth prospects for the Indian M&E industry in 2015, given various policy initiatives and developments that have laid the foundation for future expansion.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
This document provides an overview of the advertising industry in India. It discusses the history and growth of advertising, the major media types used (TV, print, radio, online), top advertising companies, and trends in the industry. The key points are:
- The Indian ad industry has grown significantly in recent decades and now includes TV, print, radio, and online advertising.
- Top media for ad spending are TV, print, and online/digital. TV advertising contributes the largest portion at around 40%.
- The industry has seen steady growth of 10-15% annually but faced a downturn in 2009. It is now recovering with increased political and sports advertising.
- Future trends include growing digital/online advertising
The document discusses the history of radio in India, noting that All India Radio was the sole player until 1999 when the government began privatizing radio and allowing private FM operators. Private FM radio grew rapidly in the late 1990s before the government stopped renewing contracts in 1998, but then restarted the privatization process in 1999 by auctioning licenses for 150 new FM channels across 40 cities. The auctions saw many withdrawals due to high license fees, but some players began launching channels in 2001 as the government moved forward with Phase 2 of privatizing FM radio across more cities.
Macroeconomic analysis of the indian entertainment industryAritrika Das
The document is a report on the Indian entertainment industry that discusses its various segments and growth drivers. It provides an overview of the size and growth of the overall industry. It then describes the key segments of television, new media, radio, music, films, gaming, and out of home entertainment. For each segment it provides statistics on size, major players, and growth trends. It also discusses the macroeconomic factors, regulations, and policy initiatives affecting the industry.
Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P...Anjali Kamath
Digital media refers to any media that is encoded in a machine-readable format. It includes digital images, video, audio, websites, software, databases, and more. By 2016, it was expected that over 400 million people in India would have internet access, with 90% being wireless connections. 40% of Indians were projected to use the internet and broadband connections were expected to reach 43 million. Digital media marketing in India focuses on youth through platforms like social media, websites, mobile apps, and more. Both digital and traditional media are needed for broad reach and impact. Companies are shifting more spending to digital as internet access grows in India.
- Several major media companies in Kenya laid off employees or cut salaries due to declines in advertising revenue caused by the COVID-19 pandemic. This included Royal Media Services, Nation Media Group, Standard Group, and Mediamax Networks.
- Trends in media consumption in Kenya saw an increase in TV viewership and a decline in radio listenership during the pandemic due to people staying home. News and information were highly consumed on TV and online platforms like Facebook and WhatsApp.
- The pandemic caused declines in advertising spending from March to April 2020. While spending increased later in the year, overall ad spending on all media (TV, radio, print, OOH) declined compared to 2019 levels. Major advertisers
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
The document provides an overview of the media and entertainment industry in India. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a CAGR of 13.9%. Television remains the largest segment but digital advertising, animation, gaming, radio, and out-of-home are fast growing.
2) India has one of the largest broadcasting industries in the world with over 892 private satellite television channels as of 2016. It is also the second largest TV market globally.
3) Digitization of the cable distribution network has improved reach and profitability
The document discusses the growth potential of the Indian media and entertainment industry across different segments like television, print, films and radio. It highlights that the industry is growing at a fast pace due to rising incomes, urbanization, and exposure to new technologies. Television is the largest segment currently and is expected to grow at 26% annually. Print and films are also growing steadily with increased literacy and multiplexes. The radio sector is opening up with new FM licenses being issued. Overall, the Indian media industry has potential to go global in the future through various strategies like targeting the NRI population, international partnerships and acquisitions of foreign media companies. However, barriers like regulations, piracy and low investments need to be addressed for realizing
1) Radio Audience Measurement (RAM) is a new service being offered in India to accurately measure radio audiences on a weekly basis using a "Radio Diary" method.
2) Radio operators believe measurement will help the growth of the radio industry by convincing advertisers of reach and potentially doubling revenue over 3 years as it did for the television industry.
3) Currently radio contributes only 3% of total ad spending but measurement is expected to bring more business and increase this to 6% within 3 years.
The document provides an overview of India's media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a 13.9% CAGR. Television is the largest segment currently but digital advertising, animation, gaming, and radio are fast growing.
2) As of 2016, India had one of the largest broadcasting industries in the world with 892 private satellite TV channels and 243 FM radio channels. Digitization of cable TV networks has helped growth.
3) The film industry is expected to become the third largest globally by 2021 behind
The narrative of India's digital advertising market unfolds amid a decade of digital transformation, propelled by the surge in smart devices and widespread internet access. This era witnessed remarkable increases in user engagement across various platforms, fueling unprecedented growth in digital advertising spend. Despite the challenges posed by COVID-19, which initially drove a surge in online activity, the subsequent stabilization and muted growth in digital advertising spend during FY23-24 were influenced by consumption slowdown, regulatory changes, and a funding lag. Nevertheless, the trajectory remains striking, with digital advertising expenditure outpacing traditional media, commanding a market share of approximately 55% by FY24.
To learn more about this dynamic landscape, download the report now.
India has over 1 billion telecom subscribers as of 2015, making it the second largest telecom market globally. The telecom industry is a major contributor to India's GDP and is expected to continue growing due to increased rural connectivity and demand for smartphones and internet access. Key opportunities for growth include expanding rural coverage, increased adoption of 3G and broadband services, and the development of value-added services. Infrastructure sharing can also help reduce costs for telecom providers.
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
May 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Telecommunications Industry
Brand Analysis: Nike
Case Study Analysis: Cadbury
Concept of the month: EVA
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
Present status of advertising industry in indiaMeenal Kapoor
The document provides an overview of the present status and history of the advertising industry in India. It notes that the Indian advertising industry has grown to an estimated value of Rs 300 billion and has recorded 8% growth in 2011. It highlights that the industry has evolved from small-scale to a full-fledged sector that has placed itself on the global map. The top advertising companies in India are discussed and it is mentioned that over 80% of the business comes from Mumbai and Delhi.
This document provides an overview of the media and entertainment industry in India. Some key points:
- The industry grew 12% in 2013 to Rs. 92,000 crore and is projected to grow at a CAGR of 14.2% to Rs. 1.78 lakh crore by 2018.
- Television is the largest segment and is expected to grow at a CAGR of 16.2% to Rs. 88,500 crore by 2018. Digital advertising has the highest projected CAGR of 27.7%.
- Zee Entertainment is a leading player in the industry with a market capitalization of Rs. 32,444 crore and a presence in 169 countries.
- Issues
The document discusses the history and growth of radio in India. It notes that radio expanded greatly after independence and now includes over 200 channels. Listenership and advertising revenues have grown significantly with the introduction of private FM stations. Studies show radio advertising can boost sales, especially for FMCG, agriculture and music industries. However, issues around music licensing and economic downturns slowing advertising remain.
The document discusses the history and growth of radio in India. It notes that radio expanded greatly after independence and now includes over 200 channels. Listenership and advertising revenues have grown significantly with the introduction of private FM stations. Studies show radio advertising can boost sales, particularly for FMCG, agriculture and music industries. However, issues around music licensing and economic downturns slowing advertising remain.
Overview of media sector of 'OOH sector'SAGAR JAISWAL
The project report contain all the information related to outdoor advertising. It contains key trends, challenges and opportunities, competition. How digital ooh has power to change the dynamics of media sectors in coming times. All the data is taken from relevant source.
Digital Opportunity - Indian Media & Entertainment 2017Harsh Wardhan Dave
The document discusses the disruption and opportunities in India's digital media and entertainment sector. Key points of disruption include the rapid growth of smartphones, changing demographics of digital users, increasing internet speeds and penetration, rising digital ad spend, and growth of mobile payments. This disruption creates opportunities for digital video, short-form content, partnerships in OTT and MCN platforms, e-celebrities, regional and vernacular content, mobile gaming, and innovative monetization strategies. India's large population, growing economy, and digital adoption present a substantial opportunity for the country's media and entertainment industry.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
- Several major media companies in Kenya laid off employees or cut salaries due to declines in advertising revenue caused by the COVID-19 pandemic. This included Royal Media Services, Nation Media Group, Standard Group, and Mediamax Networks.
- Trends in media consumption in Kenya saw an increase in TV viewership and a decline in radio listenership during the pandemic due to people staying home. News and information were highly consumed on TV and online platforms like Facebook and WhatsApp.
- The pandemic caused declines in advertising spending from March to April 2020. While spending increased later in the year, overall ad spending on all media (TV, radio, print, OOH) declined compared to 2019 levels. Major advertisers
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
The document provides an overview of the media and entertainment industry in India. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a CAGR of 13.9%. Television remains the largest segment but digital advertising, animation, gaming, radio, and out-of-home are fast growing.
2) India has one of the largest broadcasting industries in the world with over 892 private satellite television channels as of 2016. It is also the second largest TV market globally.
3) Digitization of the cable distribution network has improved reach and profitability
The document discusses the growth potential of the Indian media and entertainment industry across different segments like television, print, films and radio. It highlights that the industry is growing at a fast pace due to rising incomes, urbanization, and exposure to new technologies. Television is the largest segment currently and is expected to grow at 26% annually. Print and films are also growing steadily with increased literacy and multiplexes. The radio sector is opening up with new FM licenses being issued. Overall, the Indian media industry has potential to go global in the future through various strategies like targeting the NRI population, international partnerships and acquisitions of foreign media companies. However, barriers like regulations, piracy and low investments need to be addressed for realizing
1) Radio Audience Measurement (RAM) is a new service being offered in India to accurately measure radio audiences on a weekly basis using a "Radio Diary" method.
2) Radio operators believe measurement will help the growth of the radio industry by convincing advertisers of reach and potentially doubling revenue over 3 years as it did for the television industry.
3) Currently radio contributes only 3% of total ad spending but measurement is expected to bring more business and increase this to 6% within 3 years.
The document provides an overview of India's media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a 13.9% CAGR. Television is the largest segment currently but digital advertising, animation, gaming, and radio are fast growing.
2) As of 2016, India had one of the largest broadcasting industries in the world with 892 private satellite TV channels and 243 FM radio channels. Digitization of cable TV networks has helped growth.
3) The film industry is expected to become the third largest globally by 2021 behind
The narrative of India's digital advertising market unfolds amid a decade of digital transformation, propelled by the surge in smart devices and widespread internet access. This era witnessed remarkable increases in user engagement across various platforms, fueling unprecedented growth in digital advertising spend. Despite the challenges posed by COVID-19, which initially drove a surge in online activity, the subsequent stabilization and muted growth in digital advertising spend during FY23-24 were influenced by consumption slowdown, regulatory changes, and a funding lag. Nevertheless, the trajectory remains striking, with digital advertising expenditure outpacing traditional media, commanding a market share of approximately 55% by FY24.
To learn more about this dynamic landscape, download the report now.
India has over 1 billion telecom subscribers as of 2015, making it the second largest telecom market globally. The telecom industry is a major contributor to India's GDP and is expected to continue growing due to increased rural connectivity and demand for smartphones and internet access. Key opportunities for growth include expanding rural coverage, increased adoption of 3G and broadband services, and the development of value-added services. Infrastructure sharing can also help reduce costs for telecom providers.
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
May 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Telecommunications Industry
Brand Analysis: Nike
Case Study Analysis: Cadbury
Concept of the month: EVA
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
Present status of advertising industry in indiaMeenal Kapoor
The document provides an overview of the present status and history of the advertising industry in India. It notes that the Indian advertising industry has grown to an estimated value of Rs 300 billion and has recorded 8% growth in 2011. It highlights that the industry has evolved from small-scale to a full-fledged sector that has placed itself on the global map. The top advertising companies in India are discussed and it is mentioned that over 80% of the business comes from Mumbai and Delhi.
This document provides an overview of the media and entertainment industry in India. Some key points:
- The industry grew 12% in 2013 to Rs. 92,000 crore and is projected to grow at a CAGR of 14.2% to Rs. 1.78 lakh crore by 2018.
- Television is the largest segment and is expected to grow at a CAGR of 16.2% to Rs. 88,500 crore by 2018. Digital advertising has the highest projected CAGR of 27.7%.
- Zee Entertainment is a leading player in the industry with a market capitalization of Rs. 32,444 crore and a presence in 169 countries.
- Issues
The document discusses the history and growth of radio in India. It notes that radio expanded greatly after independence and now includes over 200 channels. Listenership and advertising revenues have grown significantly with the introduction of private FM stations. Studies show radio advertising can boost sales, especially for FMCG, agriculture and music industries. However, issues around music licensing and economic downturns slowing advertising remain.
The document discusses the history and growth of radio in India. It notes that radio expanded greatly after independence and now includes over 200 channels. Listenership and advertising revenues have grown significantly with the introduction of private FM stations. Studies show radio advertising can boost sales, particularly for FMCG, agriculture and music industries. However, issues around music licensing and economic downturns slowing advertising remain.
Overview of media sector of 'OOH sector'SAGAR JAISWAL
The project report contain all the information related to outdoor advertising. It contains key trends, challenges and opportunities, competition. How digital ooh has power to change the dynamics of media sectors in coming times. All the data is taken from relevant source.
Digital Opportunity - Indian Media & Entertainment 2017Harsh Wardhan Dave
The document discusses the disruption and opportunities in India's digital media and entertainment sector. Key points of disruption include the rapid growth of smartphones, changing demographics of digital users, increasing internet speeds and penetration, rising digital ad spend, and growth of mobile payments. This disruption creates opportunities for digital video, short-form content, partnerships in OTT and MCN platforms, e-celebrities, regional and vernacular content, mobile gaming, and innovative monetization strategies. India's large population, growing economy, and digital adoption present a substantial opportunity for the country's media and entertainment industry.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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Creating Immersive Language Learning Environments for Young LearnersAJHSSR Journal
ABSTRACT: Creating immersive language learning environments for young learners in English as a Foreign
Language (EFL) contexts has been a topic of considerable interest and debate among educators. Despite
numerous constraints such as time, curriculum, and stakeholder expectations, it is feasible to develop effective
immersive environments. This paper explores the concept of immersion language learning, tracing its historical
development and highlighting its benefits, particularly for young learners. It discusses the distinctions between
total, partial, and dual-immersion programs, emphasizing the critical role of using the target language as the
medium of instruction. Furthermore, it examines the cognitive and academic advantages documented in seminal
immersion programs like Saint-Lambert and Coral Way. By synthesizing research and offering practical
strategies for EFL settings, this paper underscores the importance of teacher commitment, the selection of
appropriate materials, and the adoption of Content and Language Integrated Learning (CLIL) principles.
Ultimately, the findings affirm that immersive environments significantly enhance language proficiency,
cognitive flexibility, and academic achievement, advocating for their broader implementation in EFL
classrooms.
KEYWORDS : CLIL, EFL, immersion, young learners
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
The Influence of Green Tax Implementation and Social Responsibility Programs ...AJHSSR Journal
ABSTRACT : The issue of climate change related to carbon emissions has become an alarming global
phenomenon. The manufacturing sector contributes significantly to global greenhouse gas emissions. Therefore,
efforts to mitigate climate change through the implementation of green taxes and Social Responsibility
Programsare important for manufacturing industry. This research aims to analyze the effect of implementing
green tax and Social Responsibility Programs on environmentally sustainable development in manufacturing
industry. A quantitative approach is used with the research object of manufacturing industry listed on the
Indonesia Stock Exchange in 2020-2022. Analyzed using Partial Least Square (PLS) method. The research
results show that the implementation of green tax has a significant effect on environmentally sustainable
development, while Social Responsibility Programsdo not have a significant effect. These findings indicate that
green tax policies are effective in encouraging companies to switch to more environmentally friendly business
practices, but Social Responsibility Programshave not been fully integrated with environmental sustainability
efforts. This research contributes to the literature related to fiscal policy instruments and corporate social
responsibility practices in supporting environmentally sound sustainable development in the manufacturing
sector.
KEYWORDS: Green tax; Social responsibility; Environmentally sustainable development; Manufacturing
industry
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2. Indian radio segment saw an increase of 6.5% in 2017, an year marked by
policies like demonetisation and GST
Key drivers of growth
-large youth population
-increased quality and quantity of film music
-built-in FM receivers in most hand phones (76% of audience)
-increased time spent in transit
-strong local connect
-radio being free medium
Volume growth specially the increase of private radio stations in smaller
regions has surged the volume of inventory, leading to increased revenue
growth.
Increased inventory has also led to decrease in effective rates
Key advertising categories were real estate, FMCG, BFSI, auto, telecom, e-
commerce and media
2018
3. 60% of the radio segment’s revenues were generated by the top 10 cities, mostly
larger cities.
Local advertising rose due to small stations being a coft-effective medium
Travel entertainment as an independent vertical - Increased time spent in transit
pushed companies to partner with and target transit mediums like airports, railways
and metros for imcreased reach.
Ex: Radio city FM partnered with Lucknow Metro Rail Corporation
Lack of universally accepted surveys, data and measurement of listenership are
limiting the growth of the radio industry. Although, Indian Readership Survey
(IRS) launched in 2018 and the emerging bodies of industry’s own measurement
are meeting the demand.
Recent past saw an increase in consolidation.
Ex: Jagran Prakashan Ltd. Acquired Music Broadcast Ltd.
ZEE, subsidiary of Essel Group acquired Anil Ambani’s RBNL
Operationalization of second frequencies at it’s infancy stage becomes an
interesting addition to analyse after government of India allowed multiple
frequencies of a radio station in a city
2018
4. Digital platforms as an opportunity for radio – To connect with the youth
which heavily consumes subscription-based digital music content, platforms
like Wynk, Gaana and Saavan etc becomes a critical but effective option for
radio to launch talks, news and comedy etc.
RJs can build communities that can be monetized on social media driving daily
high engagement levels.
Second screen interactive services like play-along, polling, quizzes, karoke and
contest etc can be incorporated for high monetization. Ex: Radio One’s
Tambola.
Increase in technology will drive profit - Reduced requirement of labour and
high fixed costs will force weak and unprofitable players to exit the business.
Elements like Increased programmatic ad buying and others will further reduce
labour requirement.
Although Batch 2 of Phase III auctions of radio frequencies by the
Government of India received a tepid response, Cabinet has given the approval
for the e-auction of Batch 3 of private FM radio phase III, aiming to generate a
revenue of INR 11,000 million.
2018
5. Radio grew 7.5% in 2018 to reach INR 31.3 billion
It was driven by 3% volume growth
Non-FCT (free commercial time) revenue coming from digital, activation and
events, and newly operationalized Phase III stations resulted in rise in inventory,
again a major percentage of ad volumes came from the larger cities i.e top seven
cities
Top five categories advertising on radio were services, retail, food and beverage,
auto and BFSI
Like previous year, small stations relied on local advertising
Operationalisation of second frequencies aided to growth in ad volumes in larger
cities.
Importance of non-FCT (music streaming, concerts and digital communities etc)
revenues increased. Radio companies are providing more such solutions to
advertisers.
2019
6. Digital venture grows – Radio Umang, India’s first online radio station was launched
in February 2018. 94.3 Radio One India launched the first audio business channel
live stream at www.1cast.in
India reached 386 operational private FM stations.
Many popular new smartphones not having built-in FM receivers posed and will
pose an issue, given more than 76% of audience access radio through mobile phones
Universally accepted measurement of listenership still remains an issue to be solved
except the four metros with RAM availability
Private FM got approval to air news but only in the form or replays of news
broadcasts created by Prasar Bharti, without any modification.
2019
7. Industry would drive upto 20% of topline from non-FCT revenues by 2021
Radio and audio streaming will increase collaboration and further sell segmented
audience to advertisers. It will aim at building communities through RJs to
understand the audience, build loyalty and increase reach.
Increase in automation and programmatic advertising
For scaling, consolidation on rise among radio stations, generally the small
operations with limited budget.
Due to multiple audio offerings specially in automobiles, exclusivity becomes a
focus
2019
8. 2020
Radio segment revenues fell 7.5% in 2019, on the back of economic slowdown
fears
7-8% of radio segment revenues were non-FCT driven. Ad funded content
production, specially celebrity led short and snackable content videos were used
as marketing and seen in demand.
AdEX volumes fell 11% majorly due to fall in government spends
Highest volumes falls were recorded in government, auto and retail sectors
Five states generated 60% of total radio ad volumes, again Maharashtra and
Gujrat led the list
Local advertising share of ad volumes increased to reach 29% of total ad
volumes, an increase of 24% from the last year
Digital interactivity saw an increase with emergence of new models to bundle
inventory from digital platforms, providing 360-degree solutions to advertisers
9. 2020
Radio will skew towards SMEs and retail advertisers.
Local advertising will increase, fueling the small stations. National advertisers will
continue to use radio as a call-to-action medium, integrated with digital
Digital and radio combination will become more important
Community building through RJs, establishing loyalty and connection with youth
will continue, as will the selling of segmented audience to the advertisers
News and podcasts could also enable Direct-to-Consumers community building
Subscription models will emerge, focusing niche subscription to loyal consumer
base. Partnering will audio streaming platforms will continue.
PPL agreement will be again under re-negotiations in 2021 which will result in
reset of royalty amounts paid to the music labels by radio companies (presently
fixed at 2% of its revenues)
10. Media companies are looking to provide multiple services, such as music
streaming, online radio under one package, driving cross-industry convergence
Radio automation software gaining traction to reduce operating costs. It is a way to
keep a stations running 24/7 using scheduling software, which helps to focus more
on content creation that operational effectiveness.
2020
11. Radio segment revenues fell 54% in 2020 to INR 14.3 billion
Ad volumes fell 27% and skewed towards non-metros/ non-larger cities unlike
previous years, but Maharashtra and Gujrat still remained the states with highest
ad volumes. UP, MP and Rajasthan improved their volume rank significantly.
Indoore and Jaipur overtook all the large metros.
Rates fell over 37% on average
Pandemic drove the focus towards online content production
Radio generated 61% of its volume in the second half of 2020
Key advertising categories were services, banking, food. Due to lockdown, retail
sector’s rank fell due to reduced footfalls
Local advertiser’s share of ad volumes decreased
Recovery will be driven by resumption of travel, revival of retail footfalls and
growth in local services brands.
India had 1,097 operational radio stations, private FM broadcasters constituting
31 of them.
2021
12. Imagining the future radio companies-
Radio companies core strengths include a deep understanding of music, creation
of audio content which resonates with communities and building brands.
Technologies like AI and ML will be incorporated to determine playlists
Radio brands will differentiate itself through building out strong entertainment,
news and information-related products.
It will garner an estimated 60% of total revenues.
Creation of alternate media platforms –
*build audio and video content for digital, TV, podcasts etc.
*Enabling D2C through gamification of content (play-along, contests), thereby
generating audience data for brands.
*Online gaming
*Diverse utility content
2021
13. Provide media related services to brands
Radio can build communities for clients wishing for cost effective D2C
New audio experiences using technology such as AR, VR, audio gaming, live
audio collaboration, crowd-sourced compositions, tune generators, etc.
2021
14. 2022
Radio segment revenues grew 12% in 2021
India had 1,203 operational radio stations, including 34 private FM
broadcasters and 339 community radio stations
Ad volumes recovered 29% over 2020
Ad rates fell 13% on an average
Share of non-FCT revenues increased and comprised around 15% of total
revenues. Events, content production, branded content, and syndication were
the top contributors to such revenues.
Measurement still remains an issue, creating online presence which has a
huge potential still needs to be addressed
AIR service operates in 479 stations in 23 languages and 179 dialects,
reaching 92% of the country’s area and over 99% of India’s population
15. 2022
FM radio receivers were prevalent in around half of the top 10 phone brands sold
in India
Radio sets were available in most car music systems
Radio channels were also carried on DTH services and Prasar Bharti’s News on
AIR app
SMEs ad volumes remained subdued, will take two years to revive
Key advertising categories remain similar to that of 2020 – services, banking,
food and beverages, auto and retail.
47% of the ad-volume share was contributed by non-metros. Maharashtra and
Gujrat again led the list, followed by Tamil Nadu. Local advertiser’s share of ad
volumes increased 2% to reach 39% of total ad volumes
16. 2022
Podcast emerged as a popular audio alternative, generating millions of listeners per
month. Popular categories included comedy, business, news, religion and
storytelling.
Revenues will continue to recover in 2022
Growth will be driven by the recovery of SME advertiser segment, retail revival,
growth in bank credit, re-opening of offices, and focus on non-FCT revenues could
grow at 17% or more
Rate recovery will continue to be a challenge
Lack of measurement, limited online presence, limited genre, B2B perception and
restrictions in airing news by the FM radio stations still pose a challenge in the
growth of the industry.
17. Benefits of Digital FM radio
-large listener base
-no broadcast charges for consumers
-better audio quality and interface
-more ad inventory and higher rates due to segmented audience
-listenership data can be obtained, will further increase trust and revenue
-less power due to the absence of analog radio transmitters
-programmatic ad delivery
-increased taxes from increased revenues
-Ability to use digital radio infrastructure for emergency warnings and traffic
information for the regulators
18. Imperatives for a successful transition
-Approve digital radio rollout by all FM operators in a simulcast mode to protect ad
revenues
-bundle digital radio with other technologies to optimize cost and reduce capex
(capital expenditure) burden.
-permit sharing infrastructure cost between AIR and private FM companies to reduce
capex burden with a progressive license free regime.
-A formal policy mandating automobiles / mobile phone manufacturers to include the
required hardware in devices.
-Lower the cost of chipsets and antennas to a reasonable rate.
-Enable possibility of software upgrade to enable digital radio on phones.
-Enable existing linear companies to transmit on digital frequencies without
additional license fees in the short term to build consumer base
-permit new players to bid for additional frequencies to support this transition.