This document analyzes the performance of the Media and Entertainment (M&E) industry in India from 2016 to 2020. It finds that the M&E industry reached 1.5 trillion INR in 2016 and is expected to surpass 2 trillion INR by 2020, growing at a CAGR of 11.6%. Television and digital media are the fastest growing segments. The document then examines Zee Entertainment Enterprises (ZEEL) and recommends that ZEEL focus on over-the-top platforms, invest in high quality content, and diversify its investments into areas like music and film production/rights.

2. To Study the ZEEL
Performance with align
to M&E Industry
DEV PRAKASH SINGH

3. INTRODUCTION
 The Reach of Television – 64%
 The international trend on content consumption.
 500 mn online video consumption by 2020.
 Rural India performance.
 M&E reached INR 1.5 trillion and expected to surpass INR 2 trillion by
2020, at a CAGR of 11.6 per cent.

4. Segment CY 2016 CY 2017 CY 2018E CY 2020E CAGR 2016-20
Television 594 660 734 862 9.80%
Print 296 303 331 369 5.70%
Filmed
Entertainment 122 156 166 192 11.90%
Digital Media 92 119 151 224 24.90%
Animation and
VFX 54 67 80 114 20.40%
Live events 56 65 77 109 18%
Online gaming 26 30 40 68 27.50%
Out of Home
media 32 34 37 43 7.70%
Radio 24 26 28 34 8.60%
Music 12 13 14 18 10.60%
Total 1308 1473 1660 2032 11.60%

5. OBJECTIVE
 To understand the performance of M&E industry and growth,
 To analyse the performance of ZEEL,
 To understand the future market and growth projection of M&E industry

6. INDUSTRY ANALYSIS
 Advertisement – advertising is 41% of the total revenues today, the report
expects it to grow to 43% by 2020.
 Television – INR594 billion to INR660 billion in 2017, a growth of 11.2%
 Print - , growing at 3% to reach INR303 billion in 2017. Print media is
estimated to grow at an overall CAGR of approximately 7% till 2020
 FILM - The Indian film segment grew 27% in 2017 on the back of box
office growth - both domestic and international
 Digital Media - In 2017, digital media grew 29.4% ,on the back of a 28.8%
growth in advertising and a 50% growth in subscription. Subscription,
which was just 3.3% of total digital revenues in 2016, is expected to grow
to 9% by 2020.

7. ZEEL
 Established in 1992
 First private satellite.
 Increased the presence both domestic and international market

9. RECOMMENDATION
 Key focus on OTT platform
 Investment of content quality
 Investment to be diversified in other business like music and film making
or acquiring rights both Bollywood and regional movies.