A sample exploration of the ideas for this SXSW presentation:
- How can we see beyond the traditional interpretation of AR (Augmented Reality);
- How AR can be seen beyond having information juxtaposes on real world through a lens;
- How we can make shift from designing for Big Data (information based) to Narratives;
- What is a screenless future like?
- What is the implication of this emerging technology, and what are our responsibilities?
Designing the future of Augmented RealityCarina Ngai
Presented on March 4th, 2016 at Interaction16 in Helsinki, Finland.
Until now, augmented reality has so far been mostly a sci-fi vision that overlays visual information to what we see in the physical world. It’s widely perceived as a “cool and interesting feature” for brands and advertising, but doesn’t have much practicality yet. To harness the real power of AR, which includes geolocation, image recognition, we believe that a more utilitarian visual search would be next.
To design for such possibilities, we begin to question even the fundamental basis of AR. For example, what would AR become beyond a rich visual layer? Will this change people’s motivation and behavior to use AR? How can we redefine AR to be a tool to give augmented information on objects? And how we can speculate its usage in the future?
Social Interaction Design For Augmented Reality: Patterns and Principles for ...Joe Lamantia
Augmented reality blends the real world and the Internet in real time, making many new kinds of proximity, context, and location based experiences possible for individuals and groups. Despite these many possibilities, we know from history that the long term value and impact of augmented reality for most people will depend on how well these experiences integrate with ordinary social settings, and support everyday interactions. Yet the interaction patterns and behavior we see in current AR experiences seem almost ‘anti-social’ by design. This is an important gap that design must close in order to create successful AR offerings. In other words, much like children going to school for the first time, AR must to learn to ‘play well with others’ to be valuable and successful. This presentation reviews the interaction design patterns common to augmented reality, suggests tools to help understand and improve the ’social maturity’ of AR products and applications, and shares design principles for creating genuinely social augmented experiences that integrate well with human social settings and interactions.
Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
A talk from the Main Stage at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Charlie Fink (XR Consultant, Forbes): Convergence
This is a historic moment. We are on the cusp of a new generation of mobile computing. Latency-free 5G broadband networks, Artificial Intelligence (AI) and Augmented Reality (AR) technologies will converge in the next five years to change the world as we know it. Our devices will change dramatically and change us in ways no one can fully predict. Convergence tells the story of Augmented Reality, a new technology that’s seeping into every smartphone and every workplace. But the smartphone is just the beginning. We will soon wonder how we put up with its miserable form for so long. In this presentation of key ideas from his new book, author and Forbes columnist Charlie Fink will discuss how the convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. The book uses a kind of AR called "marker AR," to allow readers to use their smartphone to bring pages to life in surprising and entertaining ways to illustrate how the world, and everyone it, will be painted with data. More than a book about technology, this is about an evolutionary change in humankind.
Designing the future of Augmented RealityCarina Ngai
Presented on March 4th, 2016 at Interaction16 in Helsinki, Finland.
Until now, augmented reality has so far been mostly a sci-fi vision that overlays visual information to what we see in the physical world. It’s widely perceived as a “cool and interesting feature” for brands and advertising, but doesn’t have much practicality yet. To harness the real power of AR, which includes geolocation, image recognition, we believe that a more utilitarian visual search would be next.
To design for such possibilities, we begin to question even the fundamental basis of AR. For example, what would AR become beyond a rich visual layer? Will this change people’s motivation and behavior to use AR? How can we redefine AR to be a tool to give augmented information on objects? And how we can speculate its usage in the future?
Social Interaction Design For Augmented Reality: Patterns and Principles for ...Joe Lamantia
Augmented reality blends the real world and the Internet in real time, making many new kinds of proximity, context, and location based experiences possible for individuals and groups. Despite these many possibilities, we know from history that the long term value and impact of augmented reality for most people will depend on how well these experiences integrate with ordinary social settings, and support everyday interactions. Yet the interaction patterns and behavior we see in current AR experiences seem almost ‘anti-social’ by design. This is an important gap that design must close in order to create successful AR offerings. In other words, much like children going to school for the first time, AR must to learn to ‘play well with others’ to be valuable and successful. This presentation reviews the interaction design patterns common to augmented reality, suggests tools to help understand and improve the ’social maturity’ of AR products and applications, and shares design principles for creating genuinely social augmented experiences that integrate well with human social settings and interactions.
Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
A talk from the Main Stage at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Charlie Fink (XR Consultant, Forbes): Convergence
This is a historic moment. We are on the cusp of a new generation of mobile computing. Latency-free 5G broadband networks, Artificial Intelligence (AI) and Augmented Reality (AR) technologies will converge in the next five years to change the world as we know it. Our devices will change dramatically and change us in ways no one can fully predict. Convergence tells the story of Augmented Reality, a new technology that’s seeping into every smartphone and every workplace. But the smartphone is just the beginning. We will soon wonder how we put up with its miserable form for so long. In this presentation of key ideas from his new book, author and Forbes columnist Charlie Fink will discuss how the convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. The book uses a kind of AR called "marker AR," to allow readers to use their smartphone to bring pages to life in surprising and entertaining ways to illustrate how the world, and everyone it, will be painted with data. More than a book about technology, this is about an evolutionary change in humankind.
We’re in the early stages of a once-in-a-generation moment. Virtual, augmented, and mixed “realities” present viable channels through which brands engage with their customers.
While still in its infancy, there are many more reasons to be encouraged about a not-so-distant future where physical screens and interfaces are the exception rather than the rule. And, brands will lead the way, especially as technology behind these new realities gets better, enabling storytelling in the medium to get richer and richer.
In this forward-looking session, Dave Curry, VP Emerging Trends and Technology at POP, and Jonathan Faunce, Creative Director at HTC, will explore virtual, augmented and mixed realities, and in doing so, will uncover unexpected ways to leverage these new, modern technologies.
Audience Benefits:
A deep-dive on how to best capitalize on the valuable opportunities that virtual, augmented, and mixed realities provide.
Gain unique insight into how these technologies can enable brand storytelling in new and innovative ways.
Learn what it’s going to take to bring these technologies to the mainstream in meaningful ways.
Designing for an Augmented Reality worldthomas.purves
How “Augmented Reality” and the mobile web changes everything
Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old “real world”, and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net.
Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. We’re reaching a point where it’s theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatever’s around you as well.
In the new augmented reality, the web surfs you.
The goal of this talk will be to provide you with a fast paced overview of what this new “augmented” reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps.
If all that is not interesting enough, I will also bring free beer.
A talk from the Developer Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
AWE USA 2019: AR Cloud: Promises and pitfalls
Jason Fox | Microsoft
Jan-Erik Vinje | Open AR Cloud
In this talk Jan-Erik will present his vision of how AR Cloud tecnology can enable a digital upgrade of our shared physical reality and how that holds the promise of enhansing every aspect of our digital lives you can imagine and beyond. The AR industry needs this technology to be able to realize what futurist and sci-fi authors have been envisioning for the last few decades and what the speaker himself has been dreaming of since his teenage years. On the flip side of the great potential that AR Cloud holds for good, there is also the real risk of falling into "Black Mirror" scenarios. If we are careless about this technology things might descend towards a digital prison rather than a digital upgrade. Already we see how Shenzhen, China is using exponential technology to monitor and track every person everywhere - the invasiveness of this practice will become much worse if or when the authorities deploy AR-Cloud technology. Towards the end of his talk, Jan-Erik will also say a few words about how Open AR Cloud is bringing together people from all over the world to build an open and interoperable spatial computing ecosystem for the benefit of all. By bringing together the best minds we have a fighting chance to avoid the pitfalls and usher in a great new era!
https://awexr.com
Augmented Reality is a new and trending technology of the present era. It turns your dreams into reality. AR has changed the life of a human being completely. Augmented Reality is used in almost all major areas like Education, Medical, Architecture, E-commerce, Emergency Management, Gaming and Fun, Manufacturing Industry, Beauty and Fashion as well. Know what is augmented reality and how it can be used in all such major fields via a presentation.
Augmented reality vs. virtual reality differences and similaritiesGlobalTechCouncil
Augmented Reality and Virtual Reality are two buzzwords we hear in the technology sector. Though People are aware of the two technologies in a broad manner but very few understand their true meaning, potential and how they are similar in certain ways yet different altogether.
Let’s have an insight into the two futuristic technologies that are slowly transforming the world around us.
For the full video of this presentation, please visit:
http://www.embedded-vision.com/platinum-members/embedded-vision-alliance/embedded-vision-training/videos/pages/may-2014-embedded-vision-summit-ar
For more information about embedded vision, please visit:
http://www.embedded-vision.com
Ori Inbar, co-founder and CEO of AugmentedReality.org, presents the "How to Make the World More Interactive: Augmented Reality as the Interface Between Wearable Tech and the Internet of Things" tutorial at the May 2014 Embedded Vision Summit.
In this talk, Inbar explains how augmented reality, which relies heavily on embedded vision, is transitioning from a bleeding-edge technology embraced mainly by enthusiasts to a mainstream commercial technology with applications in diverse markets ranging from mobile devices to retail point-of-sale systems to enterprise and industrial systems. He also relates the discussion to related trends in wearable computing and the Internet of Things.
FROM AR, VR & MIXED REALITY TO IMMERSIVE WORLDSIsidro Navarro
Event TEA SATE Themed Entertainment Association European and Middle East Division.
Labs4Glass CEO Presentation FROM AR, VR & MIXED REALITY TO IMMERSIVE WORLDS
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
Mixed Reality Interfaces and Product ManagementJeremy Horn
Slides Vikas Batra recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: In this talk Vikas will share recent developments in the field of Virtual Reality(VR) and Augmented Reality (AR) . Share use-cases on how AR is being used by enterprises to help you identify how you could use it to gain competitive advantage in your market.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
5 Important Augmented And Virtual Reality Trends For 2019 Bernard Marr
Augmented and Virtual Reality (AR and VR) are key technology developments that promise to transform many industries and alter the way we humans interact with the world. Here we look at the 5 key AR and VR trends for 2019.
The SXSW Interactive Festival plays a gigantic role in our industry as innovation, digital and marketing professionals head to Austin to get the run-down on the latest platforms, opportunities and implications for brands and marketers.
This session is brought to you by Laurie Close, Head of Global Brand Partnerships at Ogilvy and James Whatley, Planning Partner - Innovation at Ogilvy & Mather London.
We’re in the early stages of a once-in-a-generation moment. Virtual, augmented, and mixed “realities” present viable channels through which brands engage with their customers.
While still in its infancy, there are many more reasons to be encouraged about a not-so-distant future where physical screens and interfaces are the exception rather than the rule. And, brands will lead the way, especially as technology behind these new realities gets better, enabling storytelling in the medium to get richer and richer.
In this forward-looking session, Dave Curry, VP Emerging Trends and Technology at POP, and Jonathan Faunce, Creative Director at HTC, will explore virtual, augmented and mixed realities, and in doing so, will uncover unexpected ways to leverage these new, modern technologies.
Audience Benefits:
A deep-dive on how to best capitalize on the valuable opportunities that virtual, augmented, and mixed realities provide.
Gain unique insight into how these technologies can enable brand storytelling in new and innovative ways.
Learn what it’s going to take to bring these technologies to the mainstream in meaningful ways.
Designing for an Augmented Reality worldthomas.purves
How “Augmented Reality” and the mobile web changes everything
Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old “real world”, and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net.
Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. We’re reaching a point where it’s theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatever’s around you as well.
In the new augmented reality, the web surfs you.
The goal of this talk will be to provide you with a fast paced overview of what this new “augmented” reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps.
If all that is not interesting enough, I will also bring free beer.
A talk from the Developer Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
AWE USA 2019: AR Cloud: Promises and pitfalls
Jason Fox | Microsoft
Jan-Erik Vinje | Open AR Cloud
In this talk Jan-Erik will present his vision of how AR Cloud tecnology can enable a digital upgrade of our shared physical reality and how that holds the promise of enhansing every aspect of our digital lives you can imagine and beyond. The AR industry needs this technology to be able to realize what futurist and sci-fi authors have been envisioning for the last few decades and what the speaker himself has been dreaming of since his teenage years. On the flip side of the great potential that AR Cloud holds for good, there is also the real risk of falling into "Black Mirror" scenarios. If we are careless about this technology things might descend towards a digital prison rather than a digital upgrade. Already we see how Shenzhen, China is using exponential technology to monitor and track every person everywhere - the invasiveness of this practice will become much worse if or when the authorities deploy AR-Cloud technology. Towards the end of his talk, Jan-Erik will also say a few words about how Open AR Cloud is bringing together people from all over the world to build an open and interoperable spatial computing ecosystem for the benefit of all. By bringing together the best minds we have a fighting chance to avoid the pitfalls and usher in a great new era!
https://awexr.com
Augmented Reality is a new and trending technology of the present era. It turns your dreams into reality. AR has changed the life of a human being completely. Augmented Reality is used in almost all major areas like Education, Medical, Architecture, E-commerce, Emergency Management, Gaming and Fun, Manufacturing Industry, Beauty and Fashion as well. Know what is augmented reality and how it can be used in all such major fields via a presentation.
Augmented reality vs. virtual reality differences and similaritiesGlobalTechCouncil
Augmented Reality and Virtual Reality are two buzzwords we hear in the technology sector. Though People are aware of the two technologies in a broad manner but very few understand their true meaning, potential and how they are similar in certain ways yet different altogether.
Let’s have an insight into the two futuristic technologies that are slowly transforming the world around us.
For the full video of this presentation, please visit:
http://www.embedded-vision.com/platinum-members/embedded-vision-alliance/embedded-vision-training/videos/pages/may-2014-embedded-vision-summit-ar
For more information about embedded vision, please visit:
http://www.embedded-vision.com
Ori Inbar, co-founder and CEO of AugmentedReality.org, presents the "How to Make the World More Interactive: Augmented Reality as the Interface Between Wearable Tech and the Internet of Things" tutorial at the May 2014 Embedded Vision Summit.
In this talk, Inbar explains how augmented reality, which relies heavily on embedded vision, is transitioning from a bleeding-edge technology embraced mainly by enthusiasts to a mainstream commercial technology with applications in diverse markets ranging from mobile devices to retail point-of-sale systems to enterprise and industrial systems. He also relates the discussion to related trends in wearable computing and the Internet of Things.
FROM AR, VR & MIXED REALITY TO IMMERSIVE WORLDSIsidro Navarro
Event TEA SATE Themed Entertainment Association European and Middle East Division.
Labs4Glass CEO Presentation FROM AR, VR & MIXED REALITY TO IMMERSIVE WORLDS
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
Mixed Reality Interfaces and Product ManagementJeremy Horn
Slides Vikas Batra recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: In this talk Vikas will share recent developments in the field of Virtual Reality(VR) and Augmented Reality (AR) . Share use-cases on how AR is being used by enterprises to help you identify how you could use it to gain competitive advantage in your market.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
5 Important Augmented And Virtual Reality Trends For 2019 Bernard Marr
Augmented and Virtual Reality (AR and VR) are key technology developments that promise to transform many industries and alter the way we humans interact with the world. Here we look at the 5 key AR and VR trends for 2019.
The SXSW Interactive Festival plays a gigantic role in our industry as innovation, digital and marketing professionals head to Austin to get the run-down on the latest platforms, opportunities and implications for brands and marketers.
This session is brought to you by Laurie Close, Head of Global Brand Partnerships at Ogilvy and James Whatley, Planning Partner - Innovation at Ogilvy & Mather London.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Most gamification fails because of reliance on a Skinner box-like approach that ignores core game design elements. This session will explore a gamification effort that went much deeper and succeeded.
SXSW 2017 PanelPicker Proposal: Storytelling at Scale - How to achieve scale ...Camilla Yates
Please vote for our SXSW 2017 PanelPicker idea here https://shar.es/1ZzkSK
Supporting deck for a 2017 SXSW PanelPicker proposal by Camilla Yates, Senior Planner at Elvis Communications, and Sally Barton, Global Brand Equity Manager, Cadbury
This deck accompanied Kelly Baron's SXSW talk on 3/13/17. Nudge theory is about hacking human nature using subtle, context-driven interventions. We all sometimes buy into the shampoo commercial dream that our products can make us into better people, but what if that were true?
Thanks to IoT, we’re designing products that make and break our habits. We applied nudge theory to our healthcare wearable, Under Currents, to solve billions of dollars’ worth of medical errors and save lives. When common sense fails, common sensors help us be the best version of ourselves.
Join Kelly Baron, a business designer from Fjord Austin, as she talks about how to apply nudge theory theory to digital experiences.
Preserving Interactive Media - SXSW 2017Johan Oomen
http://schedule.sxsw.com/2017/events/PP96792
Interactive documentaries are at the vanguard of current media technologies. Taking into account every framework imaginable, its makers challenge some of our assumptions about how these technologies can or cannot support bringing a non-fiction storyline to a audience. In over a decade of IDFA DocLab’s existence, web technologies have changed dramatically and many producers experience how complicated it can be to keep their creations accessible and ‘experienceable’.
In this panel, chair Johan Oomen from Sound and Vision, will outline the challenges to creating dynamic web archives. We will then take a deeper look at particular cases. NFB collaborated with Google on the re-making of Bear 71 - porting it from a Flash-based to a WebVR online experience. Megan Lindsay will present this collaboration on re-representing a modern classic. After the presentations, there will be room for questions.
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
7 principles from Behavioural Psychology as applied to Brexit.
This can be used as a case study to shed light on Trump, as well as the populist politics that is sweeping the world.
First given at SXSW 2017.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
Don't Define Me By My Diversity: #DisruptLabelsKendall Morris
SXSW 2017 proposal for topic consideration. Discussion about the role of labels in our personal and professional lives. A look at how marketing and media play a part in it and what we need to be thinking about to move from devisive discussions to productive action.
Mike and Jen Quinlan, a husband and wife research team, propose SXSW 2017 tackles the topic of tech detox. For the past three years, they've gathered research on tech detox tourism, rituals and cultures. In this talk, they will highlight trends and techniques to apply tech detox at all levels to your daily life to reconnect with with people you love, nature around you and hobbies you enjoy.
Please vote for 'Unplugged - ISO Tech Detox' for SXSW Interactive 2017 here: http://panelpicker.sxsw.com/vote/68278
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
Depuis 2011, le gouvernement du Québec rassemble sous la bannière Planète Québec les artistes et les créateurs québécois désirant percer de nouveaux marchés et profiter de cette plateforme unique. Planète Québec a été mise en œuvre grâce à une collaboration étroite entre plusieurs partenaires gouvernementaux et privés.
[IT OnAir] 데브멘토 동영상, 류중희 올라웍스 CSO_제12회 오픈업 검색의 미래(Beyond the Search)
지난
12월
3일 벤처스퀘어
주최로
열린
12회 오픈업
검색의
미래 세미나
발표 영상<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Computer - Now Computers are
Phones.
You can AUGMENT Reality by
Virtuality
Mobile Augmented Reality
Augmented Reality on-the-go.
By mobile devices.
Why mobile AR?
Query by Test - Query by
Context
The Future Web is the Real
World.
20101021 ppt flanders dc creativity forumDorien Aerts
How to dive in the mobile internet ocean :
- what does 'mobile' mean right now
- what makes mobile internet different
- what does that mean for your organization
- how to be part of it
Presentation @ Flanders DC Creativity Forum 2010
Mobile predictions 2017: 76 predictions from 76 marketing influencersTUNE
Where is mobile going in 2017? Where will you search for new opportunities? And how can you best position yourself and your company to take advantage of emerging trends?
We want to help..
So, we asked 84 influencers where mobile is going.
How will contextual technology influence the way we live and work in the future?
The 3 videos used in this presentation can be found on our YouTube channel: http://buff.ly/1gTNCIn
Tish Shute, Director AR/VR, Corporate Technology Strategy, Huawei
A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
XR is intelligent and interactive connecting real humans and physical objects with digital agents and entities. VR/AR will evolve into XR to become the future interface for Cloud Computing, IoT, Big Data, Prediction, Self-driving cars, Personalized Medicine, Robots, Drones, Cryptocurrency, Smart Cities, and AI. Social VR and AR will connect people in new and powerful ways but XR will connect the intelligence of people to the intelligence of machines in a space shared and understood by both. This talk will look at this new and intimate relationship between humans and intelligent agents.
http://AugmentedWorldExpo.com
This talk looks at the future of AR/VR and the new and intimate relationship between humans and intelligent agents that XR - the next generation of AR/VR, makes possible. XR is intelligent and interactive connecting real humans and physical objects with digital agents and entities. VR/AR will evolve into XR to become the future interface for Cloud Computing, IoT, Big Data, Prediction, Self-driving cars, Personalized Medicine, Robots, Drones, Cryptocurrency, Smart Cities, and AI. Social VR and AR will connect people in new and powerful ways but XR will connect the intelligence of people to the intelligence of machines in a space shared and understood by both.
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
Rafael Siqueira, um dos fundadores do Apontador, fez uma rápida apresentação da sua palestra, cujo tema foi “Social Location: Transformando a localização em uma batalha de ego digital”.
Siqueira demonstro potenciais das ferramentas sociais de geolocalização.
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
SXSW 2017 Interactive Proposal: Poetics of Technology in Augmented Reality
1. From Information to Narratives
The act of exploration is driven by our human nature of
curiosity, the desire for knowledge
i
i
i
i
i
From text-based search to visual search;
From information-based to narratives;
A curiousity driven learning experience;
An exploration, on unfolding the narratives from objects around you
6. The breakthrough for AR to
become mainstream is
the moment this “Gimmicky” magic
becomes a practical day-to-day use
7. What if AR is not just
an add-on experience,
but a neccessity?
What would that future look like?
8. In the developing countries,
mobile phones networks are cheaper to install than landlines
Sending airtime to sweethearts as an alternative currency in Afghanistan, by Jan Chipchase (2011)
9. AR is a very cheap alternative
to install building infrastructure
Imageine if we require all drivers to own AR lens, so they
can receive traffic related info. City will be able to gather
data and better control traffic.
+ =
10. How does this impact city planning?
What kind of new social behavior will form?
What kind of new businesses will emerge?
11. Iron Man 2, 2010
Implications of Technology
Affordability
Lifestyle
Need
Society
Global
Political impact
Perception
Humanity
Relationships