The report titled “IMFL Market Outlook to 2015 – Vodka and Brandy: The Emerging Markets” provides a comprehensive analysis on IMFL market. The report discusses in details various aspects such as market size of IMFL, whisky, rum, brandy, vodka and gin on the basis of consumption, per capita consumption, market segmentation, and competitive landscape and company profiles of the major players operating in the country. For more information please refer to the below mentioned link: http://www.ammindpower.com/report.php?A=219

2. TABLE OF CONTENTS
1. Indian Made Foreign Liquor (IMFL) Industry Market Introduction
2. IMFL Government Licensing and Regulations
3. IMFL Market Size, FY’2005-FY’2010
4. IMFL Market Segmentation, FY’2010 – FY’2015
4.1. Indian Whisky Market Size, FY’2005-FY’2010
4.2. Indian Brandy Market Size, FY’2005-FY’2010
4.3. Indian Rum Market Size, FY’2005-FY’2010
4.4. Indian Vodka Market Size, FY’2005-FY’2010
4.5. Indian Gin Market Size, FY’2005-FY’2010
5. IMFL Industry Trends and Developments
6. IMFL Market Competitive Landscape
7. IMFL Company Profiles
7.1. United Spirits Ltd (USL)
Company Overview
Business Strategies
Financial performance
7.2. Pernod Ricard (India)
Company Overview
Business Strategies
7.3. Radico Khaitan
Company overview
Business Strategy
Financial Performance
7.4. Allied Blenders & Distillers (ABD)
Company Overview
Business Strategies
Financial Performance
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3. 8. IMFL Market Future Outlook
8.1. Cause and Effect Relationship between dependent and independent factors
prevailing in IMFL Industry
8.2. IMFL Industry Projections, FY’2011 – FY’2015
8.2.1. Whisky Industry Projections, FY’2011 – FY’2015
8.2.2. Brandy Industry Projections, FY’2011 – FY’2015
8.2.3. Rum Industry Projections, FY’2011 – FY’2015
8.2.4. Vodka Industry Projections, FY’2011 – FY’2015
8.2.5. Gin Industry Projections, FY’2011 – FY’2015
9. India Macro Economic Indicators: Current and Projections
9.1. Population of 20 years and above, 2005-2015
9.2. Consumer Expenditure on Food, Beverage and Tobacco, 2007-2015
10. Appendix
10.1. Market Definition
10.2. Abbreviations
10.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Scenario Analysis
Final Conclusion
10.4. Disclaimer
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4. LIST OF FIGURES
Figure 1: IMFL Market Consumption in Million Cases and Consumption per Capita in Litres,
FY’2005-FY’2010
Figure 2: IMFL Market Segmentation by Product on the basis of Consumption in Percentage,
FY’2005-FY’2010
Figure 3: Whisky Market Consumption in Million Cases and Consumption per Capita in
Litres, FY’2005-FY’2010
Figure 4: Indian Whisky Market Share of Major Brands, in Percentage, FY’2011
Figure 5: Brandy Market Consumption in Million Cases and Consumption per Capita in
Litres, FY’2005-FY’2010
Figure 6: Brandy Consumption Market Segmentation by Location in Percentage, FY’2010
Figure 7: Indian Brandy Market Share of Major Brands, in Percentage, FY’2010
Figure 8: Rum Market Consumption in Million Cases and Consumption per Capita in Litres,
FY’2005-FY’2010
Figure 9: Indian Vodka Market Consumption in Million Cases and Consumption per Capita
in Milliliters, FY’2005-FY’2010
Figure 10: Indian Gin Market Consumption in Million Cases and Consumption per Capita in
Milliliters, FY’2005-FY’2010
Figure 11: IMFL Companies’ Market Share in Percentage, FY’2010
Figure 12: United Spirits Ltd’s Sales in Million Cases, FY’2006 –FY’2011
Figure 13: Radico Khaitan’s Sales in Volume in Million Cases and in Value in USD Million,
FY’2009- FY’2011
Figure 14: Allied Blenders & Distillers’ IMFL Sales in Million Cases, FY’2007 –FY’2011
Figure 15: IMFL Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Figure 16: IMFL Industry Projections in terms of Consumption per Capita in Litres,
FY’2011-FY’2015
Figure 17: Whisky Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Figure 18: Whisky Industry Projections in terms of Consumption per Capita in Litres,
FY’2011-FY’2015
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5. Figure 19: Brandy Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Figure 20: Brandy Industry Projections in terms of Consumption per Capita in Litres,
FY’2011-FY’2015
Figure 21: Rum Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Figure 22: Rum Industry Projections in terms of Consumption per Capita in Litres, FY’2011-
FY’2015
Figure 23: Vodka Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Figure 24: Vodka Industry Projections in terms of Consumption per Capita in Milliliters,
FY’2011-FY’2015
Figure 25: Gin Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Figure 26: Gin Industry Projections in terms of Consumption per Capita in Milliliters,
FY’2011-FY’2015
Figure 27: Population of 20 years and above in Million, 2005-2015
Figure 28: Consumer Expenditure on Food, Beverage and Tobacco in USD Million, 2007-
2015
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6. LIST OF TABLES
Table 1: Indian Governments’ Alcoholic Beverages and IMFL Regulations Present Scenario
and Impact
Table 2: Indian Whisky Market Sales of Major Brands, in Million Cases, FY’2011
Table 3: IMFL Companies’ Sales in Million Cases, FY’2010
Table 4: USL Key Brands Sales for Whisky Segment in Million Cases, CY’2006-CY’2010
Table 5: USL Key Brands Sales for Brandy Segment in Million Cases, CY’2006-CY’2010
Table 6: USL Key Brands Sales for Rum Segment in Million Cases, CY’2006-CY’2010
Table 7: USL Key Brands Sales for Gin Segment in Million Cases, CY’2006-CY’2010
Table 8: USL Key Brands Sales for Vodka Segment in Million Cases, CY’2006-CY’2010
Table 9: USL’s Key Brands and their Performance Indicators
Table 10: Pernod Ricard’s Key Brands and their Performance Indicators
Table 11: Radico Khaitan’s Key Brands and their Performance Indicators
Table 12: Allied Blenders & Distillers’ Key Brands and Performance Indicators
Table 13: Cause and Effect Relationship Analysis between Industry Factors and Expected
IMFL industry Prospects
Table 14: IMFL Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Table 15: Whisky Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Table 16: Brandy Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Table 17: Rum Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Table 18: Vodka Industry Projections in terms of Consumption in Million Cases, FY’2011-
FY’2015
Table 19: Correlation Matrix
Table 20: Regression Coefficients Output
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7. Executive Summary
The report titled “IMFL Market Outlook to 2015 – Vodka and Brandy: The Emerging
Markets” provides a comprehensive analysis on IMFL market. The report discusses in
details various aspects such as market size of IMFL, whisky, rum, brandy, vodka and gin on
the basis of consumption, per capita consumption, market segmentation, and competitive
landscape and company profiles of the major players operating in the country.
The future projections are presented for the base case, conservative case and aggressive case
scenario providing an insight on the prospects in the IMFL industry.
IMFL registered a consumption of more than ~ million cases in FY’2010 from a consumption
level of around 135 million cases in FY’2005. This industry has maintained a steady growth
of around 10%. The market grew by 11.7% in FY’2010 from the consumption volume of
around ~ million cases in FY’2009.
IMFL is the second largest segment in the Indian alcoholic beverage industry. This market
has been further bifurcated into Whisky, Rum, Brandy, Vodka and Gin. Whisky is the most
consumed type of IMFL having a market share of ~% with consumption volume of ~ million
cases in FY’2010. Whisky’s market share is decreasing over the period, having lost 2% to
other segments (mainly vodka and brandy) over the past 5 years
Vodka is the fastest growing IMFL segment in India. Its growth is rapidly increasing due to
increase in pubs, hotels, restaurants, evolving nightlife and consumer preferences. It has
grown over the past 5 years at a CAGR of 44.4%.
Indian brandy market is the third largest segment in the IMFL industry. Brandy market
clocked consumption of ~ million cases in FY’2010 from just 19.4 million cases in FY ’2005.
This market has registered a 15.2% growth from the previous year (FY’2009) consumption of
~ million cases. Over the period of 5 years, the brandy market has grown at a CAGR of
13.8%. The per capita income of brandy is ~ litres in FY’2010, which has grown in 5 years at
a CAGR of 12.2%
United Spirits Ltd. (USL) is the leading company holding a market share of ~% and
registering sales of ~ million cases in FY’2010, followed by Pernod Ricard which has a
market share of ~% and sales of ~ million cases. There is a close competition between Radico
Khaitan and Allied Blenders & Distillers (ABD) holding ~% and ~% of market share
respectively.
The McDowell’s portfolio which includes McDowell’s No.1 whisky, McDowell’s No.1
Brandy, McDowell’s No.1 Celebration Rum etc. has registered sales of over ~ million cases
in FY’2011. These brands are also the leading sellers in the world in their respective
categories.
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8. Key Topics Covered in the Report:
 The market size of IMFL industry including Whisky, Rum, Vodka, Brandy and Gin
on the basis of consumption and per capita consumption
 Government regulations affecting the alcoholic beverage and IMFL
 Market segmentation of the IMFL and Brandy market
 Recent trends and developments in the industry
 Competitive landscape of the various players operating in the country in IMFL market
 Company profiles of leading players in IMFL market
 Future outlook on the basis of assumed scenarios i.e. base case, worst case and
aggressive case on IMFL (Whisky, Rum, Vodka, Brandy and Gin) consumption and
per capita consumption in India, from 2011-2015
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