Digeo take over Of USL

1,293 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,293
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
70
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digeo take over Of USL

  1. 1. RATAN KUMAR T 1/44
  2. 2.  STATUTORY WARNING - Consumption of Liquor is injurious to health 2/44
  3. 3. INDUSTRY India is currently 3rd largest market for Branded Alcohol Beverages in the world Indian Spirits Industry accounted for an estimated 13% of the global spirits volumes in calendar year 2011 Industry life cycle (growing market) Whisky, Rum and Brandy being a dominant 95% of the market 3/44
  4. 4. 4/44
  5. 5. 5/44
  6. 6. PRODUCTS Vodka & Gin Wine Rum Whisky Scotch Brandy 6/44
  7. 7. PRICE Vodka & Gin - 200 - 1500 Wine - 100 - 4000 Rum – 800- 3000 Whisky – 100 - 3000 Scotch- 500 - 4000 Brandy- 800 - 3000 7/44
  8. 8. PROMOTION F1 Entertainment Sponsoring Fashion events Go Green Initiatives Offers 8/44
  9. 9. PHYSICAL EVIDENCE For expensive level people prefer going to five star hotels and pubs For medium level – bars Manufacturing Units Local Shops Outlets 9/44
  10. 10. UNITED SPIRITS LTD Company Mission -Driven by the passion to be the most admired global leader in the spirits industry Proud owners of 22 million liquor brands. USL has a global footprint with exports to over 37 countries Market leaders with 122.75 million cases in a year. 5 year growth rate 12% - 13% Besides Whyte & Mackay and Bouvet Ladubay being 100% subsidiaries of USL 10/44
  11. 11. Products SCOTCH WHISKY WHISKY Black Dog Reserve Scotch Whisky Black Dog Deluxe Scotch Whisky Black Dog Centenary Scotch Whisky BAGPIPER WHISKY Bagpiper gold Director’s special Haywards 5000 McDowell’s Green Label McDowells No.1 Signature Premier 11/44
  12. 12. ProductsBRANDY GIN VODKA• Honey Bee • Blue • Romanov• John Exshaw ribbon • White• Mr Shah Mischief Brandy • Vladivar vodka 12/44
  13. 13. Place Madhuloka retail outlets Total Spiritz Local wine shops Malls 13/44
  14. 14. Promote Sports Promotion Entertainment Industry Internet 14/44
  15. 15. People 15/44
  16. 16. Process Green Initiatives Royal Challengers Bangalore Service Delivery Sustainability 16/44
  17. 17. Physical Evidence UB city ( corporate office) For expensive level people prefer going to five star hotels and pubs For medium level – bars Youth prefers going for pubs Outlets ( e.g. madhuloka, Spirits, Total mall ) 17/44
  18. 18. Financial Performance 18/44
  19. 19. 19/44
  20. 20. 20/44
  21. 21. SWOT 21/44
  22. 22. Strength Largest Spirit company By volumes sales 59% Market Share In local Market• Market leader• Strong Sponsorship• Distribution proficiency 22/44
  23. 23. WEAKNESS Less differentiation, too many players Not on too many routes as compared to competitors Still has to establish itself on international destinations Collateral 23/44
  24. 24. Opportunities Expand by rising per capita consumption Premium sing its product segment 24/44
  25. 25. THREAT• Operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses.• Managing the financial conditions in today’s economy 25/44
  26. 26. Competitors Diageo Sab Millers 26/44
  27. 27. DIAGEO Diageo plc is a British multinational alcoholic beverages company headquartered in London, United Kingdom. It is the worlds largest producer of spirits and a major producer of beer and wine Diageo was formed in 1997 from the merger of Guinness and Grand Metropolitan. Diageo owned Pillsbury until 2000 when it was sold to General Mills. In February 2011 Diageo agreed to acquire the Turkish liquor company Mey Icki for US$2.1 billion. In November 2012 Diageo agreed to acquire a 53.4% stake in the Indian spirits company United Spirits for £1.28 billion. 27/44
  28. 28. Products Scotch Whisky Vodka Rum Wine & Champagne 28/44
  29. 29. Place North America Latin America Europe Asia Africa 29/44
  30. 30. Promotion F1 (Mc Laren) Entertainment Sponsoring Fashion events 30/44
  31. 31. PriceProducts UB Pricing Diageo PricingVodka 374 775Whisky J&B 1150 1483 31/44
  32. 32. People Dr. Franz Humer Chairman, Diageo Paul Wash CEO Deirdre Mahlan CFO Ivan Menezes COO 32/44
  33. 33. Process TQM Cost related campaigns & Initiatives Community Involvement & environment Trust 33/44
  34. 34. 34/44
  35. 35. Diageo Revenue 13.54% 33.26% North America 27.58% Latin America Asia 11.58% Europe 14.04% Africa 35/44
  36. 36. 36/44
  37. 37. CUSTOMERS (7 P) Price Place Promotion Physical evidence Process Product People 37/44
  38. 38. PLACE UB City (head office) Madhuloka Malls Pubs & bars 38/44
  39. 39. Products SCOTCH WHISKY WHISKY Black Dog Reserve Scotch Whisky Black Dog Deluxe Scotch Whisky Black Dog Centenary Scotch Whisky BAGPIPER WHISKY Bagpiper gold Director’s special Haywards 5000 McDowell’s Green Label McDowells No.1 Signature Premier 39/44
  40. 40. ProductsBRANDY GIN VODKA• Honey Bee • Blue • Romanov• John Exshaw ribbon • White• Mr Shah Mischief Brandy • Vladivar vodka 40/44
  41. 41. PRICEBagpiper Whisky Bagpiper Gold - 500 Director’s Special -400 Gold Riband - 1000 Haywards - 2000 Green Label - 800 Honey Bee - 600 John Exshaw - 1000 Mr Shah Brandy - 1200Gin Blue Ribbon - 1500Vodka Romanov -1200 41/44
  42. 42. PROMOTION Offers Parties Advertisement in pubs Brand ambassador 42/44
  43. 43. PHYSICAL EVIDENCE For expensive level people prefer going to five star hotels and pubs For medium level – bars Local shops Outlets ( e.g. madhuloka, Spirits, ) 43/44
  44. 44. PEOPLE Employees Supply chain member Brand ambassador Researcher Customers 44/44
  45. 45. PROCESS Go green issues Cycling rally for players Bangalore royal challengers Arranging BMTC buses for match commuters 45/44
  46. 46. Merger between USL & Diageo 46/44
  47. 47. 47/44

×