Integrated Marketing Communications- L'Oreal by Shivam Agarwal
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L'Oreal is a French cosmetics company headquartered in Paris. It uses an integrated marketing communications approach with a variety of tools including advertising, sales promotions, events, public relations, online/social media, mobile marketing, and direct marketing. L'Oreal adapts its message strategy based on the market, using celebrity brand ambassadors and slogans with rational and emotional appeals. In the Middle East, L'Oreal partners with online retailers and celebrities and runs campaigns around major events. Its approach to events and sponsorships helps bring the brand to life, and it has generally selected effective partners. Content-based marketing can provide benefits for a beauty brand by building creative messages that incorporate different strategies to engage various
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The document discusses the importance of digital marketing for startups. It explains that digital marketing channels like SEO, social media marketing, email marketing, and content marketing can help startups promote their brand with a limited budget. The document provides examples of startups like Uber, Paytm, Byju's, Flyrobe, and Fresh Menu that have successfully used digital marketing strategies. It recommends that startups develop a digital marketing plan, identify prospects, maintain an online presence, and engage on social media through consistent, targeted content in order to boost brand awareness.
Lecture 02 Introduction to DMCM
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introduction to digital marketing .pptx
Digital marketing utilizes digital channels like social media, search engine optimization, email and mobile marketing to promote products and services. It allows businesses to reach target audiences, build relationships and boost sales. Digital marketing uses tools like analytics, social media, content marketing, search engine optimization, search engine marketing, email marketing, mobile marketing and more to create an effective online presence. It is important for digital marketers to understand different digital marketing techniques, develop strategic digital marketing plans, and measure the effectiveness of campaigns using key performance indicators.
Campaign Planning
An integrated marketing campaign combines various marketing channels and tactics, such as advertising, public relations, direct marketing and digital promotions, to deliver a consistent message to target audiences. This holistic approach provides better results than individual isolated campaigns. The key steps in developing an integrated campaign include understanding the target audience, performing a situational analysis, setting objectives and budget, developing strategies and tactics using different channels, creating a timeline and setting key performance indicators to evaluate success. Case studies on campaigns by Del Monte, Coca-Cola and Starbucks demonstrate successful implementation of integrated strategies across multiple online and offline platforms.
Shivam | Summer Internship Report |
Digital marketing involves promoting businesses using various online channels like the internet, mobile devices, television and radio. It focuses on strategies like search engine optimization, social media marketing, content marketing and lead generation. The digital marketing ecosystem consists of integrated channels like search engines, displays, social media and email, as well as integrated services like analytics, content management and digital strategy. Future trends in digital marketing include a focus on identity, entertainment and mobility as people increasingly access information on mobile devices.
Paper on digital marketing trends
This document discusses digital marketing trends and provides an overview of digital marketing. It begins with defining digital marketing and comparing it to traditional marketing. It then outlines various digital marketing channels like search engine optimization, social media marketing, email marketing, and more. It discusses advantages of digital marketing like lower costs and 24/7 access. The document also covers latest developments in digital marketing like increased segmentation and influencer marketing. Overall, the document provides a high-level introduction to key aspects of digital marketing.
Digital Marketing.pdf
Welcome to " Digital Marketing: A Comprehensive Guide." In today's fast-paced, digital world, marketing has evolved significantly. Digital marketing has become a crucial tool for businesses to reach their target audience effectively and drive growth. This eBook aims to provide you with a comprehensive understanding of digital marketing strategies, techniques, and best practices to help you succeed in the ever-changing digital landscape.
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This document summarizes the key aspects of marketing management presented in an internship lecture. It discusses the following main points in 3 sentences or less:
The document defines marketing management as choosing target markets and attracting/retaining customers through superior value. It outlines 7 stages of marketing management: developing strategies and plans, assessing opportunities, choosing and designing value, delivering value, communicating value, sustaining growth, and building an effective marketing organization. Examples are provided of how companies like Samsung innovate to build strong brands through clear promises and continuous improvements.
shamrock digital services way to success
Digital marketing refers to using online channels and platforms to promote products and services to target audiences. It has evolved dramatically from early uses of email marketing and banner ads to now include search engine optimization, social media marketing, video marketing, and more. Current trends in digital marketing include an omnichannel approach, influencer marketing, personalization through artificial intelligence, and a focus on data privacy and compliance. Successful campaigns demonstrate creating compelling content that resonates with the target audience.
Chapter 17 designing and managing integrated marketing zhao
The document discusses key concepts in integrated marketing communications including the eight major models of marketing communication mix (advertising, sales promotion, public relations, direct marketing, interactive marketing, word-of-mouth marketing, personal selling), the correct sequence for the macro and micro communication process models, the hierarchy-of-effects model, nonpersonal communication channels, methods for setting promotion budgets, challenges in developing global communications, and considerations for ethical marketing communications.
fdmm UNIT-4 by Ramakrishna Dasiga.pdf
Digital marketing achieves targets of marketing a business through different online channels such as social media, email, websites, and mobile apps. It allows for bidirectional communication with customers and more targeted campaigns. Some key benefits of digital marketing include lower costs, global reach, measurable results, and higher returns on investment compared to traditional marketing. Examples of good practices in digital marketing include adopting an omnichannel strategy, leveraging artificial intelligence and data analytics, and creating engaging content.
Digital marketing
This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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6. Online Maintenance Support
Free Website + Digital Marketing Services
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Gokila digital marketer
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Integrated Marketing Communications- L'Oreal by Shivam Agarwal
- 1. Integrated Marketing Communications Mini Case Study : L’Oreal
- 2. L’Oreal – Brief Overview Jean Paul AgonEugene Schueller L’Oreal Group HQ at Paris Mission Key Figures
- 3. Role of Marketing Communications Marketing Communications Mix:Tools, Selection Communications Process Models Developing Effective Communications IMC TERMINOLOGY
- 4. Modes of Communication 1. Advertising Any paid promotion via Print,Broadcast, Electronic,Display or network media
- 5. 2 Sales Promotions Variety of Short term incentives to encourage purchase.
- 6. 3.Events & Experiences Company sponsored activities designed to create brand related interactions with consumers
- 7. 4 Public Relations and Publicity Programs directed internally to employees, externally to consumers, government, media etc
- 8. 5 Online & Social Media Marketing Online activities designed to engage consumers, raise awareness, improve brand image etc
- 9. 6 Mobile Marketing Communications on consumer’s cell phones, smart phones or tablets
- 10. 7 Direct & Database Marketing Use of mail, telephone, fax, e mail, Internet to communicate directly or dialogue from specific consumers
- 11. Communication Process Models Macromodel Response Hierarchy Model
- 12. More about L’Oreal http://www.wsj.com/articles/loreal-to-acquire-it-cosmetics-in-1-2-billion-deal- 1469211932 http://www.telegraph.co.uk/beauty/skin/loral-paris-latest-campaign-breaks- down-racial-barriers-in-beaut/ http://www.independent.co.uk/topic/L'OrealSA
- 13. Questions on Case Study Message Strategy Value Proposition has rational, sensory, social, ego satisfaction appeals. Rational reward promise following Results of use experience Q.1 Discuss L’Oreal Paris’s message strategy and creative strategy in light of slogan and use of brand ambassadors.Do you think L’Oreal Paris has adapted its IMC strategy effectively in the Middle East ?
- 14. Creative Strategy Informational Appeals Product Demonstration Ads Product Comparison Ads
- 15. Transformational Appeals Appeals elaborating on celebrity testimonials, Positive Emotional appeals such as Pride,, Joy
- 16. IMC Strategy in Middle East Partnership with Online store Mooda.com Association with Najwa Karim Special So Couture Eid Look Campaign
- 17. Events bring Brands to life Celebrity EndorsementsRent the Runway Campaign Project Runway Campaign Q.2 Evaluate L’Oreal approach to events,experiences and sponsorships. Has L’Oreal been effective in selecting its partners?
- 18. Content based Marketing helps incorporate best Message strategies to build creative messages.A Blend of traditional and Digital promotions is crucial so as to cater to every segment of society. Q.3 What are the benefits of content based marketing for a beauty brand like L’Oreal?Do you think L’Oreal is right in completely integrating its traditional and digital media ?
- 19. SUMMARY L’Oreal –Brief Overview IMC Terminology Modes of Communication Communication Process Models More about L’Oreal Case Study Q-A
- 20. DISCLAIMER Created by Shivam Agarwal ,KNIT Sultanpur during a Marketing Internship under Dr Sameer Mathur, IIM Lucknow.