This document provides an overview and analysis of Pondicherry, India as part of an integrated marketing communication campaign. It summarizes key details about Pondicherry's location, demographics, economy, history, culture, festivals, political situation, attractions, and tourism statistics. A SWOT analysis identifies strengths such as its French heritage and weaknesses like a lack of air connectivity. The document proposes objectives to increase Pondicherry's visibility and tourist inflow through an IMC approach including advertising, public relations, and sales promotion tactics.
Dariba kalan in Chandni chowk - Study of urban servicesAr.Apurva Sinkar
This document provides background information on the history and development of Chandni Chowk area in Old Delhi. It discusses the original layout when it was built in the 17th century, the demographic changes over time, and various planning authorities and their plans. The document outlines the objectives to assess housing, drainage, sanitation and water supply infrastructure in Dariba Kalan lane, and the methodology which includes secondary research, site visits, surveys of residents, shopkeepers and commuters, and analysis of gaps in existing and required urban services. It provides details on the scope, limitations and stakeholder groups for the survey.
The document provides a history of the development of Chennai city from its establishment in 1637. It details how the city grew from a small fishing village called Madraspatnam due to establishment of St. George fort by the British. The city's growth was supported by development of trade activities in the port and construction of roads connecting the coast to surrounding areas. Major institutions, housing developments, and infrastructure projects over the 20th century further accelerated the expansion of Chennai. The study area saw tremendous growth due to establishment of educational institutes and implementation of development plans after independence.
Master Plan Amritsar - 2031 (Accessibility in Peri-Urban areas)liquorstud
Presented in NOSPLAN - 2014 (Smavesh)
“City for All- Proposals and the experiences towards the right to the city”.
Charlotte Mathivete.
But the increasing variety of the urban–rural relationships in the peri- urban areas challenges the policy makers to deal with the complexity of providing access to these areas.
The city Amritsar engulfs the tourist influx worldwide into its magnetic field due to its religious and the historical importance. The proposals in the master plan include the heritage walk, industrial, educational hub etc. Therefore “Master Plan Amritsar - 2031” focusing on the theme accessibility in the peri-urban areas is activity oriented approach at the macro level of the areas in the urbanisable limit of the city Amritsar. The population of the peri urban area is 4.18 lakhs and covering the area of 51426 hectares. The proposed land use in the planning area is residential 43%, circulation 15%, commercial 5%, public-semi public 11%, industrial 11% and recreational 15%. The study has the approach covering accessibility from the major proposed nodes and along the roads in the planning area and the MC limits.
In the lieu of the above the accessibility is analyzed by taking the distance of the radius 5km, 10km and 15km from the center as per the guidelines of the G.O.I and further supported by the demarcation of the four zones along the within the major roads. The accessibility along the roads is identified taking into account the travel characteristic that is the real journey time taken by the commuters.The accessibility to the peri –urban areas is also related with the different aspects then taking account of the commercial centers the shopping areas are sufficient, college need to be proposed to fulfill the requirement, in the terms of the transportation the peri- urban is linked through the outer ring roads; due to the proposal of the sports complex the recreational facilities are also well accessed; but on the darker side the health facilities are least accessible to the peri-urban areas.
So analyzing the access to peri- urban area and concluding as a whole the proposals are located taking the parameters such as directional growth of the city, location of the major roads such as NH, existing activity nodes. Therefore the proposed commercial centers are located in Manawala, Verka and Bal Kalan; recreational centers along the ring road and the NH; educational facilities i.e. two colleges along the Batala road and the Ajnala road; hospitals along the NH and ring road.
Study of city evolution- temple town Madurai Sulthan Ahamed
Madurai, located in Tamil Nadu, India, is an ancient city with a long history as the capital of the Pandyan Kingdom. Known as the "Athens of the East," the city evolved around the Meenakshi Amman Temple complex located at its center. Madurai was carefully planned according to traditional Indian principles with concentric streets radiating outward from the temple. Lower castes lived farther from the temple core. Today, Madurai remains an important economic, cultural, and transportation hub of Tamil Nadu renowned for its vibrant cultural life and traditions.
1. The document outlines an undergraduate thesis proposal for a Cultural Heritage and Interpretation Centre in Varanasi, India.
2. The proposed project aims to develop a design for the centre to promote and educate visitors about Varanasi's rich cultural heritage and traditions.
3. The site selected is near the historic Sarnath area, which receives many tourists and pilgrims, in order to take advantage of its context and accessibility.
Development control regulations kochi reportGeeva Chandana
The document summarizes the development control regulations for the Kochi City Region in Kerala, India. It provides an overview of the planning area and divisions, estimated future land requirements, development concepts and strategies, land use categories and regulations, and transport proposals. Key points include that the planning area covers Kochi city and surrounding areas, there is a need for more recreational, commercial, and transportation lands, and the goal is to develop Kochi as a global city with diversified industries and improved regional transport links.
Dariba kalan in Chandni chowk - Study of urban servicesAr.Apurva Sinkar
This document provides background information on the history and development of Chandni Chowk area in Old Delhi. It discusses the original layout when it was built in the 17th century, the demographic changes over time, and various planning authorities and their plans. The document outlines the objectives to assess housing, drainage, sanitation and water supply infrastructure in Dariba Kalan lane, and the methodology which includes secondary research, site visits, surveys of residents, shopkeepers and commuters, and analysis of gaps in existing and required urban services. It provides details on the scope, limitations and stakeholder groups for the survey.
The document provides a history of the development of Chennai city from its establishment in 1637. It details how the city grew from a small fishing village called Madraspatnam due to establishment of St. George fort by the British. The city's growth was supported by development of trade activities in the port and construction of roads connecting the coast to surrounding areas. Major institutions, housing developments, and infrastructure projects over the 20th century further accelerated the expansion of Chennai. The study area saw tremendous growth due to establishment of educational institutes and implementation of development plans after independence.
Master Plan Amritsar - 2031 (Accessibility in Peri-Urban areas)liquorstud
Presented in NOSPLAN - 2014 (Smavesh)
“City for All- Proposals and the experiences towards the right to the city”.
Charlotte Mathivete.
But the increasing variety of the urban–rural relationships in the peri- urban areas challenges the policy makers to deal with the complexity of providing access to these areas.
The city Amritsar engulfs the tourist influx worldwide into its magnetic field due to its religious and the historical importance. The proposals in the master plan include the heritage walk, industrial, educational hub etc. Therefore “Master Plan Amritsar - 2031” focusing on the theme accessibility in the peri-urban areas is activity oriented approach at the macro level of the areas in the urbanisable limit of the city Amritsar. The population of the peri urban area is 4.18 lakhs and covering the area of 51426 hectares. The proposed land use in the planning area is residential 43%, circulation 15%, commercial 5%, public-semi public 11%, industrial 11% and recreational 15%. The study has the approach covering accessibility from the major proposed nodes and along the roads in the planning area and the MC limits.
In the lieu of the above the accessibility is analyzed by taking the distance of the radius 5km, 10km and 15km from the center as per the guidelines of the G.O.I and further supported by the demarcation of the four zones along the within the major roads. The accessibility along the roads is identified taking into account the travel characteristic that is the real journey time taken by the commuters.The accessibility to the peri –urban areas is also related with the different aspects then taking account of the commercial centers the shopping areas are sufficient, college need to be proposed to fulfill the requirement, in the terms of the transportation the peri- urban is linked through the outer ring roads; due to the proposal of the sports complex the recreational facilities are also well accessed; but on the darker side the health facilities are least accessible to the peri-urban areas.
So analyzing the access to peri- urban area and concluding as a whole the proposals are located taking the parameters such as directional growth of the city, location of the major roads such as NH, existing activity nodes. Therefore the proposed commercial centers are located in Manawala, Verka and Bal Kalan; recreational centers along the ring road and the NH; educational facilities i.e. two colleges along the Batala road and the Ajnala road; hospitals along the NH and ring road.
Study of city evolution- temple town Madurai Sulthan Ahamed
Madurai, located in Tamil Nadu, India, is an ancient city with a long history as the capital of the Pandyan Kingdom. Known as the "Athens of the East," the city evolved around the Meenakshi Amman Temple complex located at its center. Madurai was carefully planned according to traditional Indian principles with concentric streets radiating outward from the temple. Lower castes lived farther from the temple core. Today, Madurai remains an important economic, cultural, and transportation hub of Tamil Nadu renowned for its vibrant cultural life and traditions.
1. The document outlines an undergraduate thesis proposal for a Cultural Heritage and Interpretation Centre in Varanasi, India.
2. The proposed project aims to develop a design for the centre to promote and educate visitors about Varanasi's rich cultural heritage and traditions.
3. The site selected is near the historic Sarnath area, which receives many tourists and pilgrims, in order to take advantage of its context and accessibility.
Development control regulations kochi reportGeeva Chandana
The document summarizes the development control regulations for the Kochi City Region in Kerala, India. It provides an overview of the planning area and divisions, estimated future land requirements, development concepts and strategies, land use categories and regulations, and transport proposals. Key points include that the planning area covers Kochi city and surrounding areas, there is a need for more recreational, commercial, and transportation lands, and the goal is to develop Kochi as a global city with diversified industries and improved regional transport links.
1. Public spaces are social spaces that are generally open and accessible to people without economic or social restrictions. They range from central plazas and squares to small neighborhood parks.
2. There are two main categories of public spaces - central public spaces that are the heart of the city, and local public spaces that create a friendly environment for local communities.
3. Semi-public spaces include government buildings, cafes, and shops that are open to the public but have some access restrictions. They create a transition between fully public and private spaces.
The document summarizes key information about the Pandit Nehru Bus Station (PNBS) in Vijayawada, India. Some key details include:
- PNBS is one of the largest and busiest bus terminals in India, handling over 1.5 lakh passengers daily.
- It is spread over an area of 28 acres with 62 platforms split between two terminals for arrivals and departures.
- In addition to bus services, the station area includes parking, shops, an air-conditioned waiting area, and other amenities.
- Future plans aim to expand capacity and infrastructure to accommodate the growing population in the Vijayawada region.
CHANDNI CHOWK REDEVELOPMENT
HUMAN SETTLEMENT AND PLANING
AREA REDEVELPOED
ABOUT CHANDNI CHOWK
A RS 65-CRORE PROJECT
CHANDNI CHOWK SECTION SHOWING SERVICES
PLAN-1
PLAN-2
PLAN-3
PLAN-4
This document summarizes a case study of the Maharana Pratap Inter-State Bus Terminus (ISBT) in Delhi. Some key details include:
- The ISBT is located at Kashmiri Gate in Delhi and serves over 100,000 passengers daily with 2,000 bus trips.
- Site details like dimensions, surroundings, and access points are provided along with maps of the ground and first floor plans.
- An analysis of positive aspects like good connectivity and separate boarding/deboarding areas, and negative aspects like lack of signage and insufficient parking.
This PPT explains the spatial characteristics of the city, how it changed from past to present and what will be the expected areal Expansion of the city due to various factors. it also contains demographic, landuse, problems related to existing services etc.
The document describes the Central Bus Station in Vadodara, Gujarat, India. It provides details about the site, building layout and design, facilities, and services. The bus terminal covers an area of 22,325 sqm and handles over 800 buses and 28,000-35,000 passengers daily. It incorporates a shopping mall along with platforms, parking, ticket counters, waiting areas, shops, and other passenger amenities. The design aims to separate bus and passenger traffic flows. Services include security checkpoints, firefighting systems, and provisions for physically disabled access throughout most of the building.
The document summarizes findings from an accessibility analysis conducted in Ward 20 of Rajkot city, India. Key issues identified through fieldwork, focus groups, and measured accessibility include:
- Safety concerns for walking, especially for women, due to a lack of footpaths and mixing of motorized and non-motorized traffic.
- Barriers to walking along existing footpaths from obstacles like street vendors and vehicle parking.
- Poor connectivity to public transportation stops and a lack of information about routes and schedules.
- Accessibility analysis found over half the population has poor access to public transportation stops and over 60% have poor access to informal transit stops.
Connaught Place is a large financial and commercial center in Delhi developed in the 1930s based on European architectural styles. It was designed with a circular central area surrounded by seven radial roads. Originally intended for commercial and residential use, it is now solely commercial and a major attraction in Delhi hosting many public buildings, shops, and offices.
The Sabarmati Riverfront project in Ahmedabad, India aims to reclaim the river banks as public space and restore the city's relationship with the river. It involves reducing the river width, constructing walls to prevent erosion and flooding, and interceptor sewers to prevent waste from flowing into the river. The project also resettled over 11,000 families from the river banks and rehabilitated vendors and laundries displaced by the project. Work began in 2005 and includes developing promenades, gardens, markets and other public amenities along the 9km stretch of the river passing through the city.
This document provides information about the Chennai Mofussil Bus Terminus (CMBT) in Chennai, India. Some key details include:
- The CMBT services 2.5 lakh passengers daily across 3000 buses with a built up area of 17,840 sqm on a 14.5 hectare site.
- It has facilities such as a maintenance shed, fuel filling station, crew rest rooms, shops, ATMs, and a free emergency clinic.
- The terminus consists of 3 fingers that can hold 60 buses each, with entry/exit points clearly demarcated for buses, vehicles and pedestrians.
1. The document discusses and compares the two original master plans for Chandigarh - the first by American architect Albert Mayer and the second by French architect Le Corbusier.
2. The first plan envisioned a more traditional Indian city with curved roads and leaf-shaped layout, while the second created the current grid structure with sectors.
3. Key differences between what would have been under each plan include the city's shape, residential units (superblocks vs. sectors), inclusion of Sukhna Lake, and industrial area placement. The implementation of Le Corbusier's plan resulted in a more modernist design for Chandigarh.
The document provides a history of the city of Ahmedabad from its founding in the 13th century to present day. It began as a city called Karnavati on the banks of the Sabarmati River under Solanki dynasty rule. In the 14th-15th century under Sultanate rule, it was renamed Ahmedabad and established as the capital of Gujarat. The city grew as an important trade, textile and cultural center under Mughal rule in the 16th-17th century. After a period of decline in the 18th century under Maratha rule, the city saw rapid growth under British rule in the 19th century as an important trade center connected by new railways. After independence
NEHRU SCIENCE CENTER MUMBAI and Dr. Kallam anji reddy memorialHarshit Jain
NEHRU SCIENCE CENTER MUMBAI and Dr. Kallam anji reddy memorial
architectural case study
India's largest Science Centre designed by Achyut prakash Kanvinde.
This document provides information about the Chennai Mofussil Bus Terminal located in Chennai, India. Some key details include:
- It is located on Jawaharlal Nehru Salai in Koyambedu, Chennai and covers an area of 36 acres, making it one of the largest bus terminals in Asia.
- The terminal was designed by architect Kuldeep Singh and opened in 2002 at a cost of 103 crore rupees.
- It has facilities such as parking, a dispensary, crew rooms, shops, and a fuel filling station on the ground floor and additional office and commercial space on the first floor.
Amanora Park Town is a 400-acre integrated township located in Hadapsar, Pune. It includes various residential projects like Gateway Towers, Gold Towers, and Adreno Towers, as well as commercial areas and amenities like a school, mall, and hospital. The township was conceived as India's first fully developed smart city and incorporates latest technologies. It is situated near various IT parks with connectivity to the airport and railway station.
Chandigarh is India's first planned city, designed by French architect Le Corbusier. It is a union territory serving as the joint capital of Punjab and Haryana. The city was planned on a grid system divided into sectors with strict architectural controls. Each sector is self-sufficient and includes amenities like schools and shops. The road network follows a "7Vs" system separating vehicles and pedestrians. Landscaping and open spaces were an important part of the original plan.
The document discusses plans to transform a 45-acre abandoned jute mill site in Bangladesh into an Artist's Village to serve as a creative hub. The project aims to provide a serene environment for artists to share their work and experiences. It will include residences for artists, galleries to showcase artworks, outdoor spaces for sculptures, and facilities like seminar rooms, cafeterias, and a library. Case studies of similar adaptive reuse projects that converted old industrial sites into art centers are presented. An analysis of the Bangladesh site details its location, access, surroundings, and existing structures that could be incorporated into the new design.
The Union Territory of Puducherry consists of 4 small unconnected districts - Puducherry, Karaikal, Mahe and Yanam. Puducherry and Karaikal are enclaves of Tamil Nadu located on the east coast, while Yanam is an enclave of Andhra Pradesh and Mahe of Kerala, located on the west coast. The population is predominantly Hindu, Christian and Muslim, and the major languages spoken are Tamil, Malayalam, Telugu and French.
Puducherry was discovered by Romans in 200 BC and has since been ruled by various powers, including the Portuguese, Dutch, and French who established control in 1654. Under French rule until 1954, Puducherry developed a strong French cultural influence seen today in its architecture, grid street plan named after French figures, and French cuisine. It also became known for its spiritual centers like Sri Aurobindo Ashram which aims to transform human nature, and the universal township of Auroville just outside the city.
1. Public spaces are social spaces that are generally open and accessible to people without economic or social restrictions. They range from central plazas and squares to small neighborhood parks.
2. There are two main categories of public spaces - central public spaces that are the heart of the city, and local public spaces that create a friendly environment for local communities.
3. Semi-public spaces include government buildings, cafes, and shops that are open to the public but have some access restrictions. They create a transition between fully public and private spaces.
The document summarizes key information about the Pandit Nehru Bus Station (PNBS) in Vijayawada, India. Some key details include:
- PNBS is one of the largest and busiest bus terminals in India, handling over 1.5 lakh passengers daily.
- It is spread over an area of 28 acres with 62 platforms split between two terminals for arrivals and departures.
- In addition to bus services, the station area includes parking, shops, an air-conditioned waiting area, and other amenities.
- Future plans aim to expand capacity and infrastructure to accommodate the growing population in the Vijayawada region.
CHANDNI CHOWK REDEVELOPMENT
HUMAN SETTLEMENT AND PLANING
AREA REDEVELPOED
ABOUT CHANDNI CHOWK
A RS 65-CRORE PROJECT
CHANDNI CHOWK SECTION SHOWING SERVICES
PLAN-1
PLAN-2
PLAN-3
PLAN-4
This document summarizes a case study of the Maharana Pratap Inter-State Bus Terminus (ISBT) in Delhi. Some key details include:
- The ISBT is located at Kashmiri Gate in Delhi and serves over 100,000 passengers daily with 2,000 bus trips.
- Site details like dimensions, surroundings, and access points are provided along with maps of the ground and first floor plans.
- An analysis of positive aspects like good connectivity and separate boarding/deboarding areas, and negative aspects like lack of signage and insufficient parking.
This PPT explains the spatial characteristics of the city, how it changed from past to present and what will be the expected areal Expansion of the city due to various factors. it also contains demographic, landuse, problems related to existing services etc.
The document describes the Central Bus Station in Vadodara, Gujarat, India. It provides details about the site, building layout and design, facilities, and services. The bus terminal covers an area of 22,325 sqm and handles over 800 buses and 28,000-35,000 passengers daily. It incorporates a shopping mall along with platforms, parking, ticket counters, waiting areas, shops, and other passenger amenities. The design aims to separate bus and passenger traffic flows. Services include security checkpoints, firefighting systems, and provisions for physically disabled access throughout most of the building.
The document summarizes findings from an accessibility analysis conducted in Ward 20 of Rajkot city, India. Key issues identified through fieldwork, focus groups, and measured accessibility include:
- Safety concerns for walking, especially for women, due to a lack of footpaths and mixing of motorized and non-motorized traffic.
- Barriers to walking along existing footpaths from obstacles like street vendors and vehicle parking.
- Poor connectivity to public transportation stops and a lack of information about routes and schedules.
- Accessibility analysis found over half the population has poor access to public transportation stops and over 60% have poor access to informal transit stops.
Connaught Place is a large financial and commercial center in Delhi developed in the 1930s based on European architectural styles. It was designed with a circular central area surrounded by seven radial roads. Originally intended for commercial and residential use, it is now solely commercial and a major attraction in Delhi hosting many public buildings, shops, and offices.
The Sabarmati Riverfront project in Ahmedabad, India aims to reclaim the river banks as public space and restore the city's relationship with the river. It involves reducing the river width, constructing walls to prevent erosion and flooding, and interceptor sewers to prevent waste from flowing into the river. The project also resettled over 11,000 families from the river banks and rehabilitated vendors and laundries displaced by the project. Work began in 2005 and includes developing promenades, gardens, markets and other public amenities along the 9km stretch of the river passing through the city.
This document provides information about the Chennai Mofussil Bus Terminus (CMBT) in Chennai, India. Some key details include:
- The CMBT services 2.5 lakh passengers daily across 3000 buses with a built up area of 17,840 sqm on a 14.5 hectare site.
- It has facilities such as a maintenance shed, fuel filling station, crew rest rooms, shops, ATMs, and a free emergency clinic.
- The terminus consists of 3 fingers that can hold 60 buses each, with entry/exit points clearly demarcated for buses, vehicles and pedestrians.
1. The document discusses and compares the two original master plans for Chandigarh - the first by American architect Albert Mayer and the second by French architect Le Corbusier.
2. The first plan envisioned a more traditional Indian city with curved roads and leaf-shaped layout, while the second created the current grid structure with sectors.
3. Key differences between what would have been under each plan include the city's shape, residential units (superblocks vs. sectors), inclusion of Sukhna Lake, and industrial area placement. The implementation of Le Corbusier's plan resulted in a more modernist design for Chandigarh.
The document provides a history of the city of Ahmedabad from its founding in the 13th century to present day. It began as a city called Karnavati on the banks of the Sabarmati River under Solanki dynasty rule. In the 14th-15th century under Sultanate rule, it was renamed Ahmedabad and established as the capital of Gujarat. The city grew as an important trade, textile and cultural center under Mughal rule in the 16th-17th century. After a period of decline in the 18th century under Maratha rule, the city saw rapid growth under British rule in the 19th century as an important trade center connected by new railways. After independence
NEHRU SCIENCE CENTER MUMBAI and Dr. Kallam anji reddy memorialHarshit Jain
NEHRU SCIENCE CENTER MUMBAI and Dr. Kallam anji reddy memorial
architectural case study
India's largest Science Centre designed by Achyut prakash Kanvinde.
This document provides information about the Chennai Mofussil Bus Terminal located in Chennai, India. Some key details include:
- It is located on Jawaharlal Nehru Salai in Koyambedu, Chennai and covers an area of 36 acres, making it one of the largest bus terminals in Asia.
- The terminal was designed by architect Kuldeep Singh and opened in 2002 at a cost of 103 crore rupees.
- It has facilities such as parking, a dispensary, crew rooms, shops, and a fuel filling station on the ground floor and additional office and commercial space on the first floor.
Amanora Park Town is a 400-acre integrated township located in Hadapsar, Pune. It includes various residential projects like Gateway Towers, Gold Towers, and Adreno Towers, as well as commercial areas and amenities like a school, mall, and hospital. The township was conceived as India's first fully developed smart city and incorporates latest technologies. It is situated near various IT parks with connectivity to the airport and railway station.
Chandigarh is India's first planned city, designed by French architect Le Corbusier. It is a union territory serving as the joint capital of Punjab and Haryana. The city was planned on a grid system divided into sectors with strict architectural controls. Each sector is self-sufficient and includes amenities like schools and shops. The road network follows a "7Vs" system separating vehicles and pedestrians. Landscaping and open spaces were an important part of the original plan.
The document discusses plans to transform a 45-acre abandoned jute mill site in Bangladesh into an Artist's Village to serve as a creative hub. The project aims to provide a serene environment for artists to share their work and experiences. It will include residences for artists, galleries to showcase artworks, outdoor spaces for sculptures, and facilities like seminar rooms, cafeterias, and a library. Case studies of similar adaptive reuse projects that converted old industrial sites into art centers are presented. An analysis of the Bangladesh site details its location, access, surroundings, and existing structures that could be incorporated into the new design.
The Union Territory of Puducherry consists of 4 small unconnected districts - Puducherry, Karaikal, Mahe and Yanam. Puducherry and Karaikal are enclaves of Tamil Nadu located on the east coast, while Yanam is an enclave of Andhra Pradesh and Mahe of Kerala, located on the west coast. The population is predominantly Hindu, Christian and Muslim, and the major languages spoken are Tamil, Malayalam, Telugu and French.
Puducherry was discovered by Romans in 200 BC and has since been ruled by various powers, including the Portuguese, Dutch, and French who established control in 1654. Under French rule until 1954, Puducherry developed a strong French cultural influence seen today in its architecture, grid street plan named after French figures, and French cuisine. It also became known for its spiritual centers like Sri Aurobindo Ashram which aims to transform human nature, and the universal township of Auroville just outside the city.
Pondicherry, India was founded in 1672 after the arrival of the French and Dutch. It has a heavy French influence due to being under French occupation for many years. Pi grew up in Pondicherry, as depicted in Life of Pi. He attended a local school that was filmed for the movie. Pondicherry has a population of 675,000 with 50% males and a literacy rate of 75%, slightly higher than India's average.
This document discusses several issues facing citizens in Pondicherry, India and potential solutions. The main issues are water management problems including depletion of groundwater and industrial pollution, rapid population growth straining infrastructure and leading to problems like housing and traffic, uncontrolled urbanization clogging drainage systems, improper management of waste and lack of treatment for industrial/medical waste, and high vehicle density overwhelming roads and sidewalks. Improving urban planning, sanitation systems, public transportation, and industrial regulation could help address these interrelated problems.
Kerala is a small province located in southern India that enjoys a unique geography and culture. It has a long coastline and varied landscape that have made it a popular tourist destination, known for its Ayurvedic treatments, art forms like Kathakali dance drama, festivals, and architecture. Some of its major cultural celebrations and performances include the Theyyam ritual dance in North Kerala, Mohiniyattam dance tradition, the ancient Koodiyattam theatre, the colorful Thrissur Pooram festival, Panchavadyam orchestra music, and the statewide Onam harvest festival marked by floral carpets.
The document discusses the man-made erosion of Pondicherry Beach and neighboring beaches in Tamil Nadu, as reported by Pondy Citizens' Action Network. It notes that Pondicherry Beach was once a beautiful natural area, but construction of a harbor and breakwaters has led to loss of the beach's ecosystem protections and recreational uses, threatening local livelihoods and wildlife.
The Hydrology Project Phase II in Puducherry aimed to strengthen water monitoring infrastructure and capacity building. Key achievements include constructing 37 observation wells, 2 weather stations, a level II water testing lab, and a state-of-the-art data center. Over 100 staff were trained. The project also included installing equipment, collecting data, identifying recharge sites, and creating a website to disseminate water resources data. While most targets were met, some equipment is still being installed at the testing lab. A society was formed to maintain assets after project completion.
The document summarizes the coastal erosion issues facing Puducherry, India due to the construction of a harbor in the late 1980s. The harbor disrupts the natural sand movement patterns along the coast, causing severe erosion that has receded the shoreline over 1 km in some areas. Over 9 million cubic meters of sand have been lost, damaging roads, buildings and livelihoods. Studies have concluded that the existing harbor is the primary cause of erosion and that any expansion, such as a proposed deep water port project, would greatly exacerbate the environmental and economic problems facing the region.
Pondicherry was a former French colony located in India. While the rest of India was under British rule, Pondicherry came under French control in 1673. The town is divided into a French quarter and Indian quarter, with the French influence still visible in the architecture, street names, and bicycles used for transportation. A major landmark is the Aurobindo Ashram, a unique spiritual community founded in 1926 that offers work as a spiritual practice. Pondicherry celebrates both Indian festivals like Pongal as well as French ones like Bastille Day, reflecting its cultural diversity. It remains an educational center and example of different cultures coexisting harmoniously.
Thrissur Pooram is an annual temple festival in Thrissur, Kerala, India that attracts large crowds. It is one of the most colorful temple festivals in Kerala. The festival features Pandi Melam, a type of percussion ensemble performance.
[Asian Architecture] Vernacular as an Essence in Contemporary Design : A Stud...Patricia Kong
A report comparing the style of a vernacular architecture and modern architecture and how it is integrated in Ar. Choo Gim Wah's The Deck House to achieve the suitable thermal comfort.
French Renaissance architecture developed in the 15th and 16th centuries, seen in early examples like the Château d'Amboise where Leonardo da Vinci spent his last years. The Château de Chambord combined Gothic structure with Italian ornamentation. Architects like Philibert Delorme and Sebastiano Serlio helped establish a French Mannerism known as the Henry II style, seen in their works at the Château de Chenonceau and Château de Fontainebleau, where Italian artists like Rosso Fiorentino formed the First School of Fontainebleau.
Comparison of Top Indian Jewellery Brands on Social MediaUnmetric
Take a deep dive into the social media habits of the top Indian jewellery brands like Tanishq, GRT Jewellers, Amrapali and Caratlane. See how these brands inspire their audiences around festivals and family events to drive engagement.
French architecture between 1000-1400 AD included Romanesque and Gothic styles. Romanesque descended from Roman architecture and used thick walls, small windows, and groin vaults. Gothic originated in France and was the opposite of Romanesque, using large windows, thin walls, and rib vaulting. Stone and stained glass were the main materials, with limestone commonly used since metal was too expensive. Architecture evolved from bulky Romanesque to more open and welcoming Gothic designs as walls became thinner.
Gerard da Cunha is a renowned Indian architect known for his unique projects across India utilizing natural stone. He received several national awards for his eco-friendly and site-specific designs. His Goa-based firm specializes in this type of architecture. Da Cunha is particularly renowned for preserving Goa's architectural heritage and designed the unique "Houses of Goa" museum, shaped like a ship, to showcase traditional Goan housing styles. Da Cunha's work is influenced by the unique culture that emerged from the encounter of Eastern and Western influences in Goa.
A presentation on tourism policy odishasatyamjyoti
Odisha has been rightly regarded as a land of myriad marvels. The dynamic topographical and vegetational strength of Odisha have combined to extract some of the most stunning destinations which not only offers a visual feast for the inquisitive visitors but also highly educative and culturally pleasing insight into one of the oldest civilizations of the world.
The presentation encircles the tourism potential, tourism model of Odisha and policy adopted by state tourism department.
The document presents information on the role of tourism in Odisha's economy. It notes that tourism contributes 13% to Odisha's GDP and discusses some of Odisha's major tourist attractions, including the Golden Triangle of Bhubaneswar-Puri-Konark, as well as wildlife parks and beaches. It provides data on the number of tourist destinations and foreign and domestic tourist visits and expenditures in Odisha. The document also outlines some problems facing tourism in Odisha, such as lack of transportation and security issues, and provides suggestions like improving infrastructure and maintaining peace.
Tourism is an important activity that involves travel for leisure or business purposes. The document discusses different types of tourism in India including cultural, pilgrimage, and medical tourism. It provides details on attractions, government policies and initiatives to promote various forms of tourism. Challenges faced by the tourism sector such as infrastructure and safety issues are also highlighted. Overall, tourism is a major contributor to India's economy and employment if ongoing efforts continue to enhance it.
Factors affecting demand and supply of travel and tourism industrySaumyaJain84
The document discusses several factors that affect the demand and supply of the travel and tourism industry in India. On the demand side, key factors include government branding and marketing initiatives, India's diverse attractions, its large and growing market size, increasing technology usage and demographic shifts. However, COVID-19 has led to an exponential decrease in demand. On the supply side, government initiatives, investments, availability of resources, and the rise of Indian online travel companies have increased supply, though COVID-19 has also significantly impacted supply.
Swadesh Darshan is a scheme by the Indian government to develop theme-based tourist circuits. It aims to synergize tourism development with other initiatives to position the tourism sector as a major driver of economic growth and job creation. The scheme identifies 13 circuits across various themes like eco-tourism, wildlife, Buddhist, etc. that cover multiple destinations within or across states. It seeks to enhance tourist infrastructure and attractions in a sustainable manner while promoting local communities and livelihoods.
ECOTOURISM POLICY, ORGANISATIONS AND THE ECOTOURIST DamodarGaire1
This document discusses ecotourism policy, organizations, and ecotourists. It provides an overview of global tourism trends and important ecotourism destinations around the world. It then focuses on ecotourism in Nepal, outlining the country's tourism policies, organizations involved in ecotourism development, popular ecotourism activities, and factors limiting Nepal's ecotourism potential. The document also examines the relationship between ecotourism and biodiversity conservation.
This document discusses transboundary eco-tourism between India and Bhutan, specifically focusing on the states of Sikkim and Bhutan. It outlines the biodiversity and cultural diversity found in both locations that have eco-tourism potential. Both Sikkim and Bhutan have experienced growth in tourism arrivals in recent years. Developing eco-tourism strategies in the transboundary Indo-Bhutan region requires considerations for accommodations, transportation, infrastructure and regional cooperation between the countries. Fostering sustainable development through nature-based tourism can benefit from local initiatives, national support and collaborative regional efforts.
Emerging trend in karnataka tourism by SUDHIR KIRANSudhir Devadiga
The document discusses emerging trends in tourism in Karnataka, India. It outlines objectives to examine emerging concepts, developments, challenges and strategies. Karnataka is emerging as a favored tourist destination due to improvements in infrastructure like roads, rail, and the Bangalore Metro. New tourism concepts being developed include health, eco, spa, cruise, rural, and MICE tourism. Challenges include developing human resources and managing sustainable growth. Strategies proposed include specialized offerings, inventory of resources, demand analysis, and maintaining ecological balance. Future trends will be influenced by technology and new tourist demands.
The document discusses emerging trends in tourism in Karnataka, India. It outlines objectives to examine concepts, developments, challenges and strategies. Karnataka is emerging as a top tourist destination due to improvements in infrastructure like roads, rail, and airports. Various types of tourism are growing, including eco, health, and rural tourism. Effective management of resources and human capital is needed to address challenges and maximize opportunities in Karnataka's developing tourism industry.
This document provides an overview of tourism in Bangladesh. It discusses international tourist arrivals and receipts, the economic impacts of tourism including on GDP and employment, and environmental and social impacts. It outlines key tourist attractions and destinations in Bangladesh on a map. Some trends that may affect future tourism development are mentioned, such as interest in natural environments and cultural experiences. Statistics on tourism demand in 2014 are presented. The document concludes with recommendations to further develop the tourism industry in Bangladesh.
This document outlines an integrated tourism development plan for the Bhubaneswar-Chilika-Puri circuit in Odisha, India. The plan focuses on developing heritage, ecotourism, adventure tourism, and pilgrimage circuits. It provides an overview of Odisha's cultural heritage, festivals, cuisine, and key destinations. The plan identifies issues like environmental degradation, inadequate infrastructure, and defines strategies and actions. Key strategies include improving connectivity and mobility, preserving culture and nature, developing policy and planning, rural development, and improving safety and management. The plan involves various government authorities and aims to promote sustainable tourism and economic growth in Odisha.
The document summarizes current Indian tourism initiatives. It discusses how the Indian tourism ministry's budget has increased each year to promote tourism development. It outlines several projects to boost tourism infrastructure, promote cultural circuits, and provide training to improve tourism workforce skills. The ministry aims to establish India as a global filming destination and expand its visa on arrival program to attract more visitors.
This document discusses travel, tourism, and eco-tourism in India. It defines travel as movement for work or visiting friends/family, while tourism refers to movement for recreation. Tourism provides infrastructure for travelers and relies on their spending, benefiting both industries. India promotes tourism through campaigns like "Incredible India" and "Atithi Devo Bhava", the latter meaning "guests are like God" and aiming to educate citizens about hospitality. Eco-tourism aims to conserve nature and benefit local communities through responsible travel to natural areas. Popular tourist places in India attract millions of visitors annually.
This document provides an overview of key concepts in tourism. It defines tourism and discusses its characteristics, objectives, growth drivers, types of tourists and destinations. It also examines various forms of tourism like religious, historical and adventure tourism. Finally, it outlines the economic benefits and components of the tourism industry.
The document discusses the role and potential of tourism in South Africa's economy. It notes that while tourism contributed only 2% to GDP in 1994, there was potential to triple its contribution by 2000. Domestic tourism plays an important role. The document outlines barriers that have prevented South Africa from realizing tourism's full potential, such as inadequate funding, limited community involvement, and lack of infrastructure. It proposes developing tourism in a sustainable and responsible way to benefit communities and the environment. The vision is for tourism to significantly improve South Africans' quality of life through job creation and economic growth while practicing good environmental stewardship.
The document discusses the role and potential of tourism in South Africa's economy. It notes that in the 1990s, tourism contributed a small percentage to GDP but was one of the top foreign exchange earners. There was potential to triple tourism's contribution to the national income and double foreign exchange earnings by 2000 if constraints were addressed. These constraints included underfunding, limited community involvement, lack of infrastructure especially in rural areas, and crime. The document lays out a vision for South Africa to become a global leader in responsible tourism through community participation, environmental protection, and addressing barriers like seasonality, skills shortages, and lack of geographic spread.
Analysis of Marketing Environment on TOURISM BOARD Rageeb Hasan
This document discusses the marketing environment analysis of the Bangladesh Tourism Board. It outlines the microenvironment including the tourism board itself, suppliers, marketing intermediaries, competitors, publics, and customers. It also outlines the macroenvironment including demographic, economic, natural, technological, political, and cultural factors. Some of the key tourist attractions in Bangladesh are mentioned. The document discusses the tourism board's role in promoting tourism through plans and policies, attracting foreign investment, and offering tourist attractions.
The document discusses tourism in India, outlining the various types of tourism including nature, heritage, wildlife, adventure, medical, and pilgrimage tourism. It notes India's cultural and geographic diversity that contributes to its large international tourism appeal. Some key points made in the document include:
- India has a rich variety of tourism options from beaches and hill stations for nature tourism to cultural sites like the Taj Mahal and religious festivals for heritage tourism.
- Popular states for cultural tourism include Rajasthan, Tamil Nadu, and Uttar Pradesh which offer architectural sites and festivals.
- Adventure tourism activities like rafting, mountaineering, and bungee jumping have grown in popularity in recent
This document discusses different types of tourism, including mass tourism, visiting friends and relatives (VFR), cultural tourism, religious tourism, business tourism, and health tourism (which includes wellness and medical tourism). Mass tourism involves large groups traveling together and is often the cheapest option. VFR involves visiting friends and family. Cultural tourism explores local culture, traditions, and heritage. Religious tourism involves visiting pilgrimage sites. Business tourism includes travel for meetings, conferences, and exhibitions. Health tourism encompasses travel for wellness, spa treatments, or medical procedures.
TYPES OF TOURISM AND TOURIST.pdf.0173jeuthgiewdgnanis
This document discusses different types of tourism, including mass tourism, visiting friends and relatives (VFR), cultural tourism, religious tourism, business tourism, and health tourism (which includes wellness and medical tourism). Mass tourism involves large groups traveling together and is often the cheapest option. VFR involves visiting friends and family. Cultural tourism explores the culture, heritage, and ways of life of destinations. Religious tourism involves visiting places of worship or pilgrimage. Business tourism includes travel for meetings, conferences, and exhibitions. Health tourism encompasses travel for healthcare and well-being purposes.
The document discusses several examples of companies that employ sensory branding strategies:
Apple stores allow customers to experience products visually, tactilely, and aurally to create an image of Apple products as cutting-edge. Starbucks carefully selects background music and aims to provide consistent experiences across stores. Singapore Airlines uses a custom scent throughout planes to establish a distinctive brand identity. Lush focuses on appealing to customers' senses of smell and touch through fragrant products and displays.
This document provides several examples of international advertising blunders that occurred due to direct translations without considering cultural differences:
- P&G showed a bathing ad in Japan that was considered an invasion of privacy.
- A cooking oil's brand name translated to "Jackass oil" in Spanish.
- Pepsi's light blue vending machines performed poorly in Southeast Asia where light blue represents death.
- Several slogans had unintended meanings when translated, such as "Salem refreshes your mind and makes it empty."
- A curling iron launched in Germany where "mist" means manure.
- Tissues were called "Puffs" which means brothel in German
The document discusses several examples of companies that employ sensory branding strategies:
Apple stores allow customers to experience products visually, tactilely, and aurally to create an image of Apple products as cutting-edge. Starbucks carefully selects background music and aims to provide consistent experiences across stores. Singapore Airlines uses a custom scent in cabins and amenities to become a recognizable brand. Lush focuses on appealing to customers' senses of smell and touch through fragrant products and displays.
This document provides an overview of a career as a finance academic. It describes the key responsibilities, which include teaching courses, conducting research, and performing service work. Obtaining a PhD is required to become a finance academic. While the work involves long hours, it provides opportunities for travel, publishing research, supervising students, and career development. However, there are also downsides like salary compression and perceptions of light workloads. Overall, an academic career in finance rewards dedication but requires persevering through a challenging training process.
The document discusses the origins and principles of Indonippon management practices. It outlines four pillars of management based on Hindu principles - dharma, artha, kama, and moksha. Predecessors to modern Japanese practices included life-long membership, age-based roles, and collective behavior. Key modern Japanese management practices discussed include lifetime employment, seniority-based wage and promotion systems, enterprise-based unions, collective decision making, long-term planning, bottom-up communication, and high employee loyalty and low attrition rates. Similarities between modern practices and those of India include low female workforce participation and an emphasis on safety over risk-taking.
The document discusses emotional intelligence and its importance both personally and professionally. It states that emotional intelligence involves being aware of one's own and others' emotions and using this understanding to guide thoughts and actions. On an organizational level, emotionally intelligent people communicate effectively, avoid self-doubt, and make sound judgments. They are motivated, goal-oriented, and stay composed under stress. On a personal level, emotional intelligence helps with self-awareness, self-regulation, social awareness, and relationship management. The document provides tips for developing emotional intelligence, such as constructive criticism, team bonding, interpersonal relations, and motivating team members.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5. Pondicerry, Karaikkal, Mahe, Yanam
Demographics
Location
Southern part of India on the Coromandel
Coast of the Bay of Bengal Bounded by Tamil
Nadu on its North, West and South
Latitude Between 11°46' and 12°30' of North
Longitude Between 79°36' and 79°52' of East
Area 492 Sq kms
Climate Warm throughout the year
Max Temperature 31.5°C
Min Temperature 23.9°C
Average Annual Rainfall 130 cms
Capital Pondicherry
Population 1244464
Languages Tamil, English, French, Telugu and Malayalam
Religion
Hindus, Christians, Muslims and very few
Jains, Sikhs and Buddhists
Best Time to Visit October to March
Clothing Cottons throughout the year
6. ECONOMY
• Pondicherry economy can be
characterized as an “open” economy with
flows of virtually all factors of production
including natural resources, labour,
capital and technology
• Financial flows to Pondicherry occur not
only from adjoining states, but also from
different parts of the country in various
forms for investments, services, etc
• there are also flows from outside the
country due to both remittances from
NRIs and pensions paid by the French
Government
7. HISTORY
• The Portuguese have been here. So
have the Dutch, The Danes, The
English And the French
• The French first set foot here in
1670 and left a part of them when
their undisturbed rule finished in
1954
• In the year 1963, the Parliament
enacted the Government of Union
Territories Act which provides for
Legislative Assemblies and Council
of Ministers in the Union Territories
8. cont.
• Most of the population in
Pondicherry depends on
agriculture and around 90% of
the area is irrigated
• There are many small-scale,
large-scale and medium-scale
industries in Pondicherry. About
a major portion of the
population here is employed in
the industrial sector
9. CULTURE
• It has several cultures brought
together
• In spite of its French culture and
character, the place is truly Indian
• Various fairs and festivals form an
integral part of the culture of
Pondicherry
• The presence of two dominant
influences have made the
Pondicherry culture complex but
very vibrant at the same time.
• The French cuisine blends well with
the local cuisines
10. FESTIVALS IN PONDY
• De Jure Transfer Day
• Vinayagar Chathurthi
• Veerampattinam Festival
• Navratri
• Gandhi Jayanthi
• Ayudha Puja
• Bakrid
• Deepavali
• Muharram
• Shiva Ratri
• Fete De Puducherry
• Karthikai Deepam
• X Mas Eve and New year
• Masi Magam
11. FESTIVALS IN PONDY
• Pongal
• Milad Un Nabi
• Republic Day
• Mothers Birth Anniversary
• Holi Festival
• Tamil New Year
• Good Friday
• Akshaya Thrithiya
• Villianur Temple Festival
• Bastille Day
• Aadi Amavasai
• Independence Day
• Sri Aurobindos Birth
12. POLITICAL SITUATION
• The district government in
Pondicherry appoints the Chief
Minister who is nominated as a
member of the Legislative Assembly
• There are various political parties
which are responsible for the
changes and progress of
Pondicherry.
• Its politics has a great influence of
the Congress and BJP party which
are the two major political parties
here.
13. Logo/ Slogan
• We believe tat Pondicherry is the most famous
for its beaches and is always as young as it
could be.
16. COMPETITIVE ANALYSIS
• Direct competitors: Cities that share similar
characteristics to Pondicherry in India are :-
1. Goa
2. Vishakapattnam
3. Puri
18. 2. Vishakhapatnam
Attractions:
-caves
-temples & church
-park and sanctuary
-waterfall
-museum and zoo
Festival:
-Chandanotsavam
-lumbini festival
-Vishaka utsav
-Music festival
Competitive analysis
21. STRENGTHS
• Puducherry (Pondicherry) is well known Heritage
destination – French Colonies
• Has varied attractions Heritage, Cultural, Beach,
Backwaters, and Religious.
• Significant number of international tourists visits every
year.
• Also internationally well known for Aurobindo Ashram and
Auroville
• Arikamedu site is recognized as Archiological site
• Attractions in Puducherry are easily accessible from
Puducherry town
• Good connectivity by railway and road
22. WEAKNESSES
• Puducherry in general a destination by itself with
attractions within 20 km radius.
• Number of attractions in Puducherry is less comparatively
due to which normal stay of a tourist at Puducherry is
restricted to a day or maximum 2.
• Lack of adequate marketing and promotion of the
monuments such as Arikamedu
• Lack of Air connectivity
• Lack of adequately trained guides and information on the
monuments is an issue raised by tourists.
• Lack of quality way side amenities and public conveniences
on the way to the major tourism destinations.
23. OPPORTUNITIES
• Given the nature of the attractions in this circuit,
the Circuit can be developed as an Integrated
Tourism hub.
• Given its proximity to Chennai, the circuit can be
linked with the Priority Circuit of Tamil Nadu and
can be one of the gateways to tourism, thus
offering varied destinations and attractions to
match the interest of the tourist
• Tourism can be a major income source for the
local people living around the tourism destination
in addition to agriculture and allied activities.
24. THREATS
• Lack of intensive marketing and promotion of the
tourism destinations in this circuit leading to low
demand pull for visitors to the destinations. Currently
the bulk of the domestic tourists are from the
surrounding regions in Karnataka and Tamil Nadu.
• Poor connectivity and infrastructure facilities to the
tourism destinations. This is considered as a major
issue by the tourists visiting the destinations.
• It is very much essential to create more attractions in
and around Puducherry to attract more tourists and
also prolong the stay of the tourist at Puducherry
26. IMC STRATEGIC OBJECTIVES
• To increase the visibility of Pondicherry in tourism
map
• Increase the percentage of tourist inflow when
compared to tourists all-India wise
• Create better image of Pondicherry through the use
of IMC
27. Pondicherry Tourism - Facts
• Tourism ministry decided on Pro-Poor
approach
• Department of tourism(DoT) is responsible for
promotion and development of tourism
• The number of visitors from south India
including Chennai contributes to more than
75% of the domestic tourists
• French tourists account for almost one-fourth
of foreign tourist inflow
29. Pondi – Existing Proposals
• The Plan allocation in the current financial
year is ` 65.50 crore. An MoU has been signed
with Ille-et-Vilaine, a Country Council in
France for promotion of tourism.
• A new website for the Department for
destination marketing has been launched.
New Media Agency has been appointed to
carry out 360º media campaign for
Puducherry Tourism.
30. • It is also proposed to complete Phase-III of Mahe
Beach Walkway.
• Development of Nallambal Lake36 in Karaikal
region will be taken up in this year.
• Special tourism zone at Manapet, Star Hotel at
Old Distillery premises in Puducherry, Star Resort
and Water Park at Murungapakkam will be taken
up this year under PPP mode after obtaining the
approval of the Central Government
31. • Action has been initiated for development of
heritage areas in Puducherry, development of
Thirukameswarar Temple at Villianur, Eco
Beach developments in Puducherry,
development works in Bharathi Park and
extension of beach promenade in Puducherry.
32. Tourism Carrying Capacity
• TCC is defined as the maximum number of
people that may visit the tourist destination
without causing destruction of the physical,
economic and socio cultural environment and
an unacceptable decrease in the quality of
visitors‟ satisfaction.‟ (Alvin Chandy, 2009)
• TCC is analyzed by Physical-Ecological, Socio-
Demographic and Political- Economic factors
34. ADVERTISING
AIMS:
• Main aim is to introduce Pondicherry to both
domestic and foreign tourists
• To increase interest and awareness in people
• Provide the details for planning the holiday
35. TACTICS:
• Using TV commercials, print media, and radio
• TV commercials are given in specific channels
during programs related to travel and tourism
• Used for promoting Pondicherry nationally as
well as internationally
36. PUBLIC RELATIONS STRATEGY
AIMS:
• Help promote the allied hotels and resorts
• Inform unique selling point and promotional program
to stimulate sales
• Reinforce advertising message
• Create positive feelings
• Create special events to attract tourists
– Eg: Heritage car rally, samba de Roda etc.
37. SALES PROMOTION STRATEGY
AIMS:
• Stimulate people to purchase for tourism
• Capture people’s attention to the campaign
• Increase the percentage of domestic tourism
• Create positive feelings and preferences
38. TACTICS:
• Discount promotion- in alliance with hotels
and resorts to offer discounts and packages
for tourists
• Internet – provide detailed information about
Pondicherry
• Website: www.ponditourism.in
www.tourism.pondicherry.gov.in
39. 4. INTERACTIVE/ INTERNET
AIMS:
• Create awareness and remind people about the
campaign
• Provide detailed information about Pondicherry
and the campaign
• To facilitate people by offering and recommending
further services
• Create buzz among surfers
41. Overall Media Strategy
Coverage:
• International: Focuses on TVCs and print ad.
• Domestic: Focuses on out-of-home media, prints,
and radio spots.
Seasonality:
• Promote Campaign: September 2008-November
2008
Working Media Budget:
• 250 Million Baht
42. Rationale
• Every media tactics are decided to cover as much as possible
of the target audiences both international and domestic
within the working budget.
• Try to maximize the reach within frequency provided by
exposing at the time and programs that most target audiences
will watch
• By doing so is concerned with and campaign period working
budget
Media Tactics
51. Working Media Plan
Television:
• Programs:
- Sancharam (Asianet News): Sunday at 11:30 p.m.
- Trip (NDTV Good Times) : Wednesday at 8:00 p.m.
• 1 video during a show
• Rationale: Focus on travel and adventurous reality programs.
Most of our target (17-32 years old) watch these types of TV
shows.
53. Working Media Plan
Radio:
Red FM 93.5
Radio Mirchi
Big FM 92.7
AIR 103.5
Flighting pattern – For domestic only
• Announces at morning drive time 8 – 10 a.m.
and evening rush hour period 5 – 7 p.m.
• Pushing period first 2 weeks and last 2 weeks
• Stop period for 2 weeks inbetween
• Rationale: These radio stations have a lot of station fans that are
our targets which are teens (young adults)
54.
55. Working Media Plan
Newspaper:
The Hindu
• Frequency: Weekly once
• Rationale: It is the most widely read English newspaper in
Kerala, Tamil Nadu and Karnataka
Times of India
• Frequency: Weekly once
• Rationale: The Hindu has the largest circulation in India and
can reach the mass.
56. Tactics:
• Pulsing pattern - only in every Sunday issue on the back cover
• Promote only domestic
• Pushing period - first 2 weeks and last 2 weeks of the period employ full
page 4 colors
• Low period – the other weeks employ half page 4 colors
57.
58.
59.
60. Working Media Plan
In-flight Magazine:
Vistara, Singapore Airlines in flight magazine
Spice Route, Spice Jet in flight magazine
Shubh Yathra, Air India in flight magazine
• Frequency: Monthly
• Rationale: It’s high exposure and easy to get attention
because reading in-flight magazine is seem to be the normal
activity in flight.
61.
62.
63. Working Media Plan
Magazine: Domestic
India Today, Travel Plus
• Frequency: Monthly
• Full page, 4 colors
• Rationale: It’s a popular travel
magazine and their main target is
20-35 age group which it fits our target.
64. Working Media Plan
Out-of-Home : Domestic
Billboard (Printed poster)
• Cochin International Airport, Cochin
• Kemegowda International Airport, Banglore
• Chennai International Airport
(series of billboards)
• Rationale: These areas are very good places to capture people
attention, especially the tourists that have to pass these
areas. Moreover, the billboard in these areas is very big which
will make our ads outstanding.
65. Working Media Plan
Out-of-Home : Domestic
Transit Ad
• Exterior: Board on platform at
- Railway Stations
- Busstands
- Metro and Subway Stations
• Rationale: Most people who are waiting for the train or bus at
the platform pay attention to the ads around them.
67. Working Media Plan
Interactive:
Pondicherry Tourism Website (PTDC)
• http://tourism.pondicherry.gov.in/
• Rationale: Provides more information about the campaign eg.
attractions, festivals, hotels etc. This web address will be
included in every media used.
68. Working Media Plan
Interactive:
YOUTUBE Website
• http://www.youtube.com/
• Rationale: It is the world largest online video storage and can
reach million of people in every corner around the world. It
also reach both international and domestic target by one-time
uploading.
69. Working Media Plan
Interactive:
Social Media Websites
• https://www.facebook.com/ etc.
• Rationale: Social media sites can reach million of people in
every corner around the world.