The document discusses tourism in India, outlining the various types of tourism including nature, heritage, wildlife, adventure, medical, and pilgrimage tourism. It notes India's cultural and geographic diversity that contributes to its large international tourism appeal. Some key points made in the document include: - India has a rich variety of tourism options from beaches and hill stations for nature tourism to cultural sites like the Taj Mahal and religious festivals for heritage tourism. - Popular states for cultural tourism include Rajasthan, Tamil Nadu, and Uttar Pradesh which offer architectural sites and festivals. - Adventure tourism activities like rafting, mountaineering, and bungee jumping have grown in popularity in recent

1. Submitted By:-
Manish : 14810029
Manish Kr. Singh : 14810030
Maqbool Ahsan : 14810031
Mayank Baghel : 14810032

2. INTRODUCTION
 India's rich history and its cultural and geographical diversity make its
international tourism appeal large and diverse.
 It presents heritage and cultural tourism along with medical, business,
educational and sports tourism.
 The tourism industry of India is economically important and is growing rapidly.
 A large share of Domestic tourists.
 The Ministry of Tourism designs national policies for the development and
promotion of tourism. In the process, the Ministry consults and collaborates
with other stakeholders in the sector including various Central
Ministries/agencies, state governments, Union Territories and the
representatives of the private sector.

3. TYPES OF TOURISM IN INDIA
 NATURE TOURISM
 HERITAGE/CULTURAL TOURISM
 WILDLIFE TOURISM
 ADVENTURE TOURISM
 MEDICAL TOURISM
 PILGRIMAGE TOURISM

4. NATURE TOURISM
 India being a peninsula(one of the largest coastline) there a lot of beautiful
beaches spread along the coast and in the Indian islands. Lakes and the rivers
contribute a lot to the nature tourism in India.
 India has a lot of Evergreen forests, filled with a high diversity of Flora and
fauna. There a lot of rare animals and plants in the forests in India.
 Plenty of Hill stations each providing unique sense of excitement and scenery.
 Places having high scenic beauty:
“Heaven on Earth”- Uttarakhand
“Paradise on Earth”-Kashmir
“God’s on Country”- Kerala
Well Know Places: Shimla, Jammu, Goa, Munnar, Ooty, Mussoorie, Leh-Ladakh,
Manali, Nanital,

5. HERITAGE/CULTUAL TOURISM
 India is known for its rich cultural heritage and an element of mysticism.
 Religious diversity helps in the wide variety of festivals and fairs.
 India has had many rulers over the centuries and all of them made an impact
on India's culture. The influence of various cultures in dance, music,
festivities, architecture, traditional customs, food, and languages.
 The most popular states in India for cultural tourism are: Rajasthan, Tamil
Nadu, Uttar Pradesh, Uttaranchal.
 One of the seven wonders of the world is the Taj Mahal in Agra. Cities like
Varanasi, Allahabad, Vrindavan, and Ayodhya in Uttar Pradesh also attract a
large number of tourists for they encapsulate beautiful vignettes of India.
 Himalaya mountains which are called the abode of the Gods. Many ancient
temples are found in the Kumaon and Garhwal regions of Uttarakhand.

6. ADVENTURE TOURISM
 It’s a type of tourism, involving exploration or travel to remote, exotic and
possibly hostile areas.
 Adventure travel may be any tourist activity, including two of the following
three components:
1. A Physical Activity
2. A Cultural Exchange or Interaction
3. Engagement with nature

7. TYPES OF ADVENTURE TOURISM
WORLD INDIA
SCUBA DIVING 1943 After 2000
RIVER RAFTING 1869(John Powell) 1947
MOUNTAINEERING 1760(Mont Blanc) 1946
BUNGEE JUMPING 1979(New Zealand) Early 1990’s
SKIING 1843(Norway) 1948(Indian Army)
PARAGLIDING 1958 1991-92

10. RIVER RAFTING
For the most part, rafting history dates to
1869 when John Powel lead a team of
explorers the Grand Canyon in small
decked wooden oar boat.
Rafting in India:
Rafting in India surprisingly has fairly
deep roots. As early as 1947, Maharaja of
Patiala and a couple of his friends rafted
down some of the sections of the Ganga.
1977 saw the launch of the first Indo-
German expedition on the Indus.

11. Mountaineering
 Mountaineering in a contemporary
sporting sense was born when a
young Genevese scientist, Horace-
Bénédict de Saussure, on a first
visit to Chamonix in 1760,
viewed Mont Blanc.
 Bandarpunch, 20,720 ft in the
Garhwal Himalaya was first
reconnoitered by Jack Gibson and
John Martyn in 1937, who
concluded that its southeast ridge
was the only feasible route to the
summit.

12. BUNGEE JUMPING
The first commercial jumps took
place in the second half of the
1980s, in New Zealand, a country
that’s often considered the Mecca
of modern extreme sport.
Bungee Jumping in India
Bungee jumping is relatively new in
India, and there are only a handful
of destinations that offer the
activity. Rishikesh, in Uttarakhand,
is the country’s first bungee site,
and easily the best known.

13. SKIING

Skiing, like any other high-
altitude adventure sports in India,
is a contribution of the
Europeans. The summers in north
India have always been
unpleasant, more so for the
Europeans who were mostly from
the cold countries. To save
themselves from this oppressive
heat, they went to the
Himalayas, not too far from major
centers in north India.

14. PARAGLIDING
In 1958 Francis and Gertrude Rogallo
invented the Rogallo wing for NASA’s
rocket recovery.
History of Paragliding in India
This sport was introduced in India in
1991-92, when some foreign visiting
pilots decided to explore flying
possibilities in the Kullu Valley. The
sport with its self-advertising nature
soon charmed the Valley adventure
lovers, who had till then been
involved in skiing, trekking and rock
climbing.
The mega World Cup tournament
will now be held in the country for
the first time.

15. ADVENTURE TOURISM RANKING
 Switzerland 1st
 Sweden 2nd
 New Zealand 3rd
 England 4th
(Highest rank for Sustainable development,Infrastructure and
Entrepreneurship)
 Singapore 24th
 Brazil 36th
 Srilanka 92nd
 INDIA 99th

16. INDIAN WILDLIFE TOURISM
 India is a land full of unmatched wild treasures.the climatic conditions and
geographical features make the country one of the top bio-diverse spot on
Earth.
 MAJOR WILDLIFE ZONES OF INDIA
 Deccan Peninsula
 Western Ghats
 Gangetic Plains
 North Eastern Region
 Himalayan Region

17. Facts About Indian Wildlife
 India Maintains 450 Wildlife sanctuaries.
 89 National Parks
 130 Bio Reserves
 Country is home to tigers
lions, leopards, python, foxes,
bear, wolves, crocodile, camel,
monkey, Elephants etc.

18. INDIA IN MEDICAL TOURISM INDUSTRY
 The medical tourism industry in India is poised to become the next success story
after software/IT industry.
 Medical tourism has boosted with number of Overseas patients touching 400000 in
2013 as against 10000 in 2000.
 Apollo Hospitals alone has treated 110000 international patients in 2014.
 The current size of Indian Medical
Tourism is Rs. 7500 Cr. and likely to
touch Rs. 12000 Cr. By 2015 with annual
growth rate of 25 percent.

19. Pilgrimage Tourism:
 In ancient times travel was primarily for pilgrimage as holy places.
 India is the most popular in pilgrimage tourism because it is the land of every
religion like Sikh, Muslim, Christian, Hindu, Buddhist and Jain.

20.  Famous Pilgrimage Places:
 Amarnath
 Badrinath
 Kedarnath
 Golden Temple
 Patna Sahib
 Bodhgaya
 Vaishali
 Jama Masjid
 Haji Ali
 Goa Churches
 Palitana Tirtha

21. Major Policy Initiative taken by India Govt.
 1988 Establishment of Ministry of civil Aviation Tourism
 1991 Tourism as a source of Foreign Investment
 1992 Nation action plan for tourism
 1999-2000 Visit India Year
 2002 The concept of highway tourism, agricultural
tourism, and rural tourism.
A campaign titled as Incredible India was launched
 2009 Another campaign titled as Atithi Devo Bhava was
introduced.

22. Organizations Involved in Tourism
Department of Tourism
India Tourism Development Corporation (ITDC)
Indian Institute of Tourism and Travel Management (ITTM)
National Council for Hotel Management and Catering Technology
Tourism Finance Corporation of India Ltd.(TFCI)

23. Budget Expenditure
 Direction and Administration
 Their main activities are dissemination of tourist information, development of
tourism infrastructure facilities.
 Tourist Information and Publicity
 Their main activities Promotion and Marketing of Indian destinations and products.
It includes Media campaign.
 Tourist Infrastructure
 This provision relates to the expenditure on creation of Infrastructural facilities on
construction of Budget Accommodation, Wayside amenities, Tourist Reception
Centres, Refurbishment of Monuments, Special Tourism Projects, Adventure and
Sports facilities, Sound and Light Shows, Illumination of monuments etc.

24.  Training
 Trained manpower for the development of tourism in the country. At present there are 36 Institutes of
Hotel Management (IHMs) and 7 Food Craft Institutes (FCIs), which are conducting various courses of
National Council for Hotel Management & Catering Technology (NCHMCT)
 Other Expenditure
 This provision is for payment of Interest subsidy as well as Capital subsidy on the loans advanced by the
Financial Institutions, market research and contributions to international bodies along with provision for
payment of Post Closing Adjustments relating to disinvested India Tourism Development Corporation
Hotels signed by parties with the Government of India.

25. Budget Allocation(FY 2015-16):
 The Budget Allocation for the Ministry of Tourism is Rs. 1483.20 Crore.
 The total outlay for the schemes is towards Infrastructure Development for
Destination and Circuits, Domestic Promotion and Publicity including
hospitality, Overseas Promotion and Publicity including Market Development
Assistance, Assistance to IHMs/FCIs, To develop and enhance tourist
infrastructure a provision of ` 600 crore is made for developing Swadesh
Darshan (Tourist circuits) and ` 100 crore for PRASAD for Beautification of
Pilgrimage Centres.

26.  The Budget Allocation for Annual Plan 2015-16 of Ministry of Culture is
Rs.1455.00 crore.
 Rashtriya Kala Sanskriti Vikas is an umbrella programme which covers Zonal
Cultural Centres, Scheme of Art & Culture and Centenary Celebrations,
Archaeological Survey of India, Museums, Libraries and Archives Library, etc.

27. SECTORS EFFECTED BY TOURISM IN INDIA
 Tourism Resort and Hotel Industry.(Hospitality Services)
 Central and State Government( Income / Taxes imposed)
 Small local Vendors at Tourist sites.(local specialities)
 Site Guides and Local workers.
 Tour operators and travel sites.
 Medical Industry.

28. Scope:
 Socio economic development of areas
 Increase in the opportunities for employment
 Development of the domestic tourism for the middle class segment of the
society
 Preservation and restoration of the national heritage and environment
 Developing international tourism
 Increasing the Indian share in global tourism

29.  India ranked 13th among 184 countries in terms of travel and tourism’s total
contribution to GDP in 2013.
 In India, the sector’s direct contribution to GDP is expected to grow 6.4 per
cent per annum during 2014–24 vis-à-vis the world average of 4.2 per cent .
 The foreign direct investment (FDI) inflows in hotel and tourism sector during
the period April 2000–March 2014 stood at US$ 7,348.09 million, as per the
data released by Department of Industrial Policy and Promotion (DIPP).

30.  FTAs during the period January-June 2014 stood at 3.54 million as compared to FTAs of 3.36
million during the corresponding period of 2013, registering a growth of 4.5 per cent. FTAs
during June 2014 were 492,000 as compared to 451,000 during June 2013, a growth of 11.5
per cent.

31. Foreign Exchange earnings (FEE) during January-June 2014 stood at Rs 56,760 crore (US$ 9.44
billion)as compared to FEEs of Rs 51,587 crore(US$ 8.58 billion)during the same period last
year, registering a growth of 17.9 per cent. FEEs during June 2014 were Rs 8,458 crore (US$
1.41billion).

32.  The number of tourists availing the tourist Visa on Arrival (TVOA) scheme
during January-June 2014 have recorded a growth of 28.1 percent. During
the period, a total number of 11,953 VOAs have been issued as compared
to 9,328 VOAs during the corresponding period of 2013.

33. SWOT