The document discusses the shift from mass marketing communication to social media conversation. It notes that mass marketing is one-sided and interruptive, while social media allows for two-way dialogue. The new marketing approach focuses on engaging in conversations through sharing meaningful content and building communities online rather than broadcasting messages. The document encourages marketers to listen first before joining discussions and emphasizes that social media is about sharing ideas rather than promoting products.

1. Social Media Marketing Communication to Conversation Steven Goldstein Internet Marketing Consultant [email_address] www.enableinternet.com @stevejgoldstein 440.666.0523

3. Traditionally, marketers have used these things…

4. … to compete for our attention!

8. (pretty, please...)

9. A.K.A. (The Shotgun method)

10. Is Mass Marketing Bad?

12. So, what’s the problem?

16. The consumer response to information overload

21. There is hope…

25. You are one of many

29. It’s all about sharing ideas

31. It’s one big cocktail party out there

33. Publish

34. Share

35. Network

38. A website is a content sharing hub

40. What’s the average cost of these social media sites? That doesn’t mean social marketing is free, though…