How to Manage Communities on Social MediaJosie Khng
Are your Facebook fans or Twitter followers overwhelming you with their conversations?
Afraid of re-creating the Chrysler or Nestle Social Media fiasco?
Don't worry, it's social media and not brain surgery!
The presentation will guide you through community management best practices for both the social media agency as well as your brand manager. This includes tips for your employees on how to behave on the internet.
Created for the digital marketing agency I work for, Vocanic in Singapore. Feel free to share this and check our website out at www.vocanic.com!
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
The document discusses differences in mindsets between personal and professional social networks. It finds that personal networks are for entertainment and nostalgia while professional networks are aimed at career goals and improvement. Users expect different types of content and want to see brands that align with these mindsets. Marketing should recognize the distinct roles and engage professional network users by framing how brands can help with success. Case studies show how Mercedes and Citi successfully targeted professional networks by providing useful career content.
The document provides a strategy for developing a social community business strategy. It outlines 10 key questions to consider, such as the purpose of the community, benefits of participation, expected member contributions, and goals. It then discusses each question in more detail, providing guidance on defining the community profile, purpose, benefits, size, business model, and ultimate goals. The overall strategy is to help shortcut the learning process from previous experience building over 100 communities.
Reputation management in the age of social media.pptcberthier
This document discusses the reputation risks that companies face when using social media. It notes that while social media allows unprecedented ability to broadcast messages, it also allows anyone to broadcast their opinions. It identifies key components of reputation like credibility, trust, customer awareness, and governance. It provides examples where companies damaged their reputation through social media missteps like making promises they couldn't keep, paying for fake blog endorsements, tone-deaf tweets, and hijacked conversations. The document concludes that while not using social media is not an option, companies must plan carefully, have policies and training, start small and scale up slowly, and be prepared to respond to mistakes.
How to Manage Communities on Social MediaJosie Khng
Are your Facebook fans or Twitter followers overwhelming you with their conversations?
Afraid of re-creating the Chrysler or Nestle Social Media fiasco?
Don't worry, it's social media and not brain surgery!
The presentation will guide you through community management best practices for both the social media agency as well as your brand manager. This includes tips for your employees on how to behave on the internet.
Created for the digital marketing agency I work for, Vocanic in Singapore. Feel free to share this and check our website out at www.vocanic.com!
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
The document discusses differences in mindsets between personal and professional social networks. It finds that personal networks are for entertainment and nostalgia while professional networks are aimed at career goals and improvement. Users expect different types of content and want to see brands that align with these mindsets. Marketing should recognize the distinct roles and engage professional network users by framing how brands can help with success. Case studies show how Mercedes and Citi successfully targeted professional networks by providing useful career content.
The document provides a strategy for developing a social community business strategy. It outlines 10 key questions to consider, such as the purpose of the community, benefits of participation, expected member contributions, and goals. It then discusses each question in more detail, providing guidance on defining the community profile, purpose, benefits, size, business model, and ultimate goals. The overall strategy is to help shortcut the learning process from previous experience building over 100 communities.
Reputation management in the age of social media.pptcberthier
This document discusses the reputation risks that companies face when using social media. It notes that while social media allows unprecedented ability to broadcast messages, it also allows anyone to broadcast their opinions. It identifies key components of reputation like credibility, trust, customer awareness, and governance. It provides examples where companies damaged their reputation through social media missteps like making promises they couldn't keep, paying for fake blog endorsements, tone-deaf tweets, and hijacked conversations. The document concludes that while not using social media is not an option, companies must plan carefully, have policies and training, start small and scale up slowly, and be prepared to respond to mistakes.
The document discusses differences in mindsets and emotions between personal and professional social networks. It finds that personal networks are for entertainment and nostalgia while professional networks are aimed at career goals and ambition. Users expect different types of content and want to see brands that align with these mindsets. Marketing should recognize this divide and frame how brands can help users gain knowledge and success professionally. Case studies show how Mercedes and Citi successfully engaged professional network users by associating their brands with career-oriented content and discussions.
Join "PR 2.0" author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR's value to management, and incorporate the latest technology into current PR strategies.
Beth Kanter conducted a workshop for non-profit organizations on using social media more effectively. The workshop covered assessing an organization's current maturity with social media and networks, developing strategies and SMART objectives, creating content plans, and optimizing engagement. Participants worked on mapping their networks and developing social media plans. The workshop emphasized taking a networked approach, aligning social media with communications goals, and using data to improve strategies over time.
This document provides guidance on effective advocacy approaches for social purpose organizations. It outlines a 4-step process for advocacy:
1. Defining your purpose - Identifying the problem/need, proposed solution, and desired outcome.
2. Identifying and understanding audiences - Determining who can help achieve your goal and what motivates them.
3. Developing persuasive messages and strategies - Crafting messages that appeal to audience values and getting the right messenger to deliver them through relevant channels.
4. Measuring performance - Tracking outputs like activities and outcomes such as results achieved.
The document uses the example of a fictional organization called "Health First" seeking more funding from the city to expand health
The document discusses how businesses can build authentic connections with customers through social media interactions. It emphasizes allowing natural conversations to evolve without disruption, recognizing influencers, and responding genuinely to earn trust. It also stresses adapting social media strategies in response to ongoing feedback to continuously improve engagement.
The document discusses how consumer technology is radically changing our lives and the digital trends of cloud, mobile, and social media are changing industries. It highlights how the world has gone social and mobile, with over 1.7 billion people on social networks. It also discusses how consumer expectations have changed with the rise of digital, and that traditional distribution models are outdated. The opportunities that social media provides for finding new clients and recruits are also covered.
Reputation Management and Social MediaPaul Marsden
This document provides an overview of reputation management and online reputation management. It discusses how reputation is defined as the collective representation of what others say about an organization over time. Reputation is important for organizational success, and those with strong reputations grow faster. The document outlines several strategies for online reputation management, including delivering valuable digital services, managing online visibility through sites like Google and social media, and providing helpful, real-time information during crises. It emphasizes that reputation cannot be manufactured but must be earned through consistently meeting and exceeding customer expectations.
Accelerating your corporate reputation with social media: transform your busi...Tamera Kremer
This document discusses how companies can accelerate their corporate reputation through social media. It recommends that companies listen to what people are saying online, engage authentically in conversations, and transform their communications strategies over time based on feedback. Specific tactics mentioned include developing social media guidelines for employees, embracing feedback both positive and negative, experimenting with different platforms, and measuring engagement to understand the business impact of social media efforts. The overall message is that companies need to participate genuinely where conversations are happening in order to build relationships and trust with customers.
This document discusses how social media can be used by community foundations to engage with key audiences and achieve communication goals. It provides an overview of social media best practices, including involving leadership, integrating social media into the communications strategy, developing guidelines and policies, and measuring success. The document emphasizes that social media is a fundamental change in how people access information and that community foundations should embrace new trends to be proactive leaders in their communities.
Gummy Industries - We make your brand a social brandGummy Industries
This document outlines 15 steps to build a brand's social media presence. It discusses listening to customers, assessing the brand, benchmarking competitors, tracking key metrics, developing a branding and marketing strategy, establishing a content plan and community management process, defining a tone of voice, engaging influencers through digital PR, choosing advertising platforms, and being prepared to pivot the strategy based on changing conditions. The overall approach presented is to listen first, then develop a plan to thoughtfully engage and converse with customers and communities online.
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...Metropolitan Group
The document discusses the power and importance of storytelling, particularly for social entrepreneurs and advocates seeking to achieve policy goals or market interest. It outlines 13 "Power Ps" that make for an effective story, such as having a clear purpose, including dynamic tension or peril, focusing on affected people, and being fully present when telling a story to others. The author argues that the organizations most able to tell a compelling story are often the most successful at achieving their goals.
The document provides information about a half-day public relations workshop for non-profits sponsored by the West Michigan Chapter of the PRSA. The workshop will take place on September 17, 2009 from 8:00 am to noon at Grand Valley State University and will feature three one-hour sessions on topics such as guerrilla marketing, developing strategic plans, and social media. It also provides brief biographies of some of the workshop presenters who are professionals in fields like public relations, marketing, and communications.
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
Social Media Measurement & The Holy Grail.42011BBDO
The document discusses the development of a new social media metric called the Semantic Engagement Index (SEI) that aims to more accurately measure sentiment in social media conversations than existing metrics. SEI analyzes tone, emotional affect, and personalization. Case studies show SEI has strong correlations with sales for hospitality and food/beverage clients, with negative sentiment having a greater impact than positive sentiment. Marketing response models incorporating SEI provide insights into how social media conversations impact business and how to optimize marketing spend.
Reputation: How it is built and maintained, and the role of PR - A report by ...Ashraf Engineer
This document discusses the growing importance of reputation management for organizations and its implications for the public relations (PR) industry in India. It notes that reputation, which is based on stakeholders' perceptions, is an important intangible asset for companies that impacts business objectives. However, most companies erroneously view reputation as how they see themselves rather than how others perceive them. The document outlines how PR can play a key role in reputation management by shaping external perceptions through storytelling and content creation across online and offline mediums. It also discusses the opportunities for PR in India given increasing advertisement avoidance and need for reputation-focused communications. However, the PR industry still struggles with issues like being viewed as secondary to advertising and lack of clear communications objectives from
Social Intelligence: Using Social Media for Business IntelligenceIDEA
Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
This document provides an overview of social marketing strategies and best practices. It includes the following sections:
- An introduction that discusses the changing media landscape and importance of social media engagement.
- Chapters on developing a social marketing strategy, key social media platforms, building an engaged fan base, managing social communities, measuring success, and case studies.
- Contributor articles from industry experts on topics like using social media to tell brand stories and writing effective tweets.
The document is intended to help marketers develop a strategic "playbook" for incorporating social media into their overall marketing approach in order to directly engage with customers.
Delivered at the TDWI Executive Summit, Las Vegas, Feb 2010. Discusses socila medial and its relationship to business intelligence. Copyright William Baker.
This document discusses the rise of social media and its impact on communication and branding. It notes that 75% of U.S. adult internet users use social technology, Twitter has grown over 3,000% in the past year, and 120,000 blogs are launched daily. It emphasizes that brands must now engage in social media as consumers expect companies to be present and interact with them online. It advises companies to listen to what is being said about their brand, engage authentically with fans and customers, and continuously monitor social media to understand their online reputation and conversations.
Increasing brand recognition through social mediaJai Stone
The document discusses using social media to increase brand recognition. It defines branding and social media, then provides tips for creating an effective social media presence, including being socially visible, shareable, clear and consistent. Key steps are to listen, participate, collaborate and evaluate on social media, and to clearly define the target market and social media strategy before engaging on platforms like Facebook, YouTube and Google. Metrics for measuring success include followers, comments and increased traffic or sales.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
The document discusses differences in mindsets and emotions between personal and professional social networks. It finds that personal networks are for entertainment and nostalgia while professional networks are aimed at career goals and ambition. Users expect different types of content and want to see brands that align with these mindsets. Marketing should recognize this divide and frame how brands can help users gain knowledge and success professionally. Case studies show how Mercedes and Citi successfully engaged professional network users by associating their brands with career-oriented content and discussions.
Join "PR 2.0" author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR's value to management, and incorporate the latest technology into current PR strategies.
Beth Kanter conducted a workshop for non-profit organizations on using social media more effectively. The workshop covered assessing an organization's current maturity with social media and networks, developing strategies and SMART objectives, creating content plans, and optimizing engagement. Participants worked on mapping their networks and developing social media plans. The workshop emphasized taking a networked approach, aligning social media with communications goals, and using data to improve strategies over time.
This document provides guidance on effective advocacy approaches for social purpose organizations. It outlines a 4-step process for advocacy:
1. Defining your purpose - Identifying the problem/need, proposed solution, and desired outcome.
2. Identifying and understanding audiences - Determining who can help achieve your goal and what motivates them.
3. Developing persuasive messages and strategies - Crafting messages that appeal to audience values and getting the right messenger to deliver them through relevant channels.
4. Measuring performance - Tracking outputs like activities and outcomes such as results achieved.
The document uses the example of a fictional organization called "Health First" seeking more funding from the city to expand health
The document discusses how businesses can build authentic connections with customers through social media interactions. It emphasizes allowing natural conversations to evolve without disruption, recognizing influencers, and responding genuinely to earn trust. It also stresses adapting social media strategies in response to ongoing feedback to continuously improve engagement.
The document discusses how consumer technology is radically changing our lives and the digital trends of cloud, mobile, and social media are changing industries. It highlights how the world has gone social and mobile, with over 1.7 billion people on social networks. It also discusses how consumer expectations have changed with the rise of digital, and that traditional distribution models are outdated. The opportunities that social media provides for finding new clients and recruits are also covered.
Reputation Management and Social MediaPaul Marsden
This document provides an overview of reputation management and online reputation management. It discusses how reputation is defined as the collective representation of what others say about an organization over time. Reputation is important for organizational success, and those with strong reputations grow faster. The document outlines several strategies for online reputation management, including delivering valuable digital services, managing online visibility through sites like Google and social media, and providing helpful, real-time information during crises. It emphasizes that reputation cannot be manufactured but must be earned through consistently meeting and exceeding customer expectations.
Accelerating your corporate reputation with social media: transform your busi...Tamera Kremer
This document discusses how companies can accelerate their corporate reputation through social media. It recommends that companies listen to what people are saying online, engage authentically in conversations, and transform their communications strategies over time based on feedback. Specific tactics mentioned include developing social media guidelines for employees, embracing feedback both positive and negative, experimenting with different platforms, and measuring engagement to understand the business impact of social media efforts. The overall message is that companies need to participate genuinely where conversations are happening in order to build relationships and trust with customers.
This document discusses how social media can be used by community foundations to engage with key audiences and achieve communication goals. It provides an overview of social media best practices, including involving leadership, integrating social media into the communications strategy, developing guidelines and policies, and measuring success. The document emphasizes that social media is a fundamental change in how people access information and that community foundations should embrace new trends to be proactive leaders in their communities.
Gummy Industries - We make your brand a social brandGummy Industries
This document outlines 15 steps to build a brand's social media presence. It discusses listening to customers, assessing the brand, benchmarking competitors, tracking key metrics, developing a branding and marketing strategy, establishing a content plan and community management process, defining a tone of voice, engaging influencers through digital PR, choosing advertising platforms, and being prepared to pivot the strategy based on changing conditions. The overall approach presented is to listen first, then develop a plan to thoughtfully engage and converse with customers and communities online.
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...Metropolitan Group
The document discusses the power and importance of storytelling, particularly for social entrepreneurs and advocates seeking to achieve policy goals or market interest. It outlines 13 "Power Ps" that make for an effective story, such as having a clear purpose, including dynamic tension or peril, focusing on affected people, and being fully present when telling a story to others. The author argues that the organizations most able to tell a compelling story are often the most successful at achieving their goals.
The document provides information about a half-day public relations workshop for non-profits sponsored by the West Michigan Chapter of the PRSA. The workshop will take place on September 17, 2009 from 8:00 am to noon at Grand Valley State University and will feature three one-hour sessions on topics such as guerrilla marketing, developing strategic plans, and social media. It also provides brief biographies of some of the workshop presenters who are professionals in fields like public relations, marketing, and communications.
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
Social Media Measurement & The Holy Grail.42011BBDO
The document discusses the development of a new social media metric called the Semantic Engagement Index (SEI) that aims to more accurately measure sentiment in social media conversations than existing metrics. SEI analyzes tone, emotional affect, and personalization. Case studies show SEI has strong correlations with sales for hospitality and food/beverage clients, with negative sentiment having a greater impact than positive sentiment. Marketing response models incorporating SEI provide insights into how social media conversations impact business and how to optimize marketing spend.
Reputation: How it is built and maintained, and the role of PR - A report by ...Ashraf Engineer
This document discusses the growing importance of reputation management for organizations and its implications for the public relations (PR) industry in India. It notes that reputation, which is based on stakeholders' perceptions, is an important intangible asset for companies that impacts business objectives. However, most companies erroneously view reputation as how they see themselves rather than how others perceive them. The document outlines how PR can play a key role in reputation management by shaping external perceptions through storytelling and content creation across online and offline mediums. It also discusses the opportunities for PR in India given increasing advertisement avoidance and need for reputation-focused communications. However, the PR industry still struggles with issues like being viewed as secondary to advertising and lack of clear communications objectives from
Social Intelligence: Using Social Media for Business IntelligenceIDEA
Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
This document provides an overview of social marketing strategies and best practices. It includes the following sections:
- An introduction that discusses the changing media landscape and importance of social media engagement.
- Chapters on developing a social marketing strategy, key social media platforms, building an engaged fan base, managing social communities, measuring success, and case studies.
- Contributor articles from industry experts on topics like using social media to tell brand stories and writing effective tweets.
The document is intended to help marketers develop a strategic "playbook" for incorporating social media into their overall marketing approach in order to directly engage with customers.
Delivered at the TDWI Executive Summit, Las Vegas, Feb 2010. Discusses socila medial and its relationship to business intelligence. Copyright William Baker.
This document discusses the rise of social media and its impact on communication and branding. It notes that 75% of U.S. adult internet users use social technology, Twitter has grown over 3,000% in the past year, and 120,000 blogs are launched daily. It emphasizes that brands must now engage in social media as consumers expect companies to be present and interact with them online. It advises companies to listen to what is being said about their brand, engage authentically with fans and customers, and continuously monitor social media to understand their online reputation and conversations.
Increasing brand recognition through social mediaJai Stone
The document discusses using social media to increase brand recognition. It defines branding and social media, then provides tips for creating an effective social media presence, including being socially visible, shareable, clear and consistent. Key steps are to listen, participate, collaborate and evaluate on social media, and to clearly define the target market and social media strategy before engaging on platforms like Facebook, YouTube and Google. Metrics for measuring success include followers, comments and increased traffic or sales.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
3 tips to help you create an effective social media campaign that won’t bl...Lisa Harrison
WEBINAR
3 tips to help
you create an
effective social media campaign
that won’t blow your spend
Brisbane training dates
Session One, 18-19 March 2013
North Sydney training dates
Session One, 29-30 April 2013
The how much
Session One: $800 Non-members, $720 Members*
Full qualification: $4,000 Non-members,
$3,600 CCIQ Members and NSW Business Chamber members.*
For further information on Social Media Mastery or to book please call 1300 572 349, or visit
www.abtraining.com.au
Arsenal - Vet to Vet Presentation Personal BrandingAshley Benjamin
The document discusses personal branding for veteran entrepreneurs. It notes that while civilians respect veterans for their service, they may not understand their unique strengths and challenges. Developing a personal brand can help veterans tell their story and distinguish themselves. The document provides tips for defining a personal brand, auditing online presence, distinguishing yourself authentically, and how effective personal branding can help with business growth and thought leadership.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
Social media involves online conversations between people about topics of mutual interest. It allows for sharing information and collective discussion to make informed choices. Some key social media channels discussed include blogging, microblogging on Twitter, social networking sites, and media sharing sites. The document provides tips for using each channel, such as establishing a consistent blog posting habit, engaging in two-way Twitter conversations, and leveraging existing media by sharing it on different sites. It also discusses measuring social media success through metrics like time on site, engagement, influence, and conversions. The overall strategy involves active listening, clear policies, organizational alignment, objectives, customer research, measurement, and integration into the business.
The Social Underground connects brands with ideal influencers through a custom multimedia program. They identify influencers from their network of 60,000 that fit the brand's target audience. The influencers go through an engaging experience tailored to each brand's goals, creating original content to share. This generates millions of impressions and earned media. Case studies showed significant results, including increased sales, book promotion, and page rank.
Sahar Andrade discusses using social media for personal branding and career success. She emphasizes finding your passion and marketing skills consistently across platforms like LinkedIn, Facebook, blogs and Twitter to attract employers. LinkedIn is a key network for professionals, with over 225 million members. It is important to establish yourself as an authority by engaging with others, publishing content regularly, and optimizing your profile to stand out from the crowd. Social media requires consistency in messaging and transparency to build your reputation online.
What is an Ad Network? How can you get involved? How do you choose who to work with? What should you be mindful of? Whether this is a new term for you or you’re well in the game, this session will discuss everything you need to know to work with the right Ad Networks.
What research you need to do, what should you look for in terms of an agreement, how are influencers chosen for a campaign, what brands are expecting from you, how do you get repeat business, how much you should charge and what the benefits are to working with organizations like Made in Blog.
* Bloggers included in the presentation:
www.makemylemonade.com
www.theblondesalad.com
www.youtube.com/user/SoothingSista
www.theraeviewer.com
www.seaofshoes.com
www.torontoshopoholicblog.com
www.leblogdebetty.com
http://heartifb.com
www.adenorah.com
www.fringeandfrange.com
http://monikahibbs.com
http://emiliemurmure.com
Social Media Marketing Presentation for the Wine Market Univ. Rhein Main Gei...Bevology Inc.
This document discusses how social media has changed wine promotion in the US. It begins with an agenda that covers an introduction to the presenter, a history of US alcohol beverage laws established in 1933, an overview of the current US wine market and why millennials are important, and a section on social media marketing theory and practice. The document then covers each section of the agenda in detail, discussing topics like the three-tier distribution system, state-by-state differences in alcohol regulations, identifying target consumers like millennials, and the importance of social media strategies like listening, engagement, and commitment to building connections over simple contacts.
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Pam Moore
You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
This document discusses the do's and don'ts of social media for non-profits. It notes that simply creating social media profiles is not enough - one needs to actively engage communities and listen to conversations. It emphasizes that social media is about interaction and building shared experiences, not one-way interruptions. Effective social media use involves becoming part of online conversations, listening to feedback, and managing communities and reactions over time.
Mark Miller, Vice President of Communications at de Beaumont Foundation, discusses the importance of personal branding for advancing one's career and organization. A personal brand increases visibility, credibility, and engagement while expanding influence and creating a human connection. The presentation provides tips on shaping a brand, such as defining core values and audiences, and opportunities for using social media and other communications channels to strengthen one's brand. Miller encourages attendees to make a practical plan for developing their personal brand.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Southeast Louisiana Small Business Conference: Social Media 101FSC Interactive
Social media can be used effectively for marketing. Facebook allows brands to engage communities through customized pages and targeted ads. Twitter is a public communication channel that follows "cocktail party" etiquette. LinkedIn is a professional networking site to expand connections and position yourself as an expert through your profile, recommendations, and group participation. Measuring engagement on each platform helps optimize the strategy.
The Holistic Approach to Marketing Your Mediation Practice - LaFleurChip LaFleur
This presentation covers all the essentials for marketing your mediation practice online. It was presented by Founder and President of LaFleur Marketing, Chip LaFleur at the Voluntary Facilitative Mediation (VFM) Training Seminar in Grand Rapids in March 2018. You can read more about this specific topic on our blog here: https://lafleur.marketing/blog/mediation/
Key Takeaways:
1. Using social media to connect and engage with your customers
2. Turning your customers into your brand advocates
3. Using social media to nurture the relationship between your brand and your advocates
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Similar to Social Media Care-Community Management Guidelines (20)
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
8. SKILLS:
• COMMUNICATION
• ABILITY TO MATCH BRAND’S
PERSONALITY
• UNDERSTANDING HUMAN
BEHAVIOR AND MOTIVATIONS
• CONFLICT RESOLUTION
• RELATIONSHIP BUILDING
ATTRIBUTES:
• LOVE OF PEOPLE
• JUDGEMENT CAPABILITY
• TEMPERED ENTHUSISAM
• ADAPTABILITY
• EMPATHY
• FUN-INTERACTIVE
9. ROLE OF A COMMUNITY MANAGER:
1. Ensure the AUDIENCE receives more VALUE than they contribute
2. Define the SCOPE, IDEAL OUTCOMES AND BOUNDARIES
3. Facilitate disagreement and conflict in a CONSTRUCTIVE MANNER
4. Monitor, Measure & Report
5. Discourage and limit DESTRUCTIVE BEHAVIORS
10. Key things to always observe on
social:
• Your company name
• Your products and/or brands
• The competition
• Customer service inquiries
• Influencers
• The CEO
• Keywords related to your industry
HOW TO
IDENTIFY A
POTENTIAL
CRISIS ON
SOCIAL MEDIA
11. • SOCIAL MEDIA is about giving a channel where the
customer can INTERACT WITH THE BRAND.
• The Tone of Voice should be LESS
CORPORATE and MORE HUMAN.
BE HUMAN!
BE EMOTIVE!
USE EMOJIS!
TONE OF
VOICE
12. • AVOID BACK AND FORTH exchanges online with
an irate customer
• Always call an irate customer or ask them to
share their contacts.
• DO NOT ask for a customer’s number before
confirming on the database
• ALWAYS check for SPELLING MISTAKES before
responding to queries.
DEALING
WITH
IRATE
COMMENTS
14. • BE POLITE: No matter the discussion, while acting on behalf of the brand, be
polite. The conversation may be formal or informal but as an agent of the brand
kindly maintain your decorum.
• DO NOT make EXPLICIT REFERENCES: No images, or inappropriate wording
should be used on any of the brand’s digital platforms.
• DO NOT use PROFANE or OBSCENE LANGUAGE or make any references to
UNFITTING CONTEXT.
15. • DO NOT ATTACK OTHER INDUSTRY PLAYERS. Competition will be dealt in the
best way the Brand knows how, offering outstanding customer service and
post great results.
• AS AN AGENT FOR THE BRAND. Avoid comments or updates that suggest
your displeasure in your association with the Brand.
16. • TAKE NOTE OF TROLLS. Someone who posts inflammatory, extraneous, or off-
topic messages in an online community, such as a forum, chat room, or blog with
the primary intent of provoking readers into an emotional response.
• IDENTITY THEFT: This could happen by simply clicking a link. Most of the links have
a catchy line like “I found this blog saying nasty things about you, click here”
others are offers “for more followers click here”
17. SET CRISIS
THRESHOLDS
Steps to determine the threshold for the volume
and sentiment of mentions online:
• LESS THAN FIVE NEGATIVE MENTIONS PER
HOUR: Continue monitoring closely. Compile a
report for senior management to review at the
end of the day.
• MORE THAN FIVE NEGATIVE MENTIONS PER
HOUR: Begin taking note of the current
situation.
• MORE THAN 10 NEGATIVE MENTIONS PER
HOUR, FOR MORE THAN THREE CONSECUTIVE
HOURS: Contact the team and begin officially
rolling out the social media crisis management
plan.