Fuel up passion for your brand

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Seminar held on May 30 at PC hotel Karachi... Organized by Tie Karachi.... loved it so sharing it with you.

Atif Farooqui - Currently working as Manager Trade Marketing at Continental Biscuits, Atif brings with him an experience of 9 years in the field of branding and trade marketing!

Babar Khan - Worked as a National Creative Director at Manhattan Leo Burnett, Babar brings along experience of 20 years in the field of advertising and branding!

Rizwan Ahmed - Rizwan Ahmed is Brand Manager, Unilever, he has an experience of 4 years in the field of branding!

Sajid Mehmood- From Jorriya Bazaar to styling hair of high-profile personalities like Imran Khan, Shahid Khan Afridi, Atif Aslam, Iman Ali!

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Fuel up passion for your brand

  1. 1. Fuel up Passion for your BrandInitiative by www.karachi.tie.org
  2. 2. Fuel up Passion for your BrandSpeakers:Atif Farooqui - Currently working as Manager Trade Marketing at ContinentalBiscuits, Atif brings with him an experience of 9 years in the field of brandingand trade marketing!Babar Khan - Worked as a National Creative Director at Manhattan Leo Burnett,Babar brings along experience of 20 years in the field of advertising andbranding!Rizwan Ahmed - Rizwan Ahmed is Brand Manager, Unilever, he has anexperience of 4 years in the field of branding!Sajid Mehmood- From Jorriya Bazaar to styling hair of high-profile personalitieslike Imran Khan, Shahid Khan Afridi, Atif Aslam, Iman Ali! www.karachi.tie.org
  3. 3. Fuel up Passion for your Brand Atif Farooqui (Continental Biscuits)Here Atif Farooqui spoke on similarities on Humans Vs Brands. Human Brand 1) Humans are Born Brands are also Born 2) Humans Grow Brands Grow 3) Humans get sick Brands get sick 4) Human needs a Doctor Brands need Money www.karachi.tie.org
  4. 4. Fuel up Passion for your Brand What is a Brand?“A Brand is a singular idea or concept that youcan own inside mind of prospect.” www.karachi.tie.org
  5. 5. Fuel up Passion for your Brand What is a Brand? Babar Khan presented his definition of Brand:“Creating unique theme in the minds ofConsumers mind.” www.karachi.tie.org
  6. 6. Fuel up Passion for your Brand What makes your Brand stand out?Babar Khan emphasized that single most importantquestion that drives consumer towards a particularbrand is: How do I feel + think about this Brand www.karachi.tie.org
  7. 7. Fuel up Passion for your Brand Love your Brand….. • Babar Khan further emphasized that most important part in branding is to love your product. • If you Love your product people might give it a try.“ Brands are built on what people are saying about you,not what youre saying about yourself. ” Guy Kawasaki www.karachi.tie.org
  8. 8. Fuel up Passion for your Brand Become a “Goto” place….. How does eating a McDonalds burger make you feel? How does shopping at Cotton n Cotton make you feel?In this Baber Khan made the following points: Be so good at whatever you do that they can’t ignore you. Leave a great impression on your consumer. Try hard to get Word of Mouth from your loyal consumer. Make your consumer feel wow with your service. www.karachi.tie.org
  9. 9. Fuel up Passion for your Brand 5 key points of Branding1. Relevance2. Creative design / Brand identity3. Message / Communication4. Understanding the Consumer5. Consistency www.karachi.tie.org
  10. 10. Fuel up Passion for your Brand 5 key points of Branding1. Relevance2. Creative design / Brand identity3. Message / Communication4. Understanding the Consumer5. Consistency www.karachi.tie.org
  11. 11. Fuel up Passion for your Brand 5 key points of Branding1. Relevance• Stay relevant to your consumer.• Keep on evolving.2. Creative design / Brand identity• Put your heart into your product. www.karachi.tie.org
  12. 12. Fuel up Passion for your Brand 5 key points of Branding3. Message / Communication• Speak the language of Consumer.• Re affirm your qualities… people have weak memories.• McDonalds add… check this out.4. Understanding the Consumer• Focus on target audience.5. Consistency• Check add from Ufone… constant theme… people loved it… and rest followed www.karachi.tie.org
  13. 13. Fuel up Passion for your Brand Rizwan Ahmed (Unilever) Building Brands Online One thing common in top 10 fan pages from Pakistan is their content. Content will make you a superstar in your field. Work on it!!! Brands with high liking skills have Good listening skills. www.karachi.tie.org
  14. 14. Fuel up Passion for your Brand Sajid Mehmood (Hair stylist) Success Story Started with Rs 2 per hair cut 27 years back .Haven’t completed high school but had relentless passion for hair styling.Secrets of SuccessSincerityHard workWill powerPassion www.karachi.tie.org

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