new business product ...

3.  This project is about to launching a new
product or service in the market.
 The new product has all the features which
are necessary to exists in the market.
 Our product and service is Atharwa oil which
is the combination of different oils and
scents.
 We are offering both a product as well as a
service in the market

4.  what’s happening in the market
 potential growth of the market
 how much market has capacity
like product that we are going to introduce

5.  Partnership.
 We are three partners
all the partners of our
business have different
fields of expertise.
 With more than one
owner, the ability to
raise funds may be
increased
 The partnership will
provide us moral
support and will allow
for more creative
brainstorming

6.  We will prefer to keep one acting member
from our partners with the consent of other
partners.
 Managing partner of our organization.
 Free to make any kind of decision

7.  Memorable
 Suits the product or service the company
sells.
 Business name should be emphasize the key
elements of company that we want to
communicate to customers.
 Name should be without mission statement.
 Creative name can go a long way.
 The name of our organization is Atharwa hair
oil.

9.  The Atharwa oil vision is to be the leading
oil Company in the Pakistan.
 Lead a dynamic motivated and professional
workforce .
 Meet the changing needs of customers of all
age groups .
 Our company is watching as the No. 1 career
destination for confident motivated and
ambitious professionals.

10.  Optimize and consolidate ways and processes
for a low-cost but efficient
 Develop and arrange simplified and effective
supply network to achieve a high level of
service
 Create a regular improvement culture driven
by performance measures and reward.
 To fulfill our commitment to serve our
customers better, we use common business
practices in all areas of business

11. Economic Objectives:
 Earning of profit
 Creation of marketing and innovation.
Creating markets:
 we are operating in Faisalabad only.
 In five years is to capture the maximum
market share all over Pakistan.
Earning profit:
 The primary purpose of business is to
produce and sell goods for profit, of course,
through the satisfaction of consumer wants.

12.  Hair fall among the people of different areas
is occuring fast these days.
Benefits of applying Atharwa oil:
 oil may reduce your hairfall
 oil protects your hairs.
 oil protects scalp roots
 oil helps to nourished hair without making it
greasy or weighing it down.

13.  A SWOT Analysis is a system that is used to
evaluate the Strengths, Weakness,
Opportunities, Threats of the new business.

14.  Technological skills of the workers
 We can capture the Huge Market
 Great profit chances
 Availability of financial resources
 Availability of combination of oils

15.  Need for improvement in some areas
 Business is only in Faisalabad
 Some issues in the management
 Lack of new product and services in future
 Completion of limited orders

16.  Changing customer desires
 Technological Advances
 Lower taxes on this industry
 No direct competitors

17.  Increase in taxes
 Foreign investment in this industry
 Risk of immutability after some period
 Changing in Government policies.

19.  The project is estimated to commence
production within one year from the
 conception of the project.
 The delivery of the machinery is expected
within 3 months from the placement of
orders.
 The time taken for preparation of the
 project report is 2 months.
 The loan formalities will take about 6 months
and
 one month will be taken for installation and
erection of machinery.

20.  The hair oil is produced from either one oil
or a combination of different oils.
 Coconut oil
 sesame oil
 olive oil
 shikakai oil
 rogan badam oil
 cypriol oil [rogan nagar motha] has been
added as an ayurvedic value .
 Anarkali is mixed to get the scented effect.

21.  The quality of these products are maintained
as per specification
PRODUCTION CAPACITY
 Hair Oil Of 50 ml packs.
MOTIVE POWER REQUIREMENT
 About 60 hp
POLLUTION CONTROL
 This unit does not produce any toxic
pollutants.

22.  Hair oil is a mostly common commodity used
every where.
 The demand of perfume hair oil is visible from
rural area to cosmopolitan cities.
 The ladies used it for both its functional purpose
as well as a beauty care commodity.
 The demand is increasing at par with the
awareness of hair care, advertisement messages
in different media, satellite, TV channels and
enhancement of purchasing power of the
individuals. At the same time Hair oil is having
export worthyness too. The Indian market for
hair care is estimated more than Rs.1000 crores
and perfumed hair oil is an important part of it.

23.  A specific group of customers to who company aims
its products and services. Our target customers will
be those who are most likely to buy such services on
special events.
Gender:
 Our target customers will be Male and Female .
Location boundaries:
 Our potential customer is living in the boundaries of
urban areas of Faisalabad. In the future, we may
expand our business according to the situation.
Customer Needs:
 Our product and service will fulfill their needs, value
in the form of their living standard and their
psychological need also.

24.  Our pricing methodology that we are using
now, is cost plus.
 reasonable prices initially level stage.
 We hope our sale will be increase after this
period and at that time we shall charge
higher prices.
Trade price
 We will give service in different areas of
Faisalabad and there is fixed price. But the
normal trade price of each Atharwa oil
bottles are RS: 1000

25.  The profit margin of that product and service
we will enjoy the profit margin of almost 50%
to 55 %.
Market Skimming
 We will use market skimming price, because
we are only oil which is combination of
different oils and scent in the market. We
will use an expensive advertisement for the
promotion of our service and product. So we
will earn all our Office expenses,
promotional expensive and other expense .

26.  Radio
 Newspaper
 Local Magazines
 Billboards
 TV
 Flexes

27.  To maximize profit
 To gain attention
 To gain consumer
 For consumer awareness

28.  Some of the promotional goods are as
follows:
Brochure
 Atharwa oil will prepare very attractive and
colorful brochure and it will be distributed
among different newspaper and magazines

29.  Working hours. :
Single shift or 8 hours, for 300 working days in a
year.
 Capacity Utilisation :
60% during 1st year
75% in 2nd year
90% in 3rd year and onwards.
 Salary and wages :
Monthly basis.
 Margin charges :
35% of total capital investment.
 Interest charges :
14% has been calculated on total capital
investment
Considering the opportunity cost of margin
money.
 Power tariff :
Rs.4.50 per unit.