1. INTRODUCTION:
ESTABLISHED IN MAY OF 2010 AS SHAMPOO
MANUFACTURER.
EXPANDED OVER THE YEARS TO BECOME ONE OF
THE MOST DIVERSIFIED SHAMPOO MANUFACTURING
BRAND IN INDIA.
ASSOCIATED WITH HIGH QUALITY PRODUCTS AND
EXCELLENT BUSINESS PRACTICES.
OPERATIONAL HEADQUARTERS OF THE COMPANY
ARE SITUATED IN DELHI, THE COUNTRY’S CAPITAL.
IN THE 2021 BUSINESS YEAR, THE COMPANY
RECORDED A TURNOVER OF 7CRORES AND AN
OPERATING PROFIT OF 2 CRORES AND A PROFIT
AFTER TAX OF 90LAKHS.
THE ORGANIZATION, IS IN A GOOD POSITION TO
LAUNCH A NEW PRODUCT WITHIN ITS HAIRCARE
RANGE.
2. MISSION
TATEMENT
TO PROVIDE HIGH QUALITY PRODUCT THAT ENHANCE AND POSITIVELY
CONTRIBUTE TO HEALTHY HAIR USING NATURAL INGREDIENTS ,FRUITS
AND HERBAL EXTRACTS
4. MISSION
Deliver naturally-based, high-quality hair care products that provide real
performance results for a diverse array of hair textures and types.
Educating our loyal customers about the ingredients we use, why we use them,
and why they make sense in our formulas. We believe in ingredient transparency
and sharing our formula knowledge with you.
Focusing on providing the very best in hair care through our collection of effective,
naturally derived hair care products.
Creating a standard for eco-friendly hair care packaging by sourcing sustainable
packaging when possible. Learn more about our packaging here
Utilizing feedback to drive our creative process in formulating new & effective
products that meet the needs of our diverse user base.
5. PRODUCT REVIEW
“Silky mane” 7in1 shampoo preventing hair fall,
dry hair, dull hair, rough hair, dandruff.
Product Benefits:
Magically Puts freshness and bounce back into
your hair
Medicine and Active Ingredients
There is an added vitamin bonus availability.
This shampoo will be available in all the
provinces of India.
6.
7. Features:
PLEASANT FRAGNANCE
MINIMAL SKIN EYE IRRITATION
GOOD BIODIGERADABILITY
NO DAMAGE TO HAIRS
THICK OR CREAMY FEELING
PLEASING FOAM
8. COMPETITORS REVIEW :
PANTENE ADVANCED HAIRFALL SOLUTION
Pantene Advanced Hair Fall Solution is
specially designed to combat hair fall. It is
enriched with fermented rice water which
moisturizes hair strands, reducing breakage
and hair fall just in 14 days. It nourishes hair
from root to tip. It has a patented Pro-Vitamin
formula from Pantene which is known for its
nourishing properties. It is suitable for all hair
types
PRICE: 396
9. COMPETITORS REVIEW:
KHADI ESSENTIALS METHI
SHAMPOO: Khadi designed
Khadi Essentials methi
Shampoo with marmik methi
Hair Oil, especially for hair fall
problems. It contains Aloe,
Neem & Tea Tree that helps in
reducing hair loss, reducing
dandruff, soothing itchy scalp,
and reducing inflammation.
PRICE:985
10. SWOT ANALYSIS:
STRENGTHS:
The company has advanced technology and skilled professionals.
Silky Mane ( silky & shiny ) hairfall shampoo is a high quality product in
terms of hair protection.
The target market is both male and female .Age group(13-45).
Network of distribution is wide.
Availability of product in different sizes.
11. SWOT ANALYSIS
WEAKNESSES:
Competitor has strong promotional activities.
Customers are offered better alternatives by the competitors.
The position of another brand.
Poor advertisement.
Lack of brand awareness.
12. SWOT ANALYSIS
OPPORTUNITIES :
Population expanding at a rapid rate.
Consumers are becoming more quality conscious.
Dry shampoo and organic shampoos is another area where Silky mane
company earn huge profit.
High investment in the research of shampoo.
13. SWOT ANALYSIS
THREATS:
Economic factors.
Rapid increase in price of raw material .
Possibilities of new market entries.
High rate of competition.
14. MISSION AND VISION
STATEMENT
MISSION
To provide high quality product that
enhance and positively contribute to
healthy hair using natural ingredients
,fruits and herbal extracts
15. TARGET MARKET SEGMENTATION
It is the process to identify targeted
groups of consumers to tailor products
and branding in a way that is attractive to
the group.
16. There are Four types of Market
Segment
Geographic- Geographic segmentation is technically a subset of
demographic segmentation. This approach groups customers by physical
location, assuming that people within a given geographical area may have
similar needs. This strategy is more useful for larger companies seeking to
expand into different branches, offices, or locations.
Psychographic- psychographic segmentation strives to classify consumers
based on their lifestyle, personality, opinions, and interests. This may be
more difficult to achieve, as these traits (1) may change easily and (2) may
not have readily available objective data. However, this approach may yield
strongest market segment results as it groups individuals based on intrinsic
motivators as opposed to external data points.
Behavioral- Behavioral segmentation relies heavily on market data,
consumer actions, and decision-making patterns of customers. This
approach groups consumers based on how they have previously interacted
with markets and products. This approach assumes that consumers prior
spending habits are an indicator of what they may buy in the future,
though spending habits may change over time or in response to global
events.
17. STRATEGIES TO PROMOTE THE BRAND
ADVERTISEMENT
a. Firstly, we will market our product through social media and e commerce
platforms this will include boosting our product on Instagram advertising on
Facebook and brand launching on twitter. We will also receive feedbacks and
connect with people on linkedin.
b. Secondly, we will publish our products advertisement in print media such
as newspapers and magazines
c. Thirdly, we will spread the views through other media channels such as
hiring a brand ambassador to facilitate the same on cable tv and on OTT
Platform.
18. PROMOTION
a. Establishing a goodwill and relationships with consumers and
influencing them in buying our products to our listed brand
ambassador and our ethical vision
b. Building relationships with retailers, always maintaining their
inventories and requests also promoting retailers to recommend
our products to consumers. This can also include discount coupons
and offers
c. Contributing to the societies such as rupee 1 will be contributed to
rural development for every product purchased. Thus spreading a
social message
19. WASTE MANAGEMENT
1. Use of non- chemical based herbs if the shampoo which once gone
through drainage which will not effect the soil, plants,
microorganisms and hence it will not cause acid at PH levels
2. Use of non- toxic waste plastic bottles which can be treated as a
non- harmful biodegradable waste.
3. Encouraging the recycle and reduce of plastic in the environment.
