7 p'c of marketing mix......

1. Cosmetic Product Marketing
7 p’c of marketing
By mantri sai naresh m.com

2.  Bring out the natural beauty of your hair with the
indee shine shampoo,deep cleaning formula…….
 2 in 1 shampoo &conditione
 Effective blend of herb’s like neem,aloevera &tea tree
oil keep your hair strong,smooth,silky
 Specially formulated for all type of hair’s
 Providing optimum cleaning and conditioning effect
 You have soft ,shiney&beautiful hair
INDEE SHINE
OIL&SHAMPOO
LET YOUR HAIR SHINE EVERY DAY
TIME TO GET LOVELY FEELING

3. Aloe Vera: promote shine moisture in hair
Neem: relieves dry and itchy scalp
Tea tree oil: unclogging hair facilitates nourishes hair
roots
Ingredient’s

4. Marketing Mix
• Product:
i. Advanced hair care: 2 in 1 shampoo &
conditioner
ii. Indee shine shampoo comes in 100ml
,120ml,150ml &250ml in a unique attractive
shape HDPE bottle with flip cap in black colour
iii. Advance hair care. We are using some important
activities, conditioner’s &preservatives which
are highly beneficial for hair
note: HDPE MEANS HIGH-DENSITY POLYETHYLENE

5. PLACE:
i. Indee shine shampoo a product of
ii. Oil craft natural(pvt)ltd
iii. Available in all over India along with
nepal,bangladesh,mayanmaar,srilanka,bhutan
iv. This help’s from to decide the right market for their
product in geographical segmentation
v. Two manufacturing plants located in all over India
vi. Its distribution channels includes
Divisional and regional distribution centres
Carrying and forwarding agents
Dealers
Marketing mix-CONTINUE

6. Price:
i. In today world is a competitive market it is not easy to
survive against the indirect and direct competitors
ii. Means that any price increase will affect the product demand
directly would lead to competitors benefit
iii. Pricing policy of indee shine depends upon various factors
like actual costing, market supply demand
situation,cometitors prices and quality of the product
iv. Prices are 100ml=Rs 69;120ml=Rs 99;150ml=Rs
129;250ml=Rs 169
Marketing mix-CONTINUE

7.  TV advertisements. Its a commercial focus on advantages of using
indee shine product are targeted as middle &lower income people
 Social media :My face book page of indee shine helps to connect
with hair experts and celebrities
 YouTube channel
 Magazine's
 Bill boards & hoardings
 Special offers
 User trails
 Free gifts
Promotion

8.  Employees: company employees are important in marketing
 Management
 Culture
 Customer service: after rendering of particular services to
clients
 Hireingof employee very important because train the right
people to deliver superior services to clients
 Whether they run a support desk, customer
service,copywriters,programmers…………….etc.
people

9.  The system and processes of the organisation affect the
execution of the service
 Well-tailored process in place to minimize the costs
 Your entire sales funnel, a pay system, distribution system and
other systematic procedures
 Helps to running business effectively
 Ultimately it leads to minimise cost& maximise revenue
process

10. Physical Evidence
 Physical evidence that the service was delivered
 It also pertains a business and its products are perceived in the
marketplace
 Psychological evidence in the market
 Show them name of the brand

11.  Less side effects as it is a herbal product
 Less expensive & affordable for lower income people
 Ideal for hair oil, shampoo and conditioner
 Stimulates hair growth, shine, silky and nourishes it
weakness:
 Limited market share compared to leading hair care
brands
 Reach in rural areas is limited
 A price base positioning an
Swot analysis
strength:

12.  Peoples believe that aloe Vera, neem is best product to wash
hair
 Can improve on the packaging and give a new look
 Different variants can be developed for dry hair as well
Threats:
 Increase competition in hair wash category due to like
shampoos and conditioners
 Large number of substitutes available
 Improving the smell(because herbal product) and repositioning
the brand takes time more this result in a loss in market share
Swot analysis
opportunity:

13. Thank you
jai hind