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Social Media Report - Shampoo Brands April 2016

Explore how shampoo brands in the India region did on Social Media during the month of April 2016. Most engaging posts, engagement metrics and more.

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Social Media Report - Shampoo Brands April 2016

  1. 1. April 1st – April 30 2016 TopShampooBrands onSocialMedia Image courtesy: Brentron via Wikicommons
  2. 2. Shampoo Brands: Social Media Report This report captures the performance of Shampoo Brands (India Region) on Social Media between January 1st – March 31st, 2016
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Comparison of Shampoo Brands’ Facebook Pages Apr 01, 2016 - Apr 30, 2016
  5. 5. Sunsilk Hair Experts had the largest fan base of 15,919,845 while Matrix Professional Haircare & Color(IN) showed the highest fan growth of 3.22%. -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K Growth% Number of Fans TRESemmé(IN) CLEAR(IN) Dove(IN) Pantene India Sunsilk Hair Experts Head & Shoulders India(IN) Himalaya Hair Care L'Oreal Paris(IN) Matrix Professional Haircare & Color(IN) Fans
  6. 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Garnier India Pantene India CLEAR(IN) Sunsilk Hair Experts Head & Shoulders India(IN) Himalaya Hair Care Dove(IN) L'Oreal Paris(IN) Matrix Professional Haircare & Color(IN) TRESemmé(IN) Egypt Philippines Countries < 2% Mexico Pakistan Thailand Brazil Indonesia Other Countries India Fans - Geography
  7. 7. Matrix Professional Haircare & Color(IN) had the highest PTAT of 12.32% as a percentage of its average number of Fans during this time period. 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K Peopletalkingabout(as%ofFans) Average Number of Fans TRESemmé(IN) CLEAR(IN) Pantene India Dove(IN) Sunsilk Hair Experts Head & Shoulders India(IN) L'Oreal Paris(IN) Himalaya Hair Care Matrix Professional Haircare & Color(IN) Garnier India Conversations
  8. 8. L'Oreal Paris(IN) published the greatest number of posts (21). TRESemmé(IN) had the highest average engagement, with a score of 952. 0 5 10 15 20 25 0 100 200 300 400 500 600 700 800 900 1000 TRESemmé(IN) Dove(IN) Pantene India Sunsilk Hair Experts Himalaya Hair Care L'Oreal Paris(IN) Matrix Professional Haircare & Color(IN) Garnier India Numberof Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  9. 9. L'Oreal Paris(IN) received the most number of Likes (197,915), the most number of Comments (1,137) and the most number of Shares (581). 0K 50K 100K 150K 200K 250K TRESemmé(IN) CLEAR(IN) Pantene India Dove(IN) Head & Shoulders India(IN) Sunsilk Hair Experts L'Oreal Paris(IN) Himalaya Hair Care Garnier India Matrix Professional Haircare & Color(IN) Likes Comments Shares Engagement Breakdown
  10. 10. Most Engaging Brand Posts L'Oreal Paris(IN) 19-APR-16, TUE 12:30PM We believe YOU CANnes! ? Participate in our ‘#ICANnes Recreate Infallible Looks’ contest by doing th .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 166,625 855 463 Positive TRESemmé(IN) 19-APR-16, TUE 2:30AM Get soft, salon-shiny hair in just three minutes with the new TRESemmé Spa Rejuvenationrange. TRESemmé(IN) 08-APR-16, FRI 2:30AM Get soft, salon-shiny hair in just three minutes with the new TRESemmé Spa RejuvenationShampoo and .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 996 37,089 300 139 Neutral ENGMT. LIKES COMMENTS SHARES SENTIMENT 955 17,542 215 337 Uncategorized
  11. 11. Most Engaging Brand Posts Pantene India 01-APR-16, FRI 1:30AM You'll never believe who Anushka's biggest hair critic is. Watch the video to find out. ENGMT. LIKES COMMENTS SHARES SENTIMENT 907 16,152 250 188 Negative Dove(IN) 04-APR-16, MON 10:00AM What if you could make your hair the promise of absolute damage repair? Wondering what we’re talking .. Pantene India 01-APR-16, FRI 8:30AM Who does Anushka trust when it comes to her hair? Watch to know more. ENGMT. LIKES COMMENTS SHARES SENTIMENT 855 19,892 213 230 Uncategorized ENGMT. LIKES COMMENTS SHARES SENTIMENT 717 9,324 70 60 Uncategorized
  12. 12. L'Oreal Paris(IN)'s Facebook Page saw the highest number of Fan posts (60). 0 10 20 30 40 50 60 70 TRESemmé(IN) CLEAR(IN) Dove(IN) Pantene India Sunsilk Hair Experts Head & Shoulders India(IN) Himalaya Hair Care L'Oreal Paris(IN) Matrix Professional Haircare & Color(IN) Garnier India Numberof Fan Posts Fan Posts
  13. 13. TRESemmé(IN) received the highest percentage of Positive Sentiment (57.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% TRESemmé(IN) CLEAR(IN) Pantene India Sunsilk Hair Experts Head & Shoulders India(IN) Himalaya Hair Care L'Oreal Paris(IN) Matrix Professional Haircare & Color(IN) Garnier India Negative Neutral Positive Sentiment Analysis
  14. 14. L'Oreal Paris(IN) published the most with 20 posts, among the brands studied here. 5% 16% 2% 0% 4% 4% 15% 36% 18% 0% TRESemmé(IN) Matrix Professional Haircare & Color(IN) Sunsilk Hair Experts CLEAR(IN) Himalaya Hair Care Pantene India Dove(IN) L'Oreal Paris(IN) Garnier India Head & Shoulders India(IN) Share Of Voice – Volume of Posts
  15. 15. L'Oreal Paris(IN) received the largest volume of Likes (197,915), among the brands analyzed here. 17% 0% 6% 0% 0% 8% 10% 59% 0% 0% TRESemmé(IN) Matrix Professional Haircare & Color(IN) Sunsilk Hair Experts CLEAR(IN) Himalaya Hair Care Pantene India Dove(IN) L'Oreal Paris(IN) Garnier India Head & Shoulders India(IN) Share Of Voice – Likes
  16. 16. L'Oreal Paris(IN) received the largest volume of Comments (1,137), among the Shampoo brands we looked at. 20% 1% 6% 0% 0% 12% 13% 43% 5% 0% TRESemmé(IN) Matrix Professional Haircare & Color(IN) Sunsilk Hair Experts CLEAR(IN) Himalaya Hair Care Pantene India Dove(IN) L'Oreal Paris(IN) Garnier India Head & Shoulders India(IN) Share Of Voice – Comments
  17. 17. L'Oreal Paris(IN) received the largest volume of Shares (581), among the Shampoo brands studied. 27% 3% 6% 0% 0% 14% 16% 33% 1% 0% TRESemmé(IN) Matrix Professional Haircare & Color(IN) Sunsilk Hair Experts CLEAR(IN) Himalaya Hair Care Pantene India Dove(IN) L'Oreal Paris(IN) Garnier India Head & Shoulders India(IN) Share Of Voice – Shares
  18. 18. During this time period, #BestEver Pantene was the most engaging run by Pantene India. L'Oreal Paris(IN) published the most (11) in its #LifeInPink campaign. 0 2 4 6 8 10 12 0 200 400 600 800 1000 1200 Get Red Carpet ready with TRESemmé(TRESemmé(IN)) #SensitiveSkinTalk(Dove(IN)) #BestEver Pantene(Pantene India) Go Perfect Straight(Sunsilk Hair Experts) Head & Shoulders Anti Danfruff Shampoo(Head & Shoulders India(IN)) #LifeInPink(L'Oreal Paris(IN)) #SoColorYourHair(Matrix Professional Haircare & Color(IN)) #PMS - Pimple Masking Story(Garnier India) Numberof Posts Engagement Score Engagement Score Number of Posts Campaign Comparison
  19. 19. Analysis of L'Oreal Paris Facebook Page Apr 01, 2016 - Apr 30, 2016
  20. 20. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 2,233,957 3,858 .17% India Mostly Young, Female and Single L'Oreal Paris
  21. 21. Engagement Score Total Fan Posts 582 50 Total Posts Brand Response Rate 20 0.00% Total Likes Avg. Reply Time 197,915 0 sec Total Comments General Sentiment 1,137 Neutral Total Shares 581 Most Engaging Content Type Contest Least Engaging Content Type Product Oriented Posts Most Prolific Content Type Product Oriented Posts Most Engaging Campaign Vote LPFWA Contest Most Recent Campaign Cannes 2013 BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  22. 22. 2,226K 2,228K 2,230K 2,232K 2,234K 2,236K 2,238K 31-Mar 7-Apr 14-Apr 21-Apr 28-Apr Fan Growth Total Fans 2,233,957 New Fans 3,858
  23. 23. Engagement 0 250 500 750 1,000 1,250 1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr L'Oreal Paris had an average engagement score of 582 and a highest of 975.
  24. 24. Community Analysis L'Oreal Paris fans are mostly Young, Female and Single L'Oreal Paris fans are largely from India followed by United Arab Emirates. Fan Demographics Distributionof Fans 10% 90% male female 0% 20% 40% 60% 80% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 500K 1,000K 1,500K 2,000K 2,500K India United Arab Emirates United States United Kingdom Thailand Canada Australia Singapore Qatar Congo
  25. 25. 0 1 1 2 2 3 3 4 4 5 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr Brand Posts Top keywords used Frequency hair colour 6 Casting Crème Gloss 5 ICANnes Recreate Infallible 5 Sonam Kapoor 4 L'Oréal Paris 4
  26. 26. 30% 70% Brand Participation Brand Non Participation 75% 0% 25% Posititve Negative Neutral Brand Posts - Engagement L'Oreal Paris responded to 6 conversations generated by the 20 Posts they published. L'Oreal Paris receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  27. 27. Most Engaging Brand Posts 19-APR-16, TUE 12:30PM We believe YOU CANnes! ? Participate in our ‘#ICANnes Recreate Infallible Looks’ contest by doing th .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 166,625 855 463 Positive 05-APR-16, TUE 1:30AM Sonam Kapoor always looks so stylish from head to toe! Complete your look with Casting Crème Gloss h .. 04-APR-16, MON 2:40AM Complete your look with glossy hair colour from Casting Crème Gloss for Rs.299 only! #OOTD Buy now: .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 553 9,187 40 27 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 484 7,548 24 26 Positive NO IMAGE NO IMAGE NO IMAGE
  28. 28. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 0 200 400 600 800 Videos Links Photos Plain Text Polls Numberof Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  29. 29. Top Keywords Used Frequency L'Oréal Paris 25 ICANnes 6 9828442208 Whatspp 6 Husband 6 Love marriage Specialist 6 User Posts 0 1 2 3 4 5 6 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr 29-Apr 30-Apr Positive Neutral Negative
  30. 30. L'Oreal Paris appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Sentiment 44% 0% 56% Posititve Negative Neutral
  31. 31. Most of L'Oreal Paris posts were around 'Product Oriented Posts', and posts around 'Contest' received the highest engagement. Content Intel 0 1 2 3 4 5 6 7 8 9 0 100 200 300 400 500 600 700 800 900 1000 Product Oriented Posts Contest Numberof Posts Engagement Score Engagement Score Number of Posts
  32. 32. Campaign Intel – 3 most recent campaigns 0 5 10 15 20 25 0 50 100 150 200 250 300 350 400 450 500 #LifeInPink #LipstickDiaries #MyColorObsession Numberof Posts Engagement Score Engagement Score Number of Posts Unmetric undertakes campaign tagging for brands. This is an overview of L’Oreal’s campaigns not limited to the period studied in this report.
  33. 33. Analysis of Matrix Professional Haircare & Color Facebook Page Apr 01, 2016 - Apr 30, 2016
  34. 34. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 206,973 6,466 3.22% India Mostly Young, Female and Single Matrix Professional Haircare & Color
  35. 35. Engagement Score Total Fan Posts 62 11 Total Posts Brand Response Rate 9 0.00% Total Likes Avg. Reply Time 306 0 sec Total Comments General Sentiment 32 Neutral Total Shares 56 Most Engaging Content Type Question to fans Least Engaging Content Type Engagement Oriented Posts Most Prolific Content Type Product Oriented Posts Most Engaging Campaign Mirror Shine Blackspa Treatment Most Recent Campaign Bridal collection BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  36. 36. 194K 196K 198K 200K 202K 204K 206K 208K 31-Mar 7-Apr 14-Apr 21-Apr 28-Apr Fan Growth Total Fans 206,973 New Fans 6,466
  37. 37. Engagement 0 250 1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr Matrix Professional Haircare & Color had an average engagement score of 62 and a highest of 94.
  38. 38. Community Analysis Matrix Professional Haircare & Color fans are mostly Young, Female and Single Matrix Professional Haircare & Color fans are largely from India followed by United States. Fan Demographics Distributionof Fans 35% 65% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 50K 100K 150K 200K 250K India United States United Arab Emirates Canada Australia Malaysia Saudi Arabia Thailand Qatar
  39. 39. 0 0 0 1 1 1 1 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr Brand Posts Top keywords used Frequency Matrix salon 6 http://on.fb.me/1fas3IJ 6 hair 4 SOCOLOR 2 Available 2
  40. 40. 56% 44% Brand Participation Brand Non Participation 25% 0% 75% Posititve Negative Neutral Brand Posts - Engagement Matrix Professional Haircare & Color responded to 5 conversations generated by the 9 Posts they published. Matrix Professional Haircare & Color receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  41. 41. Most Engaging Brand Posts 01-APR-16, FRI 4:57AM Have you experienced the 5 Professional Wondersof our new Wonder.BlackAmmonia Free range yet? It's .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 94 38 13 7 Neutral 23-APR-16, SAT 1:41AM Show some love and tell us what’s your favorite Matrix product in the comments below! 27-APR-16, WED 8:43AM Taking care of your hair should never be a problem! Head straight to a Matrix salon near you to get .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 86 41 4 10 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 72 44 0 9 Neutral NO IMAGE NO IMAGE NO IMAGE
  42. 42. Brand Posts - Analysis Brand Post Types Days of the week 0 1 2 3 4 5 6 7 0 20 40 60 80 Links Photos Numberof Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 0 20 40 60 80 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  43. 43. Top Keywords Used Frequency Earn 7 9604780731 7 7 levels 7 BONUS AMOUNT 6 APPLICATIONS 1 6 User Posts 0 1 2 3 4 5 6 7 8 9 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr 29-Apr 30-Apr Positive Neutral Negative
  44. 44. Matrix Professional Haircare & Color appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Sentiment 9% 0% 91% Posititve Negative Neutral
  45. 45. Most of Matrix Professional Haircare & Color posts were around 'Product Oriented Posts', and posts around 'Question to fans' received the highest engagement. Content Intel 0 1 2 3 4 5 6 7 8 0 10 20 30 40 50 60 70 80 90 100 Product Oriented Posts Question to fans Engagement Oriented Posts Numberof Posts Engagement Score Engagement Score Number of Posts
  46. 46. Campaign Intel – 3 most recent campaigns Entire Campaign 0 2 4 6 8 10 12 0 100 200 300 400 500 600 700 800 900 1000 #SoColorYourHair Mirror Shine Blackspa Treatment Matrix Opti.black range Numberof Posts Engagement Score Engagement Score Number of Posts Unmetric undertakes campaign tagging for brands. This is an overview of Matrix’s campaigns not limited to the period studied in this report.
  47. 47. Analysis of Pantene India Facebook Page Apr 01, 2016 - Apr 30, 2016
  48. 48. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 1,377,903 4,065 .30% India Mostly Young, Female and Single Pantene India
  49. 49. Engagement Score Total Fan Posts 837 5 Total Posts Brand Response Rate 2 0.00% Total Likes Avg. Reply Time 25,476 0 sec Total Comments General Sentiment 320 Neutral Total Shares 248 Most Engaging Content Type Ad Campaigns Least Engaging Content Type NA Most Prolific Content Type Ad Campaigns Most Engaging Campaign #BestEver Pantene Most Recent Campaign New Daily Moisture Repair Collection BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  50. 50. 1,371K 1,372K 1,373K 1,374K 1,375K 1,376K 1,377K 1,378K 1,379K 31-Mar 7-Apr 14-Apr 21-Apr 28-Apr Fan Growth Total Fans 1,377,903 New Fans 4,065
  51. 51. Engagement 0 250 500 750 1,000 1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr Pantene India had an average engagement score of 837 and a highest of 837.
  52. 52. Community Analysis Pantene India fans are mostly Young, Female and Single Pantene India fans are largely from India followed by Pakistan. Fan Demographics Distributionof Fans 13% 87% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 500K 1,000K 1,500K India Pakistan United States Nepal United Arab Emirates Bangladesh Philippines Saudi Arabia Canada Congo
  53. 53. 0 1 1 2 2 3 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr Brand Posts Top keywords used Frequency trust 1 biggest hair critic 1 Anushka 1 hair 1 video 1
  54. 54. Most Engaging Brand Posts 01-APR-16, FRI 1:30AM You'll never believe who Anushka's biggest hair critic is. Watch the video to find out. ENGMT. LIKES COMMENTS SHARES SENTIMENT 907 16,152 250 188 Negative 01-APR-16, FRI 8:30AM Who does Anushka trust when it comes to her hair? Watch to know more. ENGMT. LIKES COMMENTS SHARES 717 9,324 70 60 NO IMAGE
  55. 55. Brand Posts - Analysis Brand Post Types Days of the week 0 1 2 3 0 200 400 600 800 1000 Videos Numberof Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  56. 56. Top Keywords Used Frequency है 1 से ज़्यादा शेयर करें 1 वो सभी ददए गए 1 Saraswati Vihar 1 Opp Crescent Public School 1 User Posts 0 0 0 1 1 1 1 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr 29-Apr 30-Apr Positive Neutral Negative
  57. 57. Pantene India appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Sentiment 20% 0% 80% Posititve Negative Neutral
  58. 58. Campaign Intel – 3 most recent campaigns 0 1 2 3 4 5 6 7 0 200 400 600 800 1000 1200 #BestEver Pantene #LisaForPantene Share your frowny selfie and get a Pantene hamper Numberof Posts Engagement Score Engagement Score Number of Posts Unmetric undertakes campaign tagging for brands. This is an overview of campaigns run by Pantene not limited to the period studied in this report.
  59. 59. Analysis of Sunsilk Hair Experts Facebook Page Apr 01, 2016 - Apr 30, 2016
  60. 60. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 15,919,845 116,088 .73% India Mostly Young, Female and Single Sunsilk Hair Experts
  61. 61. Engagement Score Total Fan Posts 300 29 Total Posts Brand Response Rate 1 0.00% Total Likes Avg. Reply Time 18,746 0 sec Total Comments General Sentiment 154 Neutral Total Shares 104 Most Engaging Content Type Product Oriented Posts Least Engaging Content Type NA Most Prolific Content Type Product Oriented Posts Most Engaging Campaign SUNSILK 2 STATES CONTEST Most Recent Campaign BRAID TYPE TUESDAY BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  62. 62. 15,700K 15,750K 15,800K 15,850K 15,900K 15,950K 31-Mar 7-Apr 14-Apr 21-Apr 28-Apr Fan Growth Total Fans 15,919,845 New Fans 116,088
  63. 63. Engagement 0 250 500 1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr Sunsilk Hair Experts had an average engagement score of 300 and a highest of 300.
  64. 64. Community Analysis Sunsilk Hair Experts fans are mostly Young, Female and Single Sunsilk Hair Experts fans are largely from Brazil followed by Indonesia. Fan Demographics Distributionof Fans 17% 83% male female 0% 20% 40% 60% 80% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 1,000K 2,000K 3,000K 4,000K Brazil Indonesia Philippines India Egypt Thailand Pakistan Mexico Argentina Germany
  65. 65. 0 0 0 1 1 1 1 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr Brand Posts Top keywords used Frequency natural hair growth 1 time 1 months 1 new Sunsilk 1 Healthy Growth 1
  66. 66. Most Engaging Brand Post 20-APR-16, WED 2:09AM Dreaming about long hair? It's time to live it with the new Sunsilk Long and Healthy Growth shampoo! .. ENGMT. LIKES COMMENTS SHARES 300 18,746 154 104 NO IMAGE
  67. 67. Brand Posts - Analysis Brand Post Types Days of the week 0 1 2 0 50 100 150 200 250 300 350 Links Numberof Posts Engagement Score Engagement Score Number of Posts 0 1 2 0 100 200 300 400 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  68. 68. Top Keywords Used Frequency India 2 Thankz 2 ths shmpu 2 bt nw m 2 long hair 2 User Posts 0 1 1 2 2 3 3 4 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr 29-Apr 30-Apr Positive Neutral Negative
  69. 69. Sunsilk Hair Experts appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Sentiment 22% 8% 70% Posititve Negative Neutral
  70. 70. Campaign Intel – 3 most recent campaigns Entire Campaign 0 2 4 6 8 10 12 14 16 18 0 1 2 3 4 5 6 7 8 9 10 Go Perfect Straight Sunsilk STYLE RESOLUTION 2015 Band Baaja Bridesmaid Contest Numberof Posts Engagement Score Engagement Score Number of Posts The following is an analysis of campaigns run by Sunsilk that is not limited to the period studied in this report.
  71. 71. Analysis of TRESemmé Facebook Page Apr 01, 2016 - Apr 30, 2016
  72. 72. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY 1,158,715 5,025 .44% India TRESemmé
  73. 73. Engagement Score Total Fan Posts 952 9 Total Posts Brand Response Rate 3 33.33% Total Likes Avg. Reply Time 56,840 2 days, 13 hrs, 22 mins Total Comments General Sentiment 532 Positive Total Shares 485 Most Engaging Content Type Product Oriented Posts Least Engaging Content Type NA Most Prolific Content Type Product Oriented Posts Most Engaging Campaign Get Red Carpet ready with TRESemmé Most Recent Campaign Wish this diva a Very Happy Birthday BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  74. 74. 1,149K 1,150K 1,151K 1,152K 1,153K 1,154K 1,155K 1,156K 1,157K 1,158K 1,159K 1,160K 31-Mar 7-Apr 14-Apr 21-Apr 28-Apr Fan Growth Total Fans 1,158,715 New Fans 5,025
  75. 75. Engagement 0 250 500 750 1,000 1,250 1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr TRESemmé had an average engagement score of 952 and a highest of 996.
  76. 76. Community Analysis TRESemmé fans are largely from India followed by United Arab Emirates. Distributionof Fans 0K 200K 400K 600K 800K 1,000K 1,200K 1,400K India United Arab Emirates United States Canada United Kingdom Australia Thailand Singapore Saudi Arabia Mongolia
  77. 77. 0 0 0 1 1 1 1 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr Brand Posts Top keywords used Frequency three minutes 3 Spa Rejuvenation range 3 new TRESemmé Spa Rejuvenation 3 salon-shiny hair 3 soft 3
  78. 78. 33% 67% Brand Participation Brand Non Participation Brand Posts - Engagement TRESemmé responded to 1 conversations generated by the 3 Posts they published. Brand Responses
  79. 79. Most Engaging Brand Posts 19-APR-16, TUE 2:30AM Get soft, salon-shiny hair in just three minutes with the new TRESemmé Spa Rejuvenationrange. ENGMT. LIKES COMMENTS SHARES SENTIMENT 996 37,089 300 139 Neutral 08-APR-16, FRI 2:30AM Get soft, salon-shiny hair in just three minutes with the new TRESemmé Spa RejuvenationShampoo and .. 18-APR-16, MON 10:00AM Get soft, salon-shiny hair in just three minutes with the new TRESemmé Spa Rejuvenationrange. ENGMT. LIKES COMMENTS SHARES 955 17,542 215 337 ENGMT. LIKES COMMENTS SHARES 286 2,209 17 9 NO IMAGE NO IMAGE NO IMAGE
  80. 80. Brand Posts - Analysis Brand Post Types Days of the week 0 1 2 3 0 200 400 600 800 1000 1200 Links Videos Numberof Posts Engagement Score Engagement Score Number of Posts 0 1 2 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  81. 81. Top Keywords Used Frequency best shampoo 2 dandruff 2 hair 2 Conditioner online 1 tresemme 1 User Posts 0 0 0 1 1 1 1 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr 29-Apr 30-Apr Positive Neutral Negative
  82. 82. TRESemmé responded to 3 conversations generated by the 9 Posts fans published. TRESemmé appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 33% 67% Brand Participation Brand Non Participation 57%29% 14% Posititve Negative Neutral
  83. 83. Campaign Intel – 3 most recent campaigns Unmetric does campaign tagging for brands. These campaigns are not restricted to the period analyzed in this report. Entire Campaign 0 2 4 6 8 10 12 14 16 18 20 0 200 400 600 800 1000 1200 Get Red Carpet ready with TRESemmé SEASON'S BEST HAIRSTYLES! Red Carpet Hairstyle Numberof Posts Engagement Score Engagement Score Number of Posts
  84. 84. Thanks! Pleasecontact us atNotJustNumbers@unmetric.com formoreinformation.

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