5. Cultural Attributes
• Restriction on meat consumption - Pork
• Restriction on processing of food - Halal
• Barriers on eating of food for one month.
• Sensitivity towards local language.
• Local delicacies (camel meat)
• Tendency to shop more in the hypermarkets.
• Eating habits (18 times more than the global average).
6. Administration & Political Attributes
• The clause of sponsorship (51% ownership is with locals)
• Halal meat certification
• Existance of MOU between Canada and UAE
• Food security is a big concern for UAE government as it
relies on imports
• Sensitivity towards packing of the imported food
(language & quality)
• Absolute monarchy (leads to high risk)
8. Economic Attributes
• Developing tourism industry
• Higher standard of living
• Competition from already existing players from USA & EU
• Ease of re-export to the Middle East and Asian countries
• Local Demand > Local Supply : Import Oriented
• High inflation rate will lead to reduction in import duties
• Presence of global food chain in UAE
9. Weighted & Double Weighted Score
Score Weightage Weighted
Distance Type
obtained 0 to 1 score
Cultural 5.14 0.40 2.06
Administrative & Political 6.05 0.24 1.45
Geographic 6.69 0.16 1.07
Economic 7.82 0.20 1.56
TOTAL COUNTRY DOUBLE
WEIGHTED SCORE
1.00 6.14
10. Expansion Strategy
Existing Market
Market Product
Penetration Development
Market
New Market Diversification
Development
Existing Products New Products
11. Advantages
Life stock is processed and packed in our home country and hence there is no
need for new investment in target country
This reduces the operating cost in the overseas market
We get an opportunity to get a first hand experience
12. LiveStock
Processing and
Packing
Restaurants Cold Retailers
Storage
Fast Food Aviation
Chains Industry
14. Chance Firm Strategy,
structure and rivalry
Factor Demand
Conditions Conditions
Related and
supporting
Industries Government
15. Demand Conditions Factor Analysis
Canada has high skilled labor
People eat a lot of meat in ,well developed infrastructure
Canada like cold chain and specialty
machine
25kg per year pre person Capital recourse in high
16. Government Chance
MOU between provides better Diseases among the animals
trade channel
Government is supporting R&D
in meat industry Slaughter Labor strike
Waste Innovation Program
17. Related and Supporting
Knowledge
Industry
Good processes in place Presence of strong supporting
industries- Cold Storage,
logistics, chemical, spices,
packaging , restaurant and
Good knowledge recourse retail.
18. Entry Factors
• Halal certification
• Sponsorship (51% stakes owned by Emirati)
• Tie up with a local logistic provider (outsource
logistics)
• Outsource Cold Storage facilities
• Hire local legal consultant for contract related
issues and legal implications
• Invest in the office infrastructure to co-
ordinate the operations with the head office
19. Advantages of the model
• Outsourcing of the cold storage facility
reduces the infrastructure investment in the
unknown territory and hence risk is mitigated
• We can concentrate on our core competency
and maintain good quality
• Outsourcing logistics will enable us to exploit
the local expertise
20. Saudi
Arabia
Oman Bahrain
Kuwait Qatar
Abu
Dhabi Fujairah
Dubai
Ajman Sharjah
Umm al Ras Al
Quwain Khaimah
