This document summarizes Hard Rock Cafe's process for selecting new cafe locations. It discusses evaluating factors like demographics, economic indicators, political risk, and real estate markets. Cities are rated based on weighting each factor by importance. The example shows City A receiving the highest rating of 80.5 out of 100. Hard Rock puts significant effort into location analysis because it is an important long-term decision that impacts costs and operations. The location determines supplier relationships, available employees, target customer types, and the legal/political/economic environment. Hard Rock also prefers franchising cafes when there are risk factors that vary by location, to allow for flexibility and rapid expansion without large capital outlays.