POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETINGAsit Dholakia
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
Globally Seen some Creative Marketing Strategies and some Unique Advertisements and some are Extreme Marketing tactics. Firecest Marketing also.
According to Sainsbury's research conducted by NetMums, 80% of mums spend a substantial proportion of Mother’s Day cooking and washing up, while only 9% have ever had a meal cooked for them by a family member on the day. These insights didn't just lead the media strategy for Sainsbury's Mother's Day campaign, but actually influenced what products were featured.
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETINGAsit Dholakia
POWERFUL, CREATIVE, AND FIRECEST/AGGRESSIVE BRAND MARKETING
Globally Seen some Creative Marketing Strategies and some Unique Advertisements and some are Extreme Marketing tactics. Firecest Marketing also.
According to Sainsbury's research conducted by NetMums, 80% of mums spend a substantial proportion of Mother’s Day cooking and washing up, while only 9% have ever had a meal cooked for them by a family member on the day. These insights didn't just lead the media strategy for Sainsbury's Mother's Day campaign, but actually influenced what products were featured.
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can ensure that their brand doesn't get lost in the clutter.
We’re seeing a rise in anomalistic design.
Design that inspires or discourages
within an instant. A conscious effort is
being made by some brands to not
aesthetically conform. Anti-design.
These examples bask in their unusual
morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
Company's Profile of Altex SA and Funky Buddha, a leading European Fashion Brand. Funky Buddha is a Greek fashion brand. The brand is known for its sustainable production, as well as its casual designs. The brand often uses sustainable materials such as organic cotton and recycled polyester.
Funky Buddha's designs have been featured in fashion magazines such as Vogue Greece and Harper's Bazaar Greece. The brand has also been worn by celebrities such as Zendaya, Dua Lipa, and Gigi Hadid.
Funky Buddha is a brand that is committed to making fashion more sustainable and ethical. The brand uses sustainable materials whenever possible and works with ethical factories to ensure that its workers are treated fairly. Funky Buddha is also a brand that is not afraid to take risks. The brand's designs are bold and innovative, and they are always ahead of the curve.
Get to know premium Italian design brands by visiting their headquarters and the territories where they are based. See Made in Italy products where they are made.
www.architectours.it is a great opportunity to meet and network with design protagonists, while getting a behind-the-scenes look at the industry.
Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
Take a look at our latest thinking on traditional luxury and experiences along with some thought-provoking examples on what luxury means to people in other parts of the world. To subscribe to this magazine for free follow this link: https://www.elluminateme.com/magazine/
Ten learnings on thinking small for big impact Wolff Olins
When we take on big challenges, like innovation, it’s tempting to jump to big
solutions. But sometimes, it’s the small things that matter most.
Small is in the detail. And small often requires big thought. But when
creating sustainable systems that support change there is power in small.
Here are ten (tiny) lessons we’ve learned at Wolff Olins
where thinking small can have a big impact.
Mary Meeker, one of Fortune Magazine’s “ten smartest people in tech”, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet tends. It can be found at: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
At Wolff Olins we’re big fans. It was Mary's ‘Reimagination of Everything’ that really captured our attention. In this section of her presentation she takes takes numerous categories and shows how they have been reimagined by social / mobile / local.
Inspired by her ideas, a group of us got together to imagine the future of these categories, providing the ‘Next’ to Mary’s ‘Then: Now’. Our predictions follow.