Dove is a personal care brand which is owned by Unilever. It was created in the year 1955 by an American chemist named Vincent Lamberti. The Dover products are sold in more than 150 countries and are offering a range of products for women, men and children. Dove's logo is a silhouette profile of the brand's namesake bird. The products include beauty bars, lotions/moisturizers, antiperspirants/deodorants, hair care, body washes, or facial care products.
Dove is a personal care brand which is owned by Unilever. It was created in the year 1955 by an American chemist named Vincent Lamberti. The Dover products are sold in more than 150 countries and are offering a range of products for women, men and children. Dove's logo is a silhouette profile of the brand's namesake bird. The products include beauty bars, lotions/moisturizers, antiperspirants/deodorants, hair care, body washes, or facial care products.
The 'New World' of Marketing: Social Media, Radical Transparency and the Emer...Sustainable Brands
As the Internet keeps on shortening the distance between companies and their stakeholders, brand strategy, marketing and communications professionals are facing an ever-growing number of possibilities for engagement. Constantly emerging new campaign ideas and tools, particularly in social media, can be difficult to follow. To help you keep up with the latest and freshest opportunities, this panel explores the 'new world' of marketing and the emergence of the social brand.
Mary Meeker, one of Fortune Magazine’s “ten smartest people in tech”, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet tends. It can be found at: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
At Wolff Olins we’re big fans. It was Mary's ‘Reimagination of Everything’ that really captured our attention. In this section of her presentation she takes takes numerous categories and shows how they have been reimagined by social / mobile / local.
Inspired by her ideas, a group of us got together to imagine the future of these categories, providing the ‘Next’ to Mary’s ‘Then: Now’. Our predictions follow.
The 'New World' of Marketing: Social Media, Radical Transparency and the Emer...Sustainable Brands
As the Internet keeps on shortening the distance between companies and their stakeholders, brand strategy, marketing and communications professionals are facing an ever-growing number of possibilities for engagement. Constantly emerging new campaign ideas and tools, particularly in social media, can be difficult to follow. To help you keep up with the latest and freshest opportunities, this panel explores the 'new world' of marketing and the emergence of the social brand.
Mary Meeker, one of Fortune Magazine’s “ten smartest people in tech”, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet tends. It can be found at: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
At Wolff Olins we’re big fans. It was Mary's ‘Reimagination of Everything’ that really captured our attention. In this section of her presentation she takes takes numerous categories and shows how they have been reimagined by social / mobile / local.
Inspired by her ideas, a group of us got together to imagine the future of these categories, providing the ‘Next’ to Mary’s ‘Then: Now’. Our predictions follow.
Ten learnings on thinking small for big impact Wolff Olins
When we take on big challenges, like innovation, it’s tempting to jump to big
solutions. But sometimes, it’s the small things that matter most.
Small is in the detail. And small often requires big thought. But when
creating sustainable systems that support change there is power in small.
Here are ten (tiny) lessons we’ve learned at Wolff Olins
where thinking small can have a big impact.
BAISITAI (aka a-BST) is a Chinese computer cables producer based in Shenzhen. A fast growing company, a-BST wanted to refresh and modernize their identity in order to consolidate their brand in the eyes of their business partners.
The new logo mirroring the company's values, was designed within a brand universe and specific brand rules.
Backpacks design proposal for L'Avvento.
L'Avvento is a laptop bag brand within the 2B Computers. The L'Avvento products can be found on the Middle East and Asian Market.
A-BST is a wire and cables producer on the chinese market. Their request was to refresh the brand by creating a new logo and visual identity. The client with no real experience in brand construction required a training and advising on the matter. Along the new logos presented, a small introduction on the value of branding and how to choose a logo.
FAHEM Identity Proposal.
FAHEM is an alliance between several big computer specialized shops in Egypt. The alliance intents to counter balance the influence of the big retailers as Carrefour or Wallmart over the egyptian buying predispositions. The alliance announces a better deal for their customers in terms of quality, service, price and buying experience.
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can ensure that their brand doesn't get lost in the clutter.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
We’re seeing a rise in anomalistic design.
Design that inspires or discourages
within an instant. A conscious effort is
being made by some brands to not
aesthetically conform. Anti-design.
These examples bask in their unusual
morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Boots: Hair Care Sales Promotion ; This presentation will give you an insight the brand BOOTS and will also help you in understanding ways to tackle critical marketing issues without giving up on the brand's image
iStrategy AMS 2011 - Michael Aidan, EvianiStrategy
iStrategy Amsterdam 2011 : Michael Aidan, Global Brand Director, Evian - Reinventing a Global Brand Through Digital (Day One - Split Stream Interactive Workshops)
During your weekly trip to the grocery store, you purchase bread, .docxsagarlesley
During your weekly trip to the grocery store, you purchase bread, milk, cold cereal, bananas, and ice cream. The purchase was made using a debit card.
Create a table listing at least seven data items collected in this transaction and how they are entered into the system.
Submit your table in a Word document or on an Excel® spreadsheet
Running head: COMPANY ANALYSIS 1
COMPANY ANALYSIS 8
Company Analysis
BUS 692 Strategies in Human Resource Management
October 30, 2017
Company Analysis
Introduction
Unilever is one of the world’s leading fast-moving consumer goods organizations. The company provides products across different lines, including personal care, foods, home care, as well as refreshment categories. Headquartered in London, United Kingdom, Unilever is a multinational corporation that has expanded its operations in different parts of the world, including regions such as Asia Pacific, Europe, Middle East and Africa (Unilever Plc, 2017). In 2016, Unilever recorded an operating margin of 14.8 percent compared to an operating margin of 14.1 percent in 2015. The firm operates as a dual listed organization that has two major components: Unilever N.V and Unilever PLC. Unilever N.V is a public limited firm that is registered in Netherlands, while Unilever PLC is a public limited company that is registered in England and Wales. These two corporations function as a single operating business. However, they have retained their separate legal identities and stock exchange listings (Unilever Plc, 2017). The two parent organizations, alongside their Group companies, function as a single entity (Unilever). Further, Unilever is among the world’s premier fast-moving consumer goods organizations with a host of widely-known brands in foods, home care, refreshments, as well as personal are categories. Today, the company functions through four major product categories, namely: personal care, foods, home care, as well as refreshments.
Nature of the Organization
Industry
Unilever operates in the fast-moving consumer goods industry. Almost everyone in both developed and developing countries uses fast-moving products daily. These purchases are often made in small-scale. The sector is large and includes key players such as Unilever, General Mills, Coca-Cola, as well as Dole Foods (FRPT, 2017). Therefore, Unilever operates in a market that is characterized by stiff competition as rivals compete for a small and already-exhausted market segment. The industry often accounts for more than half of all consumers spending. However, these spending tend to be low-involvement purchases. The fast-moving consumer goods industry is expected to witness a growth (FRPT, 2017). After a low slowdown for the past here years, the industry is expected to grow more than 15 percent for the next three years, especially if players in the market emphasize on improving brand penetration.
Products/ Services
Unilever is one of the largest fast moving and consumer goods organi ...
The 'free-from' ice cream revolution - Elementree.eu, the umbrella brand for OkoBay, PopFruits and Rawito, three healthy frozen snacks. All of them dairy-free, gluten-free, GMO-free, without refined sugar and vegan certified.
