A showcase of creative works by Acorn, a Singapore-based creative communications agency, which has helped many established organizations grow their brands and businesses through effective brand and marketing strategies, above and below the line communications as well as digital marketing solutions.
Brand architecture is the structure of brands within an organizational entity. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.
Brand Architecture helps a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace.
Although the true magic of using Brand Architecture itself is to establish the identity of your brand and how your company relates to your customers. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other.
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Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
A showcase of creative works by Acorn, a Singapore-based creative communications agency, which has helped many established organizations grow their brands and businesses through effective brand and marketing strategies, above and below the line communications as well as digital marketing solutions.
Brand architecture is the structure of brands within an organizational entity. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.
Brand Architecture helps a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace.
Although the true magic of using Brand Architecture itself is to establish the identity of your brand and how your company relates to your customers. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
The presence of physical borders between countries has become meaningless for business organizations to much extent due to globalization of markets. In today’s rapidly changing market environments it has become crucial for organizations in general and marketers and advertisers in particular to recognize the significance of cultural anthropology and local values to effectively communicate brand messages across borders. Despite the fact that many marketers prefer to have standardized marketing mix variables, elements of corporate visual identity (CVI) too are often tailored when firms cross their home-country boundaries to establish a desired image. In this paper, how attractive “Sense and Simplicity” – Philips Electronics’ standardized central message – is in two different cultures is analyzed.
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer, Mobile, PR & Media)
4 Content Engine - (Brand Films, Product & Digital Videos, VR Films, Infographics & more)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Bali – international gateway for Indonesia creative industryAndi Boediman
Bali is a true destination brand. And Bali can become a brand by itself. This presentation explore the thesis why Bali is potentially can become the gateway for Indonesia creative industry.
A presentation held at The Switch 360 seminar in Lappeenranta on September 17 2009.
The stored videostream of the presentation can be found at
http://content.magneetto.net/theswitch/
ShaveCode is an innovative shaving brand with high brand reputation. Inside brand development strategy for future diversification or line extension to reach our goal as ultimate male brand cover all personal care categories for loyal consumer in three phases during the next three years.
The presence of physical borders between countries has become meaningless for business organizations to much extent due to globalization of markets. In today’s rapidly changing market environments it has become crucial for organizations in general and marketers and advertisers in particular to recognize the significance of cultural anthropology and local values to effectively communicate brand messages across borders. Despite the fact that many marketers prefer to have standardized marketing mix variables, elements of corporate visual identity (CVI) too are often tailored when firms cross their home-country boundaries to establish a desired image. In this paper, how attractive “Sense and Simplicity” – Philips Electronics’ standardized central message – is in two different cultures is analyzed.
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer, Mobile, PR & Media)
4 Content Engine - (Brand Films, Product & Digital Videos, VR Films, Infographics & more)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Bali – international gateway for Indonesia creative industryAndi Boediman
Bali is a true destination brand. And Bali can become a brand by itself. This presentation explore the thesis why Bali is potentially can become the gateway for Indonesia creative industry.
A presentation held at The Switch 360 seminar in Lappeenranta on September 17 2009.
The stored videostream of the presentation can be found at
http://content.magneetto.net/theswitch/
ShaveCode is an innovative shaving brand with high brand reputation. Inside brand development strategy for future diversification or line extension to reach our goal as ultimate male brand cover all personal care categories for loyal consumer in three phases during the next three years.
Branding concepts in the context of China report by daxue consultingDaxue Consulting
What branding methods work in the middle kingdom? In this comprehensive branding report, we dissect branding concepts in the context of China. Read the full report to learn:
A. The breakdown of brand touch-points in China
B. Daxue consulting's process for naming a brand in Chinese
C. What to consider to perfect your brand message to China
D. How concepts like tribes, nudge marketing, customer sweet spots are applied in China
E. Successful branding case studies of both foreign and Chinese domestic brands
And much more!
As brand is considered one of the most important aspect of the company right now specially the value of brand increased day by day.
This slide will give strong view of brand & its management
Regards
Rajesh Kumar
Manager: Digital Marketing
JR Infotech.com(www.jrinfotech.com)
Visiting prof : IMT-CDL, IP university
This is a presentation that discusses how to analyze and assess the power of various brands. Each brand has certain capabilities and brand genetics is a tool to estimate the capacity of a brand, its durability and its long term sustainability
This ppt is not available for download. For updated knowledge on brand communication through workshops, visit https://workshopsofkisholoyroy.wordpress.com/
We use strategy and hands-on creative to invent or reinvent exceptional brands. Ones that own their space in crowded markets. Ones that become part of great experiences. And ones that people want to buy from.
Our expertise crosses design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be. What brings it together is our strategic thinking, insight and creativity: a refreshingly impact-driven approach that builds closer relationships between people and brands and, in turn, drives success.
Presentazione del Cristal Festival, l\'evento che riunisce i professionisti della pubblicità e dei media che si svolge tra le alpi svizzere di Crans Montana!
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
We use strategy and hands-on creative to invent or reinvent exceptional brands. Ones that own their space in crowded markets. Ones that become part of great experiences. And ones that people want to buy from.
Our expertise crosses design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be. What brings it together is our strategic thinking, insight and creativity: a refreshingly impact-driven approach that builds closer relationships between people and brands and, in turn, drives success.
Say hello!
1. OUR APPROACH
“Branding is the systematic approach of finding the perfect balance of Rational and Emotional
values that a company or organization shares with its consumer or public. Sustainably growing:
culturally, socially and financially.”
— G.Cinquepalmi, Founder and MD
In the past 10 years we have been studying and TRUST is the fundamental element of any
researching patterns within various industries, to relationship, whether it be client-vendor, man-
identify what are the characteristics of a great woman, consumer- supplier. If a client trusts our
product and brand. brand, product or service, then they will base their
choice beyond price.
We discovered that there are mainly Five (5)
attributes that excellance brands and product Building Trust isn’t easy, Achieved Hard and lost
share. easily, Unless the process is made self-sustainable.
We must never compromise on key features, and
Whether we are Creating a Brand, a Product or
alway be clear, delightful and relevant.
Designing a Business, the five elements are the
pillars of our strategy. An important but easily overlooked element of a
Remarkable Brand is CONSISTENCY.
We begin with CHARISMA, which means defining
a unique distinctive point, the key differentiator, It’s their ability to be essential, concrete and
that single factor that makes us stand out from the credible over time. Keeping the core feature but
crowd. open to customization and Renewing again and
again.
Then we move to DESIRE, Desirability not only
implies the mastering of Aesthetics, which is a Bright ideas are never born by chance. They
matter of Balance and Proportions between involve a large number of people, from different
Shapes, Colors and Volumes, but mostly how well disciplines, working effectively together to
our Product or service identifies with the custo- achieve unconventional results.
mers, defining the tone of voice and the empathy
That’s how we work.
with the client.
The next step is to share our beliefs, Creating on
the target a Sense of BELONGING; they need to
believe what we believe, and feel part of the
Company, Challenge or Cause. Embrace and share
our unique story, Creating a unique identity.
1.618 Wuxing Branding Model.
2. *
is an Italian branding and strategic INDUSTRIES & CLIENTS
- Automotive - Food & beverages
design group. It is born from a joint venture of five Alfa Romeo Heinz
Italian agencies (Equent, Jinglebell, Lumen, Vango- Aprilia Ferrero Kinder
Ferrari Nespresso
gh, Wweg), each one best in class in its specific Fiat Chianti
market, rendering us the most awarded Italian Vespa Piaggio Ferrarelle
Kellogs
agency in the last ten years. - Beauty & wellness illy
Acqua di Parma Barilla
Our fields of competences vary from Branding Fitness First Zuegg
Kroff Wing Lee Wai Wine
strategy, Corporate Branding, Consumer Branding,
and Event Design. Our knowledge and creative - Consumer goods - Inf. Comm. Tech.
Bticino E-bay
approach are conceived to give brands charisma Candy-Hoover IBM
and distinction. Offering our experience of more Henkel Microsoft
Unilever Vodafone
than 30 years in the field. Samsung
- Fashion & Luxury Sony
Hermès Sharp
1|618. Is a name, a number and a mission. Hacket London
Hydrogen Jeans - Pharmaceuticals
It is the so called “golden ratio”, ultimate expres- Fiorucci Fortis
Refrigue Bayer
sion of universal beauty in Italian Renaissance, Johnson& Johnson
and also perfect synthesis of our design philoso- - Finance & Services
phy, based on systems of harmony and proportion. Barclays - RE & Construction
ICC Hong Kong Leighton Asia
We use our heritage to reveal it and design the HKPC Leigh & Orange
future. HK Tourism Board
Ing Direct - Others
* Pronounced "one - six one eight" Unicredit Group A.C. Milan
UBI Banca JTI
HIGHLIGHTS & AWARDS UPS Sony Music
We are the most awarded company in Italy: United Nations WFP
Walt Disney
Red dot design Awards – The webby Award – Freccia
d'Oro – Archive – Targa Oro – Favorite Website Awards
– Mediastars – Grand Prix absolute – Grand Prix of CONTACTS
section – Pentawards– Promo gift award – Design of HONG KONG ITALY
the year (Vogue, Glamour, Fashion Magazine)
info@1618group.hk Via Tortona, 4
+852 35638015 20144 - Milan
(+39) 02 89403124
FOCUS AREAS LOCATIONS
Branding Strategy Milan AUSTRALIA PRESS ENQUIRES
Corporate Branding Barcelona GF, 140 William Street Mr. Chan
Consumer Branding Dubai East Sydney, NSW 2011 Press@1618group.hk
Event Design Hong Kong Sydney
Brand experiences London (+614) 04083214
Project management Moscow
Product Design São Paulo
Sound identity Sydney
Strategic Design