We’re seeing a rise in anomalistic design. Design that inspires or discourages within an instant. A conscious effort is being made by some brands to not aesthetically conform. Anti-design. These examples bask in their unusual morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.

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SEXY UGLY

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SEXY UGLY
We’re seeing a rise in anomalistic design.
Design that inspires or discourages
within an instant. A conscious effort is
being made by some brands to not
aesthetically conform. Anti-design.
These examples bask in their unusual
morphology and design. Weird but
wonderful, this micro-trend certainly
challenges consumers to think again about
what we pass as ‘normal’.
1. Alaskan Rock...from
Australia is a small-
batch, hand-made
vodka. The bottles are
made from black
hand-finished
Mexican glass with
raised white lettering.
2. “Grinza” armchair,
by Edra has a steel
tube frame and
polyurethane padding,
with great expanses of
eco-fur draped softly
over the structure.
3. Greek Extra Virgin
Olive Oil have
released a limited
edition that foregoes
the usual glass
elements and makes
use of a tin
can instead.

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Tasteful silhouettes are being challenged.
Sexy Ugly is a counter punch to the
minimalistic and polite forms that we
have become familiar with.
Front, a Swedish design collective have
launched a series of soft stools for Milan
Furniture Fair 2013 (1). The odd looking
pieces are the aesthetic expression relating
to animal forms or perhaps some
unknown creature.
1. The natural
coloured leather is
stretched over a
wooden mould for
your affection
or repulsion.
2. Matija Cop, a
Croatian fashion
designer has created
interlocking garments
made from foam
components.
Matija references the
construction
techniques and shapes
to Gothic architecture.
3. Manon Kündig goes
beyond commercialism
and conventional
beauty. Manon gives
the wearer a pleasing
overdose of material,
colour, texture, and
symbolism. The
individual tends to be
removed and in place
a relic is created.

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1. Russian-Austrian
vodka brand Neft
have developed a
unique package for
their high-quality
spirit. Inspired by the
remote oil fields of
Siberia, the Neft
vodka barrel is really
something to behold.
2. Koko skincare has
based their new bottle
design upon Japanese
aesthetic principals
of Koko. It involves a
sense of the harsh,
the severe and
the forbidden.
3. Stella McCartney’s
FW 13 collection
launched at Paris
Fashion Week. The
theme of the collection
being purposeful
masculinity.
The grey knitted
tracksuit being the
largest statement.

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SEXY UGLY
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WHAT THIS MEANS?
05
1. Vi Novell Wine
packaging boldly
displays a skin of
finely sliced and
layered meat.
Created to celebrate
the slaughter of
the pig, the
Spanish festival.
This rise of the unusual surprises
consumers, making them question the
traditional presentation techniques they’ve
become accustomed to.
Innovators and early adopters are enriched
by products that provoke thought and
subsequent conversation.
Brands can gain long lasting customer
relationships if they engage, shock or
just question the ‘normal’ parameters
of design.

6. THANK YOU
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SEXY UGLY
TO FIND OUT MORE: Call +44 (0)20 3451 9700,
or email Leah Williams leah.williams@identica.com