Sainsbury's is a major UK supermarket chain founded in 1869. It is currently led by CEO Justin King and has over 150,000 employees. The document provides a history of Sainsbury's, including that it started as a small dairy store and was a pioneer in areas like women employees, self-brand products, and fair trade. It operates various store formats today including supermarkets, convenience stores, and online shopping. Sainsbury's focuses on fresh food, general merchandise, complementary channels and services, and new business opportunities to remain competitive in the UK grocery market.

2. slogan
Live
well
for
less.

3. Introduction
Sainsbury’s was started by John James and Mary Ann sainsbury.
Chairman: David Tyler
Chief Financial Officer: John Rogers
 Chief Executive is Justin King.

4. Sainsbury's Headquarters
Holborn, London,

6. First store
small dairy store in their
three-story Drury Lane
home.
passion for order,
cleanliness, and high-quality
merchandise made the shop
an inviting place

7. History
 Sainsbury’s opened its first store on London's Drury Lane in
1869 by John James sainsbury and Mary Ann sainsbury.
 By 1882 Sainsbury’s started selling their own brand(private
label).
 First to recruit women to work in stores during the First
world war.
 First to open sell service store by 1950.
 First to introduce Bakery ,fresh Fish counters and Petrol
shops by 1970.
 First to introduce carry bags made from recycle material by
1989.

8. History
 First to introduce Fair trade in the major supermarket in
UK by 1994.
 It was the first retailer to convert all our bananas to 100%
Fairtrade by 2007.
 It was the first retailer to launch our own brand 1% fat milk
by 2008.
 It became the world's largest retailer of Fairtrade products by
2010.

9. Company
 Operates with around
21 million customer
transactions every week
 150,000 Employees
 2,000 suppliers
 Spread over all major cities
of UK .some of them are
Belfast
Livingston, Salford.
 With all these Sainsbury's
has been making a positive
impact on the economy,
the environment and

10. Business
structure
J Sainsbury plc was founded in 1869 and today operates over 1,000 stores,
including 440 convenience stores. It jointly owns Sainsbury’s Bank with Lloyds
Banking Group and has two property joint ventures with Land Securities Group
PLC and The British Land Company PLC.

11. Sainsbury’s stores
 supermarket stores,
 Extensions and
 convenience stores

12. Supermarke
t

13. Convenienc
e sto re s

14. Sainsbury’s Hypermarket

15. Private labels

19. Sainsbury's online
Click and Collect service

20. http://www.sainsburys.co.uk/sol/index.jsp

21. Sainsbury's property
Freehold and long leasehold
properties

22. 
Sainsbury’s Bank provides a range of quality
products including Insurances, Credit
Cards, Savings and Loans

23. Key success factors
o knack of convincing consumers
oPrice-comparison schemes
oVouchers or coupons
oOwn Private labels

24. Business strategy & objectives
Sainsbury’s five areas of focus are underpinned by its strong values and culture,
as well as their commitment to operational excellence. They put the customer at
the heart of everything they do, aiming to make the lives easier every day by
offering great quality and service at fair prices.

25. Great food
Fresh food remains central to Sainsbury’s business and its success. It is
a key battleground for UK supermarkets, with today’s savvy shoppers
having high expectations about the quality, value and integrity of their
food, particularly fresh produce.

26. Compelling general merchandise & clothing
Its general merchandise and clothing businesses continue to grow faster
than its food business and continue to gain market share. As they develop
store estate, they have expanded ability to offer non-food. Now they have
161 stores selling larger non-food offer, 22 more than last year.

27. Complementary channels & services
Customers now have far more choice of how, when and where they buy.
Sainsbury’s business is both influencing and benefiting from new and
interrelated customer choices. At Sainsbury’s, this could mean a large
supermarket shopping trip balanced by more frequent and local top-ups,
with the option of ordering online, from a range of devices, either for
collection or delivery.

28. Developing new business
Sainsbury exploring a range of new opportunities beyond its core business,
looking to grow value based on the trust customers have in Sainsbury’s.

29. SWOT ANALYSIS

30. Strengths
Online growth
Loyal customers
Strong brand equity
Reputation management
First supermarket to introduce Fairtrade

31. Weakness
Treated as expensive brand than Tesco, Asda etc

32. Opportunities
Acquisitions
Emerging markets and expansion abroad
Online

33. Threats
Competition
Economic slowdown
Lower cost competitors or imports
Limited exposure to international markets

35. Thank you
Mr.Giridhar