This document discusses luxury branding and luxury goods. It defines luxury as non-essential products and services associated with affluence. Luxury brands are those whose products are primarily luxury goods or whose names are associated with luxury. The top 5 luxury brands in the world are Gucci, Chanel, Calvin Klein, Louis Vuitton, and Christian Dior. Luxury goods include clothing, accessories, automobiles, watches, shoes, hotels, jewelry, wine and other items. New trends in luxury include the growth of online luxury sales, with the top 10 luxury brands capturing almost 90% of the online market, and branded brand collaborations between respected brands in different industries.

1. LUXURY
BRANDING
NIKHIL ADHLAKHA

2. LUXURY
 Something inessential but conducive to
pleasure and comfort.
 Something expensive or hard to obtain.
 Sumptuous living or surroundings

3. LUXURY GOODS
 Products and services that are not
considered essential and are associated
with affluence
 In economics, a luxury good is a good
for which demand increases more than
proportionally as income rises, and is a
contrast to a "necessity good", for
which demand is not related to income.

4. LUXURY BRANDS
Brand for which a majority of its products are
luxury goods.
It may also include certain brands whose
names are associated with luxury, high
price, or high quality, though few, if any, of
their goods are currently considered luxury
goods.

5. WORLD’S FAVOURITE
1. GUCCI
2. CHANEL
3. CALVIN KLIEN
4. LOUIS VUITTON
5. CHRISTIAN DIOR
SOURCE - http://www.forbes.com/2008/03/25/brand-luxury-desirable-forbeslife-cx_nr_0325style.html
Research Conducted By – The NIELSEN COMPANY

6. Clothing (Gucci, Versace etc.)
Accessories (Louis Vuitton, Fendi)
Automobiles (Rolls Royce, Ferrari)
Watches (Rolex, Raymond Cartier)
Shoes (Jimmy Choo)
Hotels (Ritz Carlton, Four Seasons)
Jewelry (Tiffany, Swaroski)
Wine
Tea
Water, Chocolates etc

7. NEW TRENDS

8. ONLINE LUXURY
Top 10 Luxury
Brands captured
almost 90% online
market share
SOURCE - http://weblogs.hitwise.com/heather-dougherty/2011/12/_luxury_brand_report_studies_n.html

9. BRANDED BRANDS
 Certain focused and well respected brands, often beacons
of coolness and quality, are now cashing in by enriching
other, more all-encompassing brands.
 E.g - Bentley and Breitling -- Breitling Professional
Instruments (watches) have created a dashboard clock for
the Bentley Continental GT. The Breitling clock is
housed in the centre of the limo's wing-shaped fascia
panel

10. MASSIFICATION OF
LUXURY
o a new segment of luxury consumers emerged. This
included successful business people, industrialists, artists
and those who found new riches in various markets across
the world.
o A new service industry emerged due to this: the fashion
stylist who helped this nouveau riche look and feel
fashionable.
o luxury companies came up with a completely new set of
products which later on were defined as accessible luxury
o included handbags, scarves, wallets and purses, belts and
such other low-price goods.

11. c Idris Mootee 2004

12. REFERENCES & SOURCES
http://en.wikipedia.org/wiki/Luxury_good
http://www.answers.com/topic/luxury#ixzz1lVgVN7d1
http://www.slideshare.net/imootee/luxury-brand-marketing-keynote-germany
http://trendwatching.com/trends/BRANDED_BRANDS.htm

13. THANK YOU