This document provides an overview of Philips, a global health technology company founded in the late 19th century. It discusses Philips' founder Gerard Philips and his early experiments circa 1890. The document also outlines Philips' major product lines including healthcare, lighting, and consumer lifestyle products. It notes Philips' focus on driving innovation, improving lives, and sustainability as drivers for growth. In addition, the document recaps Philips' history, global positioning, present growth, and recent news coverage.

2. Founder Gerard
Philips
immersed in his
experiment
(circa 1890).

3. Driving Innovation
and Improving the
lives of billions

4. BRAND EVOLUTION

5. PRODUCT LINES:
HEALTH CARE
LIGHTENING
CONSUMER
LIFESTYLE

6. THE INSIDE STORY

7. Supporting
Innovation from
idea to product
Aim to capture growth
and create value
Sustainability as a
driver for growth
End-user product

9. MARKET
POSITIONING

10. STRATEGIES:
1. Rebranding
2. Repositioning
3. Identifying differences and
similarities
4. New brand mantra

11. NOW, WHAT?

12. SENSE AND SIMPLICITY
AROUND THE
CONSUMER
EASY TO
EXPERIENCE ADVANCED

13. HIDING THE
COMPLEXITY

14. PHILIPS GLOBALLY

15. INNOVATION CONTINUES

16. AND CHANGING LIVES

18. ALONG WITH COMPANY’S
GROWTH

19. PHILIPS in News
• https://www.nytimes.com/reuters/2017/05/17/business/17reuters-
philips-ceo.html - MAY 2017
• https://www.forbes.com/companies/philips/ - MAY 2016
• http://economictimes.indiatimes.com/news/international/business/ph
ilips-posts-seven-fold-jump-in-profits-in-q1/articleshow/58347598.cms
- APRIL 2017
• http://www.eweek.com/enterprise-apps/philips-executive-wants-
enterprises-to-move-down-digital-path - APRIL 2017

20. RECAP
• OVERVIEW
• HISTROY
• INSIDE STORY
• GLOBAL POSITIONING
• PRESENT GROWTH
• PHILIPS IN NEWS

21. DISCLAIMER
Created by Vidushi Gupta, PEC University of Technology during a marketing internship by Prof Sameer
Mathur, IIM Lucknow