Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can ensure that their brand doesn't get lost in the clutter.
The Get - a marketing talent podcast by Martech Advisor probes into the most overwhelming challenge for B2B SaaS business leaders of finding and retaining marketing talents for top leadership. Six business leaders discuss everything you need to know with Erica Seidel, Founder, The Connective Good.
Welcome to the first of my six SlideShares on revenue growth – each covering a different pillar necessary for success. The strategies and tactics I will share come from a great deal of client experience as well as what we have done to grow our own business. I promise that if you follow the advice I will share with you, it will make a large difference to your top-line revenue number. Here are the six pillars:
1. Differentiated and compelling brand promise
2. Profitable Business Model
3. Optimized sales process
4. Effective lead-to-revenue framework
5. High-performance online strategy
6. Successful customer loyalty program
Stay tuned for the rest of the Pillars. Click on the link in the presentation to read the complete blog article.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com.
How to use LinkedIn and other social media tools to connect, engage and sell prospects. LinkedIn and social media selling strategies and revenue results are included.
Selecting the most effective way to generate revenue (at a reasonable price) is critical. What’s also critical is how you implement that revenue model. Prospects and customers care about the value proposition, that the terms and conditions are reasonable, and that the effort to complete the transaction is worth their time, money and effort. When choosing a revenue model, think more about the buyer journey and less about your selling process. Click through the presentation to discover a few tips for choosing your revenue model.
One of my chief focuses has always been the production of high-quality B2B sales leads. There are many flavors of leads and one person’s definition of sales-ready is another’s definition of a substandard lead. But just how many sales leads do you need? Scroll through this presentation for a few tips to keep in mind, the next time you are putting together your sales lead numbers.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com
26 зустріч: Як ми втрачаємо людей і клієнтів та що з цим робитиIT-HR Club_Lviv
зустріч із неймовірною Olena Zanichkovska , Founding Partner @ Growth Agency "The Gradient". Director of LITS BDA School , в минулому директор з розвитку в компанії Perfectial та керівник відділу в компанії Eleks.
Ми розглядали, як працює ІТ-компанія як система і як має виглядати і виглядає в реальності взаємодія між складовими системи. Подивились на організацію з точки зору бізнесу, клієнта і людей.
The Get - a marketing talent podcast by Martech Advisor probes into the most overwhelming challenge for B2B SaaS business leaders of finding and retaining marketing talents for top leadership. Six business leaders discuss everything you need to know with Erica Seidel, Founder, The Connective Good.
Welcome to the first of my six SlideShares on revenue growth – each covering a different pillar necessary for success. The strategies and tactics I will share come from a great deal of client experience as well as what we have done to grow our own business. I promise that if you follow the advice I will share with you, it will make a large difference to your top-line revenue number. Here are the six pillars:
1. Differentiated and compelling brand promise
2. Profitable Business Model
3. Optimized sales process
4. Effective lead-to-revenue framework
5. High-performance online strategy
6. Successful customer loyalty program
Stay tuned for the rest of the Pillars. Click on the link in the presentation to read the complete blog article.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com.
How to use LinkedIn and other social media tools to connect, engage and sell prospects. LinkedIn and social media selling strategies and revenue results are included.
Selecting the most effective way to generate revenue (at a reasonable price) is critical. What’s also critical is how you implement that revenue model. Prospects and customers care about the value proposition, that the terms and conditions are reasonable, and that the effort to complete the transaction is worth their time, money and effort. When choosing a revenue model, think more about the buyer journey and less about your selling process. Click through the presentation to discover a few tips for choosing your revenue model.
One of my chief focuses has always been the production of high-quality B2B sales leads. There are many flavors of leads and one person’s definition of sales-ready is another’s definition of a substandard lead. But just how many sales leads do you need? Scroll through this presentation for a few tips to keep in mind, the next time you are putting together your sales lead numbers.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com
26 зустріч: Як ми втрачаємо людей і клієнтів та що з цим робитиIT-HR Club_Lviv
зустріч із неймовірною Olena Zanichkovska , Founding Partner @ Growth Agency "The Gradient". Director of LITS BDA School , в минулому директор з розвитку в компанії Perfectial та керівник відділу в компанії Eleks.
Ми розглядали, як працює ІТ-компанія як система і як має виглядати і виглядає в реальності взаємодія між складовими системи. Подивились на організацію з точки зору бізнесу, клієнта і людей.
Strategic Partnerships for Business GrowthJeff Eddings
Growth for your startup can come in many ways. Strategic partnerships with larger, more established companies are one of those ways. Leverage partnerships to accelerate growth build your business.
Every year since 1982, the Inc. 5000 has recognized the fastest-growing private companies in the U.S.
We asked leaders from enterprise software and services companies in the Inc. 5000 to give up the goods and share the most important lessons they’ve learned over the years of their rapid growth.
This is the result of their respected input: lightning in a bottle.
THANKS TO OUR CONTRIBUTORS: Bizo, Beyond.com, HireVue, HubSpot, Madison Logic, Moz, The Nerdery, ReTargeter, and TriNet.
This webinar covers the TI-VS report on Sales from the Buyer's Perspective. You will find insights into the opinions of B2B buyers, concerning vendor companies and their salespeople, including what buyers are seeking from these buyer-vendor relationships and what they feel is generally lacking from vendor companies they work with.
Download the report, here: https://www.valueselling.com/sales-from-the-buyers-perspective
Buyers are the reason the sales function exists in a company. Let's face it, we need someone to sell to. So how do we effectively engage buyers and forge long-lasting relationships that are mutually beneficial?
Oystercatchers Club Takeaway: Shaping the new brand/agency model Oystercatchers
Kimberly-Clark reshapes marketing to fit a digital world. Diageo scraps its marketing innovation unit and hands control of testing new media and digital strategies to brand teams. P&G abolishes marketing directors, changing the title to brand director as it ups its focus on brand building… Just three global giants tackling the challenge of transforming marketing models in a time of unprecedented pace of change – and one where customer experience is king.
We believe that understanding and harnessing new marketing models will deliver unprecedented opportunities for brands, agencies and customers alike.
So, for insights and inspiration, we have gathered together highly-respected leadership for our next Club event. Joining me on stage are four outstanding individuals from the client and agency world who are driving model change:
• Philip Gladman: Marketing and Innovation Director Africa, Diageo, innovator behind Diageo’s much-admired global new partnership model
• Ian Armstrong: Global Marketing Communications Director, Jaguar, successfully tapping into and developing a parent-owned agency to create marketing efficiency while enhancing creative output for the brand
• Abi Comber: Head of Marketing, British Airways, who has led the flag-carrier’s brand back into public favour with a new model placing the customer at its heart
• Ben Fennell: CEO, BBH, considered one of the most innovative and accomplished global business leaders today
Interics Designs is a strategic brand consultancy and multidisciplinary design agency with over 2 decades of experience in branding, rebranding and brand promotion for leading B2B and B2C companies.
How to become a more successful sales personJames Feldman
You and your team must master these skills if you want to see sales success. You can do everything else suggested in this presentation, but you won’t experience sales success if you don't have a process to win sales, can't lead successful sales conversations, and don't know how to grow your accounts. Learn how to become a dominant influencer.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Strategic Partnerships for Business GrowthJeff Eddings
Growth for your startup can come in many ways. Strategic partnerships with larger, more established companies are one of those ways. Leverage partnerships to accelerate growth build your business.
Every year since 1982, the Inc. 5000 has recognized the fastest-growing private companies in the U.S.
We asked leaders from enterprise software and services companies in the Inc. 5000 to give up the goods and share the most important lessons they’ve learned over the years of their rapid growth.
This is the result of their respected input: lightning in a bottle.
THANKS TO OUR CONTRIBUTORS: Bizo, Beyond.com, HireVue, HubSpot, Madison Logic, Moz, The Nerdery, ReTargeter, and TriNet.
This webinar covers the TI-VS report on Sales from the Buyer's Perspective. You will find insights into the opinions of B2B buyers, concerning vendor companies and their salespeople, including what buyers are seeking from these buyer-vendor relationships and what they feel is generally lacking from vendor companies they work with.
Download the report, here: https://www.valueselling.com/sales-from-the-buyers-perspective
Buyers are the reason the sales function exists in a company. Let's face it, we need someone to sell to. So how do we effectively engage buyers and forge long-lasting relationships that are mutually beneficial?
Oystercatchers Club Takeaway: Shaping the new brand/agency model Oystercatchers
Kimberly-Clark reshapes marketing to fit a digital world. Diageo scraps its marketing innovation unit and hands control of testing new media and digital strategies to brand teams. P&G abolishes marketing directors, changing the title to brand director as it ups its focus on brand building… Just three global giants tackling the challenge of transforming marketing models in a time of unprecedented pace of change – and one where customer experience is king.
We believe that understanding and harnessing new marketing models will deliver unprecedented opportunities for brands, agencies and customers alike.
So, for insights and inspiration, we have gathered together highly-respected leadership for our next Club event. Joining me on stage are four outstanding individuals from the client and agency world who are driving model change:
• Philip Gladman: Marketing and Innovation Director Africa, Diageo, innovator behind Diageo’s much-admired global new partnership model
• Ian Armstrong: Global Marketing Communications Director, Jaguar, successfully tapping into and developing a parent-owned agency to create marketing efficiency while enhancing creative output for the brand
• Abi Comber: Head of Marketing, British Airways, who has led the flag-carrier’s brand back into public favour with a new model placing the customer at its heart
• Ben Fennell: CEO, BBH, considered one of the most innovative and accomplished global business leaders today
Interics Designs is a strategic brand consultancy and multidisciplinary design agency with over 2 decades of experience in branding, rebranding and brand promotion for leading B2B and B2C companies.
How to become a more successful sales personJames Feldman
You and your team must master these skills if you want to see sales success. You can do everything else suggested in this presentation, but you won’t experience sales success if you don't have a process to win sales, can't lead successful sales conversations, and don't know how to grow your accounts. Learn how to become a dominant influencer.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Identica Bitesize 170114 Health on the HorizonMichael Nash
IT’S THE BEGINNING OF A NEW YEAR WHICH MEANS GYMS ARE OVERCROWDED AND NEW DIETS ARE PAINFULLY BEDDING IN.
But what will health mean to us all in 2014? We know that consumers are increasingly knowledgeable, regarding their own health and actively taking preventative measures to manage it.
Identica have highlighted five trends that will impact many of us as we strive to monitor and improve our personal health.
The ‘web of things’ or ‘internet of things' simply describes the relationship between human beings and everyday objects using the internet.
A world where lighting is controlled by the genre of music being played and our fridges notifying us that we need more juice to replace the vitamins lost on the cycle commute is a very real one. The ‘web of things’ is happening.
An era of devices that intertwine with our clothing and bodies (wearable technology) is upon us.
If you are to cast your minds back to 2010 and the release of the iPad and recall the cries of ‘Why? Why would we need such a product? How does this help me in life?’
And look at us now, eagerly awaiting the next iteration and it’s accompanying accessories.
The same thing will inevitably happen when the impending wearable technologies crash over us. Google Glass, Samsung and Apple’s smart watches will change the way we consume products, socialise and work.
This week’s Identica Insight delves under the skin of the wearable tech world.
We’re seeing a rise in anomalistic design.
Design that inspires or discourages
within an instant. A conscious effort is
being made by some brands to not
aesthetically conform. Anti-design.
These examples bask in their unusual
morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - OCTOBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort
applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
The Essential Startup Marketing Playbook by Steve MannSteve Mann
These are workshop slides which take you thru all the elements of startup marketing - building the foundation with branding, personas, positioning and segmentation, getting started with sales and marketing mapping and metrics and finally determining how to execute with inbound and outbound marketing and the startup marketing technology stack
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
Business transformation - Building the company to SellBrowne & Mohan
Small companies though faster and nimbler than larger companies and MNCs, do experience headwinds, hit a growth plateau and face uncertainties. Small companies are faster because of the founder mentality, which is a sense of mission and a passion for front line customers. They have a deep understanding of what their customers want. This is what makes them successful. However, smaller companies tend to be very dependent on a few customers. They find it difficult to sustain their effort in the long run. The owners of these companies usually depend on preferential access to clients, capital and talent to achieve initial success. Replicating this pattern in the long run is difficult. To be sustainable in the long term needs an ability to scale. At this stage, founders are faced with two options – grow and transform the company so that it can be sustainable. Or, they often think of exiting the business due to challenges in succession, lack of ability to invest etc. Even if they need to sell the business, there still is a runway to grow and transform the business for sale. Though the two options involve undergoing a transformation of sorts, the agenda and goals will be a different in each.
It is clear that companies, whether old economy or start-ups, need to work on a few areas before they sell out. All of these companies seem to be adding value somewhere which is what makes them attractive to buyers. Start ups in Israel take 4 years to sell out and on an average make 7 times their Return on Investment. In France they take 7 years to sell out and the ROI is less than 4. German companies too an average of 4 years to sell out, and their return was 2.5 times their initial investment. For most start ups, it is new technology which others think will be the next big thing. But there are lot of investors like Warren Buffet and large corporations, which make strategic investments to park their cash safely, especially given the uncertainty in the global economy. For them, old economy companies that can deliver regular dividends and has a self sustaining business will always remain attractive. Hence the question is what companies need to do to transform themselves to sell. Asian paints for example bought out the brand and entire front end sales of Ess Ess bathroom products, because of the capability Ess Ess had developed in this area. French company Lactalis acquired Tirumala Milk products for its niche products and infrastructure that it built over the years. Be it chemicals, pharma or engineering, M&A of small companies have been happening for various reasons like the people and skills possessed, functional competencies, benefits of integration to the buyer, regulatory clearances available or strong presence in the value chain.
Seven Steps for Revitalizing Your BrandR. Jay Olson
If the time has come to re-energize your brand, follow this proven framework to get your CEO and executive team behind you to mobiliize your initiative, and ensure your company's investment drives profitable long-term growth and asset valuation.
Many small and medium sized enterprises [SME] owners already know what needs to be done to grow their business but lack the time and/or resources to bring about the necessary changes.
Others may simply be reluctant or restrained by tradition to make a shift.
Change is difficult.
This series attempts to help answer the question, "How will owners [like me] make the necessary changes to aggressively grow their business in 2014 — and beyond?”
Brand Architecture Toolkit: Optimizing the Portfolio for Growth 4.29.19Carol Phillips
Completely UPDATED version of our earlier Toolkit. Is your brand portfolio easy for customers to navigate? Helping you prioritize your investments? Learn how to organize brand assets to help your business grow.
Questions in the meeting: From Startups to Venture CapitalistsWiziin Inc.
Are you a startup founder looking to secure funding from venture capitalists? Do you want to know the questions to expect during a meeting with VCs? If so, our new ebook, "Questions in the Meeting: From Startups to Venture Capitalists," is perfect for you.
Securing funding from venture capitalists is critical for many startups. However, it can be challenging to navigate the process, especially if you are not familiar with the types of questions that VCs usually ask during meetings.
To help startup founders prepare for these meetings, our ebook provides a comprehensive list of questions that VCs typically ask when considering investing in a startup. By preparing for these questions, you can communicate your business's value proposition, market opportunity, and growth potential effectively.
In addition, the ebook also provides a list of questions that startups should ask during meetings with VCs. By asking these questions, you can gain a better understanding of the VC's investment strategy, and determine if they are the right fit for your business.
By downloading "Questions in the Meeting: From Startups to Venture Capitalists," you'll have access to a valuable resource that can help you prepare for your next meeting with a VC. With the right preparation, you'll be able to answer any question with confidence and increase your chances of securing the funding that your business needs to grow and succeed.
Don't miss out on this opportunity to take your startup to the next level. Download "Questions in the Meeting: From Startups to Venture Capitalists" today, and start preparing for your next meeting with a VC. With our ebook, you'll be well on your way to securing the funding that your business needs to succeed.
ATB Business: Growth Guide, for existing business ownersATBFinancial
So you've got your business off the ground. Now what? Growth is important, but growing smarter should be your strategy. One of the biggest reasons companies fail is because they grow too fast or don't plan their growth. This guide will help you ensure that doesn't happen.
Chapters include:
Taking it to the Next Level: An Introduction
Your Vision Revisited
Analyze the Present
Sales and Marketing: The Drivers of Success
Know Your Numbers
Support Your Success with Systems
Your People Make it Happen
Strategize the Future with a Plan
It's Time for Action
Helpful Resources
This is a presentation on Brand and Branding, written and presented by me recently.
The presentations tells about, what a brand is and how does it differs from other existing competitors. It tells about the difference between branding and marketing.
It covers certain examples of successful brands which have become one by adopting certain marketing strategies.
The presentation also comprises of certain Q & A's which could be helpful in becoming a brand. Though there is no specific method in this world to be able to become a brand.
The questions must be answered and the answers must be evaluated such that one could understand the importance of being a brand.
I strongly believe that becoming a brand is more important than sales and marketing. Sales and marketing are just two constituents of a brand.
In the race of achieving the targets and doing sales, almost all the companies miss upon the things which could have led them to become a brand.
As the inflow of money is faster than becoming a brand, companies usually suffer temporary profits rather permanent brand loyalty of the people they sell their product and solutions to.
I hope it will be useful for a pretty basic level of understanding.
Siegel+Gale is the simplicity company. Of course, simplicity is not a new trend. Here are 28 of my favorite quotes on what simplicity means to some of the most inspiring artists, poets, philosophers, visionaries, and leaders throughout the course of time. At Siegel+Gale, we create brand experiences that are remarkably clear and unexpectedly fresh. Simplicity is at the core of what we do.
CMOs celebrate advances in marketing.
Marketing is going through a tremendous growth. The possibilities introduced by technology are manifold. In an effort to keep up, we can, at times, lose sight of why these changes make our industry so exciting. Here, more than a dozen leading CMOs share what they are most grateful for.
As marketers, we are tasked with continuously driving and adapting to change. A role like ours requires an appetite for constant learning—from the leading thinkers in our field, as well as from our peers.
In an attempt to learn from each other as a community, and to gain insights and perspectives across industries, I thought it would be instructive to invite top CMOs to share their best reads, and why these books have made it to the top of their reading lists.
I was delighted with the diversity in the responses. From the work of established business thinkers to iconic post-punk musicians, all of these books can teach us lessons we can apply to the discipline of marketing leadership, and our personal lives as well.
One of the most frequent questions I get is how do you stay current? In the sprint of back to school, I asked 15 marketing leaders the question and documented their learning as well as my own.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
7 Questions About Your M+A
1. Are You Asking The
Right Questions
About Your Merger,
Acquisition, or Spin-
Off?
Margaret Molloy
Global CMO
Siegel+Gale
2. Great mergers, acquisitions,
and spin-offs begin with great
questions…
• How will this new entity create shareholder value?
• Will these companies produce operational synergy?
• What are the logistical advantages of this transaction?
• Are these companies culturally compatible?
While these are certainly some important questions to
ask, they are not the only important questions to ask.
3. In our experience, some company
leaders ignore critical questions
about their brand and pay attention
to the more immediate
organizational ones instead.
Although branding questions may
not initially seem urgent, constant
curiosity about brand is a key to
unlocking M&A business value.
To avoid this oversight, here are
seven crucial questions you
should be asking about your
brand’s future.
4. 1. Equity Do you know how
much the market
values your brand
and/or the brand of
acquired brand?
10. 7. Simplicity
Pay
How are you using this
change opportunity to
provide greater clarity,
transparency, and utility
to customers and all
other constituents.
11. A thriving brand and a successful
company are synonymous. By digging
into the seven questions and dutifully
pursuing answers, both of these goals
can be achieved.
The curiosity and vision that sparked
your merger, acquisition, or spin-off
must be present at every stage of the
diligence and integration process—
including the management of your
brand.
Follow me on Twitter
@MargaretMolloy
Margaret Molloy
Global CMO
Siegel+Gale
A version of this presentation
first appeared on thecmoclub.com