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Spotting
Trends and
Opportunities:

Innovation
in an Age
of Limits
Stephen Abram, MLS
Indiana Library Federation
Fort Wayne, IN
Nov. 15, 2011
News Flash
News Flash

Tech Shift Happens
People Shift Follows
What has changed academically?
• Recognize key shifts:
1. Library at the center of academic settings – NOT.
2. Serials versus Books
3. Non-fiction versus fiction
4. Teens versus the rest
5. Administration and Faculty Shift
6. Discipline versus inter-disciplinary
7. Technology as a tool, not the goal
Focus on the Shifts
   And Innovate THERE
 Incremental improvements of past
successes and platforms will not get
     us to where we need to be
Sensemaking
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
The new
bibliography and
    collection
  development




                    KNOWLEDGE
                     PORTALS
                   KNOWLEDGE,
                     LEARNING,
                   INFORMATION &
                     RESEARCH
                     COMMONS
You have the tools.
Stop Making it so Hard!
Trans-Literacy: Measure the Impact(s)

   Reading literacy       News literacy
   Numeracy               Technology literacy
   Critical literacy      Information literacy
   Social literacy        Media literacy
   Computer literacy      Adaptive literacy
   Web literacy           Research literacy
   Content literacy       Academic literacy
   Written literacy       Reputation, Etc.
List of content farms and general spammy
            user generated content sites:
   All Experts (allexperts.com)                    Experts Exchange (experts-exchange.com)
   Answers (answers.com)                           eZine Articles (ezinearticles.com)
   Answer Bag (answerbag.com)                      Find Articles (findarticles.com)
   Articles Base (articlesbase.com)                FixYa (fixya.com Helium (helium.com)
   Ask (ask.com)                                   Hub Pages (hubpages.com)
   Associated Content (associatedcontent.com)      InfoBarrel (infobarrel.com)
   BizRate (bizrate.com)                           Livestrong (livestrong.com)
   Buzle (buzzle.com)
                                                    Mahalo (mahalo.com)
   Brothersoft (brothersoft.com)
                                                    Mail Archive (mail-archive.com)
   Bytes (bytes.com)
   ChaCha (chacha.com)                             Question Hub (questionhub.com)
   eFreedom (efreedom.com)                         Squidoo (squidoo.com)
   eHow (ehow.com)                                 Suite101 (suite101.com)
   Essortment (essortment.com)                     Twenga (twenga.com)
   Examiner (examiner.com)                         WiseGeek (wisegeek.com)
   Expert Village (expertvillage.com)              Wonder How To (wonderhowto.com)
                                                    Yahoo! Answers (answers.yahoo.com)
                                                    Xomba (xomba.com)
The nasty facts
 about Google &
    Bing and
consumer search:

  SEO / SMO
 Content Farms
Advertiser-driven
  Geotagging
Strategic
Analytics
What We Never Really Knew Before (US/Canada)

   27% of our users are under 18.
   59% are female.                   We often
   29% are college students.        believe a lot
   5% are professors and 6% are teachers.isn’t
                                      that
                                         true.
   On any given day, 35% of our users are there for the very
    first time!
   Only 29% found the databases via the library website.
   59% found what they were looking for on their first search.
   72% trusted our content more than Google.
   But, 81% still use Google.
2010 Eduventures Research on Investments
 58% of instructors believe that technology in courses positively impacts student engagement.
 71% of instructors that rated student engagement levels as “high” as a result of using technology in
  courses.
 71% of students who are employed full-time and 77% of students who are employed part-time
  prefer more technology-based tools in the classroom.
 79% of instructors and 86 percent of students have seen the average level of engagement improve
  over the last year as they have increased their use of digital educational tools.
 87% of students believe online libraries and databases have had the most significant impact on
  their overall learning.
 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and
  recorded lectures.
 E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of
  students identify online portals.
 44% of instructors believe that online libraries and databases will have the greatest impact on
  student engagement.
 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having
  the potential to improve engagement and learning outcomes. (e-readers was 11%)
 49% of students believe that online libraries and databases will have the greatest impact on
  student engagement.
 Students are more optimistic about the potential for technology.
What do we need to know?
 How do library databases and virtual services
  compare with other web experiences?
 Who are our core virtual users? Are there gaps?
 Does learning happen? How about discovery?
 What are user expectations for true satisfaction?
 How does library search compare to consumer
  search like Google and retail or government?
 How do people find and connect with library virtual
  services?
 Are end users being successful in their POV?
 Are they happy? Will they come back? Tell a friend?
Take back
the
Strategy:
Rebalance
Summary
 Focus on the Questions (Needs, CRM)
 Build or Buy Knowledge Portals (Meals)
 Emphasize Content Quality (not books)
 Expand Programs on Information Literacy
 Become Truly Format Agnostic
 Invest in Strategic Analytics – Measurements
 of Impact, ROI and Value
 Be Lesson-centric
A Third Path
Emboldened Librarians hold the key
Stephen Abram, MLS, FSLA
VP strategic partnerships and markets
               Cengage Learning (Gale)
                     Cel: 416-669-4855
        stephen.abram@cengage.com
             Stephen’s Lighthouse Blog
       http://stephenslighthouse.com
             Facebook: Stephen Abram
      LinkedIn / Plaxo: Stephen Abram
                        Twitter: sabram
           SlideShare: StephenAbram1

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Ilf fort wayneinnovation

  • 2. Stephen Abram, MLS Indiana Library Federation Fort Wayne, IN Nov. 15, 2011
  • 3. News Flash News Flash Tech Shift Happens People Shift Follows
  • 4. What has changed academically? • Recognize key shifts: 1. Library at the center of academic settings – NOT. 2. Serials versus Books 3. Non-fiction versus fiction 4. Teens versus the rest 5. Administration and Faculty Shift 6. Discipline versus inter-disciplinary 7. Technology as a tool, not the goal
  • 5. Focus on the Shifts And Innovate THERE Incremental improvements of past successes and platforms will not get us to where we need to be
  • 12. Meals
  • 13. The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 14. You have the tools.
  • 15. Stop Making it so Hard!
  • 16. Trans-Literacy: Measure the Impact(s)  Reading literacy  News literacy  Numeracy  Technology literacy  Critical literacy  Information literacy  Social literacy  Media literacy  Computer literacy  Adaptive literacy  Web literacy  Research literacy  Content literacy  Academic literacy  Written literacy  Reputation, Etc.
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  • 18. List of content farms and general spammy user generated content sites:  All Experts (allexperts.com)  Experts Exchange (experts-exchange.com)  Answers (answers.com)  eZine Articles (ezinearticles.com)  Answer Bag (answerbag.com)  Find Articles (findarticles.com)  Articles Base (articlesbase.com)  FixYa (fixya.com Helium (helium.com)  Ask (ask.com)  Hub Pages (hubpages.com)  Associated Content (associatedcontent.com)  InfoBarrel (infobarrel.com)  BizRate (bizrate.com)  Livestrong (livestrong.com)  Buzle (buzzle.com)  Mahalo (mahalo.com)  Brothersoft (brothersoft.com)  Mail Archive (mail-archive.com)  Bytes (bytes.com)  ChaCha (chacha.com)  Question Hub (questionhub.com)  eFreedom (efreedom.com)  Squidoo (squidoo.com)  eHow (ehow.com)  Suite101 (suite101.com)  Essortment (essortment.com)  Twenga (twenga.com)  Examiner (examiner.com)  WiseGeek (wisegeek.com)  Expert Village (expertvillage.com)  Wonder How To (wonderhowto.com)  Yahoo! Answers (answers.yahoo.com)  Xomba (xomba.com)
  • 19.
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  • 22. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven Geotagging
  • 24.
  • 25. What We Never Really Knew Before (US/Canada)  27% of our users are under 18.  59% are female. We often  29% are college students. believe a lot  5% are professors and 6% are teachers.isn’t that true.  On any given day, 35% of our users are there for the very first time!  Only 29% found the databases via the library website.  59% found what they were looking for on their first search.  72% trusted our content more than Google.  But, 81% still use Google.
  • 26. 2010 Eduventures Research on Investments  58% of instructors believe that technology in courses positively impacts student engagement.  71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.  71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.  79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.  87% of students believe online libraries and databases have had the most significant impact on their overall learning.  62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.  E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.  44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.  32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)  49% of students believe that online libraries and databases will have the greatest impact on student engagement.  Students are more optimistic about the potential for technology.
  • 27.
  • 28. What do we need to know?  How do library databases and virtual services compare with other web experiences?  Who are our core virtual users? Are there gaps?  Does learning happen? How about discovery?  What are user expectations for true satisfaction?  How does library search compare to consumer search like Google and retail or government?  How do people find and connect with library virtual services?  Are end users being successful in their POV?  Are they happy? Will they come back? Tell a friend?
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  • 47. Summary  Focus on the Questions (Needs, CRM)  Build or Buy Knowledge Portals (Meals)  Emphasize Content Quality (not books)  Expand Programs on Information Literacy  Become Truly Format Agnostic  Invest in Strategic Analytics – Measurements of Impact, ROI and Value  Be Lesson-centric
  • 48.
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  • 52. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1